---
title: "Chocolate bar brands in New Zealand: Which are searched most?"
description: "Compare the chocolate bar brands brands people buy. Share of Search among Whittaker's, Wellington Chocolate Factory, Lindt, Ferrero Rocher, Ocho and Tony's Chocolonely, the chocolate bar brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-chocolate-bar-brands"
publisher: "Brandwave"
---

# Chocolate bar brands in New Zealand: Which are searched most?

Compare the chocolate bar brands brands people buy. Share of Search among Whittaker's, Wellington Chocolate Factory, Lindt, Ferrero Rocher, Ocho and Tony's Chocolonely, the chocolate bar brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Chocolate bar brands
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Whittaker's, 43.7%

## Which brand is most popular in search among chocolate bar brands in New Zealand?

- In September 2026, Whittaker's was the most searched among chocolate bar brands in New Zealand, with an estimated 14.8K branded searches, 43.7% of all searches for the six we track.
- Wellington Chocolate Factory is in 2nd place, 23.8 percentage points behind at 20%.
- Across the 12 months ending September 2026, Lindt’s share of searches among chocolate bar brands in New Zealand decreased from 20.2% to 16.7%.
- Across the 12 months ending September 2026, Ferrero Rocher’s share of searches among chocolate bar brands in New Zealand increased from 13.8% to 16.6%.
- Across the 12 months ending September 2026, Tony's Chocolonely’s share of searches among chocolate bar brands in New Zealand increased from 0.21% to 0.95%.
- Across the 12 months ending September 2026, Whittaker's’ share of searches among chocolate bar brands in New Zealand peaked at 49.6% in July 2026 and was lowest at 27% in December 2025.
- Across the 12 months ending September 2026, Wellington Chocolate Factory’s share of searches among chocolate bar brands in New Zealand peaked at 27.8% in January 2026 and was lowest at 15.2% in December 2025.
- Across the 12 months ending September 2026, Lindt’s share of searches among chocolate bar brands in New Zealand peaked at 30.3% in April 2026 and was lowest at 16.7% in September 2026.
- Across the 12 months ending September 2026, Ferrero Rocher’s share of searches among chocolate bar brands in New Zealand peaked at 29% in December 2025 and was lowest at 12.2% in March 2026.
- Across the 12 months ending September 2026, Ocho’s share of searches among chocolate bar brands in New Zealand peaked at 2.6% in August 2026 and was lowest at 1.2% in December 2025.
- Across the 12 months ending September 2026, Tony's Chocolonely’s share of searches among chocolate bar brands in New Zealand peaked at 1.3% in May 2026 and was lowest at 0.07% in December 2025.
- Across the 12 months ending September 2026, Wellington Chocolate Factory rose from 3rd to 2nd among chocolate bar brands in New Zealand.
- Across the 12 months ending September 2026, Lindt fell from 2nd to 3rd among chocolate bar brands in New Zealand.
- Across the 12 months ending September 2026, Whittaker's and Ocho held steady: their share of searches among chocolate bar brands in New Zealand each moved less than 0.5 percentage points.

## Top chocolate bar brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Whittaker's appeared every time. Whittaker's was recommended most often, coming first in all four answers that gave a list. Wellington Chocolate Factory was second, and Ocho was third. Ferrero Rocher, which ranked fourth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Whittaker's | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Wellington Chocolate Factory | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| Ocho | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| Tony's Chocolonely | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Lindt | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| Ferrero Rocher | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about chocolate bar brands

- Asked ChatGPT "Which chocolate bar brand should I go to in New Zealand?": 1. Whittaker's, 2. Wellington Chocolate Factory, 3. Ocho
- Asked ChatGPT "What are the best chocolate bar brands in New Zealand?": 1. Whittaker's, 2. Wellington Chocolate Factory, 3. Ocho, 4. Lindt, 5. Tony's Chocolonely
- Asked ChatGPT "What's the best chocolate bar brand in New Zealand for an everyday treat?": 1. Whittaker's, 2. Tony's Chocolonely
- Searched Google, AI Overview "milk chocolate bar": 1. Whittaker's
- Searched Google, AI Overview "chocolate bars nz": 1. Whittaker's, 2. Wellington Chocolate Factory, 3. Ocho

Not named in any answer: Ferrero Rocher.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## Compare search popularity between leading brands

