---
title: "Clothes steamer brands in New Zealand: Which are searched most?"
description: "Compare the clothes steamer brands people buy. Share of Search among Philips, Russell Hobbs, Tefal, Samsung and LG, the clothes steamer brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-clothes-steamer-brands"
publisher: "Brandwave"
---

# Clothes steamer brands in New Zealand: Which are searched most?

Compare the clothes steamer brands people buy. Share of Search among Philips, Russell Hobbs, Tefal, Samsung and LG, the clothes steamer brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Clothes steamer brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Philips, 58.6%

## Which brand is most popular in search among clothes steamer brands in New Zealand?

- In September 2026, Philips was the most searched among clothes steamer brands in New Zealand, with an estimated 5.2K branded searches, 58.6% of all searches for the five we track.
- Russell Hobbs is in 2nd place, 40.1 percentage points behind at 18.5%.
- Across the 12 months ending September 2026, Russell Hobbs’ share of searches among clothes steamer brands in New Zealand increased from 17.1% to 18.5%.
- Across the 12 months ending September 2026, Tefal’s share of searches among clothes steamer brands in New Zealand decreased from 15.9% to 15.4%.
- Across the 12 months ending September 2026, Samsung’s share of searches among clothes steamer brands in New Zealand decreased from 5% to 4.4%.
- Across the 12 months ending September 2026, Philips’ share of searches among clothes steamer brands in New Zealand peaked at 63.9% in May 2026 and was lowest at 57% in November 2025.
- Across the 12 months ending September 2026, Russell Hobbs’ share of searches among clothes steamer brands in New Zealand peaked at 18.5% in September 2026 and was lowest at 14.8% in June 2026.
- Across the 12 months ending September 2026, Tefal’s share of searches among clothes steamer brands in New Zealand peaked at 17.5% in March 2026 and was lowest at 13.5% in February 2026.
- Across the 12 months ending September 2026, Samsung’s share of searches among clothes steamer brands in New Zealand peaked at 5.3% in November 2025 and was lowest at 3.3% in June 2026.
- Across the 12 months ending September 2026, LG’s share of searches among clothes steamer brands in New Zealand peaked at 4.1% in April 2026 and was lowest at 3.1% in September 2026.
- Across the 12 months ending September 2026, Philips and LG held steady: their share of searches among clothes steamer brands in New Zealand each moved less than 0.5 percentage points.

## Top clothes steamer brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Philips appeared every time. Philips was recommended most often, coming first in all four answers that gave a list. Russell Hobbs was second, and Tefal was third. Samsung, which ranked fourth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Philips | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Russell Hobbs | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Tefal | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Samsung | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| LG | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about clothes steamer brands

- Asked ChatGPT "Which clothes steamer brand should I buy in New Zealand?": 1. Philips, 2. Russell Hobbs, 3. Tefal
- Asked ChatGPT "What are the best clothes steamer brands in New Zealand?": 1. Philips, 2. Tefal, 3. Russell Hobbs
- Asked ChatGPT "What's the best clothes steamer brand in New Zealand for wrinkle-free clothes?": 1. Philips, 2. Tefal, 3. Russell Hobbs
- Searched Google, AI Overview "clothes steamer nz": 1. Philips
- Searched Google, AI Overview "garment steamer nz": 1. Philips, 2. Russell Hobbs, 3. Tefal

Not named in any answer: Samsung and LG.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## Compare search popularity between leading brands

