---
title: "Climbing shoes brands in New Zealand: Which are searched most?"
description: "Compare the climbing shoes brands people buy. Share of Search among Black Diamond, La Sportiva, SCARPA, Evolv, Five Ten and Tenaya, the climbing shoes brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-climbing-shoes-brands"
publisher: "Brandwave"
---

# Climbing shoes brands in New Zealand: Which are searched most?

Compare the climbing shoes brands people buy. Share of Search among Black Diamond, La Sportiva, SCARPA, Evolv, Five Ten and Tenaya, the climbing shoes brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Climbing shoes brands
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Black Diamond, 52.5%

## Which brand is most popular in search among climbing shoes brands in New Zealand?

- In September 2026, Black Diamond was the most searched among climbing shoes brands in New Zealand, with an estimated 1.9K branded searches, 52.5% of all searches for the six we track.
- La Sportiva is in 2nd place, 16.6 percentage points behind at 35.9%.
- Across the 12 months ending September 2026, Black Diamond’s share of searches among climbing shoes brands in New Zealand increased from 49.2% to 52.5%.
- Across the 12 months ending September 2026, La Sportiva’s share of searches among climbing shoes brands in New Zealand decreased from 37.9% to 35.9%.
- Across the 12 months ending September 2026, SCARPA’s share of searches among climbing shoes brands in New Zealand decreased from 6.4% to 5.8%.
- Across the 12 months ending September 2026, Evolv’s share of searches among climbing shoes brands in New Zealand increased from 1.1% to 1.9%.
- Across the 12 months ending September 2026, Five Ten’s share of searches among climbing shoes brands in New Zealand decreased from 2.7% to 1.9%.
- Across the 12 months ending September 2026, Tenaya’s share of searches among climbing shoes brands in New Zealand decreased from 2.7% to 1.9%.
- Across the 12 months ending September 2026, Black Diamond’s share of searches among climbing shoes brands in New Zealand peaked at 52.5% in September 2026 and was lowest at 44.1% in March 2026.
- Across the 12 months ending September 2026, La Sportiva’s share of searches among climbing shoes brands in New Zealand peaked at 45.1% in December 2025 and was lowest at 35.9% in September 2026.
- Across the 12 months ending September 2026, SCARPA’s share of searches among climbing shoes brands in New Zealand peaked at 6.4% in October 2025 and was lowest at 3.8% in December 2025.
- Across the 12 months ending September 2026, Five Ten’s share of searches among climbing shoes brands in New Zealand peaked at 3.1% in January 2026 and was lowest at 1.3% in August 2026.
- Across the 12 months ending September 2026, Tenaya’s share of searches among climbing shoes brands in New Zealand peaked at 2.7% in February 2026 and was lowest at 1.3% in August 2026.
- Across the 12 months ending September 2026, Evolv rose from 6th to 4th among climbing shoes brands in New Zealand.
- Across the 12 months ending September 2026, Five Ten fell from 4th to 5th among climbing shoes brands in New Zealand.
- Across the 12 months ending September 2026, Tenaya fell from 5th to 6th among climbing shoes brands in New Zealand.

## Top climbing shoes brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, La Sportiva appeared every time. La Sportiva was recommended most often, coming first in all three answers that gave a list. Tenaya was second, and Evolv was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| La Sportiva | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Tenaya | 2nd | 2 of 3 | 0 of 2 | 2 of 5 |
| Evolv | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| Five Ten | 4th | 3 of 3 | 0 of 2 | 3 of 5 |
| SCARPA | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| Black Diamond | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 |

## Every AI answer about climbing shoes brands

- Asked ChatGPT "Which climbing shoes brand should I buy in New Zealand?": 1. La Sportiva, 2. Tenaya, 3. Five Ten
- Asked ChatGPT "What are the best climbing shoes brands in New Zealand?": 1. La Sportiva, 2. Tenaya, 3. Evolv, 4. Five Ten, 5. SCARPA
- Asked ChatGPT "What's the best climbing shoes brand in New Zealand for indoor climbing?": 1. La Sportiva, 2. Evolv, 3. Five Ten
- Searched Google, AI Overview "climbing shoes nz": 1. Black Diamond, 2. La Sportiva
- Searched Google, AI Overview "bouldering shoes": 1. La Sportiva

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## Compare search popularity between leading brands

- [Black Diamond vs La Sportiva: compare search popularity](/demand/nz/compare/black-diamond-vs-la-sportiva): 52.5% against 35.9% Share of Search.
- [Black Diamond vs SCARPA: compare search popularity](/demand/nz/compare/black-diamond-vs-scarpa): 52.5% against 5.8% Share of Search.
- [La Sportiva vs SCARPA: compare search popularity](/demand/nz/compare/la-sportiva-vs-scarpa): 35.9% against 5.8% Share of Search.