- [Whittaker's vs Wellington Chocolate Factory: compare search popularity](/demand/nz/compare/wellington-chocolate-factory-vs-whittakers): 43.7% against 20% Share of Search.
- [Whittaker's vs Lindt: compare search popularity](/demand/nz/compare/lindt-vs-whittakers): 43.7% against 16.7% Share of Search.
- [Whittaker's vs Ferrero Rocher: compare search popularity](/demand/nz/compare/ferrero-rocher-vs-whittakers): 43.7% against 16.6% Share of Search.
- [Whittaker's vs Ocho: compare search popularity](/demand/nz/compare/ocho-vs-whittakers): 43.7% against 2.1% Share of Search.
- [Wellington Chocolate Factory vs Lindt: compare search popularity](/demand/nz/compare/lindt-vs-wellington-chocolate-factory): 20% against 16.7% Share of Search.
- [Wellington Chocolate Factory vs Ferrero Rocher: compare search popularity](/demand/nz/compare/ferrero-rocher-vs-wellington-chocolate-factory): 20% against 16.6% Share of Search.
- [Wellington Chocolate Factory vs Ocho: compare search popularity](/demand/nz/compare/ocho-vs-wellington-chocolate-factory): 20% against 2.1% Share of Search.
- [Lindt vs Ferrero Rocher: compare search popularity](/demand/nz/compare/ferrero-rocher-vs-lindt): 16.7% against 16.6% Share of Search.
- [Lindt vs Ocho: compare search popularity](/demand/nz/compare/lindt-vs-ocho): 16.7% against 2.1% Share of Search.
- [Ferrero Rocher vs Ocho: compare search popularity](/demand/nz/compare/ferrero-rocher-vs-ocho): 16.6% against 2.1% Share of Search.

## How did search popularity change for New Zealand chocolate bar brands in September 2026?

- In September 2026, Wellington Chocolate Factory overtook Lindt and Ferrero Rocher to rank 2nd among chocolate bar brands in New Zealand, with 20% of the searches.
- In September 2026, Lindt lost share of searches among chocolate bar brands in New Zealand, from 18.4% to 16.7%.
- In September 2026, Whittaker's lost share of searches among chocolate bar brands in New Zealand, from 44.4% to 43.7%.
- In September 2026, Ocho lost share of searches among chocolate bar brands in New Zealand, from 2.6% to 2.1%.
- Estimated monthly branded searches for Tony's Chocolonely in New Zealand rose 357.1% over 12 measured months, from 70 to 320 in September 2026.
- Estimated monthly branded searches for Ferrero Rocher in New Zealand rose 20.3% over 12 measured months, from 4.7K to 5.6K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Whittaker's | 43.7% | 14.8K | 0.0% | Whittaker's |
| 2 | Wellington Chocolate Factory | 20% | 6.8K | +20.7% | Wellington Chocolate Factory |
| 3 | Lindt | 16.7% | 5.6K | -8.1% | Lindt |
| 4 | Ferrero Rocher | 16.6% | 5.6K | -0.5% | Ferrero Rocher |
| 5 | Ocho | 2.1% | 710 | -18.4% | Ocho |
| 6 | Tony's Chocolonely | 0.95% | 320 | +23.1% | Tony's Chocolonely |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Whittaker's | 14.8K | 43.9% | 1 |
| Oct 2025 | Lindt | 6.8K | 20.2% | 2 |
| Oct 2025 | Wellington Chocolate Factory | 6.8K | 20% | 3 |
| Oct 2025 | Ferrero Rocher | 4.7K | 13.8% | 4 |
| Oct 2025 | Ocho | 640 | 1.9% | 5 |
| Oct 2025 | Tony's Chocolonely | 70 | 0.21% | 6 |
| Nov 2025 | Whittaker's | 14.8K | 38.2% | 1 |
| Nov 2025 | Lindt | 9.4K | 24.3% | 2 |
| Nov 2025 | Ferrero Rocher | 7.1K | 18.3% | 3 |
| Nov 2025 | Wellington Chocolate Factory | 6.8K | 17.6% | 4 |
| Nov 2025 | Ocho | 580 | 1.5% | 5 |
| Nov 2025 | Tony's Chocolonely | 50 | 0.13% | 6 |
| Dec 2025 | Ferrero Rocher | 15.9K | 29% | 1 |
| Dec 2025 | Lindt | 15.1K | 27.6% | 2 |
| Dec 2025 | Whittaker's | 14.8K | 27% | 3 |
| Dec 2025 | Wellington Chocolate Factory | 8.4K | 15.2% | 4 |
| Dec 2025 | Ocho | 650 | 1.2% | 5 |
| Dec 2025 | Tony's Chocolonely | 40 | 0.07% | 6 |
| Jan 2026 | Whittaker's | 9.9K | 33.3% | 1 |
| Jan 2026 | Wellington Chocolate Factory | 8.3K | 27.8% | 2 |
| Jan 2026 | Lindt | 6.4K | 21.6% | 3 |
| Jan 2026 | Ferrero Rocher | 4.7K | 15.7% | 4 |
| Jan 2026 | Ocho | 430 | 1.4% | 5 |
| Jan 2026 | Tony's Chocolonely | 30 | 0.1% | 6 |
| Feb 2026 | Whittaker's | 14.8K | 42.9% | 1 |
| Feb 2026 | Lindt | 6.8K | 19.8% | 2 |
| Feb 2026 | Wellington Chocolate Factory | 6.7K | 19.5% | 3 |
| Feb 2026 | Ferrero Rocher | 5.7K | 16.4% | 4 |
| Feb 2026 | Ocho | 430 | 1.2% | 5 |
| Feb 2026 | Tony's Chocolonely | 70 | 0.2% | 6 |
| Mar 2026 | Whittaker's | 14.8K | 38.1% | 1 |
| Mar 2026 | Lindt | 11.8K | 30.3% | 2 |
| Mar 2026 | Wellington Chocolate Factory | 6.8K | 17.4% | 3 |
| Mar 2026 | Ferrero Rocher | 4.8K | 12.2% | 4 |
| Mar 2026 | Ocho | 580 | 1.5% | 5 |
| Mar 2026 | Tony's Chocolonely | 170 | 0.44% | 6 |
| Apr 2026 | Whittaker's | 12.1K | 34.8% | 1 |
| Apr 2026 | Lindt | 10.5K | 30.3% | 2 |
| Apr 2026 | Wellington Chocolate Factory | 6.7K | 19.4% | 3 |
| Apr 2026 | Ferrero Rocher | 4.7K | 13.4% | 4 |
| Apr 2026 | Ocho | 520 | 1.5% | 5 |
| Apr 2026 | Tony's Chocolonely | 170 | 0.49% | 6 |
| May 2026 | Whittaker's | 12.1K | 39.2% | 1 |
| May 2026 | Lindt | 6.6K | 21.5% | 2 |
| May 2026 | Ferrero Rocher | 5.7K | 18.4% | 3 |
| May 2026 | Wellington Chocolate Factory | 5.5K | 18% | 4 |
| May 2026 | Ocho | 520 | 1.7% | 5 |
| May 2026 | Tony's Chocolonely | 390 | 1.3% | 6 |
| Jun 2026 | Whittaker's | 12.1K | 43.8% | 1 |
| Jun 2026 | Wellington Chocolate Factory | 5.6K | 20.1% | 2 |
| Jun 2026 | Lindt | 5.4K | 19.5% | 3 |
| Jun 2026 | Ferrero Rocher | 3.8K | 13.8% | 4 |
| Jun 2026 | Ocho | 520 | 1.9% | 5 |
| Jun 2026 | Tony's Chocolonely | 260 | 0.94% | 6 |
| Jul 2026 | Whittaker's | 18.1K | 49.6% | 1 |
| Jul 2026 | Wellington Chocolate Factory | 6.8K | 18.6% | 2 |
| Jul 2026 | Lindt | 6.2K | 17% | 3 |
| Jul 2026 | Ferrero Rocher | 4.6K | 12.6% | 4 |
| Jul 2026 | Ocho | 640 | 1.8% | 5 |
| Jul 2026 | Tony's Chocolonely | 140 | 0.38% | 6 |
| Aug 2026 | Whittaker's | 14.8K | 44.4% | 1 |
| Aug 2026 | Lindt | 6.1K | 18.4% | 2 |
| Aug 2026 | Ferrero Rocher | 5.7K | 17% | 3 |
| Aug 2026 | Wellington Chocolate Factory | 5.6K | 16.8% | 4 |
| Aug 2026 | Ocho | 870 | 2.6% | 5 |
| Aug 2026 | Tony's Chocolonely | 260 | 0.78% | 6 |
| Sep 2026 | Whittaker's | 14.8K | 43.7% | 1 |
| Sep 2026 | Wellington Chocolate Factory | 6.8K | 20% | 2 |
| Sep 2026 | Lindt | 5.6K | 16.7% | 3 |
| Sep 2026 | Ferrero Rocher | 5.6K | 16.6% | 4 |
| Sep 2026 | Ocho | 710 | 2.1% | 5 |
| Sep 2026 | Tony's Chocolonely | 320 | 0.95% | 6 |

