---
title: "Chest freezer brands in New Zealand: Which are searched most?"
description: "Compare the chest freezer brands people buy. Share of Search among Fisher & Paykel, Haier, Midea, Westinghouse, Hisense and Beko, the chest freezer brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-chest-freezer-brands"
publisher: "Brandwave"
---

# Chest freezer brands in New Zealand: Which are searched most?

Compare the chest freezer brands people buy. Share of Search among Fisher & Paykel, Haier, Midea, Westinghouse, Hisense and Beko, the chest freezer brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Chest freezer brands
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Fisher & Paykel, 74.5%

## Which brand is most popular in search among chest freezer brands in New Zealand?

- In September 2026, Fisher & Paykel was the most searched among chest freezer brands in New Zealand, with an estimated 20.1K branded searches, 74.5% of all searches for the six we track.
- Haier is in 2nd place, 65.2 percentage points behind at 9.3%.
- Across the 12 months ending September 2026, Fisher & Paykel’s share of searches among chest freezer brands in New Zealand increased from 71.8% to 74.5%.
- Across the 12 months ending September 2026, Haier’s share of searches among chest freezer brands in New Zealand decreased from 10.5% to 9.3%.
- Across the 12 months ending September 2026, Hisense’s share of searches among chest freezer brands in New Zealand decreased from 4.6% to 3.8%.
- Across the 12 months ending September 2026, Beko’s share of searches among chest freezer brands in New Zealand decreased from 2% to 1.4%.
- Across the 12 months ending September 2026, Fisher & Paykel’s share of searches among chest freezer brands in New Zealand peaked at 76.6% in August 2026 and was lowest at 69.2% in January 2026.
- Across the 12 months ending September 2026, Haier’s share of searches among chest freezer brands in New Zealand peaked at 11.4% in January 2026 and was lowest at 8.5% in March 2026.
- Across the 12 months ending September 2026, Midea’s share of searches among chest freezer brands in New Zealand peaked at 9.6% in December 2025 and was lowest at 5.9% in August 2026.
- Across the 12 months ending September 2026, Westinghouse’s share of searches among chest freezer brands in New Zealand peaked at 4.1% in September 2026 and was lowest at 3% in July 2026.
- Across the 12 months ending September 2026, Hisense’s share of searches among chest freezer brands in New Zealand peaked at 5.8% in December 2025 and was lowest at 3.2% in August 2026.
- Across the 12 months ending September 2026, Westinghouse rose from 5th to 4th among chest freezer brands in New Zealand.
- Across the 12 months ending September 2026, Hisense fell from 4th to 5th among chest freezer brands in New Zealand.
- Across the 12 months ending September 2026, Midea held steady: its share of searches among chest freezer brands in New Zealand moved less than 0.5 percentage points.

## Top chest freezer brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Haier was mentioned most often, in four of the five answers. Haier was recommended most often, coming first in all three answers that gave a list. Westinghouse was second, and Midea was third. Beko, which ranked sixth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Haier | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Westinghouse | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| Midea | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| Fisher & Paykel | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Hisense | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| Beko | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about chest freezer brands

- Asked ChatGPT "Which chest freezer brand should I buy in New Zealand?": 1. Haier, 2. Westinghouse
- Asked ChatGPT "What are the best chest freezer brands in New Zealand?": 1. Haier, 2. Westinghouse, 3. Midea, 4. Hisense, 5. Fisher & Paykel
- Asked ChatGPT "What's the best chest freezer brand in New Zealand for extra frozen storage?": 1. Haier, 2. Midea, 3. Fisher & Paykel
- Searched Google, AI Overview "small chest freezer": 1. Haier
- Searched Google, AI Overview "large chest freezer": 1. Westinghouse

Not named in any answer: Beko.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## Compare search popularity between leading brands

