---
title: "Chilly bin and cooler brands in New Zealand: Which brands are most popular in search?"
description: "Compare the chilly bin and portable cooler brands New Zealanders take camping, fishing and to the beach. Share of Search among YETI, Icey-Tek, Esky, Igloo, Engel and Techni Ice, the chilly bin and cooler brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-chilly-bin-brands"
publisher: "Brandwave"
---

# Chilly bin and cooler brands in New Zealand: Which brands are most popular in search?

Compare the chilly bin and portable cooler brands New Zealanders take camping, fishing and to the beach. Share of Search among YETI, Icey-Tek, Esky, Igloo, Engel and Techni Ice, the chilly bin and cooler brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Chilly bin and cooler brands
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: YETI, 83.6%

## Which brand is most popular in search among chilly bin and cooler brands in New Zealand?

- In August 2026, YETI was the most searched among chilly bin and cooler brands in New Zealand, with an estimated 15.8K branded searches and 83.6% estimated Share of Search within this set.
- Icey-Tek is in 2nd place, 74 percentage points behind at 9.6% Share of Search.
- Across the 11 months ending August 2026, YETI’s estimated Share of Search among chilly bin and cooler brands in New Zealand increased from 71.9% to 83.6%.
- Across the 11 months ending August 2026, Icey-Tek’s estimated Share of Search among chilly bin and cooler brands in New Zealand decreased from 16.8% to 9.6%.
- Across the 11 months ending August 2026, Esky’s estimated Share of Search among chilly bin and cooler brands in New Zealand decreased from 6.3% to 4.1%.
- Across the 11 months ending August 2026, Igloo’s estimated Share of Search among chilly bin and cooler brands in New Zealand decreased from 2.6% to 1.4%.
- Across the 11 months ending August 2026, Engel’s estimated Share of Search among chilly bin and cooler brands in New Zealand decreased from 1.8% to 0.79%.
- Across the 11 months ending August 2026, YETI’s estimated Share of Search among chilly bin and cooler brands in New Zealand peaked at 84.6% in July 2026 and was lowest at 69.4% in January 2026.
- Across the 11 months ending August 2026, Icey-Tek’s estimated Share of Search among chilly bin and cooler brands in New Zealand peaked at 18.7% in January 2026 and was lowest at 8.1% in July 2026.
- Across the 11 months ending August 2026, Esky’s estimated Share of Search among chilly bin and cooler brands in New Zealand peaked at 7.8% in December 2025 and was lowest at 4% in June 2026.
- Across the 11 months ending August 2026, Igloo’s estimated Share of Search among chilly bin and cooler brands in New Zealand peaked at 2.9% in December 2025 and was lowest at 1.2% in May 2026.
- Across the 11 months ending August 2026, Techni Ice held steady: its estimated Share of Search among chilly bin and cooler brands in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [YETI vs Icey-Tek: compare search popularity](/demand/nz/compare/icey-tek-vs-yeti): 83.6% against 9.6% Share of Search.
- [YETI vs Esky: compare search popularity](/demand/nz/compare/esky-vs-yeti): 83.6% against 4.1% Share of Search.
- [Icey-Tek vs Esky: compare search popularity](/demand/nz/compare/esky-vs-icey-tek): 9.6% against 4.1% Share of Search.

