---
title: "Cider brands in New Zealand: Which brands are most popular in search?"
description: "Compare the cider brands New Zealanders buy. Share of Search among Monteith's, Zeffer, Somersby, Rekorderlig and Old Mout, the cider brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-cider-brands"
publisher: "Brandwave"
---

# Cider brands in New Zealand: Which brands are most popular in search?

Compare the cider brands New Zealanders buy. Share of Search among Monteith's, Zeffer, Somersby, Rekorderlig and Old Mout, the cider brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Cider brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Monteith's, 35.9%

## Which brand is most popular in search among cider brands in New Zealand?

- In August 2026, Monteith's was the most searched among cider brands in New Zealand, with an estimated 2K branded searches and 35.9% estimated Share of Search within this set.
- Zeffer is in 2nd place, 13.5 percentage points behind at 22.4% Share of Search.
- Across the 11 months ending August 2026, Monteith's’ estimated Share of Search among cider brands in New Zealand decreased from 38.6% to 35.9%.
- Across the 11 months ending August 2026, Zeffer’s estimated Share of Search among cider brands in New Zealand increased from 17.6% to 22.4%.
- Across the 11 months ending August 2026, Somersby’s estimated Share of Search among cider brands in New Zealand decreased from 26% to 21.3%.
- Across the 11 months ending August 2026, Rekorderlig’s estimated Share of Search among cider brands in New Zealand increased from 11.6% to 12.9%.
- Across the 11 months ending August 2026, Old Mout’s estimated Share of Search among cider brands in New Zealand increased from 6.3% to 7.5%.
- Across the 11 months ending August 2026, Monteith's’ estimated Share of Search among cider brands in New Zealand peaked at 47.7% in May 2026 and was lowest at 35.9% in August 2026.
- Across the 11 months ending August 2026, Zeffer’s estimated Share of Search among cider brands in New Zealand peaked at 22.4% in August 2026 and was lowest at 13.6% in May 2026.
- Across the 11 months ending August 2026, Somersby’s estimated Share of Search among cider brands in New Zealand peaked at 26% in October 2025 and was lowest at 19.8% in May 2026.
- Across the 11 months ending August 2026, Rekorderlig’s estimated Share of Search among cider brands in New Zealand peaked at 13.8% in July 2026 and was lowest at 9.3% in February 2026.
- Across the 11 months ending August 2026, Old Mout’s estimated Share of Search among cider brands in New Zealand peaked at 7.5% in August 2026 and was lowest at 4.3% in November 2025.
- Across the 11 months ending August 2026, Zeffer rose from 3rd to 2nd among cider brands in New Zealand.
- Across the 11 months ending August 2026, Somersby fell from 2nd to 3rd among cider brands in New Zealand.

## Compare search popularity between leading brands

- [Monteith's vs Zeffer: compare search popularity](/demand/nz/compare/monteiths-vs-zeffer): 35.9% against 22.4% Share of Search.
- [Monteith's vs Somersby: compare search popularity](/demand/nz/compare/monteiths-vs-somersby): 35.9% against 21.3% Share of Search.
- [Monteith's vs Rekorderlig: compare search popularity](/demand/nz/compare/monteiths-vs-rekorderlig): 35.9% against 12.9% Share of Search.
- [Monteith's vs Old Mout: compare search popularity](/demand/nz/compare/monteiths-vs-old-mout): 35.9% against 7.5% Share of Search.
- [Zeffer vs Somersby: compare search popularity](/demand/nz/compare/somersby-vs-zeffer): 22.4% against 21.3% Share of Search.
- [Zeffer vs Rekorderlig: compare search popularity](/demand/nz/compare/rekorderlig-vs-zeffer): 22.4% against 12.9% Share of Search.
- [Zeffer vs Old Mout: compare search popularity](/demand/nz/compare/old-mout-vs-zeffer): 22.4% against 7.5% Share of Search.
- [Somersby vs Rekorderlig: compare search popularity](/demand/nz/compare/rekorderlig-vs-somersby): 21.3% against 12.9% Share of Search.
- [Somersby vs Old Mout: compare search popularity](/demand/nz/compare/old-mout-vs-somersby): 21.3% against 7.5% Share of Search.
- [Rekorderlig vs Old Mout: compare search popularity](/demand/nz/compare/old-mout-vs-rekorderlig): 12.9% against 7.5% Share of Search.

