---
title: "Chewing gum and mint brands in New Zealand: Which brands are most popular in search?"
description: "Compare the chewing gum and breath mint brands New Zealanders pick up at the counter. Share of Search among Tic Tac, Mentos, Extra, Eclipse, Airwaves and Juicy Fruit, the chewing gum and mint brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-chewing-gum-and-mint-brands"
publisher: "Brandwave"
---

# Chewing gum and mint brands in New Zealand: Which brands are most popular in search?

Compare the chewing gum and breath mint brands New Zealanders pick up at the counter. Share of Search among Tic Tac, Mentos, Extra, Eclipse, Airwaves and Juicy Fruit, the chewing gum and mint brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Chewing gum and mint brands
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Tic Tac, 63.1%

## Which brand is most popular in search among chewing gum and mint brands in New Zealand?

- In August 2026, Tic Tac was the most searched among chewing gum and mint brands in New Zealand, with an estimated 9.4K branded searches and 63.1% estimated Share of Search within this set.
- Mentos is in 2nd place, 49.1 percentage points behind at 14% Share of Search.
- Across the 11 months ending August 2026, Tic Tac’s estimated Share of Search among chewing gum and mint brands in New Zealand decreased from 66.7% to 63.1%.
- Across the 11 months ending August 2026, Eclipse’s estimated Share of Search among chewing gum and mint brands in New Zealand increased from 6.1% to 8.6%.
- Across the 11 months ending August 2026, Airwaves’ estimated Share of Search among chewing gum and mint brands in New Zealand increased from 2% to 2.9%.
- Across the 11 months ending August 2026, Tic Tac’s estimated Share of Search among chewing gum and mint brands in New Zealand peaked at 69.4% in June 2026 and was lowest at 61% in January 2026.
- Across the 11 months ending August 2026, Mentos’ estimated Share of Search among chewing gum and mint brands in New Zealand peaked at 14.4% in November 2025 and was lowest at 12.3% in February 2026.
- Across the 11 months ending August 2026, Extra’s estimated Share of Search among chewing gum and mint brands in New Zealand peaked at 12.5% in January 2026 and was lowest at 8.3% in November 2025.
- Across the 11 months ending August 2026, Eclipse’s estimated Share of Search among chewing gum and mint brands in New Zealand peaked at 8.6% in August 2026 and was lowest at 5.6% in December 2025.
- Across the 11 months ending August 2026, Airwaves’ estimated Share of Search among chewing gum and mint brands in New Zealand peaked at 2.9% in August 2026 and was lowest at 1.5% in June 2026.
- Across the 11 months ending August 2026, Mentos, Extra and Juicy Fruit held steady: their estimated Share of Search among chewing gum and mint brands in New Zealand each moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Tic Tac vs Mentos: compare search popularity](/demand/nz/compare/mentos-vs-tic-tac): 63.1% against 14% Share of Search.
- [Tic Tac vs Extra: compare search popularity](/demand/nz/compare/extra-vs-tic-tac): 63.1% against 10.2% Share of Search.
- [Tic Tac vs Eclipse: compare search popularity](/demand/nz/compare/eclipse-vs-tic-tac): 63.1% against 8.6% Share of Search.
- [Tic Tac vs Airwaves: compare search popularity](/demand/nz/compare/airwaves-vs-tic-tac): 63.1% against 2.9% Share of Search.
- [Mentos vs Extra: compare search popularity](/demand/nz/compare/extra-vs-mentos): 14% against 10.2% Share of Search.
- [Mentos vs Eclipse: compare search popularity](/demand/nz/compare/eclipse-vs-mentos): 14% against 8.6% Share of Search.
- [Mentos vs Airwaves: compare search popularity](/demand/nz/compare/airwaves-vs-mentos): 14% against 2.9% Share of Search.
- [Extra vs Eclipse: compare search popularity](/demand/nz/compare/eclipse-vs-extra): 10.2% against 8.6% Share of Search.
- [Extra vs Airwaves: compare search popularity](/demand/nz/compare/airwaves-vs-extra): 10.2% against 2.9% Share of Search.
- [Eclipse vs Airwaves: compare search popularity](/demand/nz/compare/airwaves-vs-eclipse): 8.6% against 2.9% Share of Search.

