--- title: "Arc'teryx vs Black Diamond: Which is searched more in New Zealand?" description: "Is Arc'teryx or Black Diamond more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Chalk bag brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-chalk-bag-brands/compare/arcteryx-vs-black-diamond" publisher: "Brandwave" --- # Arc'teryx vs Black Diamond: Which is searched more in New Zealand? Is Arc'teryx or Black Diamond more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Chalk bag brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Arc'teryx and Black Diamond - **Competitive set**: Chalk bag brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Arc'teryx Share of Search**: 88.2% - **Black Diamond Share of Search**: 10.6% ## Is Arc'teryx or Black Diamond more popular in search? - In September 2026, Arc'teryx had more branded searches than Black Diamond among chalk bag brands in New Zealand. Arc'teryx had about 15,800 branded searches, while Black Diamond had 1,900. Arc'teryx made up 88.2% of all chalk bag brand searches we track, and Black Diamond accounted for 10.6%. - Arc'teryx was ahead of Black Diamond in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Arc'teryx’s share of searches among chalk bag brands in New Zealand moved from 87.8% to 88.2%, and its estimated monthly branded searches moved from 10.9K to 15.8K. - Across the 12 months ending September 2026, Black Diamond’s share of searches among chalk bag brands in New Zealand moved from 10.5% to 10.6%, and its estimated monthly branded searches moved from 1.3K to 1.9K. ## Top chalk bag brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Black Diamond appeared in all five answers. Arc'teryx did not appear in any of the five answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | Arc'teryx | 0 of 3 | 0 of 2 | 0 of 5 | | Black Diamond | 3 of 3 | 2 of 2 | 5 of 5 | | Deuter | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about chalk bag brands - Asked ChatGPT "Which chalk bag brand should I buy in New Zealand?": 1. Black Diamond - Asked ChatGPT "What are the best chalk bag brands in New Zealand?": 1. Black Diamond - Asked ChatGPT "What's the best chalk bag brand in New Zealand for bouldering and climbing?": 1. Black Diamond - Searched Google, AI Overview "climbing chalk bag": 1. Black Diamond - Searched Google, AI Overview "bouldering chalk bag": 1. Black Diamond Not named in any answer: Arc'teryx and Deuter. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand chalk bag brands in September 2026? - In September 2026, Black Diamond gained share of searches among chalk bag brands in New Zealand, from 8.6% to 10.6%. - In September 2026, Arc'teryx lost share of searches among chalk bag brands in New Zealand, from 90.6% to 88.2%. ## Month by month | Month | Arc'teryx estimated searches | Arc'teryx Share of Search | Arc'teryx rank | Black Diamond estimated searches | Black Diamond Share of Search | Black Diamond rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10.9K | 87.8% | 1 | 1.3K | 10.5% | 2 | | Nov 2025 | 12.7K | 89.1% | 1 | 1.3K | 9.1% | 2 | | Dec 2025 | 13.1K | 89.7% | 1 | 1.3K | 8.9% | 2 | | Jan 2026 | 13K | 89.6% | 1 | 1.3K | 8.9% | 2 | | Feb 2026 | 10.4K | 87.4% | 1 | 1.3K | 10.9% | 2 | | Mar 2026 | 11.2K | 87.8% | 1 | 1.3K | 10.2% | 2 | | Apr 2026 | 13.7K | 90.1% | 1 | 1.3K | 8.5% | 2 | | May 2026 | 13.1K | 87.8% | 1 | 1.6K | 10.8% | 2 | | Jun 2026 | 16.8K | 90.6% | 1 | 1.6K | 8.6% | 2 | | Jul 2026 | 17.7K | 91.1% | 1 | 1.6K | 8.2% | 2 | | Aug 2026 | 20K | 90.6% | 1 | 1.9K | 8.6% | 2 | | Sep 2026 | 15.8K | 88.2% | 1 | 1.9K | 10.6% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Arc'teryx’s and Black Diamond’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Arc'teryx**: Measured on the search terms “arcteryx”, “arcteryx alpha sv”, “arcteryx ar beta”, “arcteryx atom hoody”, “arcteryx beanie”, “arcteryx beta”, “arcteryx beta sl”, “arcteryx ca”, “arcteryx outlet”, “arcteryx sale” and “arcteryx ski gear”, summed into one figure. - **Black Diamond**: Measured on the search term “black diamond”. - [Arc'teryx profile](/demand/nz/brands/arcteryx) - [Black Diamond profile](/demand/nz/brands/black-diamond) - [All chalk bag brands in New Zealand](/demand/nz/categories/nz-chalk-bag-brands): The set both shares are measured inside, 3 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Arc'teryx or Black Diamond more popular in search? In September 2026, Arc'teryx had more branded searches than Black Diamond among chalk bag brands in New Zealand. Arc'teryx had about 15,800 branded searches, while Black Diamond had 1,900. Arc'teryx made up 88.2% of all chalk bag brand searches we track, and Black Diamond accounted for 10.6%. ## Cite this page Brandwave. "Arc'teryx vs Black Diamond: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-chalk-bag-brands/compare/arcteryx-vs-black-diamond This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-chalk-bag-brands/compare/arcteryx-vs-black-diamond. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.