---
title: "Chuck key brands in New Zealand: Which are searched most?"
description: "Compare the chuck key brands people buy. Share of Search among Makita, DeWalt, Jacobs, Bosch and Röhm, the chuck key brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-chuck-key-brands"
publisher: "Brandwave"
---

# Chuck key brands in New Zealand: Which are searched most?

Compare the chuck key brands people buy. Share of Search among Makita, DeWalt, Jacobs, Bosch and Röhm, the chuck key brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Chuck key brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Makita, 55.1%

## Which brand is most popular in search among chuck key brands in New Zealand?

- In September 2026, Makita was the most searched among chuck key brands in New Zealand, with an estimated 20.5K branded searches, 55.1% of all searches for the five we track.
- DeWalt is in 2nd place, 10.4 percentage points behind at 44.7%.
- Across the 12 months ending September 2026, Makita’s share of searches among chuck key brands in New Zealand decreased from 59.1% to 55.1%.
- Across the 12 months ending September 2026, DeWalt’s share of searches among chuck key brands in New Zealand increased from 40.7% to 44.7%.
- Across the 12 months ending September 2026, Makita’s share of searches among chuck key brands in New Zealand peaked at 59.4% in December 2025 and was lowest at 51.5% in June 2026.
- Across the 12 months ending September 2026, DeWalt’s share of searches among chuck key brands in New Zealand peaked at 48.4% in June 2026 and was lowest at 40.5% in December 2025.
- Across the 12 months ending September 2026, Bosch rose from 5th to 4th among chuck key brands in New Zealand.
- Across the 12 months ending September 2026, Röhm fell from 4th to 5th among chuck key brands in New Zealand.
- Across the 12 months ending September 2026, Jacobs held steady: its share of searches among chuck key brands in New Zealand moved less than 0.5 percentage points.

## Top chuck key brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Makita, Jacobs and Bosch were mentioned most often, in three of the four answers. Jacobs was recommended most often, coming first in all three answers that gave a list. Makita was second, and Bosch was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Jacobs | 1st | 3 of 3 | 0 of 1 | 3 of 4 |
| Makita | 2nd | 3 of 3 | 0 of 1 | 3 of 4 |
| Bosch | 3rd | 3 of 3 | 0 of 1 | 3 of 4 |
| Röhm | 4th | 2 of 3 | 0 of 1 | 2 of 4 |
| DeWalt | 5th | 1 of 3 | 0 of 1 | 1 of 4 |

## Every AI answer about chuck key brands

- Asked ChatGPT "Which chuck key brand should I buy in New Zealand?": 1. Jacobs, 2. Röhm, 3. Makita, 4. Bosch
- Asked ChatGPT "What are the best chuck key brands in New Zealand?": 1. Jacobs, 2. Bosch, 3. Makita, 4. Röhm
- Asked ChatGPT "What's the best chuck key brand in New Zealand for a drill?": 1. Jacobs, 2. Makita, 3. DeWalt, 4. Bosch
- Searched Google, AI Overview "drill chuck key": named none of the brands we track

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## Compare search popularity between leading brands

- [Makita vs DeWalt: compare search popularity](/demand/nz/compare/dewalt-vs-makita): 55.1% against 44.7% Share of Search.

