--- title: "Russell Hobbs vs Tefal: Which is searched more in New Zealand?" description: "Is Russell Hobbs or Tefal more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Clothes steamer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-clothes-steamer-brands/compare/russell-hobbs-vs-tefal" publisher: "Brandwave" --- # Russell Hobbs vs Tefal: Which is searched more in New Zealand? Is Russell Hobbs or Tefal more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Clothes steamer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Russell Hobbs and Tefal - **Competitive set**: Clothes steamer brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Russell Hobbs Share of Search**: 18.5% - **Tefal Share of Search**: 15.4% ## Is Russell Hobbs or Tefal more popular in search? - In September 2026, Russell Hobbs had more branded searches than Tefal among clothes steamer brands in New Zealand. Russell Hobbs had about 1,650 branded searches, while Tefal had 1,370. Russell Hobbs made up 18.5% of all clothes steamer brand searches we track, and Tefal accounted for 15.4%. - The lead changed hands 6 times in the 12 months ending September 2026: Tefal took it in March 2026, Russell Hobbs took it in April 2026, Tefal took it in June 2026, Russell Hobbs took it in July 2026, Tefal took it in August 2026, Russell Hobbs took it in September 2026. - Across the 12 months ending September 2026, Russell Hobbs’ share of searches among clothes steamer brands in New Zealand moved from 17.1% to 18.5%, and its estimated monthly branded searches moved from 1.3K to 1.6K. - Across the 12 months ending September 2026, Tefal’s share of searches among clothes steamer brands in New Zealand moved from 15.9% to 15.4%, and its estimated monthly branded searches moved from 1.3K to 1.4K. ## Top clothes steamer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Russell Hobbs and Tefal were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Russell Hobbs and Tefal were each listed first in two of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Philips | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Russell Hobbs | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Tefal | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Samsung | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | LG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about clothes steamer brands - Asked ChatGPT "Which clothes steamer brand should I buy in New Zealand?": 1. Philips, 2. Russell Hobbs, 3. Tefal - Asked ChatGPT "What are the best clothes steamer brands in New Zealand?": 1. Philips, 2. Tefal, 3. Russell Hobbs - Asked ChatGPT "What's the best clothes steamer brand in New Zealand for wrinkle-free clothes?": 1. Philips, 2. Tefal, 3. Russell Hobbs - Searched Google, AI Overview "clothes steamer nz": 1. Philips - Searched Google, AI Overview "garment steamer nz": 1. Philips, 2. Russell Hobbs, 3. Tefal Not named in any answer: Samsung and LG. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand clothes steamer brands in September 2026? - In September 2026, Russell Hobbs overtook Tefal to rank 2nd among clothes steamer brands in New Zealand, with 18.5% of the searches. - In September 2026, Tefal lost share of searches among clothes steamer brands in New Zealand, from 17.4% to 15.4%. ## Month by month | Month | Russell Hobbs estimated searches | Russell Hobbs Share of Search | Russell Hobbs rank | Tefal estimated searches | Tefal Share of Search | Tefal rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.3K | 17.1% | 2 | 1.3K | 15.9% | 3 | | Nov 2025 | 1.5K | 17.1% | 2 | 1.5K | 16.5% | 3 | | Dec 2025 | 1.5K | 16.6% | 2 | 1.4K | 14.7% | 3 | | Jan 2026 | 1.3K | 15.2% | 2 | 1.2K | 13.8% | 3 | | Feb 2026 | 1.1K | 15.8% | 2 | 940 | 13.5% | 3 | | Mar 2026 | 1.2K | 15.7% | 3 | 1.3K | 17.5% | 2 | | Apr 2026 | 1.4K | 15.2% | 2 | 1.3K | 14.1% | 3 | | May 2026 | 1.4K | 15.3% | 2 | 1.4K | 14.3% | 3 | | Jun 2026 | 1.4K | 14.8% | 3 | 1.5K | 15.1% | 2 | | Jul 2026 | 1.7K | 17.6% | 2 | 1.5K | 15.5% | 3 | | Aug 2026 | 1.6K | 16.6% | 3 | 1.7K | 17.4% | 2 | | Sep 2026 | 1.6K | 18.5% | 2 | 1.4K | 15.4% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Russell Hobbs’ and Tefal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Russell Hobbs**: Measured on the search terms “multicooker russell hobbs”, “russell hobbs”, “russell hobbs chopper”, “russell hobbs jug” and “russellhobbs”, summed into one figure. - **Tefal**: Measured on the search terms “multicooker tefal”, “tefal”, “tefal actifry”, “tefal ingenio”, “tefal jamie oliver”, “tefal saucepans”, “tefal set”, “tefal steam”, “tefal thermosignal”, “tefal ultimate”, “tefal unlimited” and “tefal vok”, summed into one figure. - [Russell Hobbs profile](/demand/nz/brands/russell-hobbs) - [Tefal profile](/demand/nz/brands/tefal) - [All clothes steamer brands in New Zealand](/demand/nz/categories/nz-clothes-steamer-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Russell Hobbs or Tefal more popular in search? In September 2026, Russell Hobbs had more branded searches than Tefal among clothes steamer brands in New Zealand. Russell Hobbs had about 1,650 branded searches, while Tefal had 1,370. Russell Hobbs made up 18.5% of all clothes steamer brand searches we track, and Tefal accounted for 15.4%. ## Cite this page Brandwave. "Russell Hobbs vs Tefal: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-clothes-steamer-brands/compare/russell-hobbs-vs-tefal This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-clothes-steamer-brands/compare/russell-hobbs-vs-tefal. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.