---
title: "Chicken brands in New Zealand: Which brands are most popular in search?"
description: "Compare the fresh and frozen chicken brands New Zealanders buy. Share of Search among Tegel, Inghams, Waitoa, Bostock Brothers and Brinks, the chicken brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-chicken-brands"
publisher: "Brandwave"
---

# Chicken brands in New Zealand: Which brands are most popular in search?

Compare the fresh and frozen chicken brands New Zealanders buy. Share of Search among Tegel, Inghams, Waitoa, Bostock Brothers and Brinks, the chicken brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Chicken brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Aug 2026
- **Highest Share of Search**: Tegel, 47.2%

## Which brand is most popular in search among chicken brands in New Zealand?

- In August 2026, Tegel was the most searched among chicken brands in New Zealand, with an estimated 7.4K branded searches and 47.2% estimated Share of Search within this set.
- Inghams is in 2nd place, 22.3 percentage points behind at 25% Share of Search.
- Across the 11 months ending August 2026, Tegel’s estimated Share of Search among chicken brands in New Zealand increased from 46.1% to 47.2%.
- Across the 11 months ending August 2026, Inghams’ estimated Share of Search among chicken brands in New Zealand decreased from 30.3% to 25%.
- Across the 11 months ending August 2026, Waitoa’s estimated Share of Search among chicken brands in New Zealand increased from 9.5% to 13.4%.
- Across the 11 months ending August 2026, Bostock Brothers’ estimated Share of Search among chicken brands in New Zealand increased from 7.9% to 10.6%.
- Across the 11 months ending August 2026, Brinks’ estimated Share of Search among chicken brands in New Zealand decreased from 6.2% to 3.9%.
- Across the 11 months ending August 2026, Tegel’s estimated Share of Search among chicken brands in New Zealand peaked at 49.2% in March 2026 and was lowest at 45.7% in May 2026.
- Across the 11 months ending August 2026, Inghams’ estimated Share of Search among chicken brands in New Zealand peaked at 30.7% in November 2025 and was lowest at 25% in August 2026.
- Across the 11 months ending August 2026, Waitoa’s estimated Share of Search among chicken brands in New Zealand peaked at 13.7% in July 2026 and was lowest at 9.5% in October 2025.
- Across the 11 months ending August 2026, Bostock Brothers’ estimated Share of Search among chicken brands in New Zealand peaked at 10.6% in August 2026 and was lowest at 6.9% in June 2026.

## Compare search popularity between leading brands

- [Tegel vs Inghams: compare search popularity](/demand/nz/compare/inghams-vs-tegel): 47.2% against 25% Share of Search.
- [Tegel vs Waitoa: compare search popularity](/demand/nz/compare/tegel-vs-waitoa): 47.2% against 13.4% Share of Search.
- [Tegel vs Bostock Brothers: compare search popularity](/demand/nz/compare/bostock-brothers-vs-tegel): 47.2% against 10.6% Share of Search.
- [Tegel vs Brinks: compare search popularity](/demand/nz/compare/brinks-vs-tegel): 47.2% against 3.9% Share of Search.
- [Inghams vs Waitoa: compare search popularity](/demand/nz/compare/inghams-vs-waitoa): 25% against 13.4% Share of Search.
- [Inghams vs Bostock Brothers: compare search popularity](/demand/nz/compare/bostock-brothers-vs-inghams): 25% against 10.6% Share of Search.
- [Inghams vs Brinks: compare search popularity](/demand/nz/compare/brinks-vs-inghams): 25% against 3.9% Share of Search.
- [Waitoa vs Bostock Brothers: compare search popularity](/demand/nz/compare/bostock-brothers-vs-waitoa): 13.4% against 10.6% Share of Search.
- [Waitoa vs Brinks: compare search popularity](/demand/nz/compare/brinks-vs-waitoa): 13.4% against 3.9% Share of Search.
- [Bostock Brothers vs Brinks: compare search popularity](/demand/nz/compare/bostock-brothers-vs-brinks): 10.6% against 3.9% Share of Search.

