--- title: "Bosch vs Makita: Which is searched more in New Zealand?" description: "Is Bosch or Makita more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Chipping hammer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-chipping-hammer-brands/compare/bosch-vs-makita" publisher: "Brandwave" --- # Bosch vs Makita: Which is searched more in New Zealand? Is Bosch or Makita more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Chipping hammer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Bosch and Makita - **Competitive set**: Chipping hammer brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Bosch Share of Search**: 0% - **Makita Share of Search**: 53.4% ## Is Bosch or Makita more popular in search? - In September 2026, Makita had more branded searches than Bosch among chipping hammer brands in New Zealand. Makita had about 9,100 branded searches, while Bosch had 0. Makita made up 53.4% of all chipping hammer brand searches we track, and Bosch accounted for 0%. - Makita was ahead of Bosch in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Bosch’s share of searches among chipping hammer brands in New Zealand held steady at 0%, and its estimated monthly branded searches held steady at 0. - Across the 12 months ending September 2026, Makita’s share of searches among chipping hammer brands in New Zealand moved from 54.3% to 53.4%, and its estimated monthly branded searches moved from 7.6K to 9.1K. ## Top chipping hammer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Bosch and Makita were each mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | Makita | 1 of 3 | 1 of 1 | 2 of 4 | | DeWalt | 1 of 3 | 1 of 1 | 2 of 4 | | Milwaukee | 1 of 3 | 0 of 1 | 1 of 4 | | Bosch | 1 of 3 | 1 of 1 | 2 of 4 | ## Every AI answer about chipping hammer brands - Asked ChatGPT "Which chipping hammer brand should I buy in New Zealand?": named none of the brands we track - Asked ChatGPT "What are the best chipping hammer brands in New Zealand?": named none of the brands we track - Asked ChatGPT "What's the best chipping hammer brand in New Zealand for heavy-duty breaking?": 1. Makita, 2. Bosch, 3. Milwaukee, 4. DeWalt - Searched Google, AI Overview "best chipping hammer": 1. DeWalt, 2. Bosch, 3. Makita Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand chipping hammer brands in September 2026? - In September 2026, Makita gained share of searches among chipping hammer brands in New Zealand, from 46.5% to 53.4%. ## Month by month | Month | Bosch estimated searches | Bosch Share of Search | Bosch rank | Makita estimated searches | Makita Share of Search | Makita rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 0 | 0% | 4 | 7.6K | 54.3% | 1 | | Nov 2025 | 0 | 0% | 4 | 7.6K | 47.4% | 1 | | Dec 2025 | 0 | 0% | 4 | 7.6K | 54.1% | 1 | | Jan 2026 | 0 | 0% | 4 | 7.5K | 55.7% | 1 | | Feb 2026 | 0 | 0% | 4 | 7.5K | 53.6% | 1 | | Mar 2026 | 10 | 0.07% | 4 | 7.5K | 52.6% | 1 | | Apr 2026 | 10 | 0.07% | 4 | 7.5K | 54.2% | 1 | | May 2026 | 0 | 0% | 4 | 7.6K | 52% | 1 | | Jun 2026 | 0 | 0% | 4 | 7.6K | 48.5% | 1 | | Jul 2026 | 0 | 0% | 4 | 7.5K | 52% | 1 | | Aug 2026 | 0 | 0% | 4 | 7.6K | 46.5% | 1 | | Sep 2026 | 0 | 0% | 4 | 9.1K | 53.4% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Bosch’s and Makita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Bosch**: Measured on the search term “bosch chipping hammer”. - **Makita**: Measured on the search terms “makita” and “makita tool”, summed into one figure. - [Bosch profile](/demand/nz/brands/bosch) - [Makita profile](/demand/nz/brands/makita) - [All chipping hammer brands in New Zealand](/demand/nz/categories/nz-chipping-hammer-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Bosch or Makita more popular in search? In September 2026, Makita had more branded searches than Bosch among chipping hammer brands in New Zealand. Makita had about 9,100 branded searches, while Bosch had 0. Makita made up 53.4% of all chipping hammer brand searches we track, and Bosch accounted for 0%. ## Cite this page Brandwave. "Bosch vs Makita: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-chipping-hammer-brands/compare/bosch-vs-makita This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-chipping-hammer-brands/compare/bosch-vs-makita. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.