---
title: "Cheese brands in New Zealand: Which brands are most popular in search?"
description: "Compare the cheese brands New Zealanders buy. Share of Search among Kāpiti, Puhoi Valley, Mainland, Barry's Bay, Whitestone Cheese and Perfect Italiano, the cheese brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-cheese-brands"
publisher: "Brandwave"
---

# Cheese brands in New Zealand: Which brands are most popular in search?

Compare the cheese brands New Zealanders buy. Share of Search among Kāpiti, Puhoi Valley, Mainland, Barry's Bay, Whitestone Cheese and Perfect Italiano, the cheese brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Cheese brands
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Aug 2026
- **Highest Share of Search**: Kāpiti, 34.9%

## Which brand is most popular in search among cheese brands in New Zealand?

- In August 2026, Kāpiti was the most searched among cheese brands in New Zealand, with an estimated 4.7K branded searches and 34.9% estimated Share of Search within this set.
- Puhoi Valley is in 2nd place, 16.5 percentage points behind at 18.4% Share of Search.
- Across the 11 months ending August 2026, Kāpiti’s estimated Share of Search among cheese brands in New Zealand increased from 30% to 34.9%.
- Across the 11 months ending August 2026, Puhoi Valley’s estimated Share of Search among cheese brands in New Zealand increased from 16% to 18.4%.
- Across the 11 months ending August 2026, Mainland’s estimated Share of Search among cheese brands in New Zealand increased from 12.7% to 18.1%.
- Across the 11 months ending August 2026, Barry's Bay’s estimated Share of Search among cheese brands in New Zealand decreased from 24.9% to 14.7%.
- Across the 11 months ending August 2026, Whitestone Cheese’s estimated Share of Search among cheese brands in New Zealand decreased from 14.5% to 12.2%.
- Across the 11 months ending August 2026, Kāpiti’s estimated Share of Search among cheese brands in New Zealand peaked at 36.1% in November 2025 and was lowest at 27.1% in May 2026.
- Across the 11 months ending August 2026, Puhoi Valley’s estimated Share of Search among cheese brands in New Zealand peaked at 18.4% in August 2026 and was lowest at 10.1% in December 2025.
- Across the 11 months ending August 2026, Mainland’s estimated Share of Search among cheese brands in New Zealand peaked at 18.2% in May 2026 and was lowest at 8.5% in December 2025.
- Across the 11 months ending August 2026, Barry's Bay’s estimated Share of Search among cheese brands in New Zealand peaked at 31.2% in December 2025 and was lowest at 14.7% in August 2026.
- Across the 11 months ending August 2026, Whitestone Cheese’s estimated Share of Search among cheese brands in New Zealand peaked at 22% in December 2025 and was lowest at 12.2% in August 2026.
- Across the 11 months ending August 2026, Perfect Italiano’s estimated Share of Search among cheese brands in New Zealand peaked at 2.9% in May 2026 and was lowest at 1.1% in December 2025.
- Across the 11 months ending August 2026, Puhoi Valley rose from 3rd to 2nd among cheese brands in New Zealand.
- Across the 11 months ending August 2026, Mainland rose from 5th to 3rd among cheese brands in New Zealand.
- Across the 11 months ending August 2026, Barry's Bay fell from 2nd to 4th among cheese brands in New Zealand.
- Across the 11 months ending August 2026, Whitestone Cheese fell from 4th to 5th among cheese brands in New Zealand.
- Across the 11 months ending August 2026, Perfect Italiano held steady: its estimated Share of Search among cheese brands in New Zealand moved less than 0.5 percentage points.

## Compare search popularity between leading brands

- [Kāpiti vs Puhoi Valley: compare search popularity](/demand/nz/compare/kapiti-vs-puhoi-valley): 34.9% against 18.4% Share of Search.
- [Kāpiti vs Mainland: compare search popularity](/demand/nz/compare/kapiti-vs-mainland): 34.9% against 18.1% Share of Search.
- [Kāpiti vs Barry's Bay: compare search popularity](/demand/nz/compare/barrys-bay-vs-kapiti): 34.9% against 14.7% Share of Search.
- [Kāpiti vs Whitestone Cheese: compare search popularity](/demand/nz/compare/kapiti-vs-whitestone-cheese): 34.9% against 12.2% Share of Search.
- [Puhoi Valley vs Mainland: compare search popularity](/demand/nz/compare/mainland-vs-puhoi-valley): 18.4% against 18.1% Share of Search.
- [Puhoi Valley vs Barry's Bay: compare search popularity](/demand/nz/compare/barrys-bay-vs-puhoi-valley): 18.4% against 14.7% Share of Search.
- [Puhoi Valley vs Whitestone Cheese: compare search popularity](/demand/nz/compare/puhoi-valley-vs-whitestone-cheese): 18.4% against 12.2% Share of Search.
- [Mainland vs Barry's Bay: compare search popularity](/demand/nz/compare/barrys-bay-vs-mainland): 18.1% against 14.7% Share of Search.
- [Mainland vs Whitestone Cheese: compare search popularity](/demand/nz/compare/mainland-vs-whitestone-cheese): 18.1% against 12.2% Share of Search.
- [Barry's Bay vs Whitestone Cheese: compare search popularity](/demand/nz/compare/barrys-bay-vs-whitestone-cheese): 14.7% against 12.2% Share of Search.

