---
title: "Chocolate brands in New Zealand: Which brands are most popular in search?"
description: "Compare the chocolate brands New Zealanders buy. Share of Search among Whittaker's, Cadbury, Ferrero Rocher, Lindt, Wellington Chocolate Factory, Toblerone, Bennetts of Mangawhai, Ritter Sport and Donovan's, the chocolate brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-chocolate-brands"
publisher: "Brandwave"
---

# Chocolate brands in New Zealand: Which brands are most popular in search?

Compare the chocolate brands New Zealanders buy. Share of Search among Whittaker's, Cadbury, Ferrero Rocher, Lindt, Wellington Chocolate Factory, Toblerone, Bennetts of Mangawhai, Ritter Sport and Donovan's, the chocolate brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Chocolate brands
- **Market**: New Zealand
- **Brands compared**: 9
- **Month measured**: Aug 2026
- **Highest Share of Search**: Whittaker's, 49.5%

## Which brand is most popular in search among chocolate brands in New Zealand?

- In August 2026, Whittaker's was the most searched among chocolate brands in New Zealand, with an estimated 49K branded searches and 49.5% estimated Share of Search within this set.
- Cadbury is in 2nd place, 30.3 percentage points behind at 19.2% Share of Search.
- Across the 11 months ending August 2026, Whittaker's’ estimated Share of Search among chocolate brands in New Zealand decreased from 50.2% to 49.5%.
- Across the 11 months ending August 2026, Cadbury’s estimated Share of Search among chocolate brands in New Zealand increased from 14.2% to 19.2%.
- Across the 11 months ending August 2026, Lindt’s estimated Share of Search among chocolate brands in New Zealand decreased from 9.1% to 7.4%.
- Across the 11 months ending August 2026, Wellington Chocolate Factory’s estimated Share of Search among chocolate brands in New Zealand decreased from 8.5% to 6.2%.
- Across the 11 months ending August 2026, Bennetts of Mangawhai’s estimated Share of Search among chocolate brands in New Zealand decreased from 2.7% to 2.1%.
- Across the 11 months ending August 2026, Whittaker's’ estimated Share of Search among chocolate brands in New Zealand peaked at 53.2% in July 2026 and was lowest at 36.3% in December 2025.
- Across the 11 months ending August 2026, Cadbury’s estimated Share of Search among chocolate brands in New Zealand peaked at 29.4% in April 2026 and was lowest at 14.2% in October 2025.
- Across the 11 months ending August 2026, Ferrero Rocher’s estimated Share of Search among chocolate brands in New Zealand peaked at 16.9% in December 2025 and was lowest at 6.8% in April 2026.
- Across the 11 months ending August 2026, Lindt’s estimated Share of Search among chocolate brands in New Zealand peaked at 14.5% in March 2026 and was lowest at 7.4% in August 2026.
- Across the 11 months ending August 2026, Wellington Chocolate Factory’s estimated Share of Search among chocolate brands in New Zealand peaked at 11.3% in January 2026 and was lowest at 6.2% in August 2026.
- Across the 11 months ending August 2026, Toblerone’s estimated Share of Search among chocolate brands in New Zealand peaked at 9% in December 2025 and was lowest at 2.9% in April 2026.
- Across the 11 months ending August 2026, Bennetts of Mangawhai’s estimated Share of Search among chocolate brands in New Zealand peaked at 3.9% in January 2026 and was lowest at 2.1% in August 2026.
- Across the 11 months ending August 2026, Ferrero Rocher rose from 5th to 3rd among chocolate brands in New Zealand.
- Across the 11 months ending August 2026, Lindt fell from 3rd to 4th among chocolate brands in New Zealand.
- Across the 11 months ending August 2026, Wellington Chocolate Factory fell from 4th to 5th among chocolate brands in New Zealand.
- Across the 11 months ending August 2026, Toblerone, Ritter Sport and Donovan's held steady: their estimated Share of Search among chocolate brands in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Whittaker's vs Cadbury: compare search popularity](/demand/nz/compare/cadbury-vs-whittakers): 49.5% against 19.2% Share of Search.
- [Whittaker's vs Ferrero Rocher: compare search popularity](/demand/nz/compare/ferrero-rocher-vs-whittakers): 49.5% against 8.5% Share of Search.
- [Whittaker's vs Lindt: compare search popularity](/demand/nz/compare/lindt-vs-whittakers): 49.5% against 7.4% Share of Search.
- [Whittaker's vs Wellington Chocolate Factory: compare search popularity](/demand/nz/compare/wellington-chocolate-factory-vs-whittakers): 49.5% against 6.2% Share of Search.
- [Cadbury vs Ferrero Rocher: compare search popularity](/demand/nz/compare/cadbury-vs-ferrero-rocher): 19.2% against 8.5% Share of Search.
- [Cadbury vs Lindt: compare search popularity](/demand/nz/compare/cadbury-vs-lindt): 19.2% against 7.4% Share of Search.
- [Cadbury vs Wellington Chocolate Factory: compare search popularity](/demand/nz/compare/cadbury-vs-wellington-chocolate-factory): 19.2% against 6.2% Share of Search.
- [Ferrero Rocher vs Lindt: compare search popularity](/demand/nz/compare/ferrero-rocher-vs-lindt): 8.5% against 7.4% Share of Search.
- [Ferrero Rocher vs Wellington Chocolate Factory: compare search popularity](/demand/nz/compare/ferrero-rocher-vs-wellington-chocolate-factory): 8.5% against 6.2% Share of Search.
- [Lindt vs Wellington Chocolate Factory: compare search popularity](/demand/nz/compare/lindt-vs-wellington-chocolate-factory): 7.4% against 6.2% Share of Search.

