--- title: "Beko vs Fisher & Paykel: Which is searched more in New Zealand?" description: "Is Beko or Fisher & Paykel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Chest freezer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-chest-freezer-brands/compare/beko-vs-fisher-and-paykel" publisher: "Brandwave" --- # Beko vs Fisher & Paykel: Which is searched more in New Zealand? Is Beko or Fisher & Paykel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Chest freezer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Beko and Fisher & Paykel - **Competitive set**: Chest freezer brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Beko Share of Search**: 1.4% - **Fisher & Paykel Share of Search**: 74.5% ## Is Beko or Fisher & Paykel more popular in search? - In September 2026, Fisher & Paykel had more branded searches than Beko among chest freezer brands in New Zealand. Fisher & Paykel had about 20,100 branded searches, while Beko had 390. Fisher & Paykel made up 74.5% of all chest freezer brand searches we track, and Beko accounted for 1.4%. - Fisher & Paykel was ahead of Beko in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Beko’s share of searches among chest freezer brands in New Zealand moved from 2% to 1.4%, and its estimated monthly branded searches moved from 590 to 390. - Across the 12 months ending September 2026, Fisher & Paykel’s share of searches among chest freezer brands in New Zealand moved from 71.8% to 74.5%, and its estimated monthly branded searches moved from 20.7K to 20.1K. ## Top chest freezer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Fisher & Paykel was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Beko did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Haier | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Westinghouse | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Midea | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Fisher & Paykel | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Hisense | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Beko | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about chest freezer brands - Asked ChatGPT "Which chest freezer brand should I buy in New Zealand?": 1. Haier, 2. Westinghouse - Asked ChatGPT "What are the best chest freezer brands in New Zealand?": 1. Haier, 2. Westinghouse, 3. Midea, 4. Hisense, 5. Fisher & Paykel - Asked ChatGPT "What's the best chest freezer brand in New Zealand for extra frozen storage?": 1. Haier, 2. Midea, 3. Fisher & Paykel - Searched Google, AI Overview "small chest freezer": 1. Haier - Searched Google, AI Overview "large chest freezer": 1. Westinghouse Not named in any answer: Beko. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand chest freezer brands in September 2026? - In September 2026, Fisher & Paykel lost share of searches among chest freezer brands in New Zealand, from 76.6% to 74.5%. - Estimated monthly branded searches for Beko in New Zealand fell 33.9% over 12 measured months, from 590 to 390 in September 2026. ## Month by month | Month | Beko estimated searches | Beko Share of Search | Beko rank | Fisher & Paykel estimated searches | Fisher & Paykel Share of Search | Fisher & Paykel rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 590 | 2% | 6 | 20.7K | 71.8% | 1 | | Nov 2025 | 480 | 1.4% | 6 | 24.8K | 71.9% | 1 | | Dec 2025 | 480 | 1.7% | 6 | 20.2K | 69.6% | 1 | | Jan 2026 | 480 | 1.6% | 6 | 20.1K | 69.2% | 1 | | Feb 2026 | 480 | 1.8% | 6 | 20.2K | 74% | 1 | | Mar 2026 | 480 | 1.5% | 6 | 24.7K | 76% | 1 | | Apr 2026 | 480 | 1.6% | 6 | 20.7K | 70.9% | 1 | | May 2026 | 590 | 1.8% | 6 | 24.4K | 74.6% | 1 | | Jun 2026 | 590 | 1.8% | 6 | 24.4K | 73.6% | 1 | | Jul 2026 | 590 | 1.6% | 6 | 27.8K | 74.9% | 1 | | Aug 2026 | 480 | 1.5% | 6 | 24.8K | 76.6% | 1 | | Sep 2026 | 390 | 1.4% | 6 | 20.1K | 74.5% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Beko’s and Fisher & Paykel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Beko**: Measured on the search term “beko”. - **Fisher & Paykel**: Measured on the search terms “fisher & paykel”, “fisher and paykel”, “fisher paykel”, “fisher paykel dishdrawer” and “fisherpaykel”, summed into one figure. - [Beko profile](/demand/nz/brands/beko) - [Fisher & Paykel profile](/demand/nz/brands/fisher-and-paykel) - [All chest freezer brands in New Zealand](/demand/nz/categories/nz-chest-freezer-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Beko or Fisher & Paykel more popular in search? In September 2026, Fisher & Paykel had more branded searches than Beko among chest freezer brands in New Zealand. Fisher & Paykel had about 20,100 branded searches, while Beko had 390. Fisher & Paykel made up 74.5% of all chest freezer brand searches we track, and Beko accounted for 1.4%. ## Cite this page Brandwave. "Beko vs Fisher & Paykel: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-chest-freezer-brands/compare/beko-vs-fisher-and-paykel This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-chest-freezer-brands/compare/beko-vs-fisher-and-paykel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.