---
title: "Chainsaw and outdoor power brands in New Zealand: Which brands are most popular in search?"
description: "Compare the chainsaw, trimmer and outdoor power equipment brands New Zealanders buy. Share of Search among Ryobi, STIHL, Husqvarna and ECHO, the chainsaw and outdoor power brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-chainsaw-and-outdoor-power-brands"
publisher: "Brandwave"
---

# Chainsaw and outdoor power brands in New Zealand: Which brands are most popular in search?

Compare the chainsaw, trimmer and outdoor power equipment brands New Zealanders buy. Share of Search among Ryobi, STIHL, Husqvarna and ECHO, the chainsaw and outdoor power brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Chainsaw and outdoor power brands
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: Ryobi, 39.3%

## Which brand is most popular in search among chainsaw and outdoor power brands in New Zealand?

- In August 2026, Ryobi was the most searched among chainsaw and outdoor power brands in New Zealand, with an estimated 18.8K branded searches and 39.3% estimated Share of Search within this set.
- STIHL is in 2nd place, 4.3 percentage points behind at 35.1% Share of Search.
- Across the 11 months ending August 2026, Ryobi’s estimated Share of Search among chainsaw and outdoor power brands in New Zealand increased from 37.5% to 39.3%.
- Across the 11 months ending August 2026, STIHL’s estimated Share of Search among chainsaw and outdoor power brands in New Zealand increased from 32.7% to 35.1%.
- Across the 11 months ending August 2026, Husqvarna’s estimated Share of Search among chainsaw and outdoor power brands in New Zealand decreased from 29% to 24.1%.
- Across the 11 months ending August 2026, ECHO’s estimated Share of Search among chainsaw and outdoor power brands in New Zealand increased from 0.8% to 1.5%.
- Across the 11 months ending August 2026, Ryobi’s estimated Share of Search among chainsaw and outdoor power brands in New Zealand peaked at 44% in December 2025 and was lowest at 33.6% in May 2026.
- Across the 11 months ending August 2026, STIHL’s estimated Share of Search among chainsaw and outdoor power brands in New Zealand peaked at 38.2% in May 2026 and was lowest at 32.5% in December 2025.
- Across the 11 months ending August 2026, Husqvarna’s estimated Share of Search among chainsaw and outdoor power brands in New Zealand peaked at 29% in October 2025 and was lowest at 22.8% in December 2025.

## Compare search popularity between leading brands

- [Ryobi vs STIHL: compare search popularity](/demand/nz/compare/ryobi-vs-stihl): 39.3% against 35.1% Share of Search.
- [Ryobi vs Husqvarna: compare search popularity](/demand/nz/compare/husqvarna-vs-ryobi): 39.3% against 24.1% Share of Search.
- [STIHL vs Husqvarna: compare search popularity](/demand/nz/compare/husqvarna-vs-stihl): 35.1% against 24.1% Share of Search.

## How did search popularity change for New Zealand chainsaw and outdoor power brands in August 2026?

- In August 2026, Ryobi overtook STIHL to take the highest estimated Share of Search among chainsaw and outdoor power brands in New Zealand, at 39.3%.
- In August 2026, Husqvarna lost estimated Share of Search among chainsaw and outdoor power brands in New Zealand, from 26.1% to 24.1%.
- In August 2026, STIHL lost estimated Share of Search among chainsaw and outdoor power brands in New Zealand, from 36.5% to 35.1%.
- Estimated monthly branded searches for ECHO in New Zealand rose 46% over 11 measured months, from 500 to 730 in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Ryobi | 39.3% | 18.8K | +19.8% | Ryobi |
| 2 | STIHL | 35.1% | 16.8K | +4.9% | STIHL |
| 3 | Husqvarna | 24.1% | 11.5K | +0.7% | Husqvarna |
| 4 | ECHO | 1.5% | 730 | +14.1% | ECHO |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Ryobi | 23.6K | 37.5% | 1 |
| Oct 2025 | STIHL | 20.5K | 32.7% | 2 |
| Oct 2025 | Husqvarna | 18.2K | 29% | 3 |
| Oct 2025 | ECHO | 500 | 0.8% | 4 |
| Nov 2025 | Ryobi | 31.3K | 42.3% | 1 |
| Nov 2025 | STIHL | 24.1K | 32.6% | 2 |
| Nov 2025 | Husqvarna | 18.1K | 24.4% | 3 |
| Nov 2025 | ECHO | 540 | 0.73% | 4 |
| Dec 2025 | Ryobi | 29.2K | 44% | 1 |
| Dec 2025 | STIHL | 21.6K | 32.5% | 2 |
| Dec 2025 | Husqvarna | 15.1K | 22.8% | 3 |
| Dec 2025 | ECHO | 470 | 0.71% | 4 |
| Jan 2026 | Ryobi | 25.3K | 40.6% | 1 |
| Jan 2026 | STIHL | 21.1K | 33.8% | 2 |
| Jan 2026 | Husqvarna | 15.4K | 24.8% | 3 |
| Jan 2026 | ECHO | 470 | 0.76% | 4 |
| Feb 2026 | Ryobi | 21.2K | 36.6% | 1 |
| Feb 2026 | STIHL | 20.5K | 35.5% | 2 |
| Feb 2026 | Husqvarna | 15.6K | 26.9% | 3 |
| Feb 2026 | ECHO | 550 | 0.95% | 4 |
| Mar 2026 | Ryobi | 21.7K | 38.8% | 1 |
| Mar 2026 | STIHL | 18.7K | 33.3% | 2 |
| Mar 2026 | Husqvarna | 15K | 26.8% | 3 |
| Mar 2026 | ECHO | 610 | 1.1% | 4 |
| Apr 2026 | Ryobi | 20.3K | 38% | 1 |
| Apr 2026 | STIHL | 18.4K | 34.3% | 2 |
| Apr 2026 | Husqvarna | 14.2K | 26.5% | 3 |
| Apr 2026 | ECHO | 610 | 1.1% | 4 |
| May 2026 | STIHL | 19.7K | 38.2% | 1 |
| May 2026 | Ryobi | 17.3K | 33.6% | 2 |
| May 2026 | Husqvarna | 13.8K | 26.9% | 3 |
| May 2026 | ECHO | 680 | 1.3% | 4 |
| Jun 2026 | STIHL | 16.4K | 36.5% | 1 |
| Jun 2026 | Ryobi | 16.1K | 35.8% | 2 |
| Jun 2026 | Husqvarna | 11.7K | 26.1% | 3 |
| Jun 2026 | ECHO | 690 | 1.5% | 4 |
| Jul 2026 | STIHL | 16K | 36.5% | 1 |
| Jul 2026 | Ryobi | 15.7K | 35.9% | 2 |
| Jul 2026 | Husqvarna | 11.4K | 26.1% | 3 |
| Jul 2026 | ECHO | 640 | 1.5% | 4 |
| Aug 2026 | Ryobi | 18.8K | 39.3% | 1 |
| Aug 2026 | STIHL | 16.8K | 35.1% | 2 |
| Aug 2026 | Husqvarna | 11.5K | 24.1% | 3 |
| Aug 2026 | ECHO | 730 | 1.5% | 4 |
| Sep 2026 | ECHO | — | — | — |
| Sep 2026 | Husqvarna | — | — | — |
| Sep 2026 | Ryobi | — | — | — |
| Sep 2026 | STIHL | — | — | — |

