---
title: "Clothes dryer brands in New Zealand: Which are searched most?"
description: "Compare the clothes dryer brands people buy. Share of Search among Fisher & Paykel, Miele, Electrolux, Haier, Bosch, Samsung and LG, the clothes dryer brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-clothes-dryer-brands"
publisher: "Brandwave"
---

# Clothes dryer brands in New Zealand: Which are searched most?

Compare the clothes dryer brands people buy. Share of Search among Fisher & Paykel, Miele, Electrolux, Haier, Bosch, Samsung and LG, the clothes dryer brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Clothes dryer brands
- **Market**: New Zealand
- **Brands compared**: 7
- **Month measured**: Sep 2026
- **Highest Share of Search**: Fisher & Paykel, 69.8%

## Which brand is most popular in search among clothes dryer brands in New Zealand?

- In September 2026, Fisher & Paykel was the most searched among clothes dryer brands in New Zealand, with an estimated 20.1K branded searches, 69.8% of all searches for the seven we track.
- Miele is in 2nd place, 59.7 percentage points behind at 10%.
- Across the 12 months ending September 2026, Fisher & Paykel’s share of searches among clothes dryer brands in New Zealand increased from 69% to 69.8%.
- Across the 12 months ending September 2026, Electrolux’s share of searches among clothes dryer brands in New Zealand increased from 8.7% to 9.3%.
- Across the 12 months ending September 2026, Haier’s share of searches among clothes dryer brands in New Zealand decreased from 8.8% to 7.2%.
- Across the 12 months ending September 2026, Fisher & Paykel’s share of searches among clothes dryer brands in New Zealand peaked at 73.6% in July 2026 and was lowest at 67% in January 2026.
- Across the 12 months ending September 2026, Miele’s share of searches among clothes dryer brands in New Zealand peaked at 11.9% in November 2025 and was lowest at 7.7% in July 2026.
- Across the 12 months ending September 2026, Electrolux’s share of searches among clothes dryer brands in New Zealand peaked at 10.6% in January 2026 and was lowest at 7.4% in March 2026.
- Across the 12 months ending September 2026, Haier’s share of searches among clothes dryer brands in New Zealand peaked at 9.3% in January 2026 and was lowest at 6.4% in March 2026.
- Across the 12 months ending September 2026, Bosch’s share of searches among clothes dryer brands in New Zealand peaked at 2.1% in June 2026 and was lowest at 0.89% in December 2025.
- Across the 12 months ending September 2026, Electrolux rose from 4th to 3rd among clothes dryer brands in New Zealand.
- Across the 12 months ending September 2026, Haier fell from 3rd to 4th among clothes dryer brands in New Zealand.
- Across the 12 months ending September 2026, Miele, Bosch, Samsung and LG held steady: their share of searches among clothes dryer brands in New Zealand each moved less than 0.5 percentage points.

## Top clothes dryer brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Fisher & Paykel appeared every time. Fisher & Paykel was recommended most often, coming first in two out of five answers. Haier was second, and Bosch was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Fisher & Paykel | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Haier | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Bosch | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| LG | 4th | 3 of 3 | 0 of 2 | 3 of 5 |
| Samsung | 5th | 1 of 3 | 2 of 2 | 3 of 5 |
| Miele | 6th | 2 of 3 | 0 of 2 | 2 of 5 |
| Electrolux | 7th | 1 of 3 | 0 of 2 | 1 of 5 |

## Every AI answer about clothes dryer brands

- Asked ChatGPT "Which clothes dryer brand should I buy in New Zealand?": 1. Haier, 2. Bosch, 3. LG, 4. Fisher & Paykel
- Asked ChatGPT "What are the best clothes dryer brands in New Zealand?": 1. Haier, 2. LG, 3. Fisher & Paykel, 4. Miele, 5. Samsung, 6. Bosch
- Asked ChatGPT "What's the best clothes dryer brand in New Zealand for drying laundry?": 1. Fisher & Paykel, 2. LG, 3. Haier, 4. Electrolux, 5. Bosch, 6. Miele
- Searched Google, AI Overview "dryer nz": 1. Bosch, 2. Fisher & Paykel, 3. Samsung, 4. Haier
- Searched Google, AI Overview "heat pump dryer nz": 1. Fisher & Paykel, 2. Samsung

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## Compare search popularity between leading brands

- [Fisher & Paykel vs Miele: compare search popularity](/demand/nz/compare/fisher-and-paykel-vs-miele): 69.8% against 10% Share of Search.
- [Fisher & Paykel vs Electrolux: compare search popularity](/demand/nz/compare/electrolux-vs-fisher-and-paykel): 69.8% against 9.3% Share of Search.
- [Fisher & Paykel vs Haier: compare search popularity](/demand/nz/compare/fisher-and-paykel-vs-haier): 69.8% against 7.2% Share of Search.
- [Miele vs Electrolux: compare search popularity](/demand/nz/compare/electrolux-vs-miele): 10% against 9.3% Share of Search.
- [Miele vs Haier: compare search popularity](/demand/nz/compare/haier-vs-miele): 10% against 7.2% Share of Search.
- [Electrolux vs Haier: compare search popularity](/demand/nz/compare/electrolux-vs-haier): 9.3% against 7.2% Share of Search.