- [Philips vs Russell Hobbs: compare search popularity](/demand/nz/compare/philips-vs-russell-hobbs): 58.6% against 18.5% Share of Search.
- [Philips vs Tefal: compare search popularity](/demand/nz/compare/philips-vs-tefal): 58.6% against 15.4% Share of Search.
- [Philips vs Samsung: compare search popularity](/demand/nz/compare/philips-vs-samsung): 58.6% against 4.4% Share of Search.
- [Philips vs LG: compare search popularity](/demand/nz/compare/lg-vs-philips): 58.6% against 3.1% Share of Search.
- [Russell Hobbs vs Tefal: compare search popularity](/demand/nz/compare/russell-hobbs-vs-tefal): 18.5% against 15.4% Share of Search.
- [Russell Hobbs vs Samsung: compare search popularity](/demand/nz/compare/russell-hobbs-vs-samsung): 18.5% against 4.4% Share of Search.
- [Russell Hobbs vs LG: compare search popularity](/demand/nz/compare/lg-vs-russell-hobbs): 18.5% against 3.1% Share of Search.
- [Tefal vs Samsung: compare search popularity](/demand/nz/compare/samsung-vs-tefal): 15.4% against 4.4% Share of Search.
- [Tefal vs LG: compare search popularity](/demand/nz/compare/lg-vs-tefal): 15.4% against 3.1% Share of Search.
- [Samsung vs LG: compare search popularity](/demand/nz/compare/lg-vs-samsung): 4.4% against 3.1% Share of Search.

## How did search popularity change for New Zealand clothes steamer brands in September 2026?

- In September 2026, Russell Hobbs overtook Tefal to rank 2nd among clothes steamer brands in New Zealand, with 18.5% of the searches.
- In September 2026, Philips gained share of searches among clothes steamer brands in New Zealand, from 57.8% to 58.6%.
- In September 2026, Tefal lost share of searches among clothes steamer brands in New Zealand, from 17.4% to 15.4%.
- LG’s share of searches among clothes steamer brands in New Zealand has lost ground for 3 months in a row, from 3.8% to 3.1% in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Philips | 58.6% | 5.2K | -8.6% | Philips |
| 2 | Russell Hobbs | 18.5% | 1.6K | +0.6% | Russell Hobbs |
| 3 | Tefal | 15.4% | 1.4K | -20.3% | Tefal |
| 4 | Samsung | 4.4% | 390 | -18.8% | Samsung |
| 5 | LG | 3.1% | 280 | -15.2% | LG |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Philips | 4.6K | 58.5% | 1 |
| Oct 2025 | Russell Hobbs | 1.3K | 17.1% | 2 |
| Oct 2025 | Tefal | 1.3K | 15.9% | 3 |
| Oct 2025 | Samsung | 390 | 5% | 4 |
| Oct 2025 | LG | 280 | 3.6% | 5 |
| Nov 2025 | Philips | 5.1K | 57% | 1 |
| Nov 2025 | Russell Hobbs | 1.5K | 17.1% | 2 |
| Nov 2025 | Tefal | 1.5K | 16.5% | 3 |
| Nov 2025 | Samsung | 480 | 5.3% | 4 |
| Nov 2025 | LG | 360 | 4% | 5 |
| Dec 2025 | Philips | 5.5K | 60.3% | 1 |
| Dec 2025 | Russell Hobbs | 1.5K | 16.6% | 2 |
| Dec 2025 | Tefal | 1.4K | 14.7% | 3 |
| Dec 2025 | Samsung | 480 | 5.2% | 4 |
| Dec 2025 | LG | 290 | 3.2% | 5 |
| Jan 2026 | Philips | 5.3K | 63% | 1 |
| Jan 2026 | Russell Hobbs | 1.3K | 15.2% | 2 |
| Jan 2026 | Tefal | 1.2K | 13.8% | 3 |
| Jan 2026 | Samsung | 390 | 4.6% | 4 |
| Jan 2026 | LG | 280 | 3.3% | 5 |
| Feb 2026 | Philips | 4.4K | 62.7% | 1 |
| Feb 2026 | Russell Hobbs | 1.1K | 15.8% | 2 |
| Feb 2026 | Tefal | 940 | 13.5% | 3 |
| Feb 2026 | Samsung | 320 | 4.6% | 4 |
| Feb 2026 | LG | 240 | 3.4% | 5 |
| Mar 2026 | Philips | 4.3K | 57.6% | 1 |
| Mar 2026 | Tefal | 1.3K | 17.5% | 2 |
| Mar 2026 | Russell Hobbs | 1.2K | 15.7% | 3 |
| Mar 2026 | Samsung | 390 | 5.3% | 4 |
| Mar 2026 | LG | 290 | 3.9% | 5 |
| Apr 2026 | Philips | 5.5K | 62.2% | 1 |
| Apr 2026 | Russell Hobbs | 1.4K | 15.2% | 2 |
| Apr 2026 | Tefal | 1.3K | 14.1% | 3 |
| Apr 2026 | Samsung | 390 | 4.4% | 4 |
| Apr 2026 | LG | 370 | 4.1% | 5 |
| May 2026 | Philips | 6.1K | 63.9% | 1 |
| May 2026 | Russell Hobbs | 1.4K | 15.3% | 2 |
| May 2026 | Tefal | 1.4K | 14.3% | 3 |
| May 2026 | Samsung | 320 | 3.4% | 4 |
| May 2026 | LG | 300 | 3.2% | 5 |
| Jun 2026 | Philips | 6.2K | 63% | 1 |
| Jun 2026 | Tefal | 1.5K | 15.1% | 2 |
| Jun 2026 | Russell Hobbs | 1.4K | 14.8% | 3 |
| Jun 2026 | LG | 370 | 3.8% | 4 |
| Jun 2026 | Samsung | 320 | 3.3% | 5 |
| Jul 2026 | Philips | 5.6K | 59.4% | 1 |
| Jul 2026 | Russell Hobbs | 1.7K | 17.6% | 2 |
| Jul 2026 | Tefal | 1.5K | 15.5% | 3 |
| Jul 2026 | Samsung | 390 | 4.1% | 4 |
| Jul 2026 | LG | 330 | 3.5% | 5 |
| Aug 2026 | Philips | 5.7K | 57.8% | 1 |
| Aug 2026 | Tefal | 1.7K | 17.4% | 2 |
| Aug 2026 | Russell Hobbs | 1.6K | 16.6% | 3 |
| Aug 2026 | Samsung | 480 | 4.9% | 4 |
| Aug 2026 | LG | 330 | 3.3% | 5 |
| Sep 2026 | Philips | 5.2K | 58.6% | 1 |
| Sep 2026 | Russell Hobbs | 1.6K | 18.5% | 2 |
| Sep 2026 | Tefal | 1.4K | 15.4% | 3 |
| Sep 2026 | Samsung | 390 | 4.4% | 4 |
| Sep 2026 | LG | 280 | 3.1% | 5 |

