--- title: "ASICS vs New Balance: Which is searched more in New Zealand?" description: "Is ASICS or New Balance more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Casual shoes brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-casual-shoes-brands/compare/asics-vs-new-balance" publisher: "Brandwave" --- # ASICS vs New Balance: Which is searched more in New Zealand? Is ASICS or New Balance more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Casual shoes brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: ASICS and New Balance - **Competitive set**: Casual shoes brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **ASICS Share of Search**: 14.5% - **New Balance Share of Search**: 21.5% ## Is ASICS or New Balance more popular in search? - In September 2026, New Balance had more branded searches than ASICS among casual shoes brands in New Zealand. New Balance had about 65,700 branded searches, while ASICS had 44,400. New Balance made up 21.5% of all casual shoes brand searches we track, and ASICS accounted for 14.5%. - New Balance was ahead of ASICS in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, ASICS’s share of searches among casual shoes brands in New Zealand moved from 12.6% to 14.5%, and its estimated monthly branded searches moved from 34.6K to 44.4K. - Across the 12 months ending September 2026, New Balance’s share of searches among casual shoes brands in New Zealand moved from 19.9% to 21.5%, and its estimated monthly branded searches moved from 54.5K to 65.7K. ## Top casual shoes brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, New Balance appeared in all five answers. ASICS was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. New Balance was listed before ASICS in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Skechers | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | New Balance | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | ASICS | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Ecco | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Adidas | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Nike | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Puma | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about casual shoes brands - Asked ChatGPT "Which casual shoes brand should I buy in New Zealand?": 1. Skechers, 2. New Balance, 3. ASICS, 4. Ecco - Asked ChatGPT "What are the best casual shoes brands in New Zealand?": 1. Ecco, 2. New Balance, 3. Skechers, 4. ASICS - Asked ChatGPT "What's the best casual shoes brand in New Zealand for everyday wear?": 1. New Balance, 2. Skechers, 3. ASICS, 4. Ecco, 5. Adidas - Searched Google, AI Overview "casual shoes nz": 1. Skechers, 2. Adidas, 3. New Balance - Searched Google, AI Overview "walking shoes for women": 1. Skechers, 2. ASICS, 3. New Balance Not named in any answer: Nike and Puma. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand casual shoes brands in September 2026? - In September 2026, New Balance gained share of searches among casual shoes brands in New Zealand, from 20.8% to 21.5%. - Estimated monthly branded searches for ASICS in New Zealand rose 28.3% over 12 measured months, from 34.6K to 44.4K in September 2026. ## Month by month | Month | ASICS estimated searches | ASICS Share of Search | ASICS rank | New Balance estimated searches | New Balance Share of Search | New Balance rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 34.6K | 12.6% | 4 | 54.5K | 19.9% | 3 | | Nov 2025 | 41.8K | 11.8% | 4 | 66.7K | 18.8% | 3 | | Dec 2025 | 36.6K | 10.7% | 4 | 64.3K | 18.8% | 3 | | Jan 2026 | 42.9K | 15.1% | 4 | 55.3K | 19.5% | 2 | | Feb 2026 | 40.6K | 16.6% | 4 | 47.2K | 19.3% | 3 | | Mar 2026 | 41.4K | 14.3% | 4 | 54.7K | 18.9% | 3 | | Apr 2026 | 41.4K | 14.4% | 4 | 59K | 20.5% | 3 | | May 2026 | 42.9K | 13.6% | 4 | 72.3K | 22.9% | 2 | | Jun 2026 | 42.4K | 12.8% | 4 | 75.8K | 22.9% | 2 | | Jul 2026 | 45.2K | 14.5% | 4 | 63.2K | 20.2% | 3 | | Aug 2026 | 45.7K | 14.4% | 4 | 66.2K | 20.8% | 3 | | Sep 2026 | 44.4K | 14.5% | 4 | 65.7K | 21.5% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using ASICS’s and New Balance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **ASICS**: Measured on the search terms “asics”, “asics g”, “asics gel kayano”, “asics gel nimbus”, “asics kayano”, “asics novablast” and “asics superblast”, summed into one figure. - **New Balance**: Measured on the search terms “new balance”, “new balance 1080”, “new balance 2002r”, “new balance 530”, “new balance 550”, “new balance 574”, “new balance 740”, “new balance 9060”, “new balance outlets”, “newbalance” and “newbalance 327”, summed into one figure. - [ASICS profile](/demand/nz/brands/asics) - [New Balance profile](/demand/nz/brands/new-balance) - [All casual shoes brands in New Zealand](/demand/nz/categories/nz-casual-shoes-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is ASICS or New Balance more popular in search? In September 2026, New Balance had more branded searches than ASICS among casual shoes brands in New Zealand. New Balance had about 65,700 branded searches, while ASICS had 44,400. New Balance made up 21.5% of all casual shoes brand searches we track, and ASICS accounted for 14.5%. ## Cite this page Brandwave. "ASICS vs New Balance: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-casual-shoes-brands/compare/asics-vs-new-balance This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-casual-shoes-brands/compare/asics-vs-new-balance. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.