--- title: "Hays vs Madison Recruitment: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Hays or Madison Recruitment? Compare estimated monthly branded-search demand and Share of Search inside the Christchurch recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-christchurch-recruitment-agencies/compare/hays-vs-madison-recruitment" publisher: "Brandwave" --- # Hays vs Madison Recruitment: Which is more popular by branded search in New Zealand? Which is more popular in search, Hays or Madison Recruitment? Compare estimated monthly branded-search demand and Share of Search inside the Christchurch recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hays and Madison Recruitment - **Competitive set**: Christchurch recruitment agencies - **Market**: New Zealand - **Month measured**: Aug 2026 - **Hays Share of Search**: 43.2% - **Madison Recruitment Share of Search**: 25.3% ## Which is more popular in search, Hays or Madison Recruitment? - In August 2026, Hays had more branded searches than Madison Recruitment among christchurch recruitment agencies in New Zealand. Hays was estimated to have 4.1K branded searches compared to Madison Recruitment’s 2.4K, and held a 43.2% Share of Search versus Madison Recruitment’s 25.3%. - Hays was ahead of Madison Recruitment in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Hays’ estimated Share of Search among christchurch recruitment agencies in New Zealand moved from 48.4% to 43.2%, and its estimated monthly branded searches moved from 4.4K to 4.1K. - Across the 11 months ending August 2026, Madison Recruitment’s estimated Share of Search among christchurch recruitment agencies in New Zealand moved from 26.8% to 25.3%, and its estimated monthly branded searches held steady at 2.4K. ## How did search popularity change for New Zealand christchurch recruitment agencies in August 2026? - In August 2026, Madison Recruitment lost estimated Share of Search among christchurch recruitment agencies in New Zealand, from 26.4% to 25.3%. ## Month by month | Month | Hays estimated searches | Hays Share of Search | Hays rank | Madison Recruitment estimated searches | Madison Recruitment Share of Search | Madison Recruitment rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.4K | 48.4% | 1 | 2.4K | 26.8% | 2 | | Nov 2025 | 4.7K | 51.1% | 1 | 2.4K | 26.1% | 2 | | Dec 2025 | 3.3K | 47.8% | 1 | 2.1K | 30.3% | 2 | | Jan 2026 | 5K | 48.2% | 1 | 3.1K | 29.9% | 2 | | Feb 2026 | 4.4K | 44.4% | 1 | 3.1K | 31.1% | 2 | | Mar 2026 | 5.5K | 50.4% | 1 | 3K | 27.1% | 2 | | Apr 2026 | 4.9K | 51% | 1 | 2.4K | 25.1% | 2 | | May 2026 | 4.7K | 47.8% | 1 | 2.6K | 26.3% | 2 | | Jun 2026 | 4.4K | 45.5% | 1 | 2.6K | 26.8% | 2 | | Jul 2026 | 4K | 42.7% | 1 | 2.5K | 26.4% | 2 | | Aug 2026 | 4.1K | 43.2% | 1 | 2.4K | 25.3% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Hays’ and Madison Recruitment’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hays**: Measured on the search terms “hays”, “hays auckland”, “hays christchurch”, “hays dunedin”, “hays labour hire”, “hays new zealand”, “hays nz”, “hays recruitment”, “hays tauranga”, “hays temp agency”, “hays wellington” and “hays.net.nz”, summed into one figure. - **Madison Recruitment**: Measured on the search terms “Madison Recruitment”, “madison recruitment agency”, “madison recruitment auckland”, “madison recruitment christchurch”, “madison recruitment hamilton”, “madison recruitment jobs”, “madison recruitment new zealand”, “madison recruitment nz”, “madison recruitment tauranga”, “madison recruitment wellington” and “madison.co.nz”, summed into one figure. - [Hays profile](/demand/nz/brands/hays) - [Madison Recruitment profile](/demand/nz/brands/madison-recruitment) - [All christchurch recruitment agencies in New Zealand](/demand/nz/categories/nz-christchurch-recruitment-agencies): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Hays or Madison Recruitment? In August 2026, Hays had more branded searches than Madison Recruitment among christchurch recruitment agencies in New Zealand. Hays was estimated to have 4.1K branded searches compared to Madison Recruitment’s 2.4K, and held a 43.2% Share of Search versus Madison Recruitment’s 25.3%. ## Cite this page Brandwave. "Hays vs Madison Recruitment: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-christchurch-recruitment-agencies/compare/hays-vs-madison-recruitment This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-christchurch-recruitment-agencies/compare/hays-vs-madison-recruitment. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.