## What is being compared

- **ECHO**: Measured on the search terms “echo 590 chainsaw”, “echo blower”, “echo chainsaw”, “echo hedge trimmer”, “echo leaf blower”, “echo top handle chainsaw” and “echo trimmer”, summed into one figure.
- **Husqvarna**: Measured on the search terms “husqvarna”, “husqvarna 236”, “husqvarna 236 chainsaw”, “husqvarna 395xp”, “husqvarna 450”, “husqvarna 562xp”, “husqvarna automower”, “husqvarna chainsaw”, “husqvarna com”, “husqvarna concrete saw”, “husqvarna hamilton”, “husqvarna hedge cutter”, “husqvarna lawn mower”, “husqvarna leaf blower”, “husqvarna line trimmer”, “husqvarna motorbike”, “husqvarna mower”, “husqvarna near me”, “husqvarna nz”, “husqvarna online”, “husqvarna ride on mower”, “husqvarna shop near me”, “husqvarna store near me”, “husqvarna weed eater” and “husqvarna zero turn lawn mowers”, summed into one figure.
- **Ryobi**: Measured on the search terms “ryobi”, “ryobi 18v battery”, “ryobi 36v battery”, “ryobi battery”, “ryobi bench saw”, “ryobi blower”, “ryobi chainsaw”, “ryobi co nz”, “ryobi drill”, “ryobi electric mower”, “ryobi hand blower”, “ryobi hedge trimmer”, “ryobi lawn mower”, “ryobi line trimmer”, “ryobi nailer”, “ryobi near me”, “ryobi nz”, “ryobi online”, “ryobi power washers”, “ryobi sander”, “ryobi tool” and “ryobi weed eater”, summed into one figure.
- **STIHL**: Measured on the search terms “500i stihl”, “ms 170 stihl”, “ms 180 stihl”, “stihl”, “stihl air blower”, “stihl blower”, “stihl brush cutter”, “stihl chainsaw”, “stihl co nz”, “stihl concrete saw”, “stihl fs38”, “stihl hedge trimmer”, “stihl lawn mower”, “stihl line trimmer”, “stihl mower”, “stihl ms250”, “stihl near me”, “stihl nz”, “stihl online”, “stihl pole saw”, “stihl ride on mower”, “stihl shop near me”, “stihl weed eater” and “stihlshop co nz”, summed into one figure.

- [ECHO](/demand/nz/brands/echo)
- [Husqvarna](/demand/nz/brands/husqvarna)
- [Ryobi](/demand/nz/brands/ryobi)
- [STIHL](/demand/nz/brands/stihl)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among chainsaw and outdoor power brands in New Zealand?

In August 2026, Ryobi was the most searched among chainsaw and outdoor power brands in New Zealand, with an estimated 18.8K branded searches and 39.3% estimated Share of Search within this set.

## Cite this page

Brandwave. "Chainsaw and outdoor power brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-chainsaw-and-outdoor-power-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-chainsaw-and-outdoor-power-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.