---
title: "Christchurch accounting firms in New Zealand: Which brands are most popular in search?"
description: "Compare Christchurch accounting firms using branded search demand from across New Zealand. Share of Search among SBA, Sidekick, Rodgers & Co and Nextstep Accountants, the christchurch accounting firms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-christchurch-accounting-firms"
publisher: "Brandwave"
---

# Christchurch accounting firms in New Zealand: Which brands are most popular in search?

Compare Christchurch accounting firms using branded search demand from across New Zealand. Share of Search among SBA, Sidekick, Rodgers & Co and Nextstep Accountants, the christchurch accounting firms Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Christchurch accounting firms
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: SBA, 82.1%

## Which brand is most popular in search among christchurch accounting firms in New Zealand?

- In August 2026, SBA was the most searched among christchurch accounting firms in New Zealand, with an estimated 2.7K branded searches and 82.1% estimated Share of Search within this set.
- Sidekick is in 2nd place, 71.8 percentage points behind at 10.3% Share of Search.
- Across the 11 months ending August 2026, SBA’s estimated Share of Search among christchurch accounting firms in New Zealand increased from 78.8% to 82.1%.
- Across the 11 months ending August 2026, Sidekick’s estimated Share of Search among christchurch accounting firms in New Zealand decreased from 15% to 10.3%.
- Across the 11 months ending August 2026, Rodgers & Co’s estimated Share of Search among christchurch accounting firms in New Zealand increased from 5.3% to 6.4%.
- Across the 11 months ending August 2026, SBA’s estimated Share of Search among christchurch accounting firms in New Zealand peaked at 83.3% in June 2026 and was lowest at 76.8% in November 2025.
- Across the 11 months ending August 2026, Sidekick’s estimated Share of Search among christchurch accounting firms in New Zealand peaked at 16.4% in November 2025 and was lowest at 10.3% in August 2026.
- Across the 11 months ending August 2026, Rodgers & Co’s estimated Share of Search among christchurch accounting firms in New Zealand peaked at 7.7% in December 2025 and was lowest at 4.4% in June 2026.
- Across the 11 months ending August 2026, Nextstep Accountants’ estimated Share of Search among christchurch accounting firms in New Zealand peaked at 2.1% in May 2026 and was lowest at 0.67% in January 2026.
- Across the 11 months ending August 2026, Nextstep Accountants held steady: its estimated Share of Search among christchurch accounting firms in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [SBA vs Sidekick: compare search popularity](/demand/nz/compare/sba-vs-sidekick): 82.1% against 10.3% Share of Search.
- [SBA vs Rodgers & Co: compare search popularity](/demand/nz/compare/rodgers-co-vs-sba): 82.1% against 6.4% Share of Search.
- [Sidekick vs Rodgers & Co: compare search popularity](/demand/nz/compare/rodgers-co-vs-sidekick): 10.3% against 6.4% Share of Search.

