---
title: "Chicken breast brands in New Zealand: Which are searched most?"
description: "Compare the chicken breast brands people buy. Share of Search among Tegel, Ingham’s, Pams, Bostock Brothers and Waitoa, the chicken breast brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-chicken-breast-brands"
publisher: "Brandwave"
---

# Chicken breast brands in New Zealand: Which are searched most?

Compare the chicken breast brands people buy. Share of Search among Tegel, Ingham’s, Pams, Bostock Brothers and Waitoa, the chicken breast brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Chicken breast brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Tegel, 45%

## Which brand is most popular in search among chicken breast brands in New Zealand?

- In September 2026, Tegel was the most searched among chicken breast brands in New Zealand, with an estimated 2.9K branded searches, 45% of all searches for the five we track.
- Ingham’s is in 2nd place, 14.1 percentage points behind at 30.9%.
- Across the 12 months ending September 2026, Tegel’s share of searches among chicken breast brands in New Zealand increased from 41.1% to 45%.
- Across the 12 months ending September 2026, Ingham’s’ share of searches among chicken breast brands in New Zealand decreased from 34.4% to 30.9%.
- Across the 12 months ending September 2026, Pams’ share of searches among chicken breast brands in New Zealand decreased from 20% to 16.6%.
- Across the 12 months ending September 2026, Bostock Brothers’ share of searches among chicken breast brands in New Zealand increased from 3% to 5%.
- Across the 12 months ending September 2026, Waitoa’s share of searches among chicken breast brands in New Zealand increased from 1.6% to 2.6%.
- Across the 12 months ending September 2026, Tegel’s share of searches among chicken breast brands in New Zealand peaked at 45% in September 2026 and was lowest at 38% in November 2025.
- Across the 12 months ending September 2026, Ingham’s’ share of searches among chicken breast brands in New Zealand peaked at 38.7% in November 2025 and was lowest at 28.4% in August 2026.
- Across the 12 months ending September 2026, Pams’ share of searches among chicken breast brands in New Zealand peaked at 21.1% in March 2026 and was lowest at 15.5% in May 2026.
- Across the 12 months ending September 2026, Bostock Brothers’ share of searches among chicken breast brands in New Zealand peaked at 7% in August 2026 and was lowest at 3% in October 2025.
- Across the 12 months ending September 2026, Waitoa’s share of searches among chicken breast brands in New Zealand peaked at 3.8% in December 2025 and was lowest at 1.6% in October 2025.

## Top chicken breast brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Tegel, Pams and Waitoa were mentioned most often, in three of the five answers. Tegel and Bostock Brothers tied as the most recommended. Waitoa was third. Ingham’s, which ranked second in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Tegel | 1st | 3 of 3 | 0 of 2 | 3 of 5 |
| Bostock Brothers | 1st | 2 of 3 | 0 of 2 | 2 of 5 |
| Waitoa | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| Pams | 4th | 3 of 3 | 0 of 2 | 3 of 5 |
| Ingham’s | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about chicken breast brands

- Asked ChatGPT "Which chicken breast brand should I buy in New Zealand?": 1. Bostock Brothers, 2. Waitoa, 3. Tegel, 4. Pams
- Asked ChatGPT "What are the best chicken breast brands in New Zealand?": 1. Bostock Brothers, 2. Waitoa, 3. Tegel, 4. Pams
- Asked ChatGPT "What's the best chicken breast brand in New Zealand for lean meal prep?": 1. Tegel, 2. Pams, 3. Waitoa
- Searched Google, AI Overview "boneless chicken breast": named none of the brands we track
- Searched Google, AI Overview "chicken breast nz": named none of the brands we track

Not named in any answer: Ingham’s.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## Compare search popularity between leading brands

