---
title: "Chalk box brands in New Zealand: Which are searched most?"
description: "Compare the chalk box brands people buy. Share of Search among DeWalt, Milwaukee, OX Tools, Irwin and Tajima, the chalk box brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-chalk-box-brands"
publisher: "Brandwave"
---

# Chalk box brands in New Zealand: Which are searched most?

Compare the chalk box brands people buy. Share of Search among DeWalt, Milwaukee, OX Tools, Irwin and Tajima, the chalk box brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Chalk box brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: DeWalt, 60%

## Which brand is most popular in search among chalk box brands in New Zealand?

- In September 2026, DeWalt was the most searched among chalk box brands in New Zealand, with an estimated 5.5K branded searches, 60% of all searches for the five we track.
- Milwaukee is in 2nd place, 27.6 percentage points behind at 32.3%.
- Across the 12 months ending September 2026, DeWalt’s share of searches among chalk box brands in New Zealand decreased from 62% to 60%.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among chalk box brands in New Zealand increased from 30.3% to 32.3%.
- Across the 12 months ending September 2026, DeWalt’s share of searches among chalk box brands in New Zealand peaked at 68.4% in November 2025 and was lowest at 54.8% in August 2026.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among chalk box brands in New Zealand peaked at 37.5% in August 2026 and was lowest at 25.8% in November 2025.
- Across the 12 months ending September 2026, OX Tools’ share of searches among chalk box brands in New Zealand peaked at 4.4% in October 2025 and was lowest at 2.9% in December 2025.
- Across the 12 months ending September 2026, Irwin’s share of searches among chalk box brands in New Zealand peaked at 2.8% in August 2026 and was lowest at 1.7% in November 2025.
- Across the 12 months ending September 2026, Tajima’s share of searches among chalk box brands in New Zealand peaked at 2.1% in July 2026 and was lowest at 0.74% in November 2025.
- Across the 12 months ending September 2026, OX Tools, Irwin and Tajima held steady: their share of searches among chalk box brands in New Zealand each moved less than 0.5 percentage points.

## Top chalk box brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Tajima was mentioned most often, in four of the five answers. Tajima was recommended most often, coming first in all three answers that gave a list. Milwaukee was second, and OX Tools was third. Irwin, which ranked fourth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Tajima | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Milwaukee | 2nd | 2 of 3 | 0 of 2 | 2 of 5 |
| OX Tools | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| DeWalt | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Irwin | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about chalk box brands

- Asked ChatGPT "Which chalk box brand should I buy in New Zealand?": 1. Tajima, 2. DeWalt
- Asked ChatGPT "What are the best chalk box brands in New Zealand?": 1. Tajima, 2. OX Tools, 3. Milwaukee, 4. DeWalt
- Asked ChatGPT "What's the best chalk box brand in New Zealand for layout and marking work?": 1. Tajima, 2. Milwaukee, 3. OX Tools
- Searched Google, AI Overview "best chalk box": 1. Tajima
- Searched Google, AI Overview "construction chalk box": named none of the brands we track

Not named in any answer: Irwin.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## Compare search popularity between leading brands

- [DeWalt vs Milwaukee: compare search popularity](/demand/nz/compare/dewalt-vs-milwaukee): 60% against 32.3% Share of Search.
- [DeWalt vs OX Tools: compare search popularity](/demand/nz/compare/dewalt-vs-ox-tools): 60% against 4.3% Share of Search.
- [Milwaukee vs OX Tools: compare search popularity](/demand/nz/compare/milwaukee-vs-ox-tools): 32.3% against 4.3% Share of Search.

