---
title: "Chasing machine brands in New Zealand: Which are searched most?"
description: "Compare the chasing machine brands people buy. Share of Search among Makita, DeWalt, Milwaukee, Metabo, Bosch and AGP, the chasing machine brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-chasing-machine-brands"
publisher: "Brandwave"
---

# Chasing machine brands in New Zealand: Which are searched most?

Compare the chasing machine brands people buy. Share of Search among Makita, DeWalt, Milwaukee, Metabo, Bosch and AGP, the chasing machine brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Chasing machine brands
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Makita, 52.4%

## Which brand is most popular in search among chasing machine brands in New Zealand?

- In September 2026, Makita was the most searched among chasing machine brands in New Zealand, with an estimated 9.1K branded searches, 52.4% of all searches for the six we track.
- DeWalt is in 2nd place, 23.6 percentage points behind at 28.7%.
- Across the 12 months ending September 2026, Makita’s share of searches among chasing machine brands in New Zealand decreased from 53.3% to 52.4%.
- Across the 12 months ending September 2026, DeWalt’s share of searches among chasing machine brands in New Zealand decreased from 29.4% to 28.7%.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among chasing machine brands in New Zealand increased from 15.4% to 17%.
- Across the 12 months ending September 2026, Makita’s share of searches among chasing machine brands in New Zealand peaked at 54.6% in January 2026 and was lowest at 45.8% in August 2026.
- Across the 12 months ending September 2026, DeWalt’s share of searches among chasing machine brands in New Zealand peaked at 36.7% in November 2025 and was lowest at 28.7% in September 2026.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among chasing machine brands in New Zealand peaked at 22.6% in August 2026 and was lowest at 12.9% in January 2026.
- Across the 12 months ending September 2026, Metabo, Bosch and AGP held steady: their share of searches among chasing machine brands in New Zealand each moved less than 0.5 percentage points.

## Top chasing machine brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Makita appeared every time. Makita and Metabo tied as the most recommended. Bosch was third. DeWalt, which ranked second in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Makita | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Metabo | 1st | 2 of 3 | 1 of 2 | 3 of 5 |
| Bosch | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| AGP | 4th | 3 of 3 | 0 of 2 | 3 of 5 |
| DeWalt | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Milwaukee | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about chasing machine brands

- Asked ChatGPT "Which chasing machine brand should I buy in New Zealand?": 1. Makita, 2. Metabo, 3. AGP
- Asked ChatGPT "What are the best chasing machine brands in New Zealand?": 1. Metabo, 2. Bosch, 3. Makita, 4. AGP
- Asked ChatGPT "What's the best chasing machine brand in New Zealand for wall groove cutting?": 1. Bosch, 2. Makita, 3. AGP
- Searched Google, AI Overview "wall chasing machine": 1. Metabo, 2. Makita
- Searched Google, AI Overview "concrete groove cutter": 1. Makita

Not named in any answer: DeWalt and Milwaukee.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## Compare search popularity between leading brands

- [Makita vs DeWalt: compare search popularity](/demand/nz/compare/dewalt-vs-makita): 52.4% against 28.7% Share of Search.
- [Makita vs Milwaukee: compare search popularity](/demand/nz/compare/makita-vs-milwaukee): 52.4% against 17% Share of Search.
- [DeWalt vs Milwaukee: compare search popularity](/demand/nz/compare/dewalt-vs-milwaukee): 28.7% against 17% Share of Search.