## How did search popularity change for New Zealand clothes dryer brands in September 2026?

- In September 2026, Electrolux gained share of searches among clothes dryer brands in New Zealand, from 7.7% to 9.3%.
- In September 2026, Miele gained share of searches among clothes dryer brands in New Zealand, from 8.4% to 10%.
- In September 2026, Fisher & Paykel lost share of searches among clothes dryer brands in New Zealand, from 72.2% to 69.8%.
- Bosch’s share of searches among clothes dryer brands in New Zealand has lost ground for 3 months in a row, from 2.1% to 1.4% in September 2026.
- Estimated monthly branded searches for Haier in New Zealand fell 21.5% over 12 measured months, from 2.6K to 2.1K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Fisher & Paykel | 69.8% | 20.1K | -18.8% | Fisher & Paykel |
| 2 | Miele | 10% | 2.9K | 0.0% | Miele |
| 3 | Electrolux | 9.3% | 2.7K | +1.9% | Electrolux Group |
| 4 | Haier | 7.2% | 2.1K | -19.7% | Haier |
| 5 | Bosch | 1.4% | 390 | -33.9% | Bosch |
| 6 | Samsung | 1.4% | 390 | -18.8% | Samsung |
| 7 | LG | 0.97% | 280 | -15.2% | LG |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Fisher & Paykel | 20.7K | 69% | 1 |
| Oct 2025 | Miele | 3K | 9.9% | 2 |
| Oct 2025 | Haier | 2.6K | 8.8% | 3 |
| Oct 2025 | Electrolux | 2.6K | 8.7% | 4 |
| Oct 2025 | Bosch | 390 | 1.3% | 5 |
| Oct 2025 | Samsung | 390 | 1.3% | 6 |
| Oct 2025 | LG | 280 | 0.93% | 7 |
| Nov 2025 | Fisher & Paykel | 24.8K | 68.8% | 1 |
| Nov 2025 | Miele | 4.3K | 11.9% | 2 |
| Nov 2025 | Electrolux | 2.9K | 8.2% | 3 |
| Nov 2025 | Haier | 2.8K | 7.6% | 4 |
| Nov 2025 | Samsung | 480 | 1.3% | 5 |
| Nov 2025 | Bosch | 390 | 1.1% | 6 |
| Nov 2025 | LG | 360 | 1% | 7 |
| Dec 2025 | Fisher & Paykel | 20.2K | 68.7% | 1 |
| Dec 2025 | Electrolux | 3.1K | 10.5% | 2 |
| Dec 2025 | Miele | 2.8K | 9.5% | 3 |
| Dec 2025 | Haier | 2.3K | 7.9% | 4 |
| Dec 2025 | Samsung | 480 | 1.6% | 5 |
| Dec 2025 | LG | 290 | 0.99% | 6 |
| Dec 2025 | Bosch | 260 | 0.89% | 7 |
| Jan 2026 | Fisher & Paykel | 20.1K | 67% | 1 |
| Jan 2026 | Electrolux | 3.2K | 10.6% | 2 |
| Jan 2026 | Miele | 2.9K | 9.6% | 3 |
| Jan 2026 | Haier | 2.8K | 9.3% | 4 |
| Jan 2026 | Bosch | 390 | 1.3% | 5 |
| Jan 2026 | Samsung | 390 | 1.3% | 6 |
| Jan 2026 | LG | 280 | 0.93% | 7 |
| Feb 2026 | Fisher & Paykel | 20.2K | 69.8% | 1 |
| Feb 2026 | Miele | 3K | 10.3% | 2 |
| Feb 2026 | Electrolux | 2.6K | 9.1% | 3 |
| Feb 2026 | Haier | 2.2K | 7.7% | 4 |
| Feb 2026 | Bosch | 320 | 1.1% | 5 |
| Feb 2026 | Samsung | 320 | 1.1% | 6 |
| Feb 2026 | LG | 240 | 0.83% | 7 |
| Mar 2026 | Fisher & Paykel | 24.7K | 72.9% | 1 |
| Mar 2026 | Miele | 3.4K | 10.1% | 2 |
| Mar 2026 | Electrolux | 2.5K | 7.4% | 3 |
| Mar 2026 | Haier | 2.2K | 6.4% | 4 |
| Mar 2026 | Bosch | 390 | 1.1% | 5 |
| Mar 2026 | Samsung | 390 | 1.1% | 6 |
| Mar 2026 | LG | 290 | 0.85% | 7 |
| Apr 2026 | Fisher & Paykel | 20.7K | 67.8% | 1 |
| Apr 2026 | Miele | 3K | 9.8% | 2 |
| Apr 2026 | Electrolux | 2.8K | 9.1% | 3 |
| Apr 2026 | Haier | 2.7K | 8.9% | 4 |
| Apr 2026 | Bosch | 590 | 1.9% | 5 |
| Apr 2026 | Samsung | 390 | 1.3% | 6 |
| Apr 2026 | LG | 370 | 1.2% | 7 |
| May 2026 | Fisher & Paykel | 24.4K | 70.3% | 1 |
| May 2026 | Miele | 3.7K | 10.8% | 2 |
| May 2026 | Haier | 2.7K | 7.7% | 3 |
| May 2026 | Electrolux | 2.7K | 7.7% | 4 |
| May 2026 | Bosch | 590 | 1.7% | 5 |
| May 2026 | Samsung | 320 | 0.92% | 6 |
| May 2026 | LG | 300 | 0.87% | 7 |
| Jun 2026 | Fisher & Paykel | 24.4K | 69.6% | 1 |
| Jun 2026 | Miele | 3.5K | 10% | 2 |
| Jun 2026 | Electrolux | 3K | 8.7% | 3 |
| Jun 2026 | Haier | 2.7K | 7.7% | 4 |
| Jun 2026 | Bosch | 720 | 2.1% | 5 |
| Jun 2026 | LG | 370 | 1.1% | 6 |
| Jun 2026 | Samsung | 320 | 0.91% | 7 |
| Jul 2026 | Fisher & Paykel | 27.8K | 73.6% | 1 |
| Jul 2026 | Electrolux | 2.9K | 7.8% | 2 |
| Jul 2026 | Miele | 2.9K | 7.7% | 3 |
| Jul 2026 | Haier | 2.7K | 7.2% | 4 |
| Jul 2026 | Bosch | 720 | 1.9% | 5 |
| Jul 2026 | Samsung | 390 | 1% | 6 |
| Jul 2026 | LG | 330 | 0.87% | 7 |
| Aug 2026 | Fisher & Paykel | 24.8K | 72.2% | 1 |
| Aug 2026 | Miele | 2.9K | 8.4% | 2 |
| Aug 2026 | Electrolux | 2.6K | 7.7% | 3 |
| Aug 2026 | Haier | 2.6K | 7.5% | 4 |
| Aug 2026 | Bosch | 590 | 1.7% | 5 |
| Aug 2026 | Samsung | 480 | 1.4% | 6 |
| Aug 2026 | LG | 330 | 0.96% | 7 |
| Sep 2026 | Fisher & Paykel | 20.1K | 69.8% | 1 |
| Sep 2026 | Miele | 2.9K | 10% | 2 |
| Sep 2026 | Electrolux | 2.7K | 9.3% | 3 |
| Sep 2026 | Haier | 2.1K | 7.2% | 4 |
| Sep 2026 | Bosch | 390 | 1.4% | 5 |
| Sep 2026 | Samsung | 390 | 1.4% | 6 |
| Sep 2026 | LG | 280 | 0.97% | 7 |