## How did search popularity change for New Zealand chicken brands in August 2026?

- In August 2026, Tegel gained estimated Share of Search among chicken brands in New Zealand, from 45.9% to 47.2%.
- In August 2026, Inghams lost estimated Share of Search among chicken brands in New Zealand, from 25.8% to 25%.
- Brinks’ estimated Share of Search among chicken brands in New Zealand has lost ground for 3 months in a row, from 4.9% to 3.9% in August 2026.
- Estimated monthly branded searches for Waitoa in New Zealand rose 53.3% over 11 measured months, from 1.4K to 2.1K in August 2026.
- Estimated monthly branded searches for Bostock Brothers in New Zealand rose 45.6% over 11 measured months, from 1.1K to 1.7K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Tegel | 47.2% | 7.4K | +11.7% | Tegel |
| 2 | Inghams | 25% | 3.9K | +4.8% | Inghams |
| 3 | Waitoa | 13.4% | 2.1K | +6.1% | Waitoa |
| 4 | Bostock Brothers | 10.6% | 1.7K | +10.7% | Bostock Brothers |
| 5 | Brinks | 3.9% | 610 | 0.0% | Brinks |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Tegel | 6.7K | 46.1% | 1 |
| Oct 2025 | Inghams | 4.4K | 30.3% | 2 |
| Oct 2025 | Waitoa | 1.4K | 9.5% | 3 |
| Oct 2025 | Bostock Brothers | 1.1K | 7.9% | 4 |
| Oct 2025 | Brinks | 900 | 6.2% | 5 |
| Nov 2025 | Tegel | 6.4K | 45.9% | 1 |
| Nov 2025 | Inghams | 4.3K | 30.7% | 2 |
| Nov 2025 | Waitoa | 1.5K | 10.6% | 3 |
| Nov 2025 | Bostock Brothers | 1.2K | 8.5% | 4 |
| Nov 2025 | Brinks | 610 | 4.4% | 5 |
| Dec 2025 | Tegel | 5.8K | 47.9% | 1 |
| Dec 2025 | Inghams | 3.3K | 27% | 2 |
| Dec 2025 | Waitoa | 1.3K | 10.8% | 3 |
| Dec 2025 | Bostock Brothers | 1.1K | 9.3% | 4 |
| Dec 2025 | Brinks | 610 | 5% | 5 |
| Jan 2026 | Tegel | 6.1K | 46.2% | 1 |
| Jan 2026 | Inghams | 3.8K | 28.8% | 2 |
| Jan 2026 | Waitoa | 1.5K | 11.5% | 3 |
| Jan 2026 | Bostock Brothers | 1K | 7.9% | 4 |
| Jan 2026 | Brinks | 730 | 5.5% | 5 |
| Feb 2026 | Tegel | 6.1K | 47% | 1 |
| Feb 2026 | Inghams | 3.7K | 28.5% | 2 |
| Feb 2026 | Waitoa | 1.6K | 12.1% | 3 |
| Feb 2026 | Bostock Brothers | 980 | 7.6% | 4 |
| Feb 2026 | Brinks | 610 | 4.7% | 5 |
| Mar 2026 | Tegel | 6.9K | 49.2% | 1 |
| Mar 2026 | Inghams | 3.9K | 27.7% | 2 |
| Mar 2026 | Waitoa | 1.5K | 10.5% | 3 |
| Mar 2026 | Bostock Brothers | 1.2K | 8.3% | 4 |
| Mar 2026 | Brinks | 600 | 4.3% | 5 |
| Apr 2026 | Tegel | 6.1K | 47.8% | 1 |
| Apr 2026 | Inghams | 3.6K | 28.1% | 2 |
| Apr 2026 | Waitoa | 1.5K | 11.5% | 3 |
| Apr 2026 | Bostock Brothers | 1K | 7.9% | 4 |
| Apr 2026 | Brinks | 610 | 4.8% | 5 |
| May 2026 | Tegel | 6.9K | 45.7% | 1 |
| May 2026 | Inghams | 4.5K | 29.5% | 2 |
| May 2026 | Waitoa | 1.9K | 12.9% | 3 |
| May 2026 | Bostock Brothers | 1.1K | 7% | 4 |
| May 2026 | Brinks | 740 | 4.9% | 5 |
| Jun 2026 | Tegel | 6.4K | 47.8% | 1 |
| Jun 2026 | Inghams | 3.8K | 28.6% | 2 |
| Jun 2026 | Waitoa | 1.6K | 12.1% | 3 |
| Jun 2026 | Bostock Brothers | 930 | 6.9% | 4 |
| Jun 2026 | Brinks | 610 | 4.5% | 5 |
| Jul 2026 | Tegel | 6.6K | 45.9% | 1 |
| Jul 2026 | Inghams | 3.7K | 25.8% | 2 |
| Jul 2026 | Waitoa | 2K | 13.7% | 3 |
| Jul 2026 | Bostock Brothers | 1.5K | 10.4% | 4 |
| Jul 2026 | Brinks | 610 | 4.2% | 5 |
| Aug 2026 | Tegel | 7.4K | 47.2% | 1 |
| Aug 2026 | Inghams | 3.9K | 25% | 2 |
| Aug 2026 | Waitoa | 2.1K | 13.4% | 3 |
| Aug 2026 | Bostock Brothers | 1.7K | 10.6% | 4 |
| Aug 2026 | Brinks | 610 | 3.9% | 5 |
| Sep 2026 | Bostock Brothers | — | — | — |
| Sep 2026 | Brinks | — | — | — |
| Sep 2026 | Inghams | — | — | — |
| Sep 2026 | Tegel | — | — | — |
| Sep 2026 | Waitoa | — | — | — |