## How did search popularity change for New Zealand chocolate brands in August 2026?

- In August 2026, Ferrero Rocher overtook Wellington Chocolate Factory to rank 3rd among chocolate brands in New Zealand, at 8.5%.
- In August 2026, Toblerone gained estimated Share of Search among chocolate brands in New Zealand, from 3.4% to 6%.
- In August 2026, Cadbury gained estimated Share of Search among chocolate brands in New Zealand, from 18.2% to 19.2%.
- In August 2026, Whittaker's lost estimated Share of Search among chocolate brands in New Zealand, from 53.2% to 49.5%.
- In August 2026, Wellington Chocolate Factory lost estimated Share of Search among chocolate brands in New Zealand, from 7.5% to 6.2%.
- Lindt’s estimated Share of Search among chocolate brands in New Zealand has lost ground for 3 months in a row, from 8.9% to 7.4% in August 2026.
- Bennetts of Mangawhai’s estimated Share of Search among chocolate brands in New Zealand has lost ground for 3 months in a row, from 2.9% to 2.1% in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Whittaker's | 49.5% | 49K | -6.8% | Whittaker's |
| 2 | Cadbury | 19.2% | 19K | +5.8% | Cadbury |
| 3 | Ferrero Rocher | 8.5% | 8.4K | +23.1% | Ferrero Rocher |
| 4 | Lindt | 7.4% | 7.3K | -0.7% | Lindt |
| 5 | Wellington Chocolate Factory | 6.2% | 6.1K | -17.9% | Wellington Chocolate Factory |
| 6 | Toblerone | 6% | 5.9K | +78.4% | Toblerone |
| 7 | Bennetts of Mangawhai | 2.1% | 2.1K | -7.9% | Bennetts of Mangawhai |
| 8 | Ritter Sport | 0.58% | 570 | -12.3% | Ritter Sport |
| 9 | Donovan's | 0.51% | 500 | -2.0% | Donovan's |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Whittaker's | 43K | 50.2% | 1 |
| Oct 2025 | Cadbury | 12.2K | 14.2% | 2 |
| Oct 2025 | Lindt | 7.8K | 9.1% | 3 |
| Oct 2025 | Wellington Chocolate Factory | 7.3K | 8.5% | 4 |
| Oct 2025 | Ferrero Rocher | 7.1K | 8.3% | 5 |
| Oct 2025 | Toblerone | 4.8K | 5.7% | 6 |
| Oct 2025 | Bennetts of Mangawhai | 2.4K | 2.7% | 7 |
| Oct 2025 | Ritter Sport | 550 | 0.64% | 8 |
| Oct 2025 | Donovan's | 510 | 0.6% | 9 |
| Nov 2025 | Whittaker's | 49.3K | 47.2% | 1 |
| Nov 2025 | Cadbury | 15.3K | 14.6% | 2 |
| Nov 2025 | Lindt | 10.8K | 10.4% | 3 |
| Nov 2025 | Ferrero Rocher | 10.6K | 10.1% | 4 |
