--- title: "CodeBlue vs First Focus: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, CodeBlue or First Focus? Compare estimated monthly branded-search demand and Share of Search inside the Christchurch IT service providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-christchurch-it-service-providers/compare/codeblue-vs-first-focus" publisher: "Brandwave" --- # CodeBlue vs First Focus: Which is more popular by branded search in New Zealand? Which is more popular in search, CodeBlue or First Focus? Compare estimated monthly branded-search demand and Share of Search inside the Christchurch IT service providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: CodeBlue and First Focus - **Competitive set**: Christchurch IT service providers - **Market**: New Zealand - **Month measured**: Aug 2026 - **CodeBlue Share of Search**: 36.8% - **First Focus Share of Search**: 39% ## Which is more popular in search, CodeBlue or First Focus? - In August 2026, First Focus had more branded searches than CodeBlue among christchurch IT service providers in New Zealand. First Focus was estimated to have 710 branded searches compared to CodeBlue’s 670, and held a 39% Share of Search versus CodeBlue’s 36.8%. - The lead changed hands 3 times in the 11 months ending August 2026: First Focus took it in May 2026, CodeBlue took it in June 2026, First Focus took it in August 2026. - Across the 11 months ending August 2026, CodeBlue’s estimated Share of Search among christchurch IT service providers in New Zealand moved from 60.8% to 36.8%, and its estimated monthly branded searches moved from 730 to 670. - Across the 11 months ending August 2026, First Focus’ estimated Share of Search among christchurch IT service providers in New Zealand moved from 3.3% to 39%, and its estimated monthly branded searches moved from 40 to 710. ## How did search popularity change for New Zealand christchurch IT service providers in August 2026? - In August 2026, First Focus overtook CodeBlue to take the highest estimated Share of Search among christchurch IT service providers in New Zealand, at 39%. - In August 2026, CodeBlue lost estimated Share of Search among christchurch IT service providers in New Zealand, from 40.7% to 36.8%. ## Month by month | Month | CodeBlue estimated searches | CodeBlue Share of Search | CodeBlue rank | First Focus estimated searches | First Focus Share of Search | First Focus rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 730 | 60.8% | 1 | 40 | 3.3% | 4 | | Nov 2025 | 710 | 62.3% | 1 | 40 | 3.5% | 4 | | Dec 2025 | 560 | 65.9% | 1 | 20 | 2.4% | 4 | | Jan 2026 | 600 | 64.5% | 1 | 40 | 4.3% | 4 | | Feb 2026 | 640 | 52% | 1 | 150 | 12.2% | 4 | | Mar 2026 | 890 | 58.9% | 1 | 210 | 13.9% | 3 | | Apr 2026 | 600 | 53.6% | 1 | 130 | 11.6% | 4 | | May 2026 | 590 | 37.3% | 2 | 630 | 39.9% | 1 | | Jun 2026 | 630 | 30.9% | 1 | 560 | 27.5% | 2 | | Jul 2026 | 570 | 40.7% | 1 | 340 | 24.3% | 2 | | Aug 2026 | 670 | 36.8% | 2 | 710 | 39% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using CodeBlue’s and First Focus’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **CodeBlue**: Measured on the search terms “code blue it”, “code blue it services”, “codeblue auckland”, “codeblue christchurch”, “codeblue fujifilm”, “codeblue hamilton”, “codeblue it”, “codeblue managed services”, “codeblue new zealand”, “codeblue nz”, “codeblue wellington” and “codeblue.co.nz”, summed into one figure. - **First Focus**: Measured on the search terms “first focus”, “first focus auckland”, “first focus christchurch”, “first focus core”, “first focus it”, “first focus new zealand”, “first focus nz” and “firstfocus”, summed into one figure. - [CodeBlue profile](/demand/nz/brands/codeblue) - [First Focus profile](/demand/nz/brands/first-focus) - [All christchurch IT service providers in New Zealand](/demand/nz/categories/nz-christchurch-it-service-providers): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, CodeBlue or First Focus? In August 2026, First Focus had more branded searches than CodeBlue among christchurch IT service providers in New Zealand. First Focus was estimated to have 710 branded searches compared to CodeBlue’s 670, and held a 39% Share of Search versus CodeBlue’s 36.8%. ## Cite this page Brandwave. "CodeBlue vs First Focus: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-christchurch-it-service-providers/compare/codeblue-vs-first-focus This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-christchurch-it-service-providers/compare/codeblue-vs-first-focus. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.