- [Tegel vs Ingham’s: compare search popularity](/demand/nz/compare/inghams-vs-tegel): 45% against 30.9% Share of Search.
- [Tegel vs Pams: compare search popularity](/demand/nz/compare/pams-vs-tegel): 45% against 16.6% Share of Search.
- [Tegel vs Bostock Brothers: compare search popularity](/demand/nz/compare/bostock-brothers-vs-tegel): 45% against 5% Share of Search.
- [Tegel vs Waitoa: compare search popularity](/demand/nz/compare/tegel-vs-waitoa): 45% against 2.6% Share of Search.
- [Ingham’s vs Pams: compare search popularity](/demand/nz/compare/inghams-vs-pams): 30.9% against 16.6% Share of Search.
- [Ingham’s vs Bostock Brothers: compare search popularity](/demand/nz/compare/bostock-brothers-vs-inghams): 30.9% against 5% Share of Search.
- [Ingham’s vs Waitoa: compare search popularity](/demand/nz/compare/inghams-vs-waitoa): 30.9% against 2.6% Share of Search.
- [Pams vs Bostock Brothers: compare search popularity](/demand/nz/compare/bostock-brothers-vs-pams): 16.6% against 5% Share of Search.
- [Pams vs Waitoa: compare search popularity](/demand/nz/compare/pams-vs-waitoa): 16.6% against 2.6% Share of Search.
- [Bostock Brothers vs Waitoa: compare search popularity](/demand/nz/compare/bostock-brothers-vs-waitoa): 5% against 2.6% Share of Search.

