--- title: "Anchor vs Puhoi Valley: Which is searched more in New Zealand?" description: "Is Anchor or Puhoi Valley more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cheese brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-cheese-brands/compare/anchor-vs-puhoi-valley" publisher: "Brandwave" --- # Anchor vs Puhoi Valley: Which is searched more in New Zealand? Is Anchor or Puhoi Valley more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cheese brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Anchor and Puhoi Valley - **Competitive set**: Cheese brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Anchor Share of Search**: 0.13% - **Puhoi Valley Share of Search**: 13% ## Is Anchor or Puhoi Valley more popular in search? - In September 2026, Puhoi Valley had more branded searches than Anchor among cheese brands in New Zealand. Puhoi Valley had about 1,000 branded searches, while Anchor had 10. Puhoi Valley made up 13% of all cheese brand searches we track, and Anchor accounted for 0.13%. - Puhoi Valley was ahead of Anchor in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Anchor’s share of searches among cheese brands in New Zealand moved from 0.12% to 0.13%, and its estimated monthly branded searches held steady at 10. - Across the 12 months ending September 2026, Puhoi Valley’s share of searches among cheese brands in New Zealand moved from 15.3% to 13%, and its estimated monthly branded searches moved from 1.3K to 1K. ## Top cheese brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Puhoi Valley was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Anchor was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. Puhoi Valley was listed before Anchor in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Kāpiti | 1st | 2 of 3 | 1 of 1 | 3 of 4 | | Whitestone Cheese | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Mainland | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Puhoi Valley | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Barry's Bay | 5th | 1 of 3 | 1 of 1 | 2 of 4 | | Anchor | 5th | 0 of 3 | 1 of 1 | 1 of 4 | | Over the Moon Dairy | 7th | 1 of 3 | 0 of 1 | 1 of 4 | | Perfect Italiano | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about cheese brands - Asked ChatGPT "Which cheese brand should I buy in New Zealand?": 1. Mainland, 2. Kāpiti, 3. Puhoi Valley, 4. Whitestone Cheese - Asked ChatGPT "What are the best cheese brands in New Zealand?": 1. Whitestone Cheese, 2. Kāpiti, 3. Puhoi Valley, 4. Barry's Bay, 5. Over the Moon Dairy, 6. Mainland - Asked ChatGPT "What's the best cheese brand in New Zealand for everyday cooking?": 1. Mainland - Searched Google, AI Overview "cheese brands nz": 1. Kāpiti, 2. Anchor, 3. Whitestone Cheese, 4. Barry's Bay Not named in any answer: Perfect Italiano. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand cheese brands in September 2026? - In September 2026, Puhoi Valley lost share of searches among cheese brands in New Zealand, from 17.6% to 13%. ## Month by month | Month | Anchor estimated searches | Anchor Share of Search | Anchor rank | Puhoi Valley estimated searches | Puhoi Valley Share of Search | Puhoi Valley rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10 | 0.12% | 8 | 1.3K | 15.3% | 4 | | Nov 2025 | 10 | 0.12% | 8 | 1K | 12% | 4 | | Dec 2025 | 10 | 0.07% | 8 | 1K | 7% | 5 | | Jan 2026 | 30 | 0.31% | 8 | 1.3K | 13.5% | 4 | | Feb 2026 | 10 | 0.11% | 8 | 1K | 11.2% | 4 | | Mar 2026 | 10 | 0.11% | 8 | 1K | 10.9% | 4 | | Apr 2026 | 10 | 0.12% | 8 | 1K | 12.3% | 4 | | May 2026 | 20 | 0.25% | 8 | 1.3K | 16% | 4 | | Jun 2026 | 10 | 0.14% | 8 | 1K | 13.9% | 4 | | Jul 2026 | 10 | 0.14% | 8 | 1K | 14.1% | 4 | | Aug 2026 | 10 | 0.14% | 8 | 1.3K | 17.6% | 4 | | Sep 2026 | 10 | 0.13% | 8 | 1K | 13% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Anchor’s and Puhoi Valley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Anchor**: Measured on the search term “anchor spreadable”. - **Puhoi Valley**: Measured on the search terms “puhoi valley” and “puhoivalley”, summed into one figure. - [Anchor profile](/demand/nz/brands/anchor) - [Puhoi Valley profile](/demand/nz/brands/puhoi-valley) - [All cheese brands in New Zealand](/demand/nz/categories/nz-cheese-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Anchor or Puhoi Valley more popular in search? In September 2026, Puhoi Valley had more branded searches than Anchor among cheese brands in New Zealand. Puhoi Valley had about 1,000 branded searches, while Anchor had 10. Puhoi Valley made up 13% of all cheese brand searches we track, and Anchor accounted for 0.13%. ## Cite this page Brandwave. "Anchor vs Puhoi Valley: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-cheese-brands/compare/anchor-vs-puhoi-valley This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-cheese-brands/compare/anchor-vs-puhoi-valley. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.