---
title: "Chip fryer brands in New Zealand: Which are searched most?"
description: "Compare the chip fryer brands people buy. Share of Search among Breville, De'Longhi, Russell Hobbs, Tefal and Ninja, the chip fryer brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-chip-fryer-brands"
publisher: "Brandwave"
---

# Chip fryer brands in New Zealand: Which are searched most?

Compare the chip fryer brands people buy. Share of Search among Breville, De'Longhi, Russell Hobbs, Tefal and Ninja, the chip fryer brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Chip fryer brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Breville, 55.7%

## Which brand is most popular in search among chip fryer brands in New Zealand?

- In September 2026, Breville was the most searched among chip fryer brands in New Zealand, with an estimated 13.2K branded searches, 55.7% of all searches for the five we track.
- De'Longhi is in 2nd place, 31.5 percentage points behind at 24.3%.
- Across the 12 months ending September 2026, Breville’s share of searches among chip fryer brands in New Zealand decreased from 58.1% to 55.7%.
- Across the 12 months ending September 2026, De'Longhi’s share of searches among chip fryer brands in New Zealand increased from 22.3% to 24.3%.
- Across the 12 months ending September 2026, Ninja’s share of searches among chip fryer brands in New Zealand increased from 4.6% to 5.3%.
- Across the 12 months ending September 2026, Breville’s share of searches among chip fryer brands in New Zealand peaked at 58.1% in October 2025 and was lowest at 53.5% in June 2026.
- Across the 12 months ending September 2026, De'Longhi’s share of searches among chip fryer brands in New Zealand peaked at 27.1% in May 2026 and was lowest at 20.3% in November 2025.
- Across the 12 months ending September 2026, Russell Hobbs’ share of searches among chip fryer brands in New Zealand peaked at 9.9% in November 2025 and was lowest at 7.8% in May 2026.
- Across the 12 months ending September 2026, Tefal’s share of searches among chip fryer brands in New Zealand peaked at 7% in March 2026 and was lowest at 5.5% in December 2025.
- Across the 12 months ending September 2026, Ninja’s share of searches among chip fryer brands in New Zealand peaked at 6% in January 2026 and was lowest at 4.3% in March 2026.
- Across the 12 months ending September 2026, Russell Hobbs and Tefal held steady: their share of searches among chip fryer brands in New Zealand each moved less than 0.5 percentage points.

## Top chip fryer brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Tefal was mentioned most often, in three of the four answers. Tefal was recommended most often, coming first in two out of three answers that gave a list. Ninja was second, and Breville was third. De'Longhi, which ranked second in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Tefal | 1st | 3 of 3 | 0 of 1 | 3 of 4 |
| Ninja | 2nd | 2 of 3 | 0 of 1 | 2 of 4 |
| Breville | 3rd | 1 of 3 | 0 of 1 | 1 of 4 |
| Russell Hobbs | 4th | 1 of 3 | 0 of 1 | 1 of 4 |
| De'Longhi | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about chip fryer brands

- Asked ChatGPT "Which chip fryer brand should I buy in New Zealand?": 1. Ninja, 2. Tefal
- Asked ChatGPT "What are the best chip fryer brands in New Zealand?": 1. Tefal, 2. Breville, 3. Ninja
- Asked ChatGPT "What's the best chip fryer brand in New Zealand for everyday cooking?": 1. Tefal, 2. Russell Hobbs
- Searched Google, AI Overview "best chip fryer": named none of the brands we track

Not named in any answer: De'Longhi.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## Compare search popularity between leading brands