- [Fisher & Paykel vs Haier: compare search popularity](/demand/nz/compare/fisher-and-paykel-vs-haier): 74.5% against 9.3% Share of Search.
- [Fisher & Paykel vs Midea: compare search popularity](/demand/nz/compare/fisher-and-paykel-vs-midea): 74.5% against 6.9% Share of Search.
- [Fisher & Paykel vs Westinghouse: compare search popularity](/demand/nz/compare/fisher-and-paykel-vs-westinghouse): 74.5% against 4.1% Share of Search.
- [Fisher & Paykel vs Hisense: compare search popularity](/demand/nz/compare/fisher-and-paykel-vs-hisense): 74.5% against 3.8% Share of Search.
- [Haier vs Midea: compare search popularity](/demand/nz/compare/haier-vs-midea): 9.3% against 6.9% Share of Search.
- [Haier vs Westinghouse: compare search popularity](/demand/nz/compare/haier-vs-westinghouse): 9.3% against 4.1% Share of Search.
- [Haier vs Hisense: compare search popularity](/demand/nz/compare/haier-vs-hisense): 9.3% against 3.8% Share of Search.
- [Midea vs Westinghouse: compare search popularity](/demand/nz/compare/midea-vs-westinghouse): 6.9% against 4.1% Share of Search.
- [Midea vs Hisense: compare search popularity](/demand/nz/compare/hisense-vs-midea): 6.9% against 3.8% Share of Search.
- [Westinghouse vs Hisense: compare search popularity](/demand/nz/compare/hisense-vs-westinghouse): 4.1% against 3.8% Share of Search.

## How did search popularity change for New Zealand chest freezer brands in September 2026?

- In September 2026, Midea gained share of searches among chest freezer brands in New Zealand, from 5.9% to 6.9%.
- In September 2026, Westinghouse gained share of searches among chest freezer brands in New Zealand, from 3.5% to 4.1%.
- In September 2026, Hisense gained share of searches among chest freezer brands in New Zealand, from 3.2% to 3.8%.
- In September 2026, Fisher & Paykel lost share of searches among chest freezer brands in New Zealand, from 76.6% to 74.5%.
- Estimated monthly branded searches for Beko in New Zealand fell 33.9% over 12 measured months, from 590 to 390 in September 2026.
- Estimated monthly branded searches for Haier in New Zealand fell 17.4% over 12 measured months, from 3K to 2.5K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Fisher & Paykel | 74.5% | 20.1K | -18.8% | Fisher & Paykel |
| 2 | Haier | 9.3% | 2.5K | -16.9% | Haier |
| 3 | Midea | 6.9% | 1.9K | -3.1% | Midea |
| 4 | Westinghouse | 4.1% | 1.1K | -1.8% | Electrolux Group |
| 5 | Hisense | 3.8% | 1K | -1.0% | Hisense |
| 6 | Beko | 1.4% | 390 | -18.8% | Beko |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Fisher & Paykel | 20.7K | 71.8% | 1 |
| Oct 2025 | Haier | 3K | 10.5% | 2 |
| Oct 2025 | Midea | 2.1K | 7.3% | 3 |
| Oct 2025 | Hisense | 1.3K | 4.6% | 4 |
| Oct 2025 | Westinghouse | 1.1K | 3.7% | 5 |
| Oct 2025 | Beko | 590 | 2% | 6 |
| Nov 2025 | Fisher & Paykel | 24.8K | 71.9% | 1 |
| Nov 2025 | Midea | 3.3K | 9.5% | 2 |
| Nov 2025 | Haier | 3.2K | 9.4% | 3 |
| Nov 2025 | Hisense | 1.6K | 4.8% | 4 |
| Nov 2025 | Westinghouse | 1.1K | 3.1% | 5 |
| Nov 2025 | Beko | 480 | 1.4% | 6 |
| Dec 2025 | Fisher & Paykel | 20.2K | 69.6% | 1 |
| Dec 2025 | Haier | 2.8K | 9.7% | 2 |
| Dec 2025 | Midea | 2.8K | 9.6% | 3 |
| Dec 2025 | Hisense | 1.7K | 5.8% | 4 |
| Dec 2025 | Westinghouse | 1.1K | 3.6% | 5 |
| Dec 2025 | Beko | 480 | 1.7% | 6 |
| Jan 2026 | Fisher & Paykel | 20.1K | 69.2% | 1 |
| Jan 2026 | Haier | 3.3K | 11.4% | 2 |
| Jan 2026 | Midea | 2.5K | 8.6% | 3 |
| Jan 2026 | Hisense | 1.6K | 5.7% | 4 |
| Jan 2026 | Westinghouse | 1.1K | 3.6% | 5 |
| Jan 2026 | Beko | 480 | 1.6% | 6 |
| Feb 2026 | Fisher & Paykel | 20.2K | 74% | 1 |
| Feb 2026 | Haier | 2.6K | 9.7% | 2 |
| Feb 2026 | Midea | 2K | 7.3% | 3 |
| Feb 2026 | Hisense | 1K | 3.8% | 4 |
| Feb 2026 | Westinghouse | 930 | 3.4% | 5 |
| Feb 2026 | Beko | 480 | 1.8% | 6 |
| Mar 2026 | Fisher & Paykel | 24.7K | 76% | 1 |
| Mar 2026 | Haier | 2.8K | 8.5% | 2 |
| Mar 2026 | Midea | 2.2K | 6.6% | 3 |
| Mar 2026 | Hisense | 1.4K | 4.1% | 4 |
| Mar 2026 | Westinghouse | 1.1K | 3.3% | 5 |
| Mar 2026 | Beko | 480 | 1.5% | 6 |
| Apr 2026 | Fisher & Paykel | 20.7K | 70.9% | 1 |
| Apr 2026 | Haier | 3.2K | 10.9% | 2 |
| Apr 2026 | Midea | 2.2K | 7.4% | 3 |
| Apr 2026 | Hisense | 1.7K | 5.7% | 4 |
| Apr 2026 | Westinghouse | 980 | 3.4% | 5 |
| Apr 2026 | Beko | 480 | 1.6% | 6 |
| May 2026 | Fisher & Paykel | 24.4K | 74.6% | 1 |
| May 2026 | Haier | 3.1K | 9.5% | 2 |
| May 2026 | Midea | 2.2K | 6.6% | 3 |
| May 2026 | Hisense | 1.3K | 4.1% | 4 |
| May 2026 | Westinghouse | 1.1K | 3.3% | 5 |
| May 2026 | Beko | 590 | 1.8% | 6 |
| Jun 2026 | Fisher & Paykel | 24.4K | 73.6% | 1 |
| Jun 2026 | Haier | 3.2K | 9.7% | 2 |
| Jun 2026 | Midea | 2.2K | 6.7% | 3 |
| Jun 2026 | Hisense | 1.6K | 4.9% | 4 |
| Jun 2026 | Westinghouse | 1.1K | 3.2% | 5 |
| Jun 2026 | Beko | 590 | 1.8% | 6 |
| Jul 2026 | Fisher & Paykel | 27.8K | 74.9% | 1 |
| Jul 2026 | Haier | 3.2K | 8.6% | 2 |
| Jul 2026 | Midea | 2.8K | 7.5% | 3 |
| Jul 2026 | Hisense | 1.6K | 4.4% | 4 |
| Jul 2026 | Westinghouse | 1.1K | 3% | 5 |
| Jul 2026 | Beko | 590 | 1.6% | 6 |
| Aug 2026 | Fisher & Paykel | 24.8K | 76.6% | 1 |
| Aug 2026 | Haier | 3K | 9.3% | 2 |
| Aug 2026 | Midea | 1.9K | 5.9% | 3 |
| Aug 2026 | Westinghouse | 1.1K | 3.5% | 4 |
| Aug 2026 | Hisense | 1.1K | 3.2% | 5 |
| Aug 2026 | Beko | 480 | 1.5% | 6 |
| Sep 2026 | Fisher & Paykel | 20.1K | 74.5% | 1 |
| Sep 2026 | Haier | 2.5K | 9.3% | 2 |
| Sep 2026 | Midea | 1.9K | 6.9% | 3 |
| Sep 2026 | Westinghouse | 1.1K | 4.1% | 4 |
| Sep 2026 | Hisense | 1K | 3.8% | 5 |
| Sep 2026 | Beko | 390 | 1.4% | 6 |