## What is being compared

- **LG**: Measured on the search terms “lg ultragear” and “lg ultragear 27”, summed into one figure.
- **Philips**: Measured on the search terms “china philips”, “philips”, “philips hue”, “philips hue bridge”, “philips lumea”, “philips oneblade” and “philips toothbrush”, summed into one figure.
- **Russell Hobbs**: Measured on the search terms “multicooker russell hobbs”, “russell hobbs”, “russell hobbs chopper”, “russell hobbs jug” and “russellhobbs”, summed into one figure.
- **Samsung**: Measured on the search term “samsung odyssey”.
- **Tefal**: Measured on the search terms “multicooker tefal”, “tefal”, “tefal actifry”, “tefal ingenio”, “tefal jamie oliver”, “tefal saucepans”, “tefal set”, “tefal steam”, “tefal thermosignal”, “tefal ultimate”, “tefal unlimited” and “tefal vok”, summed into one figure.

- [LG](/demand/nz/brands/lg)
- [Philips](/demand/nz/brands/philips)
- [Russell Hobbs](/demand/nz/brands/russell-hobbs)
- [Samsung](/demand/nz/brands/samsung)
- [Tefal](/demand/nz/brands/tefal)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among clothes steamer brands in New Zealand?

In September 2026, Philips was the most searched among clothes steamer brands in New Zealand, with an estimated 5.2K branded searches, 58.6% of all searches for the five we track.

## Cite this page

Brandwave. "Clothes steamer brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-clothes-steamer-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-clothes-steamer-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.