## How did search popularity change for New Zealand chuck key brands in September 2026?

- In September 2026, Makita gained share of searches among chuck key brands in New Zealand, from 52.2% to 55.1%.
- In September 2026, DeWalt lost share of searches among chuck key brands in New Zealand, from 47.6% to 44.7%.
- In September 2026, Bosch rose from 5th to 4th among chuck key brands in New Zealand.
- In September 2026, Röhm fell from 4th to 5th among chuck key brands in New Zealand.
- Estimated monthly branded searches for Jacobs in New Zealand fell 40% over 12 measured months, from 50 to 30 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Makita | 55.1% | 20.5K | +13.3% | Makita |
| 2 | DeWalt | 44.7% | 16.6K | +0.8% | DeWalt |
| 3 | Jacobs | 0.08% | 30 | -57.1% | Stanley Black & Decker |
| 4 | Bosch | 0.03% | 10 | — | Bosch |
| 5 | Röhm | 0.03% | 10 | 0.0% | Röhm |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Makita | 18.3K | 59.1% | 1 |
| Oct 2025 | DeWalt | 12.6K | 40.7% | 2 |
| Oct 2025 | Jacobs | 50 | 0.16% | 3 |
| Oct 2025 | Röhm | 10 | 0.03% | 4 |
| Oct 2025 | Bosch | 0 | 0% | 5 |
| Nov 2025 | Makita | 18.8K | 54.4% | 1 |
| Nov 2025 | DeWalt | 15.8K | 45.5% | 2 |
| Nov 2025 | Jacobs | 30 | 0.09% | 3 |
| Nov 2025 | Röhm | 10 | 0.03% | 4 |
| Nov 2025 | Bosch | 0 | 0% | 5 |
| Dec 2025 | Makita | 17.6K | 59.4% | 1 |
| Dec 2025 | DeWalt | 12K | 40.5% | 2 |
| Dec 2025 | Bosch | 10 | 0.03% | 3 |
| Dec 2025 | Jacobs | 10 | 0.03% | 4 |
| Dec 2025 | Röhm | 10 | 0.03% | 5 |
| Jan 2026 | Makita | 16.8K | 59.2% | 1 |
| Jan 2026 | DeWalt | 11.6K | 40.6% | 2 |
| Jan 2026 | Jacobs | 20 | 0.07% | 3 |
| Jan 2026 | Bosch | 10 | 0.04% | 4 |
| Jan 2026 | Röhm | 10 | 0.04% | 5 |
| Feb 2026 | Makita | 16.8K | 56.9% | 1 |
| Feb 2026 | DeWalt | 12.6K | 42.8% | 2 |
| Feb 2026 | Jacobs | 70 | 0.24% | 3 |
| Feb 2026 | Röhm | 10 | 0.03% | 4 |
| Feb 2026 | Bosch | 0 | 0% | 5 |
| Mar 2026 | Makita | 16.4K | 56.1% | 1 |
| Mar 2026 | DeWalt | 12.8K | 43.6% | 2 |
| Mar 2026 | Jacobs | 90 | 0.31% | 3 |
| Mar 2026 | Röhm | 10 | 0.03% | 4 |
| Mar 2026 | Bosch | 0 | 0% | 5 |
| Apr 2026 | Makita | 16.3K | 55.7% | 1 |
| Apr 2026 | DeWalt | 12.9K | 44% | 2 |
| Apr 2026 | Jacobs | 50 | 0.17% | 3 |
| Apr 2026 | Röhm | 10 | 0.03% | 4 |
| Apr 2026 | Bosch | 0 | 0% | 5 |
| May 2026 | Makita | 16.9K | 54.2% | 1 |
| May 2026 | DeWalt | 14.2K | 45.6% | 2 |
| May 2026 | Jacobs | 50 | 0.16% | 3 |
| May 2026 | Röhm | 10 | 0.03% | 4 |
| May 2026 | Bosch | 0 | 0% | 5 |
| Jun 2026 | Makita | 16.9K | 51.5% | 1 |
| Jun 2026 | DeWalt | 15.9K | 48.4% | 2 |
| Jun 2026 | Jacobs | 40 | 0.12% | 3 |
| Jun 2026 | Röhm | 10 | 0.03% | 4 |
| Jun 2026 | Bosch | 0 | 0% | 5 |
| Jul 2026 | Makita | 16.1K | 52.6% | 1 |
| Jul 2026 | DeWalt | 14.5K | 47.3% | 2 |
| Jul 2026 | Jacobs | 40 | 0.13% | 3 |
| Jul 2026 | Röhm | 10 | 0.03% | 4 |
| Jul 2026 | Bosch | 0 | 0% | 5 |
| Aug 2026 | Makita | 18.1K | 52.2% | 1 |
| Aug 2026 | DeWalt | 16.5K | 47.6% | 2 |
| Aug 2026 | Jacobs | 70 | 0.2% | 3 |
| Aug 2026 | Röhm | 10 | 0.03% | 4 |
| Aug 2026 | Bosch | 0 | 0% | 5 |
| Sep 2026 | Makita | 20.5K | 55.1% | 1 |
| Sep 2026 | DeWalt | 16.6K | 44.7% | 2 |
| Sep 2026 | Jacobs | 30 | 0.08% | 3 |
| Sep 2026 | Bosch | 10 | 0.03% | 4 |
| Sep 2026 | Röhm | 10 | 0.03% | 5 |

## What is being compared

- **Bosch**: Measured on the search term “bosch chuck key”.
- **DeWalt**: Measured on the search terms “dewalt”, “dewalt blower”, “dewalt chainsaw”, “dewalt drop saw”, “dewalt grass trimmer”, “dewalt grinder”, “dewalt impact wrench”, “dewalt laser”, “dewalt laser level”, “dewalt multi tool”, “dewalt planer”, “dewalt redemption”, “dewalt router”, “dewalt sander”, “dewalt table saw” and “dewalt tool box”, summed into one figure.
- **Jacobs**: Measured on the search term “jacobs chuck”.
- **Makita**: Measured on the search terms “makita”, “makita blower”, “makita chainsaw”, “makita chop saw”, “makita hedge cutter”, “makita impact wrench”, “makita mowers”, “makita multi tool”, “makita planer”, “makita router”, “makita sander”, “makita skill saw”, “makita tool”, “makita track saw” and “makita trimmers”, summed into one figure.
- **Röhm**: Measured on the search term “rohm chuck”.

- [Bosch](/demand/nz/brands/bosch)
- [DeWalt](/demand/nz/brands/dewalt)
- [Jacobs](/demand/nz/brands/jacobs-chuck)
- [Makita](/demand/nz/brands/makita)
- [Röhm](/demand/nz/brands/rohm-chucks)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among chuck key brands in New Zealand?

In September 2026, Makita was the most searched among chuck key brands in New Zealand, with an estimated 20.5K branded searches, 55.1% of all searches for the five we track.

## Cite this page

Brandwave. "Chuck key brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-chuck-key-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-chuck-key-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.