---
title: "LG vs Samsung: Which is searched more in New Zealand?"
description: "Is LG or Samsung more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Clothes steamer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-clothes-steamer-brands/compare/lg-vs-samsung"
publisher: "Brandwave"
---

# LG vs Samsung: Which is searched more in New Zealand?

Is LG or Samsung more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Clothes steamer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: LG and Samsung
- **Competitive set**: Clothes steamer brands
- **Market**: New Zealand
- **Month measured**: Sep 2026
- **LG Share of Search**: 3.1%
- **Samsung Share of Search**: 4.4%

## Is LG or Samsung more popular in search?

- In September 2026, Samsung had more branded searches than LG among clothes steamer brands in New Zealand. Samsung had about 390 branded searches, while LG had 280. Samsung made up 4.4% of all clothes steamer brand searches we track, and LG accounted for 3.1%.
- The lead changed hands 2 times in the 12 months ending September 2026: LG took it in June 2026, Samsung took it in July 2026.
- Across the 12 months ending September 2026, LG’s share of searches among clothes steamer brands in New Zealand moved from 3.6% to 3.1%, and its estimated monthly branded searches held steady at 280.
- Across the 12 months ending September 2026, Samsung’s share of searches among clothes steamer brands in New Zealand moved from 5% to 4.4%, and its estimated monthly branded searches held steady at 390.

## Top clothes steamer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither LG nor Samsung showed up in any of the five answers.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Philips | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Russell Hobbs | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Tefal | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Samsung | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| LG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about clothes steamer brands

- Asked ChatGPT "Which clothes steamer brand should I buy in New Zealand?": 1. Philips, 2. Russell Hobbs, 3. Tefal
- Asked ChatGPT "What are the best clothes steamer brands in New Zealand?": 1. Philips, 2. Tefal, 3. Russell Hobbs
- Asked ChatGPT "What's the best clothes steamer brand in New Zealand for wrinkle-free clothes?": 1. Philips, 2. Tefal, 3. Russell Hobbs
- Searched Google, AI Overview "clothes steamer nz": 1. Philips
- Searched Google, AI Overview "garment steamer nz": 1. Philips, 2. Russell Hobbs, 3. Tefal

Not named in any answer: Samsung and LG.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## How did search popularity change for New Zealand clothes steamer brands in September 2026?

- LG’s share of searches among clothes steamer brands in New Zealand has lost ground for 3 months in a row, from 3.8% to 3.1% in September 2026.

## Month by month

| Month | LG estimated searches | LG Share of Search | LG rank | Samsung estimated searches | Samsung Share of Search | Samsung rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 280 | 3.6% | 5 | 390 | 5% | 4 |
| Nov 2025 | 360 | 4% | 5 | 480 | 5.3% | 4 |
| Dec 2025 | 290 | 3.2% | 5 | 480 | 5.2% | 4 |
| Jan 2026 | 280 | 3.3% | 5 | 390 | 4.6% | 4 |
| Feb 2026 | 240 | 3.4% | 5 | 320 | 4.6% | 4 |
| Mar 2026 | 290 | 3.9% | 5 | 390 | 5.3% | 4 |
| Apr 2026 | 370 | 4.1% | 5 | 390 | 4.4% | 4 |
| May 2026 | 300 | 3.2% | 5 | 320 | 3.4% | 4 |
| Jun 2026 | 370 | 3.8% | 4 | 320 | 3.3% | 5 |
| Jul 2026 | 330 | 3.5% | 5 | 390 | 4.1% | 4 |
| Aug 2026 | 330 | 3.3% | 5 | 480 | 4.9% | 4 |
| Sep 2026 | 280 | 3.1% | 5 | 390 | 4.4% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using LG’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **LG**: Measured on the search terms “lg ultragear” and “lg ultragear 27”, summed into one figure.
- **Samsung**: Measured on the search term “samsung odyssey”.

- [LG profile](/demand/nz/brands/lg)
- [Samsung profile](/demand/nz/brands/samsung)
- [All clothes steamer brands in New Zealand](/demand/nz/categories/nz-clothes-steamer-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is LG or Samsung more popular in search?

In September 2026, Samsung had more branded searches than LG among clothes steamer brands in New Zealand. Samsung had about 390 branded searches, while LG had 280. Samsung made up 4.4% of all clothes steamer brand searches we track, and LG accounted for 3.1%.

## Cite this page

Brandwave. "LG vs Samsung: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-clothes-steamer-brands/compare/lg-vs-samsung

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-clothes-steamer-brands/compare/lg-vs-samsung. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