## How did search popularity change for New Zealand chalk box brands in September 2026?

- In September 2026, DeWalt gained share of searches among chalk box brands in New Zealand, from 54.8% to 60%.
- In September 2026, OX Tools gained share of searches among chalk box brands in New Zealand, from 3.2% to 4.3%.
- In September 2026, Milwaukee lost share of searches among chalk box brands in New Zealand, from 37.5% to 32.3%.
- In September 2026, Irwin lost share of searches among chalk box brands in New Zealand, from 2.8% to 1.9%.
- Estimated monthly branded searches for Tajima in New Zealand rose 55.6% over 12 measured months, from 90 to 140 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | DeWalt | 60% | 5.5K | 0.0% | DeWalt |
| 2 | Milwaukee | 32.3% | 3K | -21.3% | Milwaukee |
| 3 | OX Tools | 4.3% | 390 | +21.9% | OX Tools |
| 4 | Irwin | 1.9% | 170 | -39.3% | Irwin |
| 5 | Tajima | 1.5% | 140 | -17.6% | Tajima |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | DeWalt | 4.5K | 62% | 1 |
| Oct 2025 | Milwaukee | 2.2K | 30.3% | 2 |
| Oct 2025 | OX Tools | 320 | 4.4% | 3 |
| Oct 2025 | Irwin | 150 | 2.1% | 4 |
| Oct 2025 | Tajima | 90 | 1.2% | 5 |
| Nov 2025 | DeWalt | 6.5K | 68.4% | 1 |
| Nov 2025 | Milwaukee | 2.5K | 25.8% | 2 |
| Nov 2025 | OX Tools | 320 | 3.4% | 3 |
| Nov 2025 | Irwin | 160 | 1.7% | 4 |
| Nov 2025 | Tajima | 70 | 0.74% | 5 |
| Dec 2025 | DeWalt | 4.7K | 64.6% | 1 |
| Dec 2025 | Milwaukee | 2.1K | 29.2% | 2 |
| Dec 2025 | OX Tools | 210 | 2.9% | 3 |
| Dec 2025 | Irwin | 150 | 2.1% | 4 |
| Dec 2025 | Tajima | 90 | 1.2% | 5 |
| Jan 2026 | DeWalt | 4.6K | 67% | 1 |
| Jan 2026 | Milwaukee | 1.8K | 25.9% | 2 |
| Jan 2026 | OX Tools | 260 | 3.8% | 3 |
| Jan 2026 | Irwin | 160 | 2.3% | 4 |
| Jan 2026 | Tajima | 70 | 1% | 5 |
| Feb 2026 | DeWalt | 4.7K | 63.9% | 1 |
| Feb 2026 | Milwaukee | 2.1K | 29.2% | 2 |
| Feb 2026 | OX Tools | 260 | 3.5% | 3 |
| Feb 2026 | Irwin | 160 | 2.2% | 4 |
| Feb 2026 | Tajima | 90 | 1.2% | 5 |
| Mar 2026 | DeWalt | 4.9K | 62.9% | 1 |
| Mar 2026 | Milwaukee | 2.3K | 29.2% | 2 |
| Mar 2026 | OX Tools | 320 | 4.1% | 3 |
| Mar 2026 | Irwin | 180 | 2.3% | 4 |
| Mar 2026 | Tajima | 110 | 1.4% | 5 |
| Apr 2026 | DeWalt | 4.6K | 63.2% | 1 |
| Apr 2026 | Milwaukee | 2.1K | 29.1% | 2 |
| Apr 2026 | OX Tools | 260 | 3.6% | 3 |
| Apr 2026 | Irwin | 190 | 2.6% | 4 |
| Apr 2026 | Tajima | 110 | 1.5% | 5 |
| May 2026 | DeWalt | 4.8K | 58.9% | 1 |
| May 2026 | Milwaukee | 2.7K | 33.1% | 2 |
| May 2026 | OX Tools | 320 | 3.9% | 3 |
| May 2026 | Irwin | 190 | 2.3% | 4 |
| May 2026 | Tajima | 140 | 1.7% | 5 |
| Jun 2026 | DeWalt | 5.8K | 62.5% | 1 |
| Jun 2026 | Milwaukee | 2.8K | 30.2% | 2 |
| Jun 2026 | OX Tools | 320 | 3.5% | 3 |
| Jun 2026 | Irwin | 210 | 2.3% | 4 |
| Jun 2026 | Tajima | 140 | 1.5% | 5 |
| Jul 2026 | DeWalt | 4.6K | 58.5% | 1 |
| Jul 2026 | Milwaukee | 2.6K | 32.7% | 2 |
| Jul 2026 | OX Tools | 320 | 4% | 3 |
| Jul 2026 | Irwin | 210 | 2.6% | 4 |
| Jul 2026 | Tajima | 170 | 2.1% | 5 |
| Aug 2026 | DeWalt | 5.5K | 54.8% | 1 |
| Aug 2026 | Milwaukee | 3.8K | 37.5% | 2 |
| Aug 2026 | OX Tools | 320 | 3.2% | 3 |
| Aug 2026 | Irwin | 280 | 2.8% | 4 |
| Aug 2026 | Tajima | 170 | 1.7% | 5 |
| Sep 2026 | DeWalt | 5.5K | 60% | 1 |
| Sep 2026 | Milwaukee | 3K | 32.3% | 2 |
| Sep 2026 | OX Tools | 390 | 4.3% | 3 |
| Sep 2026 | Irwin | 170 | 1.9% | 4 |
| Sep 2026 | Tajima | 140 | 1.5% | 5 |

## What is being compared

- **DeWalt**: Measured on the search terms “dewalt”, “dewalt redemption” and “dewalt tool box”, summed into one figure.
- **Irwin**: Measured on the search terms “irwin clamps” and “irwin tools”, summed into one figure.
- **Milwaukee**: Measured on the search terms “milwaukee tool”, “milwaukee tool bag”, “milwaukee tool box”, “milwaukee tool kit” and “milwaukee tool set”, summed into one figure.
- **OX Tools**: Measured on the search term “ox tools”.
- **Tajima**: Measured on the search term “tajima”.

- [DeWalt](/demand/nz/brands/dewalt)
- [Irwin](/demand/nz/brands/irwin)
- [Milwaukee](/demand/nz/brands/milwaukee)
- [OX Tools](/demand/nz/brands/ox-tools)
- [Tajima](/demand/nz/brands/tajima)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among chalk box brands in New Zealand?

In September 2026, DeWalt was the most searched among chalk box brands in New Zealand, with an estimated 5.5K branded searches, 60% of all searches for the five we track.

## Cite this page

Brandwave. "Chalk box brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-chalk-box-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-chalk-box-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.