---
title: "Champagne flutes brands in New Zealand: Which are searched most?"
description: "Compare the champagne flutes brands people buy. Share of Search among Swarovski, Waterford, Royal Doulton, Riedel, Spiegelau and Schott Zwiesel, the champagne flutes brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-champagne-flutes-brands"
publisher: "Brandwave"
---

# Champagne flutes brands in New Zealand: Which are searched most?

Compare the champagne flutes brands people buy. Share of Search among Swarovski, Waterford, Royal Doulton, Riedel, Spiegelau and Schott Zwiesel, the champagne flutes brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Champagne flutes brands
- **Market**: New Zealand
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Swarovski, 79.7%

## Which brand is most popular in search among champagne flutes brands in New Zealand?

- In September 2026, Swarovski was the most searched among champagne flutes brands in New Zealand, with an estimated 10.7K branded searches, 79.7% of all searches for the six we track.
- Waterford is in 2nd place, 71.9 percentage points behind at 7.8%.
- Across the 12 months ending September 2026, Swarovski’s share of searches among champagne flutes brands in New Zealand decreased from 80.8% to 79.7%.
- Across the 12 months ending September 2026, Waterford’s share of searches among champagne flutes brands in New Zealand increased from 6.4% to 7.8%.
- Across the 12 months ending September 2026, Royal Doulton’s share of searches among champagne flutes brands in New Zealand decreased from 8.1% to 7.4%.
- Across the 12 months ending September 2026, Swarovski’s share of searches among champagne flutes brands in New Zealand peaked at 87.9% in December 2025 and was lowest at 79.3% in August 2026.
- Across the 12 months ending September 2026, Waterford’s share of searches among champagne flutes brands in New Zealand peaked at 9.4% in August 2026 and was lowest at 3.7% in December 2025.
- Across the 12 months ending September 2026, Royal Doulton’s share of searches among champagne flutes brands in New Zealand peaked at 8.5% in June 2026 and was lowest at 4.7% in December 2025.
- Across the 12 months ending September 2026, Riedel’s share of searches among champagne flutes brands in New Zealand peaked at 2.9% in February 2026 and was lowest at 1.9% in July 2026.
- Across the 12 months ending September 2026, Waterford rose from 3rd to 2nd among champagne flutes brands in New Zealand.
- Across the 12 months ending September 2026, Royal Doulton fell from 2nd to 3rd among champagne flutes brands in New Zealand.
- Across the 12 months ending September 2026, Riedel, Spiegelau and Schott Zwiesel held steady: their share of searches among champagne flutes brands in New Zealand each moved less than 0.5 percentage points.

## Top champagne flutes brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Waterford, Riedel, Spiegelau and Schott Zwiesel were mentioned most often, in three of the five answers. Riedel was recommended most often, coming first in all three answers that gave a list. Spiegelau was second, and Schott Zwiesel was third. Royal Doulton, which ranked third in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Riedel | 1st | 3 of 3 | 0 of 2 | 3 of 5 |
| Spiegelau | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| Schott Zwiesel | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| Waterford | 4th | 2 of 3 | 1 of 2 | 3 of 5 |
| Swarovski | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 |
| Royal Doulton | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about champagne flutes brands

- Asked ChatGPT "Which Champagne flutes brand should I buy in New Zealand?": 1. Riedel, 2. Spiegelau, 3. Schott Zwiesel
- Asked ChatGPT "What are the best Champagne flutes brands in New Zealand?": 1. Riedel, 2. Spiegelau, 3. Schott Zwiesel, 4. Waterford
- Asked ChatGPT "What's the best Champagne flutes brand in New Zealand for gift occasions?": 1. Riedel, 2. Waterford, 3. Schott Zwiesel
- Searched Google, AI Overview "champagne glasses nz": 1. Spiegelau
- Searched Google, AI Overview "crystal champagne flutes": 1. Swarovski, 2. Waterford

Not named in any answer: Royal Doulton.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## Compare search popularity between leading brands

- [Swarovski vs Waterford: compare search popularity](/demand/nz/compare/swarovski-vs-waterford): 79.7% against 7.8% Share of Search.
- [Swarovski vs Royal Doulton: compare search popularity](/demand/nz/compare/royal-doulton-vs-swarovski): 79.7% against 7.4% Share of Search.
- [Swarovski vs Riedel: compare search popularity](/demand/nz/compare/riedel-vs-swarovski): 79.7% against 2.8% Share of Search.
- [Waterford vs Royal Doulton: compare search popularity](/demand/nz/compare/royal-doulton-vs-waterford): 7.8% against 7.4% Share of Search.
- [Waterford vs Riedel: compare search popularity](/demand/nz/compare/riedel-vs-waterford): 7.8% against 2.8% Share of Search.
- [Royal Doulton vs Riedel: compare search popularity](/demand/nz/compare/riedel-vs-royal-doulton): 7.4% against 2.8% Share of Search.