## How did search popularity change for New Zealand chasing machine brands in September 2026?

- In September 2026, Makita gained share of searches among chasing machine brands in New Zealand, from 45.8% to 52.4%.
- In September 2026, Milwaukee lost share of searches among chasing machine brands in New Zealand, from 22.6% to 17%.
- In September 2026, DeWalt lost share of searches among chasing machine brands in New Zealand, from 30% to 28.7%.
- Estimated monthly branded searches for Bosch in New Zealand rose 40% over 12 measured months, from 50 to 70 in September 2026.
- Estimated monthly branded searches for Metabo in New Zealand rose 23.8% over 12 measured months, from 210 to 260 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Makita | 52.4% | 9.1K | +19.7% | Makita |
| 2 | DeWalt | 28.7% | 5K | 0.0% | DeWalt |
| 3 | Milwaukee | 17% | 3K | -21.3% | Milwaukee |
| 4 | Metabo | 1.5% | 260 | +23.8% | Metabo |
| 5 | Bosch | 0.4% | 70 | +40.0% | Bosch |
| 6 | AGP | 0.06% | 10 | 0.0% | AGP |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Makita | 7.6K | 53.3% | 1 |
| Oct 2025 | DeWalt | 4.2K | 29.4% | 2 |
| Oct 2025 | Milwaukee | 2.2K | 15.4% | 3 |
| Oct 2025 | Metabo | 210 | 1.5% | 4 |
| Oct 2025 | Bosch | 50 | 0.35% | 5 |
| Oct 2025 | AGP | 0 | 0% | 6 |
| Nov 2025 | Makita | 7.6K | 46.5% | 1 |
| Nov 2025 | DeWalt | 6K | 36.7% | 2 |
| Nov 2025 | Milwaukee | 2.5K | 15% | 3 |
| Nov 2025 | Metabo | 210 | 1.3% | 4 |
| Nov 2025 | Bosch | 90 | 0.55% | 5 |
| Nov 2025 | AGP | 0 | 0% | 6 |
| Dec 2025 | Makita | 7.6K | 53.1% | 1 |
| Dec 2025 | DeWalt | 4.3K | 30.2% | 2 |
| Dec 2025 | Milwaukee | 2.1K | 14.9% | 3 |
| Dec 2025 | Metabo | 210 | 1.5% | 4 |
| Dec 2025 | Bosch | 50 | 0.35% | 5 |
| Dec 2025 | AGP | 0 | 0% | 6 |
| Jan 2026 | Makita | 7.5K | 54.6% | 1 |
| Jan 2026 | DeWalt | 4.2K | 30.6% | 2 |
| Jan 2026 | Milwaukee | 1.8K | 12.9% | 3 |
| Jan 2026 | Metabo | 210 | 1.5% | 4 |
| Jan 2026 | Bosch | 50 | 0.36% | 5 |
| Jan 2026 | AGP | 0 | 0% | 6 |
| Feb 2026 | Makita | 7.5K | 52.2% | 1 |
| Feb 2026 | DeWalt | 4.3K | 30.2% | 2 |
| Feb 2026 | Milwaukee | 2.1K | 15% | 3 |
| Feb 2026 | Metabo | 260 | 1.8% | 4 |
| Feb 2026 | Bosch | 110 | 0.77% | 5 |
| Feb 2026 | AGP | 0 | 0% | 6 |
| Mar 2026 | Makita | 7.5K | 51.4% | 1 |
| Mar 2026 | DeWalt | 4.5K | 30.8% | 2 |
| Mar 2026 | Milwaukee | 2.3K | 15.5% | 3 |
| Mar 2026 | Metabo | 260 | 1.8% | 4 |
| Mar 2026 | Bosch | 70 | 0.48% | 5 |
| Mar 2026 | AGP | 10 | 0.07% | 6 |
| Apr 2026 | Makita | 7.5K | 53% | 1 |
| Apr 2026 | DeWalt | 4.2K | 29.7% | 2 |
| Apr 2026 | Milwaukee | 2.1K | 14.9% | 3 |
| Apr 2026 | Metabo | 260 | 1.8% | 4 |
| Apr 2026 | Bosch | 70 | 0.5% | 5 |
| Apr 2026 | AGP | 10 | 0.07% | 6 |
| May 2026 | Makita | 7.6K | 50.9% | 1 |
| May 2026 | DeWalt | 4.3K | 28.9% | 2 |
| May 2026 | Milwaukee | 2.7K | 18.1% | 3 |
| May 2026 | Metabo | 210 | 1.4% | 4 |
| May 2026 | Bosch | 90 | 0.6% | 5 |
| May 2026 | AGP | 10 | 0.07% | 6 |
| Jun 2026 | Makita | 7.6K | 47.5% | 1 |
| Jun 2026 | DeWalt | 5.3K | 33% | 2 |
| Jun 2026 | Milwaukee | 2.8K | 17.4% | 3 |
| Jun 2026 | Metabo | 260 | 1.6% | 4 |
| Jun 2026 | Bosch | 70 | 0.44% | 5 |
| Jun 2026 | AGP | 0 | 0% | 6 |
| Jul 2026 | Makita | 7.5K | 51% | 1 |
| Jul 2026 | DeWalt | 4.3K | 29.4% | 2 |
| Jul 2026 | Milwaukee | 2.6K | 17.6% | 3 |
| Jul 2026 | Metabo | 210 | 1.4% | 4 |
| Jul 2026 | Bosch | 70 | 0.48% | 5 |
| Jul 2026 | AGP | 10 | 0.07% | 6 |
| Aug 2026 | Makita | 7.6K | 45.8% | 1 |
| Aug 2026 | DeWalt | 5K | 30% | 2 |
| Aug 2026 | Milwaukee | 3.8K | 22.6% | 3 |
| Aug 2026 | Metabo | 210 | 1.3% | 4 |
| Aug 2026 | Bosch | 50 | 0.3% | 5 |
| Aug 2026 | AGP | 10 | 0.06% | 6 |
| Sep 2026 | Makita | 9.1K | 52.4% | 1 |
| Sep 2026 | DeWalt | 5K | 28.7% | 2 |
| Sep 2026 | Milwaukee | 3K | 17% | 3 |
| Sep 2026 | Metabo | 260 | 1.5% | 4 |
| Sep 2026 | Bosch | 70 | 0.4% | 5 |
| Sep 2026 | AGP | 10 | 0.06% | 6 |

## What is being compared

- **AGP**: Measured on the search term “agp tools”.
- **Bosch**: Measured on the search term “bosch 10kg washing machine”.
- **DeWalt**: Measured on the search terms “dewalt” and “dewalt redemption”, summed into one figure.
- **Makita**: Measured on the search terms “makita” and “makita tool”, summed into one figure.
- **Metabo**: Measured on the search term “metabo”.
- **Milwaukee**: Measured on the search terms “milwaukee tool”, “milwaukee tool bag”, “milwaukee tool box”, “milwaukee tool kit” and “milwaukee tool set”, summed into one figure.

- [AGP](/demand/nz/brands/agp-tools)
- [Bosch](/demand/nz/brands/bosch)
- [DeWalt](/demand/nz/brands/dewalt)
- [Makita](/demand/nz/brands/makita)
- [Metabo](/demand/nz/brands/metabo)
- [Milwaukee](/demand/nz/brands/milwaukee)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among chasing machine brands in New Zealand?

In September 2026, Makita was the most searched among chasing machine brands in New Zealand, with an estimated 9.1K branded searches, 52.4% of all searches for the six we track.

## Cite this page

Brandwave. "Chasing machine brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-chasing-machine-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-chasing-machine-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.