## What is being compared

- **Bosch**: Measured on the search term “bosch clothes dryer”.
- **Electrolux**: Measured on the search terms “electrolux”, “electrolux appliances”, “electrolux ergorapido”, “electrolux induction”, “electrolux powerforce”, “electrolux silent performer”, “electrolux ultrasilencer”, “electrolux washing” and “s bag electrolux”, summed into one figure.
- **Fisher & Paykel**: Measured on the search terms “fisher & paykel”, “fisher and paykel”, “fisher paykel”, “fisher paykel dishdrawer” and “fisherpaykel”, summed into one figure.
- **Haier**: Measured on the search terms “haier”, “haier ac” and “haier hwt60fvw2”, summed into one figure.
- **LG**: Measured on the search terms “lg ultragear” and “lg ultragear 27”, summed into one figure.
- **Miele**: Measured on the search terms “miele”, “miele appliances” and “miele outlet”, summed into one figure.
- **Samsung**: Measured on the search term “samsung odyssey”.

- [Bosch](/demand/nz/brands/bosch)
- [Electrolux](/demand/nz/brands/electrolux)
- [Fisher & Paykel](/demand/nz/brands/fisher-and-paykel)
- [Haier](/demand/nz/brands/haier)
- [LG](/demand/nz/brands/lg)
- [Miele](/demand/nz/brands/miele)
- [Samsung](/demand/nz/brands/samsung)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among clothes dryer brands in New Zealand?

In September 2026, Fisher & Paykel was the most searched among clothes dryer brands in New Zealand, with an estimated 20.1K branded searches, 69.8% of all searches for the seven we track.

## Cite this page

Brandwave. "Clothes dryer brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-clothes-dryer-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-clothes-dryer-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.