## How did search popularity change for New Zealand champagne flutes brands in September 2026?

- In September 2026, Royal Doulton gained share of searches among champagne flutes brands in New Zealand, from 6.5% to 7.4%.
- In September 2026, Waterford lost share of searches among champagne flutes brands in New Zealand, from 9.4% to 7.8%.
- In September 2026, Spiegelau rose from 6th to 5th among champagne flutes brands in New Zealand.
- In September 2026, Schott Zwiesel fell from 5th to 6th among champagne flutes brands in New Zealand.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Swarovski | 79.7% | 10.7K | -0.7% | Swarovski |
| 2 | Waterford | 7.8% | 1K | -18.1% | Waterford |
| 3 | Royal Doulton | 7.4% | 990 | +12.5% | Royal Doulton |
| 4 | Riedel | 2.8% | 380 | 0.0% | Riedel |
| 5 | Spiegelau | 1.3% | 170 | +21.4% | Spiegelau |
| 6 | Schott Zwiesel | 1% | 140 | 0.0% | Zwiesel Kristallglas |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Swarovski | 10.8K | 80.8% | 1 |
| Oct 2025 | Royal Doulton | 1.1K | 8.1% | 2 |
| Oct 2025 | Waterford | 850 | 6.4% | 3 |
| Oct 2025 | Riedel | 350 | 2.6% | 4 |
| Oct 2025 | Spiegelau | 170 | 1.3% | 5 |
| Oct 2025 | Schott Zwiesel | 110 | 0.83% | 6 |
| Nov 2025 | Swarovski | 19.3K | 86.8% | 1 |
| Nov 2025 | Royal Doulton | 1.1K | 4.9% | 2 |
| Nov 2025 | Waterford | 910 | 4.1% | 3 |
| Nov 2025 | Riedel | 600 | 2.7% | 4 |
| Nov 2025 | Schott Zwiesel | 170 | 0.77% | 5 |
| Nov 2025 | Spiegelau | 170 | 0.77% | 6 |
| Dec 2025 | Swarovski | 23.6K | 87.9% | 1 |
| Dec 2025 | Royal Doulton | 1.3K | 4.7% | 2 |
| Dec 2025 | Waterford | 980 | 3.7% | 3 |
| Dec 2025 | Riedel | 580 | 2.2% | 4 |
| Dec 2025 | Schott Zwiesel | 210 | 0.78% | 5 |
| Dec 2025 | Spiegelau | 210 | 0.78% | 6 |
| Jan 2026 | Swarovski | 12.9K | 81.1% | 1 |
| Jan 2026 | Royal Doulton | 1.3K | 8% | 2 |
| Jan 2026 | Waterford | 1K | 6.5% | 3 |
| Jan 2026 | Riedel | 380 | 2.4% | 4 |
| Jan 2026 | Schott Zwiesel | 170 | 1.1% | 5 |
| Jan 2026 | Spiegelau | 140 | 0.88% | 6 |
| Feb 2026 | Swarovski | 10.6K | 80.9% | 1 |
| Feb 2026 | Waterford | 980 | 7.5% | 2 |
| Feb 2026 | Royal Doulton | 890 | 6.8% | 3 |
| Feb 2026 | Riedel | 380 | 2.9% | 4 |
| Feb 2026 | Schott Zwiesel | 140 | 1.1% | 5 |
| Feb 2026 | Spiegelau | 110 | 0.84% | 6 |
| Mar 2026 | Swarovski | 10.6K | 81.4% | 1 |
| Mar 2026 | Waterford | 980 | 7.5% | 2 |
| Mar 2026 | Royal Doulton | 840 | 6.4% | 3 |
| Mar 2026 | Riedel | 350 | 2.7% | 4 |
| Mar 2026 | Spiegelau | 140 | 1.1% | 5 |
| Mar 2026 | Schott Zwiesel | 110 | 0.84% | 6 |
| Apr 2026 | Swarovski | 10.8K | 80.5% | 1 |
| Apr 2026 | Royal Doulton | 1.1K | 8.2% | 2 |
| Apr 2026 | Waterford | 980 | 7.3% | 3 |
| Apr 2026 | Riedel | 280 | 2.1% | 4 |
| Apr 2026 | Spiegelau | 140 | 1% | 5 |
| Apr 2026 | Schott Zwiesel | 110 | 0.82% | 6 |
| May 2026 | Swarovski | 13K | 83.5% | 1 |
| May 2026 | Royal Doulton | 1.1K | 7.2% | 2 |
| May 2026 | Waterford | 850 | 5.4% | 3 |
| May 2026 | Riedel | 350 | 2.2% | 4 |
| May 2026 | Schott Zwiesel | 140 | 0.9% | 5 |
| May 2026 | Spiegelau | 110 | 0.7% | 6 |
| Jun 2026 | Swarovski | 10.7K | 79.9% | 1 |
| Jun 2026 | Royal Doulton | 1.1K | 8.5% | 2 |
| Jun 2026 | Waterford | 980 | 7.3% | 3 |
| Jun 2026 | Riedel | 310 | 2.3% | 4 |
| Jun 2026 | Schott Zwiesel | 140 | 1% | 5 |
| Jun 2026 | Spiegelau | 110 | 0.82% | 6 |
| Jul 2026 | Swarovski | 10.8K | 80.5% | 1 |
| Jul 2026 | Royal Doulton | 1K | 7.8% | 2 |
| Jul 2026 | Waterford | 1K | 7.8% | 3 |
| Jul 2026 | Riedel | 250 | 1.9% | 4 |
| Jul 2026 | Schott Zwiesel | 140 | 1% | 5 |
| Jul 2026 | Spiegelau | 140 | 1% | 6 |
| Aug 2026 | Swarovski | 10.8K | 79.3% | 1 |
| Aug 2026 | Waterford | 1.3K | 9.4% | 2 |
| Aug 2026 | Royal Doulton | 880 | 6.5% | 3 |
| Aug 2026 | Riedel | 380 | 2.8% | 4 |
| Aug 2026 | Schott Zwiesel | 140 | 1% | 5 |
| Aug 2026 | Spiegelau | 140 | 1% | 6 |
| Sep 2026 | Swarovski | 10.7K | 79.7% | 1 |
| Sep 2026 | Waterford | 1K | 7.8% | 2 |
| Sep 2026 | Royal Doulton | 990 | 7.4% | 3 |
| Sep 2026 | Riedel | 380 | 2.8% | 4 |
| Sep 2026 | Spiegelau | 170 | 1.3% | 5 |
| Sep 2026 | Schott Zwiesel | 140 | 1% | 6 |

