--- title: "Breville vs Russell Hobbs: Which is searched more in New Zealand?" description: "Is Breville or Russell Hobbs more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Chip fryer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-chip-fryer-brands/compare/breville-vs-russell-hobbs" publisher: "Brandwave" --- # Breville vs Russell Hobbs: Which is searched more in New Zealand? Is Breville or Russell Hobbs more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Chip fryer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Breville and Russell Hobbs - **Competitive set**: Chip fryer brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Breville Share of Search**: 55.7% - **Russell Hobbs Share of Search**: 8.9% ## Is Breville or Russell Hobbs more popular in search? - In September 2026, Breville had more branded searches than Russell Hobbs among chip fryer brands in New Zealand. Breville had about 13,200 branded searches, while Russell Hobbs had 2,120. Breville made up 55.7% of all chip fryer brand searches we track, and Russell Hobbs accounted for 8.9%. - Breville was ahead of Russell Hobbs in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Breville’s share of searches among chip fryer brands in New Zealand moved from 58.1% to 55.7%, and its estimated monthly branded searches moved from 11.7K to 13.2K. - Across the 12 months ending September 2026, Russell Hobbs’ share of searches among chip fryer brands in New Zealand moved from 8.8% to 8.9%, and its estimated monthly branded searches moved from 1.8K to 2.1K. ## Top chip fryer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Breville and Russell Hobbs were each mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Breville and Russell Hobbs were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Tefal | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Ninja | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Breville | 3rd | 1 of 3 | 0 of 1 | 1 of 4 | | Russell Hobbs | 4th | 1 of 3 | 0 of 1 | 1 of 4 | | De'Longhi | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about chip fryer brands - Asked ChatGPT "Which chip fryer brand should I buy in New Zealand?": 1. Ninja, 2. Tefal - Asked ChatGPT "What are the best chip fryer brands in New Zealand?": 1. Tefal, 2. Breville, 3. Ninja - Asked ChatGPT "What's the best chip fryer brand in New Zealand for everyday cooking?": 1. Tefal, 2. Russell Hobbs - Searched Google, AI Overview "best chip fryer": named none of the brands we track Not named in any answer: De'Longhi. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand chip fryer brands in September 2026? - In September 2026, Breville gained share of searches among chip fryer brands in New Zealand, from 53.6% to 55.7%. - In September 2026, Russell Hobbs gained share of searches among chip fryer brands in New Zealand, from 8.4% to 8.9%. ## Month by month | Month | Breville estimated searches | Breville Share of Search | Breville rank | Russell Hobbs estimated searches | Russell Hobbs Share of Search | Russell Hobbs rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 11.7K | 58.1% | 1 | 1.8K | 8.8% | 3 | | Nov 2025 | 14.5K | 57.9% | 1 | 2.5K | 9.9% | 3 | | Dec 2025 | 14.2K | 57.5% | 1 | 2.3K | 9.1% | 3 | | Jan 2026 | 11.9K | 56.6% | 1 | 1.9K | 9% | 3 | | Feb 2026 | 9.1K | 55% | 1 | 1.5K | 9.2% | 3 | | Mar 2026 | 10.4K | 55.7% | 1 | 1.6K | 8.5% | 3 | | Apr 2026 | 12.8K | 56% | 1 | 1.9K | 8.1% | 3 | | May 2026 | 13.2K | 54.8% | 1 | 1.9K | 7.8% | 3 | | Jun 2026 | 12.4K | 53.5% | 1 | 1.9K | 8.1% | 3 | | Jul 2026 | 13.9K | 54.4% | 1 | 2.2K | 8.6% | 3 | | Aug 2026 | 13.8K | 53.6% | 1 | 2.2K | 8.4% | 3 | | Sep 2026 | 13.2K | 55.7% | 1 | 2.1K | 8.9% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Breville’s and Russell Hobbs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Breville**: Measured on the search terms “breville”, “breville air fry”, “breville barista express”, “breville barista pro”, “breville barista touch”, “breville bread maker”, “breville descaler”, “breville double boiler”, “breville juicer” and “breville oracle”, summed into one figure. - **Russell Hobbs**: Measured on the search terms “multicooker russell hobbs”, “russell hobbs”, “russell hobbs chopper”, “russell hobbs irons”, “russell hobbs jug”, “russell hobbs steam” and “russellhobbs”, summed into one figure. - [Breville profile](/demand/nz/brands/breville) - [Russell Hobbs profile](/demand/nz/brands/russell-hobbs) - [All chip fryer brands in New Zealand](/demand/nz/categories/nz-chip-fryer-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Breville or Russell Hobbs more popular in search? In September 2026, Breville had more branded searches than Russell Hobbs among chip fryer brands in New Zealand. Breville had about 13,200 branded searches, while Russell Hobbs had 2,120. Breville made up 55.7% of all chip fryer brand searches we track, and Russell Hobbs accounted for 8.9%. ## Cite this page Brandwave. "Breville vs Russell Hobbs: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-chip-fryer-brands/compare/breville-vs-russell-hobbs This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-chip-fryer-brands/compare/breville-vs-russell-hobbs. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.