--- title: "Wusthof vs ZWILLING: Which is searched more in New Zealand?" description: "Is Wusthof or ZWILLING more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Chef knife brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-chef-knife-brands/compare/wusthof-vs-zwilling" publisher: "Brandwave" --- # Wusthof vs ZWILLING: Which is searched more in New Zealand? Is Wusthof or ZWILLING more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Chef knife brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Wusthof and ZWILLING - **Competitive set**: Chef knife brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Wusthof Share of Search**: 23.6% - **ZWILLING Share of Search**: 7.7% ## Is Wusthof or ZWILLING more popular in search? - In September 2026, Wusthof had more branded searches than ZWILLING among chef knife brands in New Zealand. Wusthof had about 520 branded searches, while ZWILLING had 170. Wusthof made up 23.6% of all chef knife brand searches we track, and ZWILLING accounted for 7.7%. - Wusthof was ahead of ZWILLING in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Wusthof’s share of searches among chef knife brands in New Zealand moved from 17% to 23.6%, and its estimated monthly branded searches moved from 420 to 520. - Across the 12 months ending September 2026, ZWILLING’s share of searches among chef knife brands in New Zealand moved from 6.9% to 7.7%, and its estimated monthly branded searches held steady at 170. ## Top chef knife brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Wusthof appeared in all five answers. ZWILLING was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Wusthof was listed before ZWILLING in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Victorinox | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Wusthof | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | MAC | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Shun | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | ZWILLING | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | GLOBAL | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about chef knife brands - Asked ChatGPT "Which chef knife brand should I buy in New Zealand?": 1. Victorinox, 2. MAC, 3. Wusthof, 4. Shun - Asked ChatGPT "What are the best chef knife brands in New Zealand?": 1. Victorinox, 2. Wusthof, 3. MAC, 4. Shun - Asked ChatGPT "What's the best chef knife brand in New Zealand for everyday kitchen use?": 1. Victorinox, 2. Wusthof, 3. MAC - Searched Google, AI Overview "best chef knife": 1. Wusthof, 2. Victorinox, 3. Shun - Searched Google, AI Overview "kitchen knife brand": 1. Wusthof, 2. ZWILLING, 3. Shun, 4. Victorinox Not named in any answer: GLOBAL. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand chef knife brands in September 2026? - In September 2026, ZWILLING gained share of searches among chef knife brands in New Zealand, from 5.7% to 7.7%. - In September 2026, Wusthof lost share of searches among chef knife brands in New Zealand, from 26.4% to 23.6%. ## Month by month | Month | Wusthof estimated searches | Wusthof Share of Search | Wusthof rank | ZWILLING estimated searches | ZWILLING Share of Search | ZWILLING rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 420 | 17% | 3 | 170 | 6.9% | 4 | | Nov 2025 | 600 | 21.2% | 2 | 210 | 7.4% | 4 | | Dec 2025 | 630 | 19.4% | 2 | 260 | 8% | 4 | | Jan 2026 | 520 | 19.9% | 2 | 170 | 6.5% | 4 | | Feb 2026 | 420 | 22.5% | 2 | 140 | 7.5% | 4 | | Mar 2026 | 520 | 24.2% | 2 | 170 | 7.9% | 4 | | Apr 2026 | 470 | 22.4% | 2 | 210 | 10% | 4 | | May 2026 | 440 | 21.7% | 2 | 170 | 8.4% | 4 | | Jun 2026 | 390 | 18.6% | 3 | 210 | 10% | 4 | | Jul 2026 | 740 | 25% | 2 | 210 | 7.1% | 4 | | Aug 2026 | 790 | 26.4% | 2 | 170 | 5.7% | 4 | | Sep 2026 | 520 | 23.6% | 2 | 170 | 7.7% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Wusthof’s and ZWILLING’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Wusthof**: Measured on the search terms “wusthof”, “wusthof classic” and “wusthof knife”, summed into one figure. - **ZWILLING**: Measured on the search term “zwilling”. - [Wusthof profile](/demand/nz/brands/wusthof) - [ZWILLING profile](/demand/nz/brands/zwilling) - [All chef knife brands in New Zealand](/demand/nz/categories/nz-chef-knife-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Wusthof or ZWILLING more popular in search? In September 2026, Wusthof had more branded searches than ZWILLING among chef knife brands in New Zealand. Wusthof had about 520 branded searches, while ZWILLING had 170. Wusthof made up 23.6% of all chef knife brand searches we track, and ZWILLING accounted for 7.7%. ## Cite this page Brandwave. "Wusthof vs ZWILLING: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-chef-knife-brands/compare/wusthof-vs-zwilling This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-chef-knife-brands/compare/wusthof-vs-zwilling. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.