## How did search popularity change for New Zealand climbing shoes brands in September 2026?

- In September 2026, Black Diamond gained share of searches among climbing shoes brands in New Zealand, from 49.2% to 52.5%.
- In September 2026, Evolv gained share of searches among climbing shoes brands in New Zealand, from 1.3% to 1.9%.
- In September 2026, Five Ten gained share of searches among climbing shoes brands in New Zealand, from 1.3% to 1.9%.
- In September 2026, Tenaya gained share of searches among climbing shoes brands in New Zealand, from 1.3% to 1.9%.
- In September 2026, La Sportiva lost share of searches among climbing shoes brands in New Zealand, from 41.5% to 35.9%.
- Estimated monthly branded searches for SCARPA in New Zealand rose 23.5% over 12 measured months, from 170 to 210 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Black Diamond | 52.5% | 1.9K | 0.0% | Black Diamond |
| 2 | La Sportiva | 35.9% | 1.3K | -18.8% | La Sportiva |
| 3 | SCARPA | 5.8% | 210 | 0.0% | SCARPA |
| 4 | Evolv | 1.9% | 70 | +40.0% | Evolv |
| 5 | Five Ten | 1.9% | 70 | +40.0% | Adidas |
| 6 | Tenaya | 1.9% | 70 | +40.0% | Tenaya |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Black Diamond | 1.3K | 49.2% | 1 |
| Oct 2025 | La Sportiva | 1K | 37.9% | 2 |
| Oct 2025 | SCARPA | 170 | 6.4% | 3 |
| Oct 2025 | Five Ten | 70 | 2.7% | 4 |
| Oct 2025 | Tenaya | 70 | 2.7% | 5 |
| Oct 2025 | Evolv | 30 | 1.1% | 6 |
| Nov 2025 | Black Diamond | 1.3K | 49.8% | 1 |
| Nov 2025 | La Sportiva | 1K | 38.3% | 2 |
| Nov 2025 | SCARPA | 140 | 5.4% | 3 |
| Nov 2025 | Five Ten | 70 | 2.7% | 4 |
| Nov 2025 | Tenaya | 70 | 2.7% | 5 |
| Nov 2025 | Evolv | 30 | 1.1% | 6 |
| Dec 2025 | Black Diamond | 1.3K | 45.1% | 1 |
| Dec 2025 | La Sportiva | 1.3K | 45.1% | 2 |
| Dec 2025 | SCARPA | 110 | 3.8% | 3 |
| Dec 2025 | Five Ten | 70 | 2.4% | 4 |
| Dec 2025 | Evolv | 50 | 1.7% | 5 |
| Dec 2025 | Tenaya | 50 | 1.7% | 6 |
| Jan 2026 | Black Diamond | 1.3K | 44.4% | 1 |
| Jan 2026 | La Sportiva | 1.3K | 44.4% | 2 |
| Jan 2026 | SCARPA | 140 | 4.8% | 3 |
| Jan 2026 | Five Ten | 90 | 3.1% | 4 |
| Jan 2026 | Evolv | 50 | 1.7% | 5 |
| Jan 2026 | Tenaya | 50 | 1.7% | 6 |
| Feb 2026 | Black Diamond | 1.3K | 50.2% | 1 |
| Feb 2026 | La Sportiva | 1K | 38.6% | 2 |
| Feb 2026 | SCARPA | 110 | 4.2% | 3 |
| Feb 2026 | Five Ten | 70 | 2.7% | 4 |
| Feb 2026 | Tenaya | 70 | 2.7% | 5 |
| Feb 2026 | Evolv | 40 | 1.5% | 6 |
| Mar 2026 | Black Diamond | 1.3K | 44.1% | 1 |
| Mar 2026 | La Sportiva | 1.3K | 44.1% | 2 |
| Mar 2026 | SCARPA | 170 | 5.8% | 3 |
| Mar 2026 | Five Ten | 90 | 3.1% | 4 |
| Mar 2026 | Tenaya | 50 | 1.7% | 5 |
| Mar 2026 | Evolv | 40 | 1.4% | 6 |
