--- title: "ICIB BROKERWEB vs PSC Insurance Brokers: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, ICIB BROKERWEB or PSC Insurance Brokers? Compare estimated monthly branded-search demand and Share of Search inside the Christchurch insurance brokers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-christchurch-insurance-brokers/compare/icib-brokerweb-vs-psc-insurance-brokers" publisher: "Brandwave" --- # ICIB BROKERWEB vs PSC Insurance Brokers: Which is more popular by branded search in New Zealand? Which is more popular in search, ICIB BROKERWEB or PSC Insurance Brokers? Compare estimated monthly branded-search demand and Share of Search inside the Christchurch insurance brokers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ICIB BROKERWEB and PSC Insurance Brokers - **Competitive set**: Christchurch insurance brokers - **Market**: New Zealand - **Month measured**: Aug 2026 - **ICIB BROKERWEB Share of Search**: 4.1% - **PSC Insurance Brokers Share of Search**: 0.84% ## Which is more popular in search, ICIB BROKERWEB or PSC Insurance Brokers? - In August 2026, ICIB BROKERWEB had more branded searches than PSC Insurance Brokers among christchurch insurance brokers in New Zealand. ICIB BROKERWEB was estimated to have 640 branded searches compared to PSC Insurance Brokers’ 130, and held a 4.1% Share of Search versus PSC Insurance Brokers’ 0.84%. - ICIB BROKERWEB was ahead of PSC Insurance Brokers in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, ICIB BROKERWEB’s estimated Share of Search among christchurch insurance brokers in New Zealand moved from 4% to 4.1%, and its estimated monthly branded searches moved from 710 to 640. - Across the 11 months ending August 2026, PSC Insurance Brokers’ estimated Share of Search among christchurch insurance brokers in New Zealand moved from 1.1% to 0.84%, and its estimated monthly branded searches moved from 200 to 130. ## How did search popularity change for New Zealand christchurch insurance brokers in August 2026? - In August 2026, ICIB BROKERWEB lost estimated Share of Search among christchurch insurance brokers in New Zealand, from 4.7% to 4.1%. - Estimated monthly branded searches for PSC Insurance Brokers in New Zealand fell 35% over 11 measured months, from 200 to 130 in August 2026. ## Month by month | Month | ICIB BROKERWEB estimated searches | ICIB BROKERWEB Share of Search | ICIB BROKERWEB rank | PSC Insurance Brokers estimated searches | PSC Insurance Brokers Share of Search | PSC Insurance Brokers rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 710 | 4% | 2 | 200 | 1.1% | 4 | | Nov 2025 | 650 | 4.1% | 2 | 180 | 1.1% | 4 | | Dec 2025 | 460 | 3.8% | 2 | 110 | 0.91% | 4 | | Jan 2026 | 550 | 3.6% | 3 | 130 | 0.86% | 4 | | Feb 2026 | 620 | 4% | 2 | 160 | 1% | 4 | | Mar 2026 | 810 | 5.1% | 2 | 180 | 1.1% | 4 | | Apr 2026 | 680 | 5.3% | 2 | 130 | 1% | 4 | | May 2026 | 670 | 4.4% | 2 | 140 | 0.91% | 4 | | Jun 2026 | 670 | 4.3% | 2 | 170 | 1.1% | 4 | | Jul 2026 | 730 | 4.7% | 2 | 140 | 0.91% | 4 | | Aug 2026 | 640 | 4.1% | 2 | 130 | 0.84% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using ICIB BROKERWEB’s and PSC Insurance Brokers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ICIB BROKERWEB**: Measured on the search terms “icib”, “icib brokerweb”, “icib brokerweb christchurch”, “icib brokerweb hamilton” and “icib insurance”, summed into one figure. - **PSC Insurance Brokers**: Measured on the search terms “psc broking”, “psc insurance brokers” and “psc insurance brokers nz”, summed into one figure. - [ICIB BROKERWEB profile](/demand/nz/brands/icib-brokerweb) - [PSC Insurance Brokers profile](/demand/nz/brands/psc-insurance-brokers) - [All christchurch insurance brokers in New Zealand](/demand/nz/categories/nz-christchurch-insurance-brokers): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, ICIB BROKERWEB or PSC Insurance Brokers? In August 2026, ICIB BROKERWEB had more branded searches than PSC Insurance Brokers among christchurch insurance brokers in New Zealand. ICIB BROKERWEB was estimated to have 640 branded searches compared to PSC Insurance Brokers’ 130, and held a 4.1% Share of Search versus PSC Insurance Brokers’ 0.84%. ## Cite this page Brandwave. "ICIB BROKERWEB vs PSC Insurance Brokers: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-christchurch-insurance-brokers/compare/icib-brokerweb-vs-psc-insurance-brokers This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-christchurch-insurance-brokers/compare/icib-brokerweb-vs-psc-insurance-brokers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.