## How did search popularity change for New Zealand chicken breast brands in September 2026?

- In September 2026, Tegel gained share of searches among chicken breast brands in New Zealand, from 42.3% to 45%.
- In September 2026, Ingham’s gained share of searches among chicken breast brands in New Zealand, from 28.4% to 30.9%.
- In September 2026, Waitoa gained share of searches among chicken breast brands in New Zealand, from 2% to 2.6%.
- In September 2026, Pams lost share of searches among chicken breast brands in New Zealand, from 20.3% to 16.6%.
- In September 2026, Bostock Brothers lost share of searches among chicken breast brands in New Zealand, from 7% to 5%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Tegel | 45% | 2.9K | 0.0% | Tegel |
| 2 | Ingham’s | 30.9% | 2K | +2.1% | Inghams |
| 3 | Pams | 16.6% | 1.1K | -23.0% | Foodstuffs |
| 4 | Bostock Brothers | 5% | 320 | -33.3% | Bostock Brothers |
| 5 | Waitoa | 2.6% | 170 | +21.4% | Waitoa |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Tegel | 2.9K | 41.1% | 1 |
| Oct 2025 | Ingham’s | 2.4K | 34.4% | 2 |
| Oct 2025 | Pams | 1.4K | 20% | 3 |
| Oct 2025 | Bostock Brothers | 210 | 3% | 4 |
| Oct 2025 | Waitoa | 110 | 1.6% | 5 |
| Nov 2025 | Ingham’s | 2.4K | 38.7% | 1 |
| Nov 2025 | Tegel | 2.4K | 38% | 2 |
| Nov 2025 | Pams | 1.1K | 17% | 3 |
| Nov 2025 | Bostock Brothers | 260 | 4.1% | 4 |
| Nov 2025 | Waitoa | 140 | 2.2% | 5 |
| Dec 2025 | Tegel | 2.4K | 43.6% | 1 |
| Dec 2025 | Ingham’s | 1.6K | 29.6% | 2 |
| Dec 2025 | Pams | 1.1K | 19.1% | 3 |
| Dec 2025 | Bostock Brothers | 210 | 3.8% | 4 |
| Dec 2025 | Waitoa | 210 | 3.8% | 5 |
| Jan 2026 | Tegel | 2.4K | 40.9% | 1 |
| Jan 2026 | Ingham’s | 1.9K | 33.2% | 2 |
| Jan 2026 | Pams | 1.1K | 18.6% | 3 |
| Jan 2026 | Bostock Brothers | 260 | 4.4% | 4 |
| Jan 2026 | Waitoa | 170 | 2.9% | 5 |
| Feb 2026 | Tegel | 2.4K | 41.7% | 1 |
| Feb 2026 | Ingham’s | 1.9K | 33.6% | 2 |
| Feb 2026 | Pams | 1K | 18.1% | 3 |
| Feb 2026 | Bostock Brothers | 210 | 3.7% | 4 |
| Feb 2026 | Waitoa | 170 | 3% | 5 |
| Mar 2026 | Tegel | 2.9K | 44.1% | 1 |
| Mar 2026 | Ingham’s | 1.9K | 29.5% | 2 |
| Mar 2026 | Pams | 1.4K | 21.1% | 3 |
| Mar 2026 | Bostock Brothers | 210 | 3.2% | 4 |
| Mar 2026 | Waitoa | 140 | 2.1% | 5 |
| Apr 2026 | Tegel | 2.4K | 42.1% | 1 |
| Apr 2026 | Ingham’s | 1.9K | 33.9% | 2 |
| Apr 2026 | Pams | 1.1K | 18.4% | 3 |
| Apr 2026 | Bostock Brothers | 210 | 3.7% | 4 |
| Apr 2026 | Waitoa | 110 | 1.9% | 5 |
| May 2026 | Tegel | 2.9K | 42.9% | 1 |
| May 2026 | Ingham’s | 2.4K | 36.1% | 2 |
| May 2026 | Pams | 1.1K | 15.5% | 3 |
| May 2026 | Bostock Brothers | 260 | 3.8% | 4 |
| May 2026 | Waitoa | 110 | 1.6% | 5 |
| Jun 2026 | Tegel | 2.4K | 41.9% | 1 |
| Jun 2026 | Ingham’s | 1.9K | 33.7% | 2 |
| Jun 2026 | Pams | 1K | 18% | 3 |
| Jun 2026 | Bostock Brothers | 260 | 4.5% | 4 |
| Jun 2026 | Waitoa | 110 | 1.9% | 5 |
| Jul 2026 | Tegel | 2.4K | 42% | 1 |
| Jul 2026 | Ingham’s | 1.9K | 34% | 2 |
| Jul 2026 | Pams | 910 | 15.9% | 3 |
| Jul 2026 | Bostock Brothers | 320 | 5.6% | 4 |
| Jul 2026 | Waitoa | 140 | 2.5% | 5 |
| Aug 2026 | Tegel | 2.9K | 42.3% | 1 |
| Aug 2026 | Ingham’s | 1.9K | 28.4% | 2 |
| Aug 2026 | Pams | 1.4K | 20.3% | 3 |
| Aug 2026 | Bostock Brothers | 480 | 7% | 4 |
| Aug 2026 | Waitoa | 140 | 2% | 5 |
| Sep 2026 | Tegel | 2.9K | 45% | 1 |
| Sep 2026 | Ingham’s | 2K | 30.9% | 2 |
| Sep 2026 | Pams | 1.1K | 16.6% | 3 |
| Sep 2026 | Bostock Brothers | 320 | 5% | 4 |
| Sep 2026 | Waitoa | 170 | 2.6% | 5 |

## What is being compared

- **Bostock Brothers**: Measured on the search term “bostock brothers”.
- **Ingham’s**: Measured on the search terms “inghams” and “inghams wing dings”, summed into one figure.
- **Pams**: Measured on the search terms “pams” and “pams products”, summed into one figure.
- **Tegel**: Measured on the search term “tegel”.
- **Waitoa**: Measured on the search term “waitoa butterfly chicken”.

- [Bostock Brothers](/demand/nz/brands/bostock-brothers)
- [Ingham’s](/demand/nz/brands/inghams)
- [Pams](/demand/nz/brands/pams)
- [Tegel](/demand/nz/brands/tegel)
- [Waitoa](/demand/nz/brands/waitoa)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among chicken breast brands in New Zealand?

In September 2026, Tegel was the most searched among chicken breast brands in New Zealand, with an estimated 2.9K branded searches, 45% of all searches for the five we track.

## Cite this page

Brandwave. "Chicken breast brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-chicken-breast-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-chicken-breast-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.