| Apr 2026 | Black Diamond | 1.3K | 44.8% | 1 |
| Apr 2026 | La Sportiva | 1.3K | 44.8% | 2 |
| Apr 2026 | SCARPA | 140 | 4.8% | 3 |
| Apr 2026 | Tenaya | 70 | 2.4% | 4 |
| Apr 2026 | Five Ten | 50 | 1.7% | 5 |
| Apr 2026 | Evolv | 40 | 1.4% | 6 |
| May 2026 | Black Diamond | 1.6K | 48.3% | 1 |
| May 2026 | La Sportiva | 1.3K | 39.3% | 2 |
| May 2026 | SCARPA | 210 | 6.3% | 3 |
| May 2026 | Five Ten | 90 | 2.7% | 4 |
| May 2026 | Tenaya | 70 | 2.1% | 5 |
| May 2026 | Evolv | 40 | 1.2% | 6 |
| Jun 2026 | Black Diamond | 1.6K | 49.8% | 1 |
| Jun 2026 | La Sportiva | 1.3K | 40.5% | 2 |
| Jun 2026 | SCARPA | 170 | 5.3% | 3 |
| Jun 2026 | Five Ten | 50 | 1.6% | 4 |
| Jun 2026 | Tenaya | 50 | 1.6% | 5 |
| Jun 2026 | Evolv | 40 | 1.2% | 6 |
| Jul 2026 | Black Diamond | 1.6K | 49.5% | 1 |
| Jul 2026 | La Sportiva | 1.3K | 40.2% | 2 |
| Jul 2026 | SCARPA | 170 | 5.3% | 3 |
| Jul 2026 | Five Ten | 70 | 2.2% | 4 |
| Jul 2026 | Tenaya | 50 | 1.5% | 5 |
| Jul 2026 | Evolv | 40 | 1.2% | 6 |
| Aug 2026 | Black Diamond | 1.9K | 49.2% | 1 |
| Aug 2026 | La Sportiva | 1.6K | 41.5% | 2 |
| Aug 2026 | SCARPA | 210 | 5.4% | 3 |
| Aug 2026 | Evolv | 50 | 1.3% | 4 |
| Aug 2026 | Five Ten | 50 | 1.3% | 5 |
| Aug 2026 | Tenaya | 50 | 1.3% | 6 |
| Sep 2026 | Black Diamond | 1.9K | 52.5% | 1 |
| Sep 2026 | La Sportiva | 1.3K | 35.9% | 2 |
| Sep 2026 | SCARPA | 210 | 5.8% | 3 |
| Sep 2026 | Evolv | 70 | 1.9% | 4 |
| Sep 2026 | Five Ten | 70 | 1.9% | 5 |
| Sep 2026 | Tenaya | 70 | 1.9% | 6 |

## What is being compared

- **Black Diamond**: Measured on the search term “black diamond”.
- **Evolv**: Measured on the search term “evolv climbing shoes”.
- **Five Ten**: Measured on the search term “five ten”.
- **La Sportiva**: Measured on the search term “la sportiva”.
- **SCARPA**: Measured on the search term “scarpa climbing shoes”.
- **Tenaya**: Measured on the search term “tenaya”.

- [Black Diamond](/demand/nz/brands/black-diamond)
- [Evolv](/demand/nz/brands/evolv-climbing)
- [Five Ten](/demand/nz/brands/five-ten)
- [La Sportiva](/demand/nz/brands/la-sportiva)
- [SCARPA](/demand/nz/brands/scarpa)
- [Tenaya](/demand/nz/brands/tenaya)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among climbing shoes brands in New Zealand?

In September 2026, Black Diamond was the most searched among climbing shoes brands in New Zealand, with an estimated 1.9K branded searches, 52.5% of all searches for the six we track.

## Cite this page

Brandwave. "Climbing shoes brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-climbing-shoes-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-climbing-shoes-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.