| Nov 2025 | Wellington Chocolate Factory | 7.4K | 7.1% | 5 |
| Nov 2025 | Toblerone | 6.6K | 6.3% | 6 |
| Nov 2025 | Bennetts of Mangawhai | 3.3K | 3.2% | 7 |
| Nov 2025 | Donovan's | 610 | 0.58% | 8 |
| Nov 2025 | Ritter Sport | 580 | 0.56% | 9 |
| Dec 2025 | Whittaker's | 49.3K | 36.3% | 1 |
| Dec 2025 | Ferrero Rocher | 22.9K | 16.9% | 2 |
| Dec 2025 | Cadbury | 19.4K | 14.3% | 3 |
| Dec 2025 | Lindt | 16.8K | 12.4% | 4 |
| Dec 2025 | Toblerone | 12.2K | 9% | 5 |
| Dec 2025 | Wellington Chocolate Factory | 9.2K | 6.7% | 6 |
| Dec 2025 | Bennetts of Mangawhai | 4.9K | 3.6% | 7 |
| Dec 2025 | Donovan's | 740 | 0.54% | 8 |
| Dec 2025 | Ritter Sport | 490 | 0.36% | 9 |
| Jan 2026 | Whittaker's | 32.9K | 42.7% | 1 |
| Jan 2026 | Cadbury | 12.6K | 16.3% | 2 |
| Jan 2026 | Wellington Chocolate Factory | 8.7K | 11.3% | 3 |
| Jan 2026 | Lindt | 7.4K | 9.6% | 4 |
| Jan 2026 | Ferrero Rocher | 7K | 9.1% | 5 |
| Jan 2026 | Toblerone | 4.5K | 5.9% | 6 |
| Jan 2026 | Bennetts of Mangawhai | 3K | 3.9% | 7 |
| Jan 2026 | Ritter Sport | 460 | 0.6% | 8 |
| Jan 2026 | Donovan's | 410 | 0.53% | 9 |
| Feb 2026 | Whittaker's | 38K | 46.9% | 1 |
| Feb 2026 | Cadbury | 11.8K | 14.6% | 2 |
| Feb 2026 | Ferrero Rocher | 8.2K | 10.1% | 3 |
| Feb 2026 | Lindt | 7.9K | 9.7% | 4 |
| Feb 2026 | Wellington Chocolate Factory | 7.1K | 8.8% | 5 |
| Feb 2026 | Toblerone | 4K | 5% | 6 |
| Feb 2026 | Bennetts of Mangawhai | 3K | 3.7% | 7 |
| Feb 2026 | Ritter Sport | 600 | 0.74% | 8 |
| Feb 2026 | Donovan's | 420 | 0.52% | 9 |
| Mar 2026 | Whittaker's | 43K | 43.6% | 1 |
| Mar 2026 | Cadbury | 19.6K | 19.9% | 2 |
| Mar 2026 | Lindt | 14.3K | 14.5% | 3 |
| Mar 2026 | Wellington Chocolate Factory | 7.3K | 7.4% | 4 |
| Mar 2026 | Ferrero Rocher | 6.9K | 7% | 5 |
| Mar 2026 | Toblerone | 3.3K | 3.3% | 6 |
| Mar 2026 | Bennetts of Mangawhai | 3.2K | 3.2% | 7 |
| Mar 2026 | Ritter Sport | 690 | 0.7% | 8 |
| Mar 2026 | Donovan's | 420 | 0.43% | 9 |
| Apr 2026 | Whittaker's | 35.3K | 36.4% | 1 |
| Apr 2026 | Cadbury | 28.5K | 29.4% | 2 |
| Apr 2026 | Lindt | 12.4K | 12.8% | 3 |
| Apr 2026 | Wellington Chocolate Factory | 7.2K | 7.5% | 4 |
| Apr 2026 | Ferrero Rocher | 6.6K | 6.8% | 5 |