## What is being compared

- **Beko**: Measured on the search term “beko”.
- **Fisher & Paykel**: Measured on the search terms “fisher & paykel”, “fisher and paykel”, “fisher paykel”, “fisher paykel dishdrawer” and “fisherpaykel”, summed into one figure.
- **Haier**: Measured on the search terms “haier”, “haier ac”, “haier freezer”, “haier hwt60fvw2” and “haier upright freezer”, summed into one figure.
- **Hisense**: Measured on the search terms “hisense” and “hisense brand”, summed into one figure.
- **Midea**: Measured on the search terms “ac midea” and “midea”, summed into one figure.
- **Westinghouse**: Measured on the search terms “westinghouse”, “westinghouse saturn” and “westinghouse wdh804n7wa”, summed into one figure.

- [Beko](/demand/nz/brands/beko)
- [Fisher & Paykel](/demand/nz/brands/fisher-and-paykel)
- [Haier](/demand/nz/brands/haier)
- [Hisense](/demand/nz/brands/hisense)
- [Midea](/demand/nz/brands/midea)
- [Westinghouse](/demand/nz/brands/westinghouse)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among chest freezer brands in New Zealand?

In September 2026, Fisher & Paykel was the most searched among chest freezer brands in New Zealand, with an estimated 20.1K branded searches, 74.5% of all searches for the six we track.

## Cite this page

Brandwave. "Chest freezer brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-chest-freezer-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-chest-freezer-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.