--- title: "Makita vs Milwaukee: Which is searched more in New Zealand?" description: "Is Makita or Milwaukee more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Chain mortiser brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-chain-mortiser-brands/compare/makita-vs-milwaukee" publisher: "Brandwave" --- # Makita vs Milwaukee: Which is searched more in New Zealand? Is Makita or Milwaukee more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Chain mortiser brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Makita and Milwaukee - **Competitive set**: Chain mortiser brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Makita Share of Search**: 49.3% - **Milwaukee Share of Search**: 8.3% ## Is Makita or Milwaukee more popular in search? - In September 2026, Makita had more branded searches than Milwaukee among chain mortiser brands in New Zealand. Makita had about 17,500 branded searches, while Milwaukee had 2,950. Makita made up 49.3% of all chain mortiser brand searches we track, and Milwaukee accounted for 8.3%. - Makita was ahead of Milwaukee in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Makita’s share of searches among chain mortiser brands in New Zealand moved from 50.2% to 49.3%, and its estimated monthly branded searches moved from 14.5K to 17.5K. - Across the 12 months ending September 2026, Milwaukee’s share of searches among chain mortiser brands in New Zealand moved from 7.6% to 8.3%, and its estimated monthly branded searches moved from 2.2K to 3K. ## Top chain mortiser brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Makita appeared in all five answers. Milwaukee did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Makita | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Mafell | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Festool | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Ryobi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Milwaukee | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about chain mortiser brands - Asked ChatGPT "Which chain mortiser brand should I buy in New Zealand?": 1. Makita, 2. Mafell - Asked ChatGPT "What are the best chain mortiser brands in New Zealand?": 1. Makita, 2. Mafell - Asked ChatGPT "What's the best chain mortiser brand in New Zealand for timber joinery work?": 1. Mafell, 2. Makita, 3. Festool - Searched Google, AI Overview "best chain mortiser": 1. Mafell, 2. Makita - Searched Google, AI Overview "chain mortiser brands": 1. Makita, 2. Mafell Not named in any answer: Ryobi and Milwaukee. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand chain mortiser brands in September 2026? - In September 2026, Festool overtook Milwaukee to rank 3rd among chain mortiser brands in New Zealand, with 8.6% of the searches. - In September 2026, Milwaukee lost share of searches among chain mortiser brands in New Zealand, from 11.7% to 8.3%. - Makita’s share of searches among chain mortiser brands in New Zealand has lost ground for 3 months in a row, from 51.8% to 49.3% in September 2026. ## Month by month | Month | Makita estimated searches | Makita Share of Search | Makita rank | Milwaukee estimated searches | Milwaukee Share of Search | Milwaukee rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 14.5K | 50.2% | 1 | 2.2K | 7.6% | 4 | | Nov 2025 | 14.8K | 44.7% | 1 | 2.5K | 7.4% | 3 | | Dec 2025 | 14.2K | 44.4% | 1 | 2.1K | 6.7% | 3 | | Jan 2026 | 13.8K | 47.9% | 1 | 1.8K | 6.2% | 3 | | Feb 2026 | 14K | 50.3% | 1 | 2.1K | 7.7% | 3 | | Mar 2026 | 13.9K | 47.3% | 1 | 2.3K | 7.7% | 4 | | Apr 2026 | 14K | 50.3% | 1 | 2.1K | 7.6% | 3 | | May 2026 | 14.8K | 52.1% | 1 | 2.7K | 9.5% | 3 | | Jun 2026 | 15K | 51.8% | 1 | 2.8K | 9.6% | 3 | | Jul 2026 | 14.4K | 51.5% | 1 | 2.6K | 9.3% | 3 | | Aug 2026 | 15.8K | 49.4% | 1 | 3.8K | 11.7% | 3 | | Sep 2026 | 17.5K | 49.3% | 1 | 3K | 8.3% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Makita’s and Milwaukee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Makita**: Measured on the search terms “makita”, “makita blower”, “makita chainsaw”, “makita chop saw”, “makita hedge cutter”, “makita impact wrench”, “makita multi tool”, “makita planer”, “makita sander”, “makita skill saw”, “makita tool” and “makita track saw”, summed into one figure. - **Milwaukee**: Measured on the search terms “milwaukee tool”, “milwaukee tool bag”, “milwaukee tool box”, “milwaukee tool kit” and “milwaukee tool set”, summed into one figure. - [Makita profile](/demand/nz/brands/makita) - [Milwaukee profile](/demand/nz/brands/milwaukee) - [All chain mortiser brands in New Zealand](/demand/nz/categories/nz-chain-mortiser-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Makita or Milwaukee more popular in search? In September 2026, Makita had more branded searches than Milwaukee among chain mortiser brands in New Zealand. Makita had about 17,500 branded searches, while Milwaukee had 2,950. Makita made up 49.3% of all chain mortiser brand searches we track, and Milwaukee accounted for 8.3%. ## Cite this page Brandwave. "Makita vs Milwaukee: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-chain-mortiser-brands/compare/makita-vs-milwaukee This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-chain-mortiser-brands/compare/makita-vs-milwaukee. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.