## How did search popularity change for New Zealand chilly bin and cooler brands in August 2026?

- In August 2026, Icey-Tek gained estimated Share of Search among chilly bin and cooler brands in New Zealand, from 8.1% to 9.6%.
- In August 2026, YETI lost estimated Share of Search among chilly bin and cooler brands in New Zealand, from 84.6% to 83.6%.
- Estimated monthly branded searches for Engel in New Zealand fell 48.3% over 11 measured months, from 290 to 150 in August 2026.
- Estimated monthly branded searches for Igloo in New Zealand fell 37.2% over 11 measured months, from 430 to 270 in August 2026.
- Estimated monthly branded searches for Esky in New Zealand fell 25% over 11 measured months, from 1K to 780 in August 2026.
- Estimated monthly branded searches for Techni Ice in New Zealand fell 11.1% over 11 measured months, from 90 to 80 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | YETI | 83.6% | 15.8K | +20.0% | YETI |
| 2 | Icey-Tek | 9.6% | 1.8K | +43.3% | Icey-Tek |
| 3 | Esky | 4.1% | 780 | +21.9% | Esky |
| 4 | Igloo | 1.4% | 270 | +8.0% | Igloo |
| 5 | Engel | 0.79% | 150 | -21.1% | Engel |
| 6 | Techni Ice | 0.42% | 80 | +60.0% | Techni Ice |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | YETI | 11.8K | 71.9% | 1 |
| Oct 2025 | Icey-Tek | 2.8K | 16.8% | 2 |
| Oct 2025 | Esky | 1K | 6.3% | 3 |
| Oct 2025 | Igloo | 430 | 2.6% | 4 |
| Oct 2025 | Engel | 290 | 1.8% | 5 |
| Oct 2025 | Techni Ice | 90 | 0.55% | 6 |
| Nov 2025 | YETI | 22.8K | 72.8% | 1 |
| Nov 2025 | Icey-Tek | 5.6K | 18% | 2 |
| Nov 2025 | Esky | 1.7K | 5.6% | 3 |
| Nov 2025 | Igloo | 670 | 2.1% | 4 |
| Nov 2025 | Engel | 340 | 1.1% | 5 |
| Nov 2025 | Techni Ice | 130 | 0.41% | 6 |
| Dec 2025 | YETI | 32K | 71.8% | 1 |
| Dec 2025 | Icey-Tek | 7.2K | 16.3% | 2 |
| Dec 2025 | Esky | 3.5K | 7.8% | 3 |
| Dec 2025 | Igloo | 1.3K | 2.9% | 4 |
| Dec 2025 | Engel | 390 | 0.88% | 5 |
| Dec 2025 | Techni Ice | 190 | 0.43% | 6 |
| Jan 2026 | YETI | 18K | 69.4% | 1 |
| Jan 2026 | Icey-Tek | 4.8K | 18.7% | 2 |
| Jan 2026 | Esky | 1.9K | 7.3% | 3 |
| Jan 2026 | Igloo | 710 | 2.7% | 4 |
| Jan 2026 | Engel | 290 | 1.1% | 5 |
| Jan 2026 | Techni Ice | 190 | 0.73% | 6 |
| Feb 2026 | YETI | 13.1K | 71.9% | 1 |
| Feb 2026 | Icey-Tek | 3.2K | 17.6% | 2 |
| Feb 2026 | Esky | 1.1K | 6.3% | 3 |
| Feb 2026 | Igloo | 360 | 2% | 4 |
| Feb 2026 | Engel | 260 | 1.4% | 5 |
| Feb 2026 | Techni Ice | 140 | 0.77% | 6 |
| Mar 2026 | YETI | 13K | 76.4% | 1 |
| Mar 2026 | Icey-Tek | 2.2K | 13.2% | 2 |
| Mar 2026 | Esky | 1.1K | 6.5% | 3 |
| Mar 2026 | Igloo | 320 | 1.9% | 4 |
| Mar 2026 | Engel | 230 | 1.4% | 5 |
| Mar 2026 | Techni Ice | 110 | 0.65% | 6 |
| Apr 2026 | YETI | 12.2K | 80.8% | 1 |
| Apr 2026 | Icey-Tek | 1.6K | 10.8% | 2 |
| Apr 2026 | Esky | 790 | 5.3% | 3 |
| Apr 2026 | Igloo | 250 | 1.7% | 4 |
| Apr 2026 | Engel | 140 | 0.93% | 5 |
| Apr 2026 | Techni Ice | 80 | 0.53% | 6 |
| May 2026 | YETI | 15K | 84.4% | 1 |
| May 2026 | Icey-Tek | 1.6K | 8.9% | 2 |
| May 2026 | Esky | 740 | 4.2% | 3 |
| May 2026 | Igloo | 210 | 1.2% | 4 |
| May 2026 | Engel | 170 | 0.96% | 5 |
| May 2026 | Techni Ice | 80 | 0.45% | 6 |
| Jun 2026 | YETI | 12.5K | 84.3% | 1 |
| Jun 2026 | Icey-Tek | 1.3K | 8.8% | 2 |
| Jun 2026 | Esky | 600 | 4% | 3 |
| Jun 2026 | Igloo | 220 | 1.5% | 4 |
| Jun 2026 | Engel | 170 | 1.1% | 5 |
| Jun 2026 | Techni Ice | 40 | 0.27% | 6 |
| Jul 2026 | YETI | 13.2K | 84.6% | 1 |
| Jul 2026 | Icey-Tek | 1.3K | 8.1% | 2 |
| Jul 2026 | Esky | 640 | 4.1% | 3 |
| Jul 2026 | Igloo | 250 | 1.6% | 4 |
| Jul 2026 | Engel | 190 | 1.2% | 5 |
| Jul 2026 | Techni Ice | 50 | 0.32% | 6 |
| Aug 2026 | YETI | 15.8K | 83.6% | 1 |
| Aug 2026 | Icey-Tek | 1.8K | 9.6% | 2 |
| Aug 2026 | Esky | 780 | 4.1% | 3 |
| Aug 2026 | Igloo | 270 | 1.4% | 4 |
| Aug 2026 | Engel | 150 | 0.79% | 5 |
| Aug 2026 | Techni Ice | 80 | 0.42% | 6 |
| Sep 2026 | Engel | — | — | — |
| Sep 2026 | Esky | — | — | — |
| Sep 2026 | Icey-Tek | — | — | — |
| Sep 2026 | Igloo | — | — | — |
| Sep 2026 | Techni Ice | — | — | — |
| Sep 2026 | YETI | — | — | — |

