---
title: "Chain mortiser brands in New Zealand: Which are searched most?"
description: "Compare the chain mortiser brands people buy. Share of Search among Makita, Ryobi, Festool, Milwaukee and Mafell, the chain mortiser brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-chain-mortiser-brands"
publisher: "Brandwave"
---

# Chain mortiser brands in New Zealand: Which are searched most?

Compare the chain mortiser brands people buy. Share of Search among Makita, Ryobi, Festool, Milwaukee and Mafell, the chain mortiser brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Chain mortiser brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Makita, 40.8%

## Which brand is most popular in search among chain mortiser brands in New Zealand?

- In September 2026, Makita was the most searched among chain mortiser brands in New Zealand, with an estimated 9.8K branded searches, 40.8% of all searches for the five we track.
- Ryobi is in 2nd place, 6.7 percentage points behind at 34.1%.
- Across the 12 months ending September 2026, Makita’s share of searches among chain mortiser brands in New Zealand decreased from 43.2% to 40.8%.
- Across the 12 months ending September 2026, Festool’s share of searches among chain mortiser brands in New Zealand increased from 11.3% to 12.7%.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among chain mortiser brands in New Zealand increased from 11.2% to 12.3%.
- Across the 12 months ending September 2026, Makita’s share of searches among chain mortiser brands in New Zealand peaked at 44.4% in May 2026 and was lowest at 37% in November 2025.
- Across the 12 months ending September 2026, Ryobi’s share of searches among chain mortiser brands in New Zealand peaked at 45.2% in December 2025 and was lowest at 29.2% in May 2026.
- Across the 12 months ending September 2026, Festool’s share of searches among chain mortiser brands in New Zealand peaked at 13.1% in July 2026 and was lowest at 7.4% in December 2025.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among chain mortiser brands in New Zealand peaked at 17.5% in August 2026 and was lowest at 9% in January 2026.
- Across the 12 months ending September 2026, Ryobi and Mafell held steady: their share of searches among chain mortiser brands in New Zealand each moved less than 0.5 percentage points.

## Top chain mortiser brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Makita and Mafell appeared every time. Makita was recommended most often, coming first in three out of five answers. Mafell was second, and Festool was third. Ryobi, which ranked second in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Makita | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Mafell | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Festool | 3rd | 1 of 3 | 0 of 2 | 1 of 5 |
| Ryobi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Milwaukee | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about chain mortiser brands

- Asked ChatGPT "Which chain mortiser brand should I buy in New Zealand?": 1. Makita, 2. Mafell
- Asked ChatGPT "What are the best chain mortiser brands in New Zealand?": 1. Makita, 2. Mafell
- Asked ChatGPT "What's the best chain mortiser brand in New Zealand for timber joinery work?": 1. Mafell, 2. Makita, 3. Festool
- Searched Google, AI Overview "best chain mortiser": 1. Mafell, 2. Makita
- Searched Google, AI Overview "chain mortiser brands": 1. Makita, 2. Mafell

Not named in any answer: Ryobi and Milwaukee.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## Compare search popularity between leading brands

- [Makita vs Ryobi: compare search popularity](/demand/nz/compare/makita-vs-ryobi): 40.8% against 34.1% Share of Search.
- [Makita vs Festool: compare search popularity](/demand/nz/compare/festool-vs-makita): 40.8% against 12.7% Share of Search.
- [Makita vs Milwaukee: compare search popularity](/demand/nz/compare/makita-vs-milwaukee): 40.8% against 12.3% Share of Search.
- [Ryobi vs Festool: compare search popularity](/demand/nz/compare/festool-vs-ryobi): 34.1% against 12.7% Share of Search.
- [Ryobi vs Milwaukee: compare search popularity](/demand/nz/compare/milwaukee-vs-ryobi): 34.1% against 12.3% Share of Search.
- [Festool vs Milwaukee: compare search popularity](/demand/nz/compare/festool-vs-milwaukee): 12.7% against 12.3% Share of Search.

