--- title: "Fisher & Paykel vs Hisense: Which is searched more in New Zealand?" description: "Is Fisher & Paykel or Hisense more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Chest freezer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-chest-freezer-brands/compare/fisher-and-paykel-vs-hisense" publisher: "Brandwave" --- # Fisher & Paykel vs Hisense: Which is searched more in New Zealand? Is Fisher & Paykel or Hisense more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Chest freezer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Fisher & Paykel and Hisense - **Competitive set**: Chest freezer brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Fisher & Paykel Share of Search**: 74.5% - **Hisense Share of Search**: 3.8% ## Is Fisher & Paykel or Hisense more popular in search? - In September 2026, Fisher & Paykel had more branded searches than Hisense among chest freezer brands in New Zealand. Fisher & Paykel had about 20,100 branded searches, while Hisense had 1,040. Fisher & Paykel made up 74.5% of all chest freezer brand searches we track, and Hisense accounted for 3.8%. - Fisher & Paykel was ahead of Hisense in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Fisher & Paykel’s share of searches among chest freezer brands in New Zealand moved from 71.8% to 74.5%, and its estimated monthly branded searches moved from 20.7K to 20.1K. - Across the 12 months ending September 2026, Hisense’s share of searches among chest freezer brands in New Zealand moved from 4.6% to 3.8%, and its estimated monthly branded searches moved from 1.3K to 1K. ## Top chest freezer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Fisher & Paykel was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Hisense was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Fisher & Paykel and Hisense were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Haier | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Westinghouse | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Midea | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Fisher & Paykel | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Hisense | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Beko | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about chest freezer brands - Asked ChatGPT "Which chest freezer brand should I buy in New Zealand?": 1. Haier, 2. Westinghouse - Asked ChatGPT "What are the best chest freezer brands in New Zealand?": 1. Haier, 2. Westinghouse, 3. Midea, 4. Hisense, 5. Fisher & Paykel - Asked ChatGPT "What's the best chest freezer brand in New Zealand for extra frozen storage?": 1. Haier, 2. Midea, 3. Fisher & Paykel - Searched Google, AI Overview "small chest freezer": 1. Haier - Searched Google, AI Overview "large chest freezer": 1. Westinghouse Not named in any answer: Beko. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand chest freezer brands in September 2026? - In September 2026, Hisense gained share of searches among chest freezer brands in New Zealand, from 3.2% to 3.8%. - In September 2026, Fisher & Paykel lost share of searches among chest freezer brands in New Zealand, from 76.6% to 74.5%. ## Month by month | Month | Fisher & Paykel estimated searches | Fisher & Paykel Share of Search | Fisher & Paykel rank | Hisense estimated searches | Hisense Share of Search | Hisense rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 20.7K | 71.8% | 1 | 1.3K | 4.6% | 4 | | Nov 2025 | 24.8K | 71.9% | 1 | 1.6K | 4.8% | 4 | | Dec 2025 | 20.2K | 69.6% | 1 | 1.7K | 5.8% | 4 | | Jan 2026 | 20.1K | 69.2% | 1 | 1.6K | 5.7% | 4 | | Feb 2026 | 20.2K | 74% | 1 | 1K | 3.8% | 4 | | Mar 2026 | 24.7K | 76% | 1 | 1.4K | 4.1% | 4 | | Apr 2026 | 20.7K | 70.9% | 1 | 1.7K | 5.7% | 4 | | May 2026 | 24.4K | 74.6% | 1 | 1.3K | 4.1% | 4 | | Jun 2026 | 24.4K | 73.6% | 1 | 1.6K | 4.9% | 4 | | Jul 2026 | 27.8K | 74.9% | 1 | 1.6K | 4.4% | 4 | | Aug 2026 | 24.8K | 76.6% | 1 | 1.1K | 3.2% | 5 | | Sep 2026 | 20.1K | 74.5% | 1 | 1K | 3.8% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Fisher & Paykel’s and Hisense’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Fisher & Paykel**: Measured on the search terms “fisher & paykel”, “fisher and paykel”, “fisher paykel”, “fisher paykel dishdrawer” and “fisherpaykel”, summed into one figure. - **Hisense**: Measured on the search terms “hisense” and “hisense brand”, summed into one figure. - [Fisher & Paykel profile](/demand/nz/brands/fisher-and-paykel) - [Hisense profile](/demand/nz/brands/hisense) - [All chest freezer brands in New Zealand](/demand/nz/categories/nz-chest-freezer-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Fisher & Paykel or Hisense more popular in search? In September 2026, Fisher & Paykel had more branded searches than Hisense among chest freezer brands in New Zealand. Fisher & Paykel had about 20,100 branded searches, while Hisense had 1,040. Fisher & Paykel made up 74.5% of all chest freezer brand searches we track, and Hisense accounted for 3.8%. ## Cite this page Brandwave. "Fisher & Paykel vs Hisense: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-chest-freezer-brands/compare/fisher-and-paykel-vs-hisense This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-chest-freezer-brands/compare/fisher-and-paykel-vs-hisense. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.