## How did search popularity change for New Zealand cheese brands in August 2026?

- In August 2026, Puhoi Valley overtook Barry's Bay to rank 2nd among cheese brands in New Zealand, at 18.4%.
- In August 2026, Kāpiti gained estimated Share of Search among cheese brands in New Zealand, from 33.3% to 34.9%.
- In August 2026, Mainland gained estimated Share of Search among cheese brands in New Zealand, from 17% to 18.1%.
- In August 2026, Barry's Bay lost estimated Share of Search among cheese brands in New Zealand, from 19.2% to 14.7%.
- In August 2026, Whitestone Cheese lost estimated Share of Search among cheese brands in New Zealand, from 13.5% to 12.2%.
- Perfect Italiano’s estimated Share of Search among cheese brands in New Zealand has lost ground for 3 months in a row, from 2.9% to 1.7% in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Kāpiti | 34.9% | 4.7K | +18.3% | Kāpiti |
| 2 | Puhoi Valley | 18.4% | 2.5K | +39.1% | Puhoi Valley |
| 3 | Mainland | 18.1% | 2.4K | +19.6% | Mainland |
| 4 | Barry's Bay | 14.7% | 2K | -13.9% | Barry's Bay |
| 5 | Whitestone Cheese | 12.2% | 1.6K | +2.5% | Whitestone Cheese |
| 6 | Perfect Italiano | 1.7% | 230 | -4.2% | Perfect Italiano |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Kāpiti | 4K | 30% | 1 |
| Oct 2025 | Barry's Bay | 3.3K | 24.9% | 2 |
| Oct 2025 | Puhoi Valley | 2.1K | 16% | 3 |
| Oct 2025 | Whitestone Cheese | 1.9K | 14.5% | 4 |
| Oct 2025 | Mainland | 1.7K | 12.7% | 5 |
| Oct 2025 | Perfect Italiano | 250 | 1.9% | 6 |
| Nov 2025 | Kāpiti | 4.9K | 36.1% | 1 |
| Nov 2025 | Barry's Bay | 3.2K | 23.7% | 2 |
| Nov 2025 | Whitestone Cheese | 2.3K | 16.9% | 3 |
| Nov 2025 | Puhoi Valley | 1.6K | 12% | 4 |
| Nov 2025 | Mainland | 1.3K | 9.8% | 5 |
| Nov 2025 | Perfect Italiano | 210 | 1.6% | 6 |
| Dec 2025 | Barry's Bay | 4.8K | 31.2% | 1 |
| Dec 2025 | Kāpiti | 4.2K | 27.2% | 2 |
| Dec 2025 | Whitestone Cheese | 3.4K | 22% | 3 |
| Dec 2025 | Puhoi Valley | 1.6K | 10.1% | 4 |
| Dec 2025 | Mainland | 1.3K | 8.5% | 5 |
| Dec 2025 | Perfect Italiano | 170 | 1.1% | 6 |
| Jan 2026 | Kāpiti | 4.1K | 28.6% | 1 |
| Jan 2026 | Barry's Bay | 4K | 28.2% | 2 |
| Jan 2026 | Puhoi Valley | 2.3K | 15.7% | 3 |
| Jan 2026 | Whitestone Cheese | 2K | 13.9% | 4 |
| Jan 2026 | Mainland | 1.7K | 12% | 5 |
| Jan 2026 | Perfect Italiano | 250 | 1.7% | 6 |
| Feb 2026 | Kāpiti | 4K | 29.6% | 1 |
| Feb 2026 | Barry's Bay | 4K | 29.3% | 2 |
| Feb 2026 | Whitestone Cheese | 2K | 14.9% | 3 |
| Feb 2026 | Mainland | 1.7K | 12.5% | 4 |
| Feb 2026 | Puhoi Valley | 1.7K | 12.5% | 5 |
| Feb 2026 | Perfect Italiano | 160 | 1.2% | 6 |
| Mar 2026 | Kāpiti | 4K | 28.6% | 1 |
| Mar 2026 | Barry's Bay | 4K | 28.3% | 2 |
| Mar 2026 | Mainland | 2K | 14.5% | 3 |
| Mar 2026 | Whitestone Cheese | 2K | 14.2% | 4 |
| Mar 2026 | Puhoi Valley | 1.8K | 12.9% | 5 |
| Mar 2026 | Perfect Italiano | 230 | 1.6% | 6 |
| Apr 2026 | Kāpiti | 3.3K | 27.3% | 1 |
| Apr 2026 | Barry's Bay | 3.2K | 26.4% | 2 |
| Apr 2026 | Mainland | 2.1K | 17.1% | 3 |
| Apr 2026 | Whitestone Cheese | 1.7K | 13.8% | 4 |
| Apr 2026 | Puhoi Valley | 1.7K | 13.8% | 5 |
| Apr 2026 | Perfect Italiano | 200 | 1.7% | 6 |
| May 2026 | Kāpiti | 3.3K | 27.1% | 1 |
| May 2026 | Barry's Bay | 2.6K | 21.8% | 2 |
| May 2026 | Mainland | 2.2K | 18.2% | 3 |
| May 2026 | Puhoi Valley | 2K | 16.4% | 4 |
| May 2026 | Whitestone Cheese | 1.6K | 13.6% | 5 |
| May 2026 | Perfect Italiano | 350 | 2.9% | 6 |
| Jun 2026 | Kāpiti | 3.3K | 28.6% | 1 |
| Jun 2026 | Barry's Bay | 2.5K | 22% | 2 |
| Jun 2026 | Mainland | 2K | 17.7% | 3 |
| Jun 2026 | Puhoi Valley | 1.7K | 15.1% | 4 |
| Jun 2026 | Whitestone Cheese | 1.6K | 14.3% | 5 |
| Jun 2026 | Perfect Italiano | 260 | 2.3% | 6 |
| Jul 2026 | Kāpiti | 4K | 33.3% | 1 |
| Jul 2026 | Barry's Bay | 2.3K | 19.2% | 2 |
| Jul 2026 | Mainland | 2K | 17% | 3 |
| Jul 2026 | Puhoi Valley | 1.8K | 15% | 4 |
| Jul 2026 | Whitestone Cheese | 1.6K | 13.5% | 5 |
| Jul 2026 | Perfect Italiano | 240 | 2% | 6 |
| Aug 2026 | Kāpiti | 4.7K | 34.9% | 1 |
| Aug 2026 | Puhoi Valley | 2.5K | 18.4% | 2 |
| Aug 2026 | Mainland | 2.4K | 18.1% | 3 |
| Aug 2026 | Barry's Bay | 2K | 14.7% | 4 |
| Aug 2026 | Whitestone Cheese | 1.6K | 12.2% | 5 |
| Aug 2026 | Perfect Italiano | 230 | 1.7% | 6 |
| Sep 2026 | Barry's Bay | — | — | — |
| Sep 2026 | Kāpiti | — | — | — |
| Sep 2026 | Mainland | — | — | — |
| Sep 2026 | Perfect Italiano | — | — | — |
| Sep 2026 | Puhoi Valley | — | — | — |
| Sep 2026 | Whitestone Cheese | — | — | — |

