---
title: "Cleaning tool brands in New Zealand: Which are searched most?"
description: "Compare the mop, broom and cleaning tool brands New Zealanders buy. Share of Search among Karcher, Brabantia, Sabco, Vileda and Oates, the cleaning tool brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-cleaning-tool-brands"
publisher: "Brandwave"
---

# Cleaning tool brands in New Zealand: Which are searched most?

Compare the mop, broom and cleaning tool brands New Zealanders buy. Share of Search among Karcher, Brabantia, Sabco, Vileda and Oates, the cleaning tool brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Cleaning tool brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Karcher, 56.8%

## Which brand is most popular in search among cleaning tool brands in New Zealand?

- In September 2026, Karcher was the most searched among cleaning tool brands in New Zealand, with an estimated 2.9K branded searches, 56.8% of all searches for the five we track.
- Brabantia is in 2nd place, 36.2 percentage points behind at 20.5%.
- Across the 12 months ending September 2026, Karcher’s share of searches among cleaning tool brands in New Zealand decreased from 57.7% to 56.8%.
- Across the 12 months ending September 2026, Brabantia’s share of searches among cleaning tool brands in New Zealand decreased from 21.7% to 20.5%.
- Across the 12 months ending September 2026, Vileda’s share of searches among cleaning tool brands in New Zealand increased from 3.6% to 5.5%.
- Across the 12 months ending September 2026, Karcher’s share of searches among cleaning tool brands in New Zealand peaked at 62.3% in December 2025 and was lowest at 54.9% in March 2026.
- Across the 12 months ending September 2026, Brabantia’s share of searches among cleaning tool brands in New Zealand peaked at 24% in March 2026 and was lowest at 18.2% in July 2026.
- Across the 12 months ending September 2026, Sabco’s share of searches among cleaning tool brands in New Zealand peaked at 15.7% in January 2026 and was lowest at 11.2% in December 2025.
- Across the 12 months ending September 2026, Vileda’s share of searches among cleaning tool brands in New Zealand peaked at 5.5% in September 2026 and was lowest at 3.4% in November 2025.
- Across the 12 months ending September 2026, Oates’ share of searches among cleaning tool brands in New Zealand peaked at 3% in June 2026 and was lowest at 1% in December 2025.
- Across the 12 months ending September 2026, Sabco and Oates held steady: their share of searches among cleaning tool brands in New Zealand each moved less than 0.5 percentage points.

## Top cleaning tool brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Karcher and Oates were mentioned most often, in two of the five answers. Oates was recommended most often, though no answer put it first. Karcher and Vileda tied for second. Brabantia, which ranked second in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Oates | 1st | 2 of 3 | 0 of 2 | 2 of 5 |
| Karcher | 2nd | 2 of 3 | 0 of 2 | 2 of 5 |
| Vileda | 2nd | 1 of 3 | 0 of 2 | 1 of 5 |
| Sabco | 4th | 1 of 3 | 0 of 2 | 1 of 5 |
| Brabantia | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about cleaning tool brands

- Asked ChatGPT "Which cleaning tool brand should I buy in New Zealand?": 1. Karcher
- Asked ChatGPT "What are the best cleaning tool brands in New Zealand?": 1. Karcher, 2. Oates
- Asked ChatGPT "What's the best cleaning tool brand in New Zealand for everyday cleaning?": 1. Vileda, 2. Oates, 3. Sabco
- Searched Google, AI Overview "cleaning tools for home": named none of the brands we track
- Searched Google, AI Overview "household cleaning brands": named none of the brands we track

Not named in any answer: Brabantia.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## Compare search popularity between leading brands

- [Karcher vs Brabantia: compare search popularity](/demand/nz/compare/brabantia-vs-karcher): 56.8% against 20.5% Share of Search.
- [Karcher vs Sabco: compare search popularity](/demand/nz/compare/karcher-vs-sabco): 56.8% against 14.9% Share of Search.
- [Karcher vs Vileda: compare search popularity](/demand/nz/compare/karcher-vs-vileda): 56.8% against 5.5% Share of Search.
- [Karcher vs Oates: compare search popularity](/demand/nz/compare/karcher-vs-oates): 56.8% against 2.3% Share of Search.
- [Brabantia vs Sabco: compare search popularity](/demand/nz/compare/brabantia-vs-sabco): 20.5% against 14.9% Share of Search.
- [Brabantia vs Vileda: compare search popularity](/demand/nz/compare/brabantia-vs-vileda): 20.5% against 5.5% Share of Search.
- [Brabantia vs Oates: compare search popularity](/demand/nz/compare/brabantia-vs-oates): 20.5% against 2.3% Share of Search.
- [Sabco vs Vileda: compare search popularity](/demand/nz/compare/sabco-vs-vileda): 14.9% against 5.5% Share of Search.
- [Sabco vs Oates: compare search popularity](/demand/nz/compare/oates-vs-sabco): 14.9% against 2.3% Share of Search.
- [Vileda vs Oates: compare search popularity](/demand/nz/compare/oates-vs-vileda): 5.5% against 2.3% Share of Search.