## How did search popularity change for New Zealand chewing gum and mint brands in August 2026?

- In August 2026, Eclipse gained estimated Share of Search among chewing gum and mint brands in New Zealand, from 6.8% to 8.6%.
- In August 2026, Mentos gained estimated Share of Search among chewing gum and mint brands in New Zealand, from 12.6% to 14%.
- In August 2026, Airwaves gained estimated Share of Search among chewing gum and mint brands in New Zealand, from 2.2% to 2.9%.
- In August 2026, Tic Tac lost estimated Share of Search among chewing gum and mint brands in New Zealand, from 67.2% to 63.1%.
- Estimated monthly branded searches for Juicy Fruit in New Zealand rose 23.5% over 11 measured months, from 170 to 210 in August 2026.
- Estimated monthly branded searches for Extra in New Zealand rose 19.7% over 11 measured months, from 1.3K to 1.5K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Tic Tac | 63.1% | 9.4K | +5.2% | Tic Tac |
| 2 | Mentos | 14% | 2.1K | +24.4% | Mentos |
| 3 | Extra | 10.2% | 1.5K | +17.8% | Mars |
| 4 | Eclipse | 8.6% | 1.3K | +40.7% | Mars |
| 5 | Airwaves | 2.9% | 430 | +48.3% | Mars |
| 6 | Juicy Fruit | 1.4% | 210 | 0.0% | Mars |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Tic Tac | 8.5K | 66.7% | 1 |
| Oct 2025 | Mentos | 1.8K | 13.9% | 2 |
| Oct 2025 | Extra | 1.3K | 10% | 3 |
| Oct 2025 | Eclipse | 770 | 6.1% | 4 |
| Oct 2025 | Airwaves | 260 | 2% | 5 |
| Oct 2025 | Juicy Fruit | 170 | 1.3% | 6 |
| Nov 2025 | Tic Tac | 8.5K | 68.2% | 1 |
| Nov 2025 | Mentos | 1.8K | 14.4% | 2 |
| Nov 2025 | Extra | 1K | 8.3% | 3 |
| Nov 2025 | Eclipse | 730 | 5.8% | 4 |
| Nov 2025 | Airwaves | 260 | 2.1% | 5 |
| Nov 2025 | Juicy Fruit | 140 | 1.1% | 6 |
| Dec 2025 | Tic Tac | 7.3K | 69.1% | 1 |
| Dec 2025 | Mentos | 1.4K | 13% | 2 |
| Dec 2025 | Extra | 890 | 8.4% | 3 |
| Dec 2025 | Eclipse | 590 | 5.6% | 4 |
| Dec 2025 | Airwaves | 270 | 2.5% | 5 |
| Dec 2025 | Juicy Fruit | 140 | 1.3% | 6 |
| Jan 2026 | Tic Tac | 5K | 61% | 1 |
| Jan 2026 | Mentos | 1.2K | 14.3% | 2 |
| Jan 2026 | Extra | 1K | 12.5% | 3 |
| Jan 2026 | Eclipse | 590 | 7.3% | 4 |
| Jan 2026 | Airwaves | 230 | 2.8% | 5 |
| Jan 2026 | Juicy Fruit | 170 | 2.1% | 6 |
| Feb 2026 | Tic Tac | 7K | 66.6% | 1 |
| Feb 2026 | Mentos | 1.3K | 12.3% | 2 |
| Feb 2026 | Extra | 1.1K | 10.2% | 3 |
| Feb 2026 | Eclipse | 730 | 7% | 4 |
| Feb 2026 | Airwaves | 270 | 2.6% | 5 |
| Feb 2026 | Juicy Fruit | 140 | 1.3% | 6 |
| Mar 2026 | Tic Tac | 8.4K | 65.9% | 1 |
| Mar 2026 | Mentos | 1.8K | 13.8% | 2 |
| Mar 2026 | Extra | 1.2K | 9.7% | 3 |
| Mar 2026 | Eclipse | 900 | 7% | 4 |
| Mar 2026 | Airwaves | 290 | 2.3% | 5 |
| Mar 2026 | Juicy Fruit | 170 | 1.3% | 6 |
| Apr 2026 | Tic Tac | 6.9K | 66.5% | 1 |
| Apr 2026 | Mentos | 1.4K | 13.2% | 2 |
| Apr 2026 | Extra | 1K | 9.7% | 3 |
| Apr 2026 | Eclipse | 730 | 7% | 4 |
| Apr 2026 | Airwaves | 220 | 2.1% | 5 |
| Apr 2026 | Juicy Fruit | 140 | 1.4% | 6 |
| May 2026 | Tic Tac | 9K | 67% | 1 |
| May 2026 | Mentos | 1.8K | 13.1% | 2 |
| May 2026 | Extra | 1.3K | 9.4% | 3 |
| May 2026 | Eclipse | 920 | 6.8% | 4 |
| May 2026 | Airwaves | 330 | 2.5% | 5 |
| May 2026 | Juicy Fruit | 170 | 1.3% | 6 |
| Jun 2026 | Tic Tac | 10.2K | 69.4% | 1 |
| Jun 2026 | Mentos | 1.9K | 13.2% | 2 |
| Jun 2026 | Extra | 1.3K | 8.6% | 3 |
| Jun 2026 | Eclipse | 900 | 6.1% | 4 |
| Jun 2026 | Airwaves | 220 | 1.5% | 5 |
| Jun 2026 | Juicy Fruit | 170 | 1.2% | 6 |
| Jul 2026 | Tic Tac | 9K | 67.2% | 1 |
| Jul 2026 | Mentos | 1.7K | 12.6% | 2 |
| Jul 2026 | Extra | 1.3K | 9.7% | 3 |
| Jul 2026 | Eclipse | 910 | 6.8% | 4 |
| Jul 2026 | Airwaves | 290 | 2.2% | 5 |
| Jul 2026 | Juicy Fruit | 210 | 1.6% | 6 |
| Aug 2026 | Tic Tac | 9.4K | 63.1% | 1 |
| Aug 2026 | Mentos | 2.1K | 14% | 2 |
| Aug 2026 | Extra | 1.5K | 10.2% | 3 |
| Aug 2026 | Eclipse | 1.3K | 8.6% | 4 |
| Aug 2026 | Airwaves | 430 | 2.9% | 5 |
| Aug 2026 | Juicy Fruit | 210 | 1.4% | 6 |
| Sep 2026 | Airwaves | — | — | — |
| Sep 2026 | Eclipse | — | — | — |
| Sep 2026 | Extra | — | — | — |
| Sep 2026 | Juicy Fruit | — | — | — |
| Sep 2026 | Mentos | — | — | — |
| Sep 2026 | Tic Tac | — | — | — |