## What is being compared

- **Barry's Bay**: Measured on the search terms “barry's bay”, “barrys bay canada”, “barrys bay cheese”, “barrys bay new zealand”, “barrys bay nz” and “barrysbay”, summed into one figure.
- **Kāpiti**: Measured on the search terms “kapiti aged cheddar”, “kapiti blue cheese”, “kapiti cheese”, “kapiti ice cream”, “kapiti icecream” and “kapiti nz”, summed into one figure.
- **Mainland**: Measured on the search terms “cheese mainland”, “mainland brie”, “mainland cheddar”, “mainland cheese”, “mainland cheese 1kg”, “mainland cheese colby”, “mainland cheese crackers”, “mainland colby cheese 1kg”, “mainland edam cheese”, “mainland grated cheese”, “mainland mild cheese”, “mainland mozzarella cheese”, “mainland organic cheese”, “mainland parmesan cheese”, “mainland tasty cheese”, “mainland tasty cheese 1kg” and “mainland vintage cheese”, summed into one figure.
- **Perfect Italiano**: Measured on the search terms “perfect italiano”, “perfect italiano cheese”, “perfect italiano mozzarella”, “perfect italiano nz”, “perfect italiano ricotta” and “perfectitaliano”, summed into one figure.
- **Puhoi Valley**: Measured on the search terms “puhoi valley”, “puhoi valley chocolate milk”, “puhoi valley greek yoghurt”, “puhoi valley milk”, “puhoi valley near me”, “puhoi valley yoghurt”, “puhoi valley yogurt”, “puhoivalley” and “puhoivalley co nz”, summed into one figure.
- **Whitestone Cheese**: Measured on the search terms “whitestone”, “whitestone blue cheese”, “whitestone cheese”, “whitestone cheese near me”, “whitestone cheese online”, “whitestone halloumi” and “whitestonecheese”, summed into one figure.

- [Barry's Bay](/demand/nz/brands/barrys-bay)
- [Kāpiti](/demand/nz/brands/kapiti)
- [Mainland](/demand/nz/brands/mainland)
- [Perfect Italiano](/demand/nz/brands/perfect-italiano)
- [Puhoi Valley](/demand/nz/brands/puhoi-valley)
- [Whitestone Cheese](/demand/nz/brands/whitestone-cheese)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among cheese brands in New Zealand?

In August 2026, Kāpiti was the most searched among cheese brands in New Zealand, with an estimated 4.7K branded searches and 34.9% estimated Share of Search within this set.

## Cite this page

Brandwave. "Cheese brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-cheese-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-cheese-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.