--- title: "Festool vs Makita: Which is searched more in New Zealand?" description: "Is Festool or Makita more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Chain mortiser brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-chain-mortiser-brands/compare/festool-vs-makita" publisher: "Brandwave" --- # Festool vs Makita: Which is searched more in New Zealand? Is Festool or Makita more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Chain mortiser brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Festool and Makita - **Competitive set**: Chain mortiser brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Festool Share of Search**: 12.7% - **Makita Share of Search**: 40.8% ## Is Festool or Makita more popular in search? - In September 2026, Makita had more branded searches than Festool among chain mortiser brands in New Zealand. Makita had about 9,820 branded searches, while Festool had 3,050. Makita made up 40.8% of all chain mortiser brand searches we track, and Festool accounted for 12.7%. - Makita was ahead of Festool in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Festool’s share of searches among chain mortiser brands in New Zealand moved from 11.3% to 12.7%, and its estimated monthly branded searches moved from 2.2K to 3K. - Across the 12 months ending September 2026, Makita’s share of searches among chain mortiser brands in New Zealand moved from 43.2% to 40.8%, and its estimated monthly branded searches moved from 8.5K to 9.8K. ## Top chain mortiser brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Makita appeared in all five answers. Festool was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Makita was listed before Festool in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Makita | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Mafell | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Festool | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Ryobi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Milwaukee | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about chain mortiser brands - Asked ChatGPT "Which chain mortiser brand should I buy in New Zealand?": 1. Makita, 2. Mafell - Asked ChatGPT "What are the best chain mortiser brands in New Zealand?": 1. Makita, 2. Mafell - Asked ChatGPT "What's the best chain mortiser brand in New Zealand for timber joinery work?": 1. Mafell, 2. Makita, 3. Festool - Searched Google, AI Overview "best chain mortiser": 1. Mafell, 2. Makita - Searched Google, AI Overview "chain mortiser brands": 1. Makita, 2. Mafell Not named in any answer: Ryobi and Milwaukee. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand chain mortiser brands in September 2026? - In September 2026, Festool overtook Milwaukee to rank 3rd among chain mortiser brands in New Zealand, with 12.7% of the searches. - In September 2026, Makita gained share of searches among chain mortiser brands in New Zealand, from 38.9% to 40.8%. ## Month by month | Month | Festool estimated searches | Festool Share of Search | Festool rank | Makita estimated searches | Makita Share of Search | Makita rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.2K | 11.3% | 3 | 8.5K | 43.2% | 1 | | Nov 2025 | 2K | 8.6% | 4 | 8.5K | 37% | 2 | | Dec 2025 | 1.6K | 7.4% | 4 | 8.3K | 37.6% | 2 | | Jan 2026 | 1.7K | 8.6% | 4 | 8.2K | 41.9% | 1 | | Feb 2026 | 2K | 10.7% | 4 | 8.2K | 42.9% | 1 | | Mar 2026 | 2.3K | 11.3% | 3 | 8.2K | 39.7% | 1 | | Apr 2026 | 1.8K | 9.6% | 4 | 8.4K | 44.2% | 1 | | May 2026 | 2.3K | 11.8% | 4 | 8.5K | 44.4% | 1 | | Jun 2026 | 2.5K | 12.9% | 4 | 8.3K | 42.6% | 1 | | Jul 2026 | 2.5K | 13.1% | 4 | 8.4K | 43.9% | 1 | | Aug 2026 | 2.3K | 10.7% | 4 | 8.3K | 38.9% | 1 | | Sep 2026 | 3K | 12.7% | 3 | 9.8K | 40.8% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Festool’s and Makita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Festool**: Measured on the search terms “festool”, “festool chop saw”, “festool domino”, “festool dust extractor”, “festool orbital sander”, “festool planer”, “festool plunge saw”, “festool router”, “festool sander”, “festool track”, “festool track saw”, “festool vacuum” and “festool wall sander”, summed into one figure. - **Makita**: Measured on the search terms “makita”, “makita chainsaw” and “makita tool”, summed into one figure. - [Festool profile](/demand/nz/brands/festool) - [Makita profile](/demand/nz/brands/makita) - [All chain mortiser brands in New Zealand](/demand/nz/categories/nz-chain-mortiser-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Festool or Makita more popular in search? In September 2026, Makita had more branded searches than Festool among chain mortiser brands in New Zealand. Makita had about 9,820 branded searches, while Festool had 3,050. Makita made up 40.8% of all chain mortiser brand searches we track, and Festool accounted for 12.7%. ## Cite this page Brandwave. "Festool vs Makita: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-chain-mortiser-brands/compare/festool-vs-makita This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-chain-mortiser-brands/compare/festool-vs-makita. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.