--- title: "Nike vs Puma: Which is searched more in New Zealand?" description: "Is Nike or Puma more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Casual shoes brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-casual-shoes-brands/compare/nike-vs-puma" publisher: "Brandwave" --- # Nike vs Puma: Which is searched more in New Zealand? Is Nike or Puma more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Casual shoes brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Nike and Puma - **Competitive set**: Casual shoes brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Nike Share of Search**: 23.8% - **Puma Share of Search**: 9.3% ## Is Nike or Puma more popular in search? - In September 2026, Nike had more branded searches than Puma among casual shoes brands in New Zealand. Nike had about 72,700 branded searches, while Puma had 28,600. Nike made up 23.8% of all casual shoes brand searches we track, and Puma accounted for 9.3%. - Nike was ahead of Puma in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Nike’s share of searches among casual shoes brands in New Zealand moved from 27.1% to 23.8%, and its estimated monthly branded searches moved from 74.1K to 72.7K. - Across the 12 months ending September 2026, Puma’s share of searches among casual shoes brands in New Zealand moved from 8.2% to 9.3%, and its estimated monthly branded searches moved from 22.6K to 28.6K. ## Top casual shoes brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Nike nor Puma showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Skechers | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | New Balance | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | ASICS | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Ecco | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Adidas | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Nike | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Puma | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about casual shoes brands - Asked ChatGPT "Which casual shoes brand should I buy in New Zealand?": 1. Skechers, 2. New Balance, 3. ASICS, 4. Ecco - Asked ChatGPT "What are the best casual shoes brands in New Zealand?": 1. Ecco, 2. New Balance, 3. Skechers, 4. ASICS - Asked ChatGPT "What's the best casual shoes brand in New Zealand for everyday wear?": 1. New Balance, 2. Skechers, 3. ASICS, 4. Ecco, 5. Adidas - Searched Google, AI Overview "casual shoes nz": 1. Skechers, 2. Adidas, 3. New Balance - Searched Google, AI Overview "walking shoes for women": 1. Skechers, 2. ASICS, 3. New Balance Not named in any answer: Nike and Puma. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand casual shoes brands in September 2026? - In September 2026, Nike lost share of searches among casual shoes brands in New Zealand, from 25.3% to 23.8%. - Estimated monthly branded searches for Puma in New Zealand rose 26.6% over 12 measured months, from 22.6K to 28.6K in September 2026. ## Month by month | Month | Nike estimated searches | Nike Share of Search | Nike rank | Puma estimated searches | Puma Share of Search | Puma rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 74.1K | 27.1% | 1 | 22.6K | 8.2% | 6 | | Nov 2025 | 101K | 28.3% | 1 | 26.1K | 7.4% | 6 | | Dec 2025 | 105K | 30.6% | 1 | 32.1K | 9.4% | 5 | | Jan 2026 | 82.1K | 28.9% | 1 | 22.2K | 7.8% | 6 | | Feb 2026 | 65.6K | 26.8% | 1 | 18.1K | 7.4% | 6 | | Mar 2026 | 76.9K | 26.6% | 1 | 23.6K | 8.2% | 6 | | Apr 2026 | 72.8K | 25.4% | 1 | 23.7K | 8.3% | 6 | | May 2026 | 76.5K | 24.2% | 1 | 23.7K | 7.5% | 6 | | Jun 2026 | 77.5K | 23.4% | 1 | 36.9K | 11.2% | 5 | | Jul 2026 | 76.5K | 24.5% | 1 | 33K | 10.6% | 5 | | Aug 2026 | 80.7K | 25.3% | 1 | 29.2K | 9.2% | 5 | | Sep 2026 | 72.7K | 23.8% | 1 | 28.6K | 9.3% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Nike’s and Puma’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Nike**: Measured on the search terms “nike”, “nike air max”, “nike airforce”, “nike backpacks”, “nike dunks”, “nike hoodie”, “nike metcons”, “nike pegasus”, “nike pro”, “nike shorts”, “nike shox”, “nike socks” and “nike tn”, summed into one figure. - **Puma**: Measured on the search terms “puma”, “puma ballet flats”, “puma footy boots”, “puma logos”, “puma outlet”, “puma sale”, “puma speed cat”, “puma speedcat”, “puma wedge” and “speedcat puma”, summed into one figure. - [Nike profile](/demand/nz/brands/nike) - [Puma profile](/demand/nz/brands/puma) - [All casual shoes brands in New Zealand](/demand/nz/categories/nz-casual-shoes-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Nike or Puma more popular in search? In September 2026, Nike had more branded searches than Puma among casual shoes brands in New Zealand. Nike had about 72,700 branded searches, while Puma had 28,600. Nike made up 23.8% of all casual shoes brand searches we track, and Puma accounted for 9.3%. ## Cite this page Brandwave. "Nike vs Puma: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-casual-shoes-brands/compare/nike-vs-puma This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-casual-shoes-brands/compare/nike-vs-puma. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.