---
title: "Chalk bag brands in New Zealand: Which are searched most?"
description: "Compare the chalk bag brands people buy. Share of Search among Arc'teryx, Black Diamond and Deuter, the chalk bag brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-chalk-bag-brands"
publisher: "Brandwave"
---

# Chalk bag brands in New Zealand: Which are searched most?

Compare the chalk bag brands people buy. Share of Search among Arc'teryx, Black Diamond and Deuter, the chalk bag brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Chalk bag brands
- **Market**: New Zealand
- **Brands compared**: 3
- **Month measured**: Sep 2026
- **Highest Share of Search**: Arc'teryx, 88.2%

## Which brand is most popular in search among chalk bag brands in New Zealand?

- In September 2026, Arc'teryx was the most searched among chalk bag brands in New Zealand, with an estimated 15.8K branded searches, 88.2% of all searches for the three we track.
- Black Diamond is in 2nd place, 77.6 percentage points behind at 10.6%.
- Across the 12 months ending September 2026, Deuter’s share of searches among chalk bag brands in New Zealand decreased from 1.7% to 1.2%.
- Across the 12 months ending September 2026, Arc'teryx’s share of searches among chalk bag brands in New Zealand peaked at 91.1% in July 2026 and was lowest at 87.4% in February 2026.
- Across the 12 months ending September 2026, Black Diamond’s share of searches among chalk bag brands in New Zealand peaked at 10.9% in February 2026 and was lowest at 8.2% in July 2026.
- Across the 12 months ending September 2026, Deuter’s share of searches among chalk bag brands in New Zealand peaked at 2% in March 2026 and was lowest at 0.72% in July 2026.
- Across the 12 months ending September 2026, Arc'teryx and Black Diamond held steady: their share of searches among chalk bag brands in New Zealand each moved less than 0.5 percentage points.

## Top chalk bag brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Black Diamond appeared every time. Arc'teryx, which ranked first in searches, was not mentioned at all.

Too few answers listed options to rank the brands, so only mentions are counted.

| Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- |
| Arc'teryx | 0 of 3 | 0 of 2 | 0 of 5 |
| Black Diamond | 3 of 3 | 2 of 2 | 5 of 5 |
| Deuter | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about chalk bag brands

- Asked ChatGPT "Which chalk bag brand should I buy in New Zealand?": 1. Black Diamond
- Asked ChatGPT "What are the best chalk bag brands in New Zealand?": 1. Black Diamond
- Asked ChatGPT "What's the best chalk bag brand in New Zealand for bouldering and climbing?": 1. Black Diamond
- Searched Google, AI Overview "climbing chalk bag": 1. Black Diamond
- Searched Google, AI Overview "bouldering chalk bag": 1. Black Diamond

Not named in any answer: Arc'teryx and Deuter.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## Compare search popularity between leading brands

- [Arc'teryx vs Black Diamond: compare search popularity](/demand/nz/compare/arcteryx-vs-black-diamond): 88.2% against 10.6% Share of Search.

## How did search popularity change for New Zealand chalk bag brands in September 2026?

- In September 2026, Black Diamond gained share of searches among chalk bag brands in New Zealand, from 8.6% to 10.6%.
- In September 2026, Arc'teryx lost share of searches among chalk bag brands in New Zealand, from 90.6% to 88.2%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Arc'teryx | 88.2% | 15.8K | -20.9% | Arc'teryx |
| 2 | Black Diamond | 10.6% | 1.9K | 0.0% | Black Diamond |
| 3 | Deuter | 1.2% | 210 | +23.5% | Deuter |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Arc'teryx | 10.9K | 87.8% | 1 |
| Oct 2025 | Black Diamond | 1.3K | 10.5% | 2 |
| Oct 2025 | Deuter | 210 | 1.7% | 3 |
| Nov 2025 | Arc'teryx | 12.7K | 89.1% | 1 |
| Nov 2025 | Black Diamond | 1.3K | 9.1% | 2 |
| Nov 2025 | Deuter | 260 | 1.8% | 3 |
| Dec 2025 | Arc'teryx | 13.1K | 89.7% | 1 |
| Dec 2025 | Black Diamond | 1.3K | 8.9% | 2 |
| Dec 2025 | Deuter | 210 | 1.4% | 3 |
| Jan 2026 | Arc'teryx | 13K | 89.6% | 1 |
| Jan 2026 | Black Diamond | 1.3K | 8.9% | 2 |
| Jan 2026 | Deuter | 210 | 1.4% | 3 |
| Feb 2026 | Arc'teryx | 10.4K | 87.4% | 1 |
| Feb 2026 | Black Diamond | 1.3K | 10.9% | 2 |
| Feb 2026 | Deuter | 210 | 1.8% | 3 |
| Mar 2026 | Arc'teryx | 11.2K | 87.8% | 1 |
| Mar 2026 | Black Diamond | 1.3K | 10.2% | 2 |
| Mar 2026 | Deuter | 260 | 2% | 3 |
| Apr 2026 | Arc'teryx | 13.7K | 90.1% | 1 |
| Apr 2026 | Black Diamond | 1.3K | 8.5% | 2 |
| Apr 2026 | Deuter | 210 | 1.4% | 3 |
| May 2026 | Arc'teryx | 13.1K | 87.8% | 1 |
| May 2026 | Black Diamond | 1.6K | 10.8% | 2 |
| May 2026 | Deuter | 210 | 1.4% | 3 |
| Jun 2026 | Arc'teryx | 16.8K | 90.6% | 1 |
| Jun 2026 | Black Diamond | 1.6K | 8.6% | 2 |
| Jun 2026 | Deuter | 140 | 0.76% | 3 |
| Jul 2026 | Arc'teryx | 17.7K | 91.1% | 1 |
| Jul 2026 | Black Diamond | 1.6K | 8.2% | 2 |
| Jul 2026 | Deuter | 140 | 0.72% | 3 |
| Aug 2026 | Arc'teryx | 20K | 90.6% | 1 |
| Aug 2026 | Black Diamond | 1.9K | 8.6% | 2 |
| Aug 2026 | Deuter | 170 | 0.77% | 3 |
| Sep 2026 | Arc'teryx | 15.8K | 88.2% | 1 |
| Sep 2026 | Black Diamond | 1.9K | 10.6% | 2 |
| Sep 2026 | Deuter | 210 | 1.2% | 3 |

## What is being compared

- **Arc'teryx**: Measured on the search terms “arcteryx”, “arcteryx alpha sv”, “arcteryx ar beta”, “arcteryx atom hoody”, “arcteryx beanie”, “arcteryx beta”, “arcteryx beta sl”, “arcteryx ca”, “arcteryx outlet”, “arcteryx sale” and “arcteryx ski gear”, summed into one figure.
- **Black Diamond**: Measured on the search term “black diamond”.
- **Deuter**: Measured on the search term “deuter”.

- [Arc'teryx](/demand/nz/brands/arcteryx)
- [Black Diamond](/demand/nz/brands/black-diamond)
- [Deuter](/demand/nz/brands/deuter)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among chalk bag brands in New Zealand?

In September 2026, Arc'teryx was the most searched among chalk bag brands in New Zealand, with an estimated 15.8K branded searches, 88.2% of all searches for the three we track.

## Cite this page

Brandwave. "Chalk bag brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-chalk-bag-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-chalk-bag-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.