## What is being compared

- **Engel**: Measured on the search terms “engel 12v fridge”, “engel camping fridge”, “engel cooler”, “engel esky”, “engel freezer”, “engel fridge”, “engel fridge freezer”, “engel icebox” and “engel portable fridge”, summed into one figure.
- **Esky**: Measured on the search terms “esky chilly bin”, “esky cooler”, “esky esky” and “esky icebox”, summed into one figure.
- **Icey-Tek**: Measured on the search terms “70l icey tek”, “90l icey tek”, “icey tek”, “icey tek 25l”, “icey tek 40l”, “icey tek 55l”, “icey tek 56l”, “icey tek 70l”, “icey tek 90l”, “icey tek chilly bin”, “icey tek cool bag”, “icey tek cooler”, “icey tek esky”, “icey tek near me”, “icey tek nz”, “iceytek”, “iceytek cooler”, “iceytek esky” and “iceytek nz”, summed into one figure.
- **Igloo**: Measured on the search terms “igloo chilly bin”, “igloo cooler”, “igloo esky” and “igloo icebox”, summed into one figure.
- **Techni Ice**: Measured on the search terms “techni ice chilly bin”, “techni ice cooler”, “techni ice esky”, “techni ice icebox”, “techni ice near me”, “techni ice new zealand”, “techni ice nz”, “techniice”, “techniice com”, “techniice cooler”, “techniice esky”, “techniice icebox” and “techniice nz”, summed into one figure.
- **YETI**: Measured on the search terms “cup holder yeti”, “straw yeti cup”, “travel cup yeti”, “yeti 20 oz rambler tumbler”, “yeti bottle”, “yeti chilly bin”, “yeti coffee cup”, “yeti coffee cup 10 oz”, “yeti coffee cup with handle”, “yeti coffee tumbler”, “yeti cooler”, “yeti cup”, “yeti drink bottle”, “yeti esky”, “yeti icebox”, “yeti keep cup”, “yeti rambler cup”, “yeti rambler tumbler”, “yeti stackable cup”, “yeti tumbler”, “yeti tundra”, “yeti water bottle” and “yeti wine cup”, summed into one figure.

- [Engel](/demand/nz/brands/engel)
- [Esky](/demand/nz/brands/esky)
- [Icey-Tek](/demand/nz/brands/icey-tek)
- [Igloo](/demand/nz/brands/igloo)
- [Techni Ice](/demand/nz/brands/techni-ice)
- [YETI](/demand/nz/brands/yeti)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among chilly bin and cooler brands in New Zealand?

In August 2026, YETI was the most searched among chilly bin and cooler brands in New Zealand, with an estimated 15.8K branded searches and 83.6% estimated Share of Search within this set.

## Cite this page

Brandwave. "Chilly bin and cooler brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-chilly-bin-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-chilly-bin-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.