## How did search popularity change for New Zealand cider brands in August 2026?

- In August 2026, Zeffer overtook Somersby to rank 2nd among cider brands in New Zealand, at 22.4%.
- In August 2026, Old Mout gained estimated Share of Search among cider brands in New Zealand, from 6.6% to 7.5%.
- In August 2026, Monteith's lost estimated Share of Search among cider brands in New Zealand, from 41.4% to 35.9%.
- In August 2026, Somersby lost estimated Share of Search among cider brands in New Zealand, from 22.4% to 21.3%.
- In August 2026, Rekorderlig lost estimated Share of Search among cider brands in New Zealand, from 13.8% to 12.9%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Monteith's | 35.9% | 2K | -2.0% | DB Breweries |
| 2 | Zeffer | 22.4% | 1.2K | +59.7% | Zeffer |
| 3 | Somersby | 21.3% | 1.2K | +7.3% | Somersby |
| 4 | Rekorderlig | 12.9% | 710 | +6.0% | DB Breweries |
| 5 | Old Mout | 7.5% | 410 | +28.1% | DB Breweries |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Monteith's | 2.5K | 38.6% | 1 |
| Oct 2025 | Somersby | 1.7K | 26% | 2 |
| Oct 2025 | Zeffer | 1.1K | 17.6% | 3 |
| Oct 2025 | Rekorderlig | 740 | 11.6% | 4 |
| Oct 2025 | Old Mout | 400 | 6.3% | 5 |
| Nov 2025 | Monteith's | 2.7K | 38.8% | 1 |
| Nov 2025 | Somersby | 1.7K | 24.3% | 2 |
| Nov 2025 | Zeffer | 1.5K | 21.3% | 3 |
| Nov 2025 | Rekorderlig | 780 | 11.3% | 4 |
| Nov 2025 | Old Mout | 300 | 4.3% | 5 |
| Dec 2025 | Monteith's | 3.9K | 38% | 1 |
| Dec 2025 | Somersby | 2.6K | 25% | 2 |
| Dec 2025 | Zeffer | 2.1K | 20.3% | 3 |
| Dec 2025 | Rekorderlig | 1.2K | 12.1% | 4 |
| Dec 2025 | Old Mout | 480 | 4.7% | 5 |
| Jan 2026 | Monteith's | 3.4K | 46.2% | 1 |
| Jan 2026 | Somersby | 1.5K | 20.7% | 2 |
| Jan 2026 | Zeffer | 1.2K | 16.7% | 3 |
| Jan 2026 | Rekorderlig | 820 | 11% | 4 |
| Jan 2026 | Old Mout | 400 | 5.4% | 5 |
| Feb 2026 | Monteith's | 2.8K | 46.7% | 1 |
| Feb 2026 | Somersby | 1.3K | 21.6% | 2 |
| Feb 2026 | Zeffer | 1K | 17% | 3 |
| Feb 2026 | Rekorderlig | 550 | 9.3% | 4 |
| Feb 2026 | Old Mout | 320 | 5.4% | 5 |
| Mar 2026 | Monteith's | 2.8K | 43.7% | 1 |
| Mar 2026 | Somersby | 1.4K | 21.4% | 2 |
| Mar 2026 | Zeffer | 1.2K | 18.3% | 3 |
| Mar 2026 | Rekorderlig | 700 | 10.9% | 4 |
| Mar 2026 | Old Mout | 370 | 5.7% | 5 |
| Apr 2026 | Monteith's | 2.3K | 42.1% | 1 |
| Apr 2026 | Somersby | 1.3K | 23.9% | 2 |
| Apr 2026 | Zeffer | 820 | 14.9% | 3 |
| Apr 2026 | Rekorderlig | 670 | 12.2% | 4 |
| Apr 2026 | Old Mout | 380 | 6.9% | 5 |
| May 2026 | Monteith's | 2.6K | 47.7% | 1 |
| May 2026 | Somersby | 1.1K | 19.8% | 2 |
| May 2026 | Zeffer | 750 | 13.6% | 3 |
| May 2026 | Rekorderlig | 700 | 12.7% | 4 |
| May 2026 | Old Mout | 340 | 6.2% | 5 |
| Jun 2026 | Monteith's | 1.9K | 41.8% | 1 |
| Jun 2026 | Somersby | 1K | 22.7% | 2 |
| Jun 2026 | Zeffer | 700 | 15.7% | 3 |
| Jun 2026 | Rekorderlig | 580 | 13% | 4 |
| Jun 2026 | Old Mout | 300 | 6.7% | 5 |
| Jul 2026 | Monteith's | 2K | 41.4% | 1 |
| Jul 2026 | Somersby | 1.1K | 22.4% | 2 |
| Jul 2026 | Zeffer | 770 | 15.8% | 3 |
| Jul 2026 | Rekorderlig | 670 | 13.8% | 4 |
| Jul 2026 | Old Mout | 320 | 6.6% | 5 |
| Aug 2026 | Monteith's | 2K | 35.9% | 1 |
| Aug 2026 | Zeffer | 1.2K | 22.4% | 2 |
| Aug 2026 | Somersby | 1.2K | 21.3% | 3 |
| Aug 2026 | Rekorderlig | 710 | 12.9% | 4 |
| Aug 2026 | Old Mout | 410 | 7.5% | 5 |
| Sep 2026 | Monteith's | — | — | — |
| Sep 2026 | Old Mout | — | — | — |
| Sep 2026 | Rekorderlig | — | — | — |
| Sep 2026 | Somersby | — | — | — |
| Sep 2026 | Zeffer | — | — | — |