## What is being compared

- **Bostock Brothers**: Measured on the search terms “bostock brothers”, “bostock brothers chicken”, “bostock brothers near me” and “bostock chicken”, summed into one figure.
- **Brinks**: Measured on the search terms “brinks chicken” and “brinks chicken breast”, summed into one figure.
- **Inghams**: Measured on the search terms “inghams”, “inghams butterfly chicken”, “inghams chicken”, “inghams chicken breast”, “inghams chicken chipees”, “inghams chicken kiev”, “inghams co nz”, “inghams enterprises pty ltd”, “inghams frozen chicken”, “inghams near me”, “inghams nuggets”, “inghams nz”, “inghams online”, “inghams whole chicken” and “inghams wing dings”, summed into one figure.
- **Tegel**: Measured on the search terms “tegel”, “tegel chicken”, “tegel chicken breast”, “tegel co nz”, “tegel near me”, “tegel nuggets”, “tegel nz” and “tegel online”, summed into one figure.
- **Waitoa**: Measured on the search terms “waitoa butterfly chicken”, “waitoa chicken”, “waitoa chicken breast”, “waitoa chicken kiev”, “waitoa chicken nuggets”, “waitoa chicken sausages”, “waitoa free range chicken”, “waitoa gluten free chicken nuggets”, “waitoa karaage chicken” and “waitoa roast chicken”, summed into one figure.

- [Bostock Brothers](/demand/nz/brands/bostock-brothers)
- [Brinks](/demand/nz/brands/brinks)
- [Inghams](/demand/nz/brands/inghams)
- [Tegel](/demand/nz/brands/tegel)
- [Waitoa](/demand/nz/brands/waitoa)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among chicken brands in New Zealand?

In August 2026, Tegel was the most searched among chicken brands in New Zealand, with an estimated 7.4K branded searches and 47.2% estimated Share of Search within this set.

## Cite this page

Brandwave. "Chicken brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-chicken-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-chicken-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.