- [Breville vs De'Longhi: compare search popularity](/demand/nz/compare/breville-vs-delonghi): 55.7% against 24.3% Share of Search.
- [Breville vs Russell Hobbs: compare search popularity](/demand/nz/compare/breville-vs-russell-hobbs): 55.7% against 8.9% Share of Search.
- [Breville vs Tefal: compare search popularity](/demand/nz/compare/breville-vs-tefal): 55.7% against 5.8% Share of Search.
- [Breville vs Ninja: compare search popularity](/demand/nz/compare/breville-vs-ninja-kitchen): 55.7% against 5.3% Share of Search.
- [De'Longhi vs Russell Hobbs: compare search popularity](/demand/nz/compare/delonghi-vs-russell-hobbs): 24.3% against 8.9% Share of Search.
- [De'Longhi vs Tefal: compare search popularity](/demand/nz/compare/delonghi-vs-tefal): 24.3% against 5.8% Share of Search.
- [De'Longhi vs Ninja: compare search popularity](/demand/nz/compare/delonghi-vs-ninja-kitchen): 24.3% against 5.3% Share of Search.
- [Russell Hobbs vs Tefal: compare search popularity](/demand/nz/compare/russell-hobbs-vs-tefal): 8.9% against 5.8% Share of Search.
- [Russell Hobbs vs Ninja: compare search popularity](/demand/nz/compare/ninja-kitchen-vs-russell-hobbs): 8.9% against 5.3% Share of Search.
- [Tefal vs Ninja: compare search popularity](/demand/nz/compare/ninja-kitchen-vs-tefal): 5.8% against 5.3% Share of Search.

## How did search popularity change for New Zealand chip fryer brands in September 2026?

- In September 2026, Breville gained share of searches among chip fryer brands in New Zealand, from 53.6% to 55.7%.
- In September 2026, Ninja gained share of searches among chip fryer brands in New Zealand, from 4.4% to 5.3%.
- In September 2026, Russell Hobbs gained share of searches among chip fryer brands in New Zealand, from 8.4% to 8.9%.
- In September 2026, De'Longhi lost share of searches among chip fryer brands in New Zealand, from 26.9% to 24.3%.
- In September 2026, Tefal lost share of searches among chip fryer brands in New Zealand, from 6.7% to 5.8%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Breville | 55.7% | 13.2K | -4.1% | Breville |
| 2 | De'Longhi | 24.3% | 5.8K | -17.0% | De'Longhi |
| 3 | Russell Hobbs | 8.9% | 2.1K | -2.3% | Russell Hobbs |
| 4 | Tefal | 5.8% | 1.4K | -20.3% | Tefal |
| 5 | Ninja | 5.3% | 1.3K | +11.4% | SharkNinja |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Breville | 11.7K | 58.1% | 1 |
| Oct 2025 | De'Longhi | 4.5K | 22.3% | 2 |
| Oct 2025 | Russell Hobbs | 1.8K | 8.8% | 3 |
| Oct 2025 | Tefal | 1.3K | 6.2% | 4 |
| Oct 2025 | Ninja | 930 | 4.6% | 5 |
| Nov 2025 | Breville | 14.5K | 57.9% | 1 |
| Nov 2025 | De'Longhi | 5.1K | 20.3% | 2 |
| Nov 2025 | Russell Hobbs | 2.5K | 9.9% | 3 |
| Nov 2025 | Tefal | 1.5K | 6% | 4 |
| Nov 2025 | Ninja | 1.5K | 5.9% | 5 |
| Dec 2025 | Breville | 14.2K | 57.5% | 1 |
| Dec 2025 | De'Longhi | 5.4K | 22% | 2 |
| Dec 2025 | Russell Hobbs | 2.3K | 9.1% | 3 |
| Dec 2025 | Ninja | 1.5K | 5.9% | 4 |
| Dec 2025 | Tefal | 1.4K | 5.5% | 5 |
| Jan 2026 | Breville | 11.9K | 56.6% | 1 |
| Jan 2026 | De'Longhi | 4.8K | 22.8% | 2 |
| Jan 2026 | Russell Hobbs | 1.9K | 9% | 3 |
| Jan 2026 | Ninja | 1.3K | 6% | 4 |
| Jan 2026 | Tefal | 1.2K | 5.6% | 5 |
| Feb 2026 | Breville | 9.1K | 55% | 1 |
| Feb 2026 | De'Longhi | 4.1K | 24.5% | 2 |
| Feb 2026 | Russell Hobbs | 1.5K | 9.2% | 3 |
| Feb 2026 | Tefal | 940 | 5.7% | 4 |
| Feb 2026 | Ninja | 930 | 5.6% | 5 |
| Mar 2026 | Breville | 10.4K | 55.7% | 1 |
| Mar 2026 | De'Longhi | 4.6K | 24.5% | 2 |
| Mar 2026 | Russell Hobbs | 1.6K | 8.5% | 3 |
| Mar 2026 | Tefal | 1.3K | 7% | 4 |
| Mar 2026 | Ninja | 800 | 4.3% | 5 |
| Apr 2026 | Breville | 12.8K | 56% | 1 |
| Apr 2026 | De'Longhi | 5.8K | 25.5% | 2 |
| Apr 2026 | Russell Hobbs | 1.9K | 8.1% | 3 |
| Apr 2026 | Tefal | 1.3K | 5.5% | 4 |
| Apr 2026 | Ninja | 1.1K | 5% | 5 |
| May 2026 | Breville | 13.2K | 54.8% | 1 |
| May 2026 | De'Longhi | 6.5K | 27.1% | 2 |
| May 2026 | Russell Hobbs | 1.9K | 7.8% | 3 |
| May 2026 | Tefal | 1.4K | 5.6% | 4 |
| May 2026 | Ninja | 1.1K | 4.7% | 5 |
| Jun 2026 | Breville | 12.4K | 53.5% | 1 |
| Jun 2026 | De'Longhi | 6.3K | 27% | 2 |
| Jun 2026 | Russell Hobbs | 1.9K | 8.1% | 3 |
| Jun 2026 | Tefal | 1.5K | 6.4% | 4 |
| Jun 2026 | Ninja | 1.1K | 4.9% | 5 |
| Jul 2026 | Breville | 13.9K | 54.4% | 1 |
| Jul 2026 | De'Longhi | 6.7K | 26.3% | 2 |
| Jul 2026 | Russell Hobbs | 2.2K | 8.6% | 3 |
| Jul 2026 | Tefal | 1.5K | 5.7% | 4 |
| Jul 2026 | Ninja | 1.3K | 4.9% | 5 |
| Aug 2026 | Breville | 13.8K | 53.6% | 1 |
| Aug 2026 | De'Longhi | 6.9K | 26.9% | 2 |
| Aug 2026 | Russell Hobbs | 2.2K | 8.4% | 3 |
| Aug 2026 | Tefal | 1.7K | 6.7% | 4 |
| Aug 2026 | Ninja | 1.1K | 4.4% | 5 |
| Sep 2026 | Breville | 13.2K | 55.7% | 1 |
| Sep 2026 | De'Longhi | 5.8K | 24.3% | 2 |
| Sep 2026 | Russell Hobbs | 2.1K | 8.9% | 3 |
| Sep 2026 | Tefal | 1.4K | 5.8% | 4 |
| Sep 2026 | Ninja | 1.3K | 5.3% | 5 |

