--- title: "Ingham’s vs Waitoa: Which is searched more in New Zealand?" description: "Is Ingham’s or Waitoa more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Chicken breast brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-chicken-breast-brands/compare/inghams-vs-waitoa" publisher: "Brandwave" --- # Ingham’s vs Waitoa: Which is searched more in New Zealand? Is Ingham’s or Waitoa more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Chicken breast brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ingham’s and Waitoa - **Competitive set**: Chicken breast brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Ingham’s Share of Search**: 30.9% - **Waitoa Share of Search**: 2.6% ## Is Ingham’s or Waitoa more popular in search? - In September 2026, Ingham’s had more branded searches than Waitoa among chicken breast brands in New Zealand. Ingham’s had about 1,990 branded searches, while Waitoa had 170. Ingham’s made up 30.9% of all chicken breast brand searches we track, and Waitoa accounted for 2.6%. - Ingham’s was ahead of Waitoa in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Ingham’s’ share of searches among chicken breast brands in New Zealand moved from 34.4% to 30.9%, and its estimated monthly branded searches moved from 2.4K to 2K. - Across the 12 months ending September 2026, Waitoa’s share of searches among chicken breast brands in New Zealand moved from 1.6% to 2.6%, and its estimated monthly branded searches moved from 110 to 170. ## Top chicken breast brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Waitoa was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Ingham’s did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Tegel | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Bostock Brothers | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | Waitoa | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Pams | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Ingham’s | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about chicken breast brands - Asked ChatGPT "Which chicken breast brand should I buy in New Zealand?": 1. Bostock Brothers, 2. Waitoa, 3. Tegel, 4. Pams - Asked ChatGPT "What are the best chicken breast brands in New Zealand?": 1. Bostock Brothers, 2. Waitoa, 3. Tegel, 4. Pams - Asked ChatGPT "What's the best chicken breast brand in New Zealand for lean meal prep?": 1. Tegel, 2. Pams, 3. Waitoa - Searched Google, AI Overview "boneless chicken breast": named none of the brands we track - Searched Google, AI Overview "chicken breast nz": named none of the brands we track Not named in any answer: Ingham’s. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand chicken breast brands in September 2026? - In September 2026, Ingham’s gained share of searches among chicken breast brands in New Zealand, from 28.4% to 30.9%. - In September 2026, Waitoa gained share of searches among chicken breast brands in New Zealand, from 2% to 2.6%. ## Month by month | Month | Ingham’s estimated searches | Ingham’s Share of Search | Ingham’s rank | Waitoa estimated searches | Waitoa Share of Search | Waitoa rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.4K | 34.4% | 2 | 110 | 1.6% | 5 | | Nov 2025 | 2.4K | 38.7% | 1 | 140 | 2.2% | 5 | | Dec 2025 | 1.6K | 29.6% | 2 | 210 | 3.8% | 5 | | Jan 2026 | 1.9K | 33.2% | 2 | 170 | 2.9% | 5 | | Feb 2026 | 1.9K | 33.6% | 2 | 170 | 3% | 5 | | Mar 2026 | 1.9K | 29.5% | 2 | 140 | 2.1% | 5 | | Apr 2026 | 1.9K | 33.9% | 2 | 110 | 1.9% | 5 | | May 2026 | 2.4K | 36.1% | 2 | 110 | 1.6% | 5 | | Jun 2026 | 1.9K | 33.7% | 2 | 110 | 1.9% | 5 | | Jul 2026 | 1.9K | 34% | 2 | 140 | 2.5% | 5 | | Aug 2026 | 1.9K | 28.4% | 2 | 140 | 2% | 5 | | Sep 2026 | 2K | 30.9% | 2 | 170 | 2.6% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Ingham’s’ and Waitoa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ingham’s**: Measured on the search terms “inghams” and “inghams wing dings”, summed into one figure. - **Waitoa**: Measured on the search term “waitoa butterfly chicken”. - [Ingham’s profile](/demand/nz/brands/inghams) - [Waitoa profile](/demand/nz/brands/waitoa) - [All chicken breast brands in New Zealand](/demand/nz/categories/nz-chicken-breast-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Ingham’s or Waitoa more popular in search? In September 2026, Ingham’s had more branded searches than Waitoa among chicken breast brands in New Zealand. Ingham’s had about 1,990 branded searches, while Waitoa had 170. Ingham’s made up 30.9% of all chicken breast brand searches we track, and Waitoa accounted for 2.6%. ## Cite this page Brandwave. "Ingham’s vs Waitoa: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-chicken-breast-brands/compare/inghams-vs-waitoa This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-chicken-breast-brands/compare/inghams-vs-waitoa. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.