| Apr 2026 | Bennetts of Mangawhai | 3.1K | 3.2% | 6 |
| Apr 2026 | Toblerone | 2.8K | 2.9% | 7 |
| Apr 2026 | Ritter Sport | 500 | 0.52% | 8 |
| Apr 2026 | Donovan's | 420 | 0.43% | 9 |
| May 2026 | Whittaker's | 35.3K | 40.5% | 1 |
| May 2026 | Cadbury | 22.5K | 25.9% | 2 |
| May 2026 | Ferrero Rocher | 8.4K | 9.6% | 3 |
| May 2026 | Lindt | 7.7K | 8.9% | 4 |
| May 2026 | Wellington Chocolate Factory | 6K | 6.9% | 5 |
| May 2026 | Toblerone | 3.3K | 3.8% | 6 |
| May 2026 | Bennetts of Mangawhai | 2.5K | 2.9% | 7 |
| May 2026 | Ritter Sport | 810 | 0.93% | 8 |
| May 2026 | Donovan's | 510 | 0.59% | 9 |
| Jun 2026 | Whittaker's | 35.3K | 45.5% | 1 |
| Jun 2026 | Cadbury | 17.3K | 22.3% | 2 |
| Jun 2026 | Lindt | 6.4K | 8.3% | 3 |
| Jun 2026 | Wellington Chocolate Factory | 6K | 7.7% | 4 |
| Jun 2026 | Ferrero Rocher | 5.7K | 7.4% | 5 |
| Jun 2026 | Toblerone | 3.8K | 4.8% | 6 |
| Jun 2026 | Bennetts of Mangawhai | 2K | 2.6% | 7 |
| Jun 2026 | Ritter Sport | 590 | 0.76% | 8 |
| Jun 2026 | Donovan's | 530 | 0.68% | 9 |
| Jul 2026 | Whittaker's | 52.6K | 53.2% | 1 |
| Jul 2026 | Cadbury | 18K | 18.2% | 2 |
| Jul 2026 | Wellington Chocolate Factory | 7.4K | 7.5% | 3 |
| Jul 2026 | Lindt | 7.4K | 7.4% | 4 |
| Jul 2026 | Ferrero Rocher | 6.8K | 6.9% | 5 |
| Jul 2026 | Toblerone | 3.3K | 3.4% | 6 |
| Jul 2026 | Bennetts of Mangawhai | 2.3K | 2.3% | 7 |
| Jul 2026 | Ritter Sport | 650 | 0.66% | 8 |
| Jul 2026 | Donovan's | 510 | 0.52% | 9 |
| Aug 2026 | Whittaker's | 49K | 49.5% | 1 |
| Aug 2026 | Cadbury | 19K | 19.2% | 2 |
| Aug 2026 | Ferrero Rocher | 8.4K | 8.5% | 3 |
| Aug 2026 | Lindt | 7.3K | 7.4% | 4 |
| Aug 2026 | Wellington Chocolate Factory | 6.1K | 6.2% | 5 |
| Aug 2026 | Toblerone | 5.9K | 6% | 6 |
| Aug 2026 | Bennetts of Mangawhai | 2.1K | 2.1% | 7 |
| Aug 2026 | Ritter Sport | 570 | 0.58% | 8 |
| Aug 2026 | Donovan's | 500 | 0.51% | 9 |
| Sep 2026 | Bennetts of Mangawhai | — | — | — |
| Sep 2026 | Cadbury | — | — | — |
| Sep 2026 | Donovan's | — | — | — |
| Sep 2026 | Ferrero Rocher | — | — | — |
| Sep 2026 | Lindt | — | — | — |
| Sep 2026 | Ritter Sport | — | — | — |
| Sep 2026 | Toblerone | — | — | — |
| Sep 2026 | Wellington Chocolate Factory | — | — | — |
| Sep 2026 | Whittaker's | — | — | — |

