--- title: "Ingham’s vs Tegel: Which is searched more in New Zealand?" description: "Is Ingham’s or Tegel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Chicken breast brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-chicken-breast-brands/compare/inghams-vs-tegel" publisher: "Brandwave" --- # Ingham’s vs Tegel: Which is searched more in New Zealand? Is Ingham’s or Tegel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Chicken breast brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ingham’s and Tegel - **Competitive set**: Chicken breast brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Ingham’s Share of Search**: 30.9% - **Tegel Share of Search**: 45% ## Is Ingham’s or Tegel more popular in search? - In September 2026, Tegel had more branded searches than Ingham’s among chicken breast brands in New Zealand. Tegel had about 2,900 branded searches, while Ingham’s had 1,990. Tegel made up 45% of all chicken breast brand searches we track, and Ingham’s accounted for 30.9%. - The lead changed hands 2 times in the 12 months ending September 2026: Ingham’s took it in November 2025, Tegel took it in December 2025. - Across the 12 months ending September 2026, Ingham’s’ share of searches among chicken breast brands in New Zealand moved from 34.4% to 30.9%, and its estimated monthly branded searches moved from 2.4K to 2K. - Across the 12 months ending September 2026, Tegel’s share of searches among chicken breast brands in New Zealand moved from 41.1% to 45%, and its estimated monthly branded searches held steady at 2.9K. ## Top chicken breast brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Tegel was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Ingham’s did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Tegel | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Bostock Brothers | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | Waitoa | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Pams | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Ingham’s | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about chicken breast brands - Asked ChatGPT "Which chicken breast brand should I buy in New Zealand?": 1. Bostock Brothers, 2. Waitoa, 3. Tegel, 4. Pams - Asked ChatGPT "What are the best chicken breast brands in New Zealand?": 1. Bostock Brothers, 2. Waitoa, 3. Tegel, 4. Pams - Asked ChatGPT "What's the best chicken breast brand in New Zealand for lean meal prep?": 1. Tegel, 2. Pams, 3. Waitoa - Searched Google, AI Overview "boneless chicken breast": named none of the brands we track - Searched Google, AI Overview "chicken breast nz": named none of the brands we track Not named in any answer: Ingham’s. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand chicken breast brands in September 2026? - In September 2026, Tegel gained share of searches among chicken breast brands in New Zealand, from 42.3% to 45%. - In September 2026, Ingham’s gained share of searches among chicken breast brands in New Zealand, from 28.4% to 30.9%. ## Month by month | Month | Ingham’s estimated searches | Ingham’s Share of Search | Ingham’s rank | Tegel estimated searches | Tegel Share of Search | Tegel rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.4K | 34.4% | 2 | 2.9K | 41.1% | 1 | | Nov 2025 | 2.4K | 38.7% | 1 | 2.4K | 38% | 2 | | Dec 2025 | 1.6K | 29.6% | 2 | 2.4K | 43.6% | 1 | | Jan 2026 | 1.9K | 33.2% | 2 | 2.4K | 40.9% | 1 | | Feb 2026 | 1.9K | 33.6% | 2 | 2.4K | 41.7% | 1 | | Mar 2026 | 1.9K | 29.5% | 2 | 2.9K | 44.1% | 1 | | Apr 2026 | 1.9K | 33.9% | 2 | 2.4K | 42.1% | 1 | | May 2026 | 2.4K | 36.1% | 2 | 2.9K | 42.9% | 1 | | Jun 2026 | 1.9K | 33.7% | 2 | 2.4K | 41.9% | 1 | | Jul 2026 | 1.9K | 34% | 2 | 2.4K | 42% | 1 | | Aug 2026 | 1.9K | 28.4% | 2 | 2.9K | 42.3% | 1 | | Sep 2026 | 2K | 30.9% | 2 | 2.9K | 45% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Ingham’s’ and Tegel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ingham’s**: Measured on the search terms “inghams” and “inghams wing dings”, summed into one figure. - **Tegel**: Measured on the search term “tegel”. - [Ingham’s profile](/demand/nz/brands/inghams) - [Tegel profile](/demand/nz/brands/tegel) - [All chicken breast brands in New Zealand](/demand/nz/categories/nz-chicken-breast-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Ingham’s or Tegel more popular in search? In September 2026, Tegel had more branded searches than Ingham’s among chicken breast brands in New Zealand. Tegel had about 2,900 branded searches, while Ingham’s had 1,990. Tegel made up 45% of all chicken breast brand searches we track, and Ingham’s accounted for 30.9%. ## Cite this page Brandwave. "Ingham’s vs Tegel: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-chicken-breast-brands/compare/inghams-vs-tegel This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-chicken-breast-brands/compare/inghams-vs-tegel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.