## What is being compared

- **Breville**: Measured on the search terms “breville”, “breville air fry”, “breville barista express”, “breville barista pro”, “breville barista touch”, “breville bread maker”, “breville descaler”, “breville double boiler”, “breville juicer” and “breville oracle”, summed into one figure.
- **De'Longhi**: Measured on the search terms “de longhi”, “delonghi”, “delonghi dedica”, “delonghi descaler”, “delonghi ecodecalk descaler”, “delonghi eletta explore”, “delonghi la specialista”, “delonghi magnifica” and “delonghi magnifica evo”, summed into one figure.
- **Ninja**: Measured on the search terms “ninja blast” and “ninja foodi”, summed into one figure.
- **Russell Hobbs**: Measured on the search terms “multicooker russell hobbs”, “russell hobbs”, “russell hobbs chopper”, “russell hobbs irons”, “russell hobbs jug”, “russell hobbs steam” and “russellhobbs”, summed into one figure.
- **Tefal**: Measured on the search terms “multicooker tefal”, “tefal”, “tefal actifry”, “tefal ingenio”, “tefal jamie oliver”, “tefal saucepans”, “tefal set”, “tefal steam”, “tefal thermosignal”, “tefal ultimate”, “tefal unlimited” and “tefal vok”, summed into one figure.

- [Breville](/demand/nz/brands/breville)
- [De'Longhi](/demand/nz/brands/delonghi)
- [Ninja](/demand/nz/brands/ninja-kitchen)
- [Russell Hobbs](/demand/nz/brands/russell-hobbs)
- [Tefal](/demand/nz/brands/tefal)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among chip fryer brands in New Zealand?

In September 2026, Breville was the most searched among chip fryer brands in New Zealand, with an estimated 13.2K branded searches, 55.7% of all searches for the five we track.

## Cite this page

Brandwave. "Chip fryer brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-chip-fryer-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-chip-fryer-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.