## What is being compared

- **Bennetts of Mangawhai**: Measured on the search terms “bennetts chocolate”, “bennetts chocolate mangawhai”, “bennetts chocolate nz”, “bennetts mangawhai”, “bennetts mangawhai chocolate” and “bennetts of mangawhai chocolate”, summed into one figure.
- **Cadbury**: Measured on the search terms “cadbury”, “cadbury breakaway”, “cadbury candy bars”, “cadbury choco”, “cadbury chocolate block”, “cadbury co nz”, “cadbury creme egg”, “cadbury dairy milk chocolate”, “cadbury drinking chocolate”, “cadbury easter eggs”, “cadbury favourites”, “cadbury hot cocoa”, “cadbury milk chocolate”, “cadbury milk tray”, “cadbury near me”, “cadbury nz”, “cadbury online”, “cadbury oreo”, “cadbury oreo chocolate”, “cadbury roses” and “new cadbury chocolate”, summed into one figure.
- **Donovan's**: Measured on the search terms “donovan's”, “donovans”, “donovans chocolate”, “donovans near me” and “donovans nz”, summed into one figure.
- **Ferrero Rocher**: Measured on the search terms “30 ferrero rocher”, “collection ferrero rocher”, “dark ferrero rocher”, “ferrero rocher chocolate”, “ferrero rocher chocolate bar”, “ferrero rocher chocolate price”, “ferrero rocher countdown”, “ferrero rocher dark chocolate”, “ferrero rocher grand”, “ferrero rocher heart”, “ferrero rocher near me”, “ferrero rocher new zealand”, “ferrero rocher nz”, “ferrero rocher online”, “ferrero rocher pak n save”, “ferrero rocher price”, “ferrero rocher star”, “ferrero rocher woolies”, “ferrerorocher”, “ferrerorocher chocolate”, “ferrerorocher com” and “white ferrero rocher”, summed into one figure.
- **Lindt**: Measured on the search terms “bunny lindt”, “chocolate lindor lindt”, “chocolate lindt dark”, “lindt”, “lindt candy bars”, “lindt chocolate bunny”, “lindt cocoa”, “lindt com au”, “lindt easter egg”, “lindt lindor”, “lindt near me”, “lindt nz”, “lindt online”, “lindt pistachio” and “lindt truffles”, summed into one figure.
- **Ritter Sport**: Measured on the search terms “ritter sport”, “ritter sport choco”, “ritter sport near me”, “ritter sport nz”, “ritter sport online” and “rittersport”, summed into one figure.
- **Toblerone**: Measured on the search terms “chocolate toblerone dark”, “giant toblerone”, “miniature toblerone”, “toblerone”, “toblerone 100g”, “toblerone and on”, “toblerone coco”, “toblerone com”, “toblerone near me”, “toblerone nz”, “toblerone online”, “toblerone pak n save”, “toblerone praline”, “white chocolate toblerone” and “white toblerone”, summed into one figure.
- **Wellington Chocolate Factory**: Measured on the search terms “the wellington chocolate factory”, “wellington chocolate”, “wellington chocolate company”, “wellington chocolate factory”, “wellington chocolate factory chocolate”, “wellington chocolate factory hot chocolate”, “wellington chocolate factory menu”, “wellington chocolate factory near me”, “wellington chocolate factory tour” and “wellington chocolate shop”, summed into one figure.
- **Whittaker's**: Measured on the search terms “whittaker's”, “whittaker's chocolate”, “whittakers”, “whittakers chocolate”, “whittakers co nz”, “whittakers near me”, “whittakers nz” and “whittakers online”, summed into one figure.

- [Bennetts of Mangawhai](/demand/nz/brands/bennetts-of-mangawhai)
- [Cadbury](/demand/nz/brands/cadbury)
- [Donovan's](/demand/nz/brands/donovans)
- [Ferrero Rocher](/demand/nz/brands/ferrero-rocher)
- [Lindt](/demand/nz/brands/lindt)
- [Ritter Sport](/demand/nz/brands/ritter-sport)
- [Toblerone](/demand/nz/brands/toblerone)
- [Wellington Chocolate Factory](/demand/nz/brands/wellington-chocolate-factory)
- [Whittaker's](/demand/nz/brands/whittakers)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among chocolate brands in New Zealand?

In August 2026, Whittaker's was the most searched among chocolate brands in New Zealand, with an estimated 49K branded searches and 49.5% estimated Share of Search within this set.

## Cite this page

Brandwave. "Chocolate brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-chocolate-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-chocolate-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.