## How did search popularity change for New Zealand chain mortiser brands in September 2026?

- In September 2026, Festool overtook Milwaukee to rank 3rd among chain mortiser brands in New Zealand, with 12.7% of the searches.
- In September 2026, Makita gained share of searches among chain mortiser brands in New Zealand, from 38.9% to 40.8%.
- In September 2026, Ryobi gained share of searches among chain mortiser brands in New Zealand, from 32.7% to 34.1%.
- In September 2026, Milwaukee lost share of searches among chain mortiser brands in New Zealand, from 17.5% to 12.3%.
- Estimated monthly branded searches for Mafell in New Zealand rose 33.3% over 12 measured months, from 30 to 40 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Makita | 40.8% | 9.8K | +18.0% | Makita |
| 2 | Ryobi | 34.1% | 8.2K | +17.1% | Ryobi |
| 3 | Festool | 12.7% | 3K | +33.2% | Festool |
| 4 | Milwaukee | 12.3% | 3K | -21.3% | Milwaukee |
| 5 | Mafell | 0.17% | 40 | +33.3% | Mafell |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Makita | 8.5K | 43.2% | 1 |
| Oct 2025 | Ryobi | 6.7K | 34.2% | 2 |
| Oct 2025 | Festool | 2.2K | 11.3% | 3 |
| Oct 2025 | Milwaukee | 2.2K | 11.2% | 4 |
| Oct 2025 | Mafell | 30 | 0.15% | 5 |
| Nov 2025 | Ryobi | 10K | 43.5% | 1 |
| Nov 2025 | Makita | 8.5K | 37% | 2 |
| Nov 2025 | Milwaukee | 2.5K | 10.7% | 3 |
| Nov 2025 | Festool | 2K | 8.6% | 4 |
| Nov 2025 | Mafell | 50 | 0.22% | 5 |
| Dec 2025 | Ryobi | 10K | 45.2% | 1 |
| Dec 2025 | Makita | 8.3K | 37.6% | 2 |
| Dec 2025 | Milwaukee | 2.1K | 9.6% | 3 |
| Dec 2025 | Festool | 1.6K | 7.4% | 4 |
| Dec 2025 | Mafell | 30 | 0.14% | 5 |
| Jan 2026 | Makita | 8.2K | 41.9% | 1 |
| Jan 2026 | Ryobi | 7.9K | 40.4% | 2 |
| Jan 2026 | Milwaukee | 1.8K | 9% | 3 |
| Jan 2026 | Festool | 1.7K | 8.6% | 4 |
| Jan 2026 | Mafell | 30 | 0.15% | 5 |
| Feb 2026 | Makita | 8.2K | 42.9% | 1 |
| Feb 2026 | Ryobi | 6.7K | 35.1% | 2 |
| Feb 2026 | Milwaukee | 2.1K | 11.2% | 3 |
| Feb 2026 | Festool | 2K | 10.7% | 4 |
| Feb 2026 | Mafell | 30 | 0.16% | 5 |
| Mar 2026 | Makita | 8.2K | 39.7% | 1 |
| Mar 2026 | Ryobi | 7.8K | 37.7% | 2 |
| Mar 2026 | Festool | 2.3K | 11.3% | 3 |
| Mar 2026 | Milwaukee | 2.3K | 11% | 4 |
| Mar 2026 | Mafell | 50 | 0.24% | 5 |
| Apr 2026 | Makita | 8.4K | 44.2% | 1 |
| Apr 2026 | Ryobi | 6.6K | 34.8% | 2 |
| Apr 2026 | Milwaukee | 2.1K | 11.2% | 3 |
| Apr 2026 | Festool | 1.8K | 9.6% | 4 |
| Apr 2026 | Mafell | 40 | 0.21% | 5 |
| May 2026 | Makita | 8.5K | 44.4% | 1 |
| May 2026 | Ryobi | 5.6K | 29.2% | 2 |
| May 2026 | Milwaukee | 2.7K | 14.2% | 3 |
| May 2026 | Festool | 2.3K | 11.8% | 4 |
| May 2026 | Mafell | 70 | 0.37% | 5 |
| Jun 2026 | Makita | 8.3K | 42.6% | 1 |
| Jun 2026 | Ryobi | 5.9K | 30.1% | 2 |
| Jun 2026 | Milwaukee | 2.8K | 14.2% | 3 |
| Jun 2026 | Festool | 2.5K | 12.9% | 4 |
| Jun 2026 | Mafell | 50 | 0.26% | 5 |
| Jul 2026 | Makita | 8.4K | 43.9% | 1 |
| Jul 2026 | Ryobi | 5.6K | 29.3% | 2 |
| Jul 2026 | Milwaukee | 2.6K | 13.6% | 3 |
| Jul 2026 | Festool | 2.5K | 13.1% | 4 |
| Jul 2026 | Mafell | 20 | 0.11% | 5 |
| Aug 2026 | Makita | 8.3K | 38.9% | 1 |
| Aug 2026 | Ryobi | 7K | 32.7% | 2 |
| Aug 2026 | Milwaukee | 3.8K | 17.5% | 3 |
| Aug 2026 | Festool | 2.3K | 10.7% | 4 |
| Aug 2026 | Mafell | 30 | 0.14% | 5 |
| Sep 2026 | Makita | 9.8K | 40.8% | 1 |
| Sep 2026 | Ryobi | 8.2K | 34.1% | 2 |
| Sep 2026 | Festool | 3K | 12.7% | 3 |
| Sep 2026 | Milwaukee | 3K | 12.3% | 4 |
| Sep 2026 | Mafell | 40 | 0.17% | 5 |

## What is being compared

- **Festool**: Measured on the search terms “festool”, “festool chop saw”, “festool domino”, “festool dust extractor”, “festool orbital sander”, “festool planer”, “festool plunge saw”, “festool router”, “festool sander”, “festool track”, “festool track saw”, “festool vacuum” and “festool wall sander”, summed into one figure.
- **Mafell**: Measured on the search term “mafell”.
- **Makita**: Measured on the search terms “makita”, “makita chainsaw” and “makita tool”, summed into one figure.
- **Milwaukee**: Measured on the search terms “milwaukee tool”, “milwaukee tool bag”, “milwaukee tool box”, “milwaukee tool kit” and “milwaukee tool set”, summed into one figure.
- **Ryobi**: Measured on the search terms “ryobi”, “ryobi chainsaw” and “ryobi tool”, summed into one figure.

- [Festool](/demand/nz/brands/festool)
- [Mafell](/demand/nz/brands/mafell)
- [Makita](/demand/nz/brands/makita)
- [Milwaukee](/demand/nz/brands/milwaukee)
- [Ryobi](/demand/nz/brands/ryobi)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among chain mortiser brands in New Zealand?

In September 2026, Makita was the most searched among chain mortiser brands in New Zealand, with an estimated 9.8K branded searches, 40.8% of all searches for the five we track.

## Cite this page

Brandwave. "Chain mortiser brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-chain-mortiser-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-chain-mortiser-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.