## How did search popularity change for New Zealand christchurch accounting firms in August 2026?

- In August 2026, Rodgers & Co gained estimated Share of Search among christchurch accounting firms in New Zealand, from 5.6% to 6.4%.
- In August 2026, Sidekick lost estimated Share of Search among christchurch accounting firms in New Zealand, from 11.3% to 10.3%.
- Estimated monthly branded searches for Nextstep Accountants in New Zealand rose 33.3% over 11 measured months, from 30 to 40 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | SBA | 82.1% | 2.7K | +9.7% | SBA |
| 2 | Sidekick | 10.3% | 340 | 0.0% | Sidekick |
| 3 | Rodgers & Co | 6.4% | 210 | +23.5% | Rodgers & Co |
| 4 | Nextstep Accountants | 1.2% | 40 | +33.3% | Nextstep Accountants |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | SBA | 2.5K | 78.8% | 1 |
| Oct 2025 | Sidekick | 480 | 15% | 2 |
| Oct 2025 | Rodgers & Co | 170 | 5.3% | 3 |
| Oct 2025 | Nextstep Accountants | 30 | 0.94% | 4 |
| Nov 2025 | SBA | 2.3K | 76.8% | 1 |
| Nov 2025 | Sidekick | 480 | 16.4% | 2 |
| Nov 2025 | Rodgers & Co | 170 | 5.8% | 3 |
| Nov 2025 | Nextstep Accountants | 30 | 1% | 4 |
| Dec 2025 | SBA | 1.7K | 78.3% | 1 |
| Dec 2025 | Sidekick | 280 | 12.7% | 2 |
| Dec 2025 | Rodgers & Co | 170 | 7.7% | 3 |
| Dec 2025 | Nextstep Accountants | 30 | 1.4% | 4 |
| Jan 2026 | SBA | 2.5K | 82.3% | 1 |
| Jan 2026 | Sidekick | 340 | 11.4% | 2 |
| Jan 2026 | Rodgers & Co | 170 | 5.7% | 3 |
| Jan 2026 | Nextstep Accountants | 20 | 0.67% | 4 |
| Feb 2026 | SBA | 2.5K | 81.8% | 1 |
| Feb 2026 | Sidekick | 360 | 11.7% | 2 |
| Feb 2026 | Rodgers & Co | 170 | 5.5% | 3 |
| Feb 2026 | Nextstep Accountants | 30 | 0.98% | 4 |
| Mar 2026 | SBA | 3.1K | 82% | 1 |
| Mar 2026 | Sidekick | 420 | 11.1% | 2 |
| Mar 2026 | Rodgers & Co | 210 | 5.6% | 3 |
| Mar 2026 | Nextstep Accountants | 50 | 1.3% | 4 |
| Apr 2026 | SBA | 2.9K | 81.8% | 1 |
| Apr 2026 | Sidekick | 440 | 12.5% | 2 |
| Apr 2026 | Rodgers & Co | 170 | 4.8% | 3 |
| Apr 2026 | Nextstep Accountants | 30 | 0.85% | 4 |
| May 2026 | SBA | 2.7K | 79.9% | 1 |
| May 2026 | Sidekick | 400 | 11.8% | 2 |
| May 2026 | Rodgers & Co | 210 | 6.2% | 3 |
| May 2026 | Nextstep Accountants | 70 | 2.1% | 4 |
| Jun 2026 | SBA | 3.2K | 83.3% | 1 |
| Jun 2026 | Sidekick | 420 | 10.9% | 2 |
| Jun 2026 | Rodgers & Co | 170 | 4.4% | 3 |
| Jun 2026 | Nextstep Accountants | 50 | 1.3% | 4 |
| Jul 2026 | SBA | 2.5K | 82.1% | 1 |
| Jul 2026 | Sidekick | 340 | 11.3% | 2 |
| Jul 2026 | Rodgers & Co | 170 | 5.6% | 3 |
| Jul 2026 | Nextstep Accountants | 30 | 1% | 4 |
| Aug 2026 | SBA | 2.7K | 82.1% | 1 |
| Aug 2026 | Sidekick | 340 | 10.3% | 2 |
| Aug 2026 | Rodgers & Co | 210 | 6.4% | 3 |
| Aug 2026 | Nextstep Accountants | 40 | 1.2% | 4 |
| Sep 2026 | Nextstep Accountants | — | — | — |
| Sep 2026 | Rodgers & Co | — | — | — |
| Sep 2026 | SBA | — | — | — |
| Sep 2026 | Sidekick | — | — | — |

## What is being compared

- **Nextstep Accountants**: Measured on the search terms “next step accounting” and “nextstep accounting”, summed into one figure.
- **Rodgers & Co**: Measured on the search terms “rodgers & co” and “rodgers and co”, summed into one figure.
- **SBA**: Measured on the search terms “sba accountants”, “sba accounting”, “sba accounting browns bay”, “sba accounting nz”, “sba accounting palmerston north”, “sba accounting services”, “sba albany”, “sba ashburton”, “sba auckland”, “sba avondale”, “sba barrington”, “sba birkenhead”, “sba blenheim”, “sba browns bay”, “sba burnside”, “sba cambridge”, “sba co nz”, “sba ellerslie”, “sba ferrymead”, “sba flat bush”, “sba glenfield”, “sba hamilton”, “sba hawera”, “sba henderson”, “sba hibiscus coast”, “sba hobsonville”, “sba hornby”, “sba howick”, “sba kapiti”, “sba karaka”, “sba kilbirnie”, “sba lower hutt”, “sba manukau”, “sba milford”, “sba mt eden”, “sba mt roskill”, “sba nelson”, “sba new brighton”, “sba new lynn”, “sba new zealand”, “sba newmarket”, “sba nz”, “sba onehunga”, “sba opawa”, “sba pakuranga”, “sba palmerston north”, “sba panmure”, “sba papakura”, “sba papanui”, “sba papatoetoe”, “sba petone”, “sba ponsonby”, “sba porirua”, “sba pukekohe”, “sba remuera”, “sba riccarton”, “sba rolleston”, “sba shirley”, “sba silverdale”, “sba small business accounting”, “sba stratford”, “sba sydenham”, “sba takanini”, “sba takapuna”, “sba taradale”, “sba taranaki”, “sba tauranga”, “sba tax”, “sba tax accountants”, “sba te atatu”, “sba thames”, “sba timaru”, “sba wanganui”, “sba warkworth” and “sba.co.nz”, summed into one figure.
- **Sidekick**: Measured on the search terms “sidekick accountants”, “sidekick accounting”, “sidekick ca”, “sidekick new zealand”, “sidekick queenstown”, “sidekick timaru” and “sidekickca”, summed into one figure.

- [Nextstep Accountants](/demand/nz/brands/nextstep-accountants)
- [Rodgers & Co](/demand/nz/brands/rodgers-co)
- [SBA](/demand/nz/brands/sba)
- [Sidekick](/demand/nz/brands/sidekick)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among christchurch accounting firms in New Zealand?

In August 2026, SBA was the most searched among christchurch accounting firms in New Zealand, with an estimated 2.7K branded searches and 82.1% estimated Share of Search within this set.

## Cite this page

Brandwave. "Christchurch accounting firms in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-christchurch-accounting-firms

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-christchurch-accounting-firms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.