## What is being compared

- **Monteith's**: Measured on the search terms “monteiths”, “monteiths apple cider”, “monteiths bar”, “monteiths black”, “monteiths brewing company”, “monteiths cider”, “monteiths golden lager”, “monteiths near me” and “monteiths nz”, summed into one figure.
- **Old Mout**: Measured on the search terms “old mout”, “old mout apple cider”, “old mout cider”, “old mout new zealand”, “oldmout” and “oldmout cider”, summed into one figure.
- **Rekorderlig**: Measured on the search terms “rekorderlig”, “rekorderlig apple cider”, “rekorderlig cider”, “rekorderlig near me”, “rekorderlig new zealand” and “rekorderlig nz”, summed into one figure.
- **Somersby**: Measured on the search terms “cider somersby blackberry”, “cider somersby pear”, “somersby”, “somersby apple cider”, “somersby blackberry”, “somersby cider”, “somersby near me”, “somersby nz” and “somersby online”, summed into one figure.
- **Zeffer**: Measured on the search terms “zeffer”, “zeffer 0 cider”, “zeffer apple cider”, “zeffer apple crumble”, “zeffer apple crumble cider”, “zeffer cider”, “zeffer near me”, “zeffer nz” and “zeffer passionfruit cider”, summed into one figure.

- [Monteith's](/demand/nz/brands/monteiths)
- [Old Mout](/demand/nz/brands/old-mout)
- [Rekorderlig](/demand/nz/brands/rekorderlig)
- [Somersby](/demand/nz/brands/somersby)
- [Zeffer](/demand/nz/brands/zeffer)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among cider brands in New Zealand?

In August 2026, Monteith's was the most searched among cider brands in New Zealand, with an estimated 2K branded searches and 35.9% estimated Share of Search within this set.

## Cite this page

Brandwave. "Cider brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-cider-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-cider-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.