## What is being compared

- **Airwaves**: Measured on the search terms “airwaves gum”, “airwaves mints” and “gum airwaves”, summed into one figure.
- **Eclipse**: Measured on the search terms “eclipse chewy mints”, “eclipse gum” and “eclipse mints”, summed into one figure.
- **Extra**: Measured on the search terms “extra bubble gum”, “extra extra gum”, “extra gum”, “extra mint gum”, “extra mints”, “extra strawberry gum”, “extra white gum” and “gum spearmint extra”, summed into one figure.
- **Juicy Fruit**: Measured on the search term “juicy fruit gum”.
- **Mentos**: Measured on the search terms “flavored mentos”, “mentos”, “mentos & cola”, “mentos candy”, “mentos chewing gum”, “mentos com”, “mentos gum”, “mentos lollies”, “mentos mint”, “mentos near me”, “mentos nz”, “mentos online” and “mentos sweets”, summed into one figure.
- **Tic Tac**: Measured on the search terms “playing tic tac toe”, “tic tac”, “tic tac gum”, “tic tac mints”, “tic tac near me”, “tic tac nz”, “tic tac online”, “tic tac t”, “tic tac toc”, “tic tac toe 2player”, “tictac”, “tictac com”, “tictac gum”, “tictac mints” and “tictac nz”, summed into one figure.

- [Airwaves](/demand/nz/brands/airwaves)
- [Eclipse](/demand/nz/brands/eclipse)
- [Extra](/demand/nz/brands/extra)
- [Juicy Fruit](/demand/nz/brands/juicy-fruit)
- [Mentos](/demand/nz/brands/mentos)
- [Tic Tac](/demand/nz/brands/tic-tac)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among chewing gum and mint brands in New Zealand?

In August 2026, Tic Tac was the most searched among chewing gum and mint brands in New Zealand, with an estimated 9.4K branded searches and 63.1% estimated Share of Search within this set.

## Cite this page

Brandwave. "Chewing gum and mint brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-chewing-gum-and-mint-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-chewing-gum-and-mint-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.