## What is being compared

- **Ferrero Rocher**: Measured on the search terms “30 ferrero rocher”, “collection ferrero rocher”, “dark ferrero rocher”, “ferrero rocher countdown”, “ferrero rocher grand”, “ferrero rocher star”, “ferrero rocher woolies” and “ferrerorocher”, summed into one figure.
- **Lindt**: Measured on the search terms “bunny lindt”, “lindt”, “lindt candy bars”, “lindt cocoa”, “lindt easter egg”, “lindt lindor”, “lindt pistachio” and “lindt truffles”, summed into one figure.
- **Ocho**: Measured on the search terms “ocho” and “ocho chocolate”, summed into one figure.
- **Tony's Chocolonely**: Measured on the search term “tonys chocolonely”.
- **Wellington Chocolate Factory**: Measured on the search terms “the wellington chocolate factory”, “wellington chocolate company” and “wellington chocolate factory”, summed into one figure.
- **Whittaker's**: Measured on the search terms “whittaker s” and “whittakers”, summed into one figure.

- [Ferrero Rocher](/demand/nz/brands/ferrero-rocher)
- [Lindt](/demand/nz/brands/lindt)
- [Ocho](/demand/nz/brands/ocho)
- [Tony's Chocolonely](/demand/nz/brands/tonys-chocolonely)
- [Wellington Chocolate Factory](/demand/nz/brands/wellington-chocolate-factory)
- [Whittaker's](/demand/nz/brands/whittakers)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among chocolate bar brands in New Zealand?

In September 2026, Whittaker's was the most searched among chocolate bar brands in New Zealand, with an estimated 14.8K branded searches, 43.7% of all searches for the six we track.

## Cite this page

Brandwave. "Chocolate bar brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-chocolate-bar-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-chocolate-bar-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.