## How did search popularity change for New Zealand cleaning tool brands in September 2026?

- In September 2026, Oates gained share of searches among cleaning tool brands in New Zealand, from 1.6% to 2.3%.
- In September 2026, Vileda gained share of searches among cleaning tool brands in New Zealand, from 4.7% to 5.5%.
- In September 2026, Brabantia lost share of searches among cleaning tool brands in New Zealand, from 21.3% to 20.5%.
- In September 2026, Sabco lost share of searches among cleaning tool brands in New Zealand, from 15.7% to 14.9%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Karcher | 56.8% | 2.9K | 0.0% | Karcher |
| 2 | Brabantia | 20.5% | 1.1K | -3.7% | Brabantia |
| 3 | Sabco | 14.9% | 760 | -5.0% | Sabco |
| 4 | Vileda | 5.5% | 280 | +16.7% | Vileda |
| 5 | Oates | 2.3% | 120 | +50.0% | Oates |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Karcher | 2.9K | 57.7% | 1 |
| Oct 2025 | Brabantia | 1.1K | 21.7% | 2 |
| Oct 2025 | Sabco | 760 | 15.1% | 3 |
| Oct 2025 | Vileda | 180 | 3.6% | 4 |
| Oct 2025 | Oates | 100 | 2% | 5 |
| Nov 2025 | Karcher | 3.6K | 61.7% | 1 |
| Nov 2025 | Brabantia | 1.2K | 20.1% | 2 |
| Nov 2025 | Sabco | 760 | 13% | 3 |
| Nov 2025 | Vileda | 200 | 3.4% | 4 |
| Nov 2025 | Oates | 100 | 1.7% | 5 |
| Dec 2025 | Karcher | 3.6K | 62.3% | 1 |
| Dec 2025 | Brabantia | 1.2K | 20.9% | 2 |
| Dec 2025 | Sabco | 650 | 11.2% | 3 |
| Dec 2025 | Vileda | 260 | 4.5% | 4 |
| Dec 2025 | Oates | 60 | 1% | 5 |
| Jan 2026 | Karcher | 2.9K | 57% | 1 |
| Jan 2026 | Brabantia | 1.1K | 21.4% | 2 |
| Jan 2026 | Sabco | 800 | 15.7% | 3 |
| Jan 2026 | Vileda | 240 | 4.7% | 4 |
| Jan 2026 | Oates | 60 | 1.2% | 5 |
| Feb 2026 | Karcher | 2.4K | 57.3% | 1 |
| Feb 2026 | Brabantia | 890 | 21.2% | 2 |
| Feb 2026 | Sabco | 620 | 14.8% | 3 |
| Feb 2026 | Vileda | 180 | 4.3% | 4 |
| Feb 2026 | Oates | 100 | 2.4% | 5 |
| Mar 2026 | Karcher | 2.4K | 54.9% | 1 |
| Mar 2026 | Brabantia | 1.1K | 24% | 2 |
| Mar 2026 | Sabco | 620 | 14.2% | 3 |
| Mar 2026 | Vileda | 220 | 5% | 4 |
| Mar 2026 | Oates | 80 | 1.8% | 5 |
| Apr 2026 | Karcher | 2.9K | 57.1% | 1 |
| Apr 2026 | Brabantia | 1.2K | 23% | 2 |
| Apr 2026 | Sabco | 760 | 15% | 3 |
| Apr 2026 | Vileda | 190 | 3.7% | 4 |
| Apr 2026 | Oates | 60 | 1.2% | 5 |
| May 2026 | Karcher | 2.9K | 59.2% | 1 |
| May 2026 | Brabantia | 1.1K | 21.4% | 2 |
| May 2026 | Sabco | 650 | 13.3% | 3 |
| May 2026 | Vileda | 220 | 4.5% | 4 |
| May 2026 | Oates | 80 | 1.6% | 5 |
| Jun 2026 | Karcher | 2.9K | 58.2% | 1 |
| Jun 2026 | Brabantia | 930 | 18.7% | 2 |
| Jun 2026 | Sabco | 760 | 15.3% | 3 |
| Jun 2026 | Vileda | 240 | 4.8% | 4 |
| Jun 2026 | Oates | 150 | 3% | 5 |
| Jul 2026 | Karcher | 3.6K | 62.3% | 1 |
| Jul 2026 | Brabantia | 1.1K | 18.2% | 2 |
| Jul 2026 | Sabco | 760 | 13.1% | 3 |
| Jul 2026 | Vileda | 280 | 4.8% | 4 |
| Jul 2026 | Oates | 90 | 1.6% | 5 |
| Aug 2026 | Karcher | 2.9K | 56.8% | 1 |
| Aug 2026 | Brabantia | 1.1K | 21.3% | 2 |
| Aug 2026 | Sabco | 800 | 15.7% | 3 |
| Aug 2026 | Vileda | 240 | 4.7% | 4 |
| Aug 2026 | Oates | 80 | 1.6% | 5 |
| Sep 2026 | Karcher | 2.9K | 56.8% | 1 |
| Sep 2026 | Brabantia | 1.1K | 20.5% | 2 |
| Sep 2026 | Sabco | 760 | 14.9% | 3 |
| Sep 2026 | Vileda | 280 | 5.5% | 4 |
| Sep 2026 | Oates | 120 | 2.3% | 5 |

## What is being compared

- **Brabantia**: Measured on the search terms “brabantia” and “brabantia bin”, summed into one figure.
- **Karcher**: Measured on the search term “karcher”.
- **Oates**: Measured on the search terms “oates” and “oates cleaning”, summed into one figure.
- **Sabco**: Measured on the search terms “sabco” and “sabco mop”, summed into one figure.
- **Vileda**: Measured on the search terms “vileda” and “vileda mop”, summed into one figure.

- [Brabantia](/demand/nz/brands/brabantia)
- [Karcher](/demand/nz/brands/karcher)
- [Oates](/demand/nz/brands/oates)
- [Sabco](/demand/nz/brands/sabco)
- [Vileda](/demand/nz/brands/vileda)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among cleaning tool brands in New Zealand?

In September 2026, Karcher was the most searched among cleaning tool brands in New Zealand, with an estimated 2.9K branded searches, 56.8% of all searches for the five we track.

## Cite this page

Brandwave. "Cleaning tool brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-cleaning-tool-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-cleaning-tool-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.