## What is being compared

- **Riedel**: Measured on the search terms “riedel” and “riedel glass”, summed into one figure.
- **Royal Doulton**: Measured on the search terms “bunnykins royal doulton”, “royal doulton”, “royal doulton 1815”, “royal doulton bowls”, “royal doulton china”, “royal doulton crockery”, “royal doulton figurines”, “royal doulton outlets” and “royaldoulton”, summed into one figure.
- **Schott Zwiesel**: Measured on the search term “schott zwiesel”.
- **Spiegelau**: Measured on the search term “spiegelau”.
- **Swarovski**: Measured on the search terms “swarovski”, “swarovski aus”, “swarovski crystals”, “swarovski outlet”, “swarovski pendants” and “swarovski sale”, summed into one figure.
- **Waterford**: Measured on the search terms “waterford” and “waterford crystal”, summed into one figure.

- [Riedel](/demand/nz/brands/riedel)
- [Royal Doulton](/demand/nz/brands/royal-doulton)
- [Schott Zwiesel](/demand/nz/brands/schott-zwiesel)
- [Spiegelau](/demand/nz/brands/spiegelau)
- [Swarovski](/demand/nz/brands/swarovski)
- [Waterford](/demand/nz/brands/waterford)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among champagne flutes brands in New Zealand?

In September 2026, Swarovski was the most searched among champagne flutes brands in New Zealand, with an estimated 10.7K branded searches, 79.7% of all searches for the six we track.

## Cite this page

Brandwave. "Champagne flutes brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-champagne-flutes-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-champagne-flutes-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.