---
title: "Electrolux vs Fisher & Paykel: Which is searched more in New Zealand?"
description: "Is Electrolux or Fisher & Paykel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Clothes dryer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-clothes-dryer-brands/compare/electrolux-vs-fisher-and-paykel"
publisher: "Brandwave"
---

# Electrolux vs Fisher & Paykel: Which is searched more in New Zealand?

Is Electrolux or Fisher & Paykel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Clothes dryer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Electrolux and Fisher & Paykel
- **Competitive set**: Clothes dryer brands
- **Market**: New Zealand
- **Month measured**: Sep 2026
- **Electrolux Share of Search**: 9.3%
- **Fisher & Paykel Share of Search**: 69.8%

## Is Electrolux or Fisher & Paykel more popular in search?

- In September 2026, Fisher & Paykel had more branded searches than Electrolux among clothes dryer brands in New Zealand. Fisher & Paykel had about 20,100 branded searches, while Electrolux had 2,690. Fisher & Paykel made up 69.8% of all clothes dryer brand searches we track, and Electrolux accounted for 9.3%.
- Fisher & Paykel was ahead of Electrolux in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Electrolux’s share of searches among clothes dryer brands in New Zealand moved from 8.7% to 9.3%, and its estimated monthly branded searches moved from 2.6K to 2.7K.
- Across the 12 months ending September 2026, Fisher & Paykel’s share of searches among clothes dryer brands in New Zealand moved from 69% to 69.8%, and its estimated monthly branded searches moved from 20.7K to 20.1K.

## Top clothes dryer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fisher & Paykel appeared in all five answers. Electrolux was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Fisher & Paykel was listed before Electrolux in every answer.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Fisher & Paykel | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Haier | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Bosch | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| LG | 4th | 3 of 3 | 0 of 2 | 3 of 5 |
| Samsung | 5th | 1 of 3 | 2 of 2 | 3 of 5 |
| Miele | 6th | 2 of 3 | 0 of 2 | 2 of 5 |
| Electrolux | 7th | 1 of 3 | 0 of 2 | 1 of 5 |

## Every AI answer about clothes dryer brands

- Asked ChatGPT "Which clothes dryer brand should I buy in New Zealand?": 1. Haier, 2. Bosch, 3. LG, 4. Fisher & Paykel
- Asked ChatGPT "What are the best clothes dryer brands in New Zealand?": 1. Haier, 2. LG, 3. Fisher & Paykel, 4. Miele, 5. Samsung, 6. Bosch
- Asked ChatGPT "What's the best clothes dryer brand in New Zealand for drying laundry?": 1. Fisher & Paykel, 2. LG, 3. Haier, 4. Electrolux, 5. Bosch, 6. Miele
- Searched Google, AI Overview "dryer nz": 1. Bosch, 2. Fisher & Paykel, 3. Samsung, 4. Haier
- Searched Google, AI Overview "heat pump dryer nz": 1. Fisher & Paykel, 2. Samsung

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## How did search popularity change for New Zealand clothes dryer brands in September 2026?

- In September 2026, Electrolux gained share of searches among clothes dryer brands in New Zealand, from 7.7% to 9.3%.
- In September 2026, Fisher & Paykel lost share of searches among clothes dryer brands in New Zealand, from 72.2% to 69.8%.

## Month by month

| Month | Electrolux estimated searches | Electrolux Share of Search | Electrolux rank | Fisher & Paykel estimated searches | Fisher & Paykel Share of Search | Fisher & Paykel rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.6K | 8.7% | 4 | 20.7K | 69% | 1 |
| Nov 2025 | 2.9K | 8.2% | 3 | 24.8K | 68.8% | 1 |
| Dec 2025 | 3.1K | 10.5% | 2 | 20.2K | 68.7% | 1 |
| Jan 2026 | 3.2K | 10.6% | 2 | 20.1K | 67% | 1 |
| Feb 2026 | 2.6K | 9.1% | 3 | 20.2K | 69.8% | 1 |
| Mar 2026 | 2.5K | 7.4% | 3 | 24.7K | 72.9% | 1 |
| Apr 2026 | 2.8K | 9.1% | 3 | 20.7K | 67.8% | 1 |
| May 2026 | 2.7K | 7.7% | 4 | 24.4K | 70.3% | 1 |
| Jun 2026 | 3K | 8.7% | 3 | 24.4K | 69.6% | 1 |
| Jul 2026 | 2.9K | 7.8% | 2 | 27.8K | 73.6% | 1 |
| Aug 2026 | 2.6K | 7.7% | 3 | 24.8K | 72.2% | 1 |
| Sep 2026 | 2.7K | 9.3% | 3 | 20.1K | 69.8% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Electrolux’s and Fisher & Paykel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Electrolux**: Measured on the search terms “electrolux”, “electrolux appliances”, “electrolux ergorapido”, “electrolux induction”, “electrolux powerforce”, “electrolux silent performer”, “electrolux ultrasilencer”, “electrolux washing” and “s bag electrolux”, summed into one figure.
- **Fisher & Paykel**: Measured on the search terms “fisher & paykel”, “fisher and paykel”, “fisher paykel”, “fisher paykel dishdrawer” and “fisherpaykel”, summed into one figure.

- [Electrolux profile](/demand/nz/brands/electrolux)
- [Fisher & Paykel profile](/demand/nz/brands/fisher-and-paykel)
- [All clothes dryer brands in New Zealand](/demand/nz/categories/nz-clothes-dryer-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Electrolux or Fisher & Paykel more popular in search?

In September 2026, Fisher & Paykel had more branded searches than Electrolux among clothes dryer brands in New Zealand. Fisher & Paykel had about 20,100 branded searches, while Electrolux had 2,690. Fisher & Paykel made up 69.8% of all clothes dryer brand searches we track, and Electrolux accounted for 9.3%.

## Cite this page

Brandwave. "Electrolux vs Fisher & Paykel: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-clothes-dryer-brands/compare/electrolux-vs-fisher-and-paykel

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-clothes-dryer-brands/compare/electrolux-vs-fisher-and-paykel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
