---
title: "Casual shoes brands in New Zealand: Which are searched most?"
description: "Compare the casual shoes brands people buy. Share of Search among Nike, Adidas, New Balance, ASICS, Puma, Skechers and Ecco, the casual shoes brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-casual-shoes-brands"
publisher: "Brandwave"
---

# Casual shoes brands in New Zealand: Which are searched most?

Compare the casual shoes brands people buy. Share of Search among Nike, Adidas, New Balance, ASICS, Puma, Skechers and Ecco, the casual shoes brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Casual shoes brands
- **Market**: New Zealand
- **Brands compared**: 7
- **Month measured**: Sep 2026
- **Highest Share of Search**: Nike, 23.8%

## Which brand is most popular in search among casual shoes brands in New Zealand?

- In September 2026, Nike was the most searched among casual shoes brands in New Zealand, with an estimated 72.7K branded searches, 23.8% of all searches for the seven we track.
- Adidas is in 2nd place, 1.9 percentage points behind at 21.9%.
- Across the 12 months ending September 2026, Nike’s share of searches among casual shoes brands in New Zealand decreased from 27.1% to 23.8%.
- Across the 12 months ending September 2026, New Balance’s share of searches among casual shoes brands in New Zealand increased from 19.9% to 21.5%.
- Across the 12 months ending September 2026, ASICS’s share of searches among casual shoes brands in New Zealand increased from 12.6% to 14.5%.
- Across the 12 months ending September 2026, Puma’s share of searches among casual shoes brands in New Zealand increased from 8.2% to 9.3%.
- Across the 12 months ending September 2026, Skechers’ share of searches among casual shoes brands in New Zealand decreased from 9.5% to 8.5%.
- Across the 12 months ending September 2026, Nike’s share of searches among casual shoes brands in New Zealand peaked at 30.6% in December 2025 and was lowest at 23.4% in June 2026.
- Across the 12 months ending September 2026, Adidas’ share of searches among casual shoes brands in New Zealand peaked at 22.8% in May 2026 and was lowest at 19.1% in January 2026.
- Across the 12 months ending September 2026, New Balance’s share of searches among casual shoes brands in New Zealand peaked at 22.9% in June 2026 and was lowest at 18.8% in November 2025.
- Across the 12 months ending September 2026, ASICS’s share of searches among casual shoes brands in New Zealand peaked at 16.6% in February 2026 and was lowest at 10.7% in December 2025.
- Across the 12 months ending September 2026, Puma’s share of searches among casual shoes brands in New Zealand peaked at 11.2% in June 2026 and was lowest at 7.4% in November 2025.
- Across the 12 months ending September 2026, Skechers’ share of searches among casual shoes brands in New Zealand peaked at 10.5% in November 2025 and was lowest at 7% in July 2026.
- Across the 12 months ending September 2026, Puma rose from 6th to 5th among casual shoes brands in New Zealand.
- Across the 12 months ending September 2026, Skechers fell from 5th to 6th among casual shoes brands in New Zealand.
- Across the 12 months ending September 2026, Adidas and Ecco held steady: their share of searches among casual shoes brands in New Zealand each moved less than 0.5 percentage points.

## Top casual shoes brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, New Balance and Skechers appeared every time. Skechers was recommended most often, coming first in three out of five answers. New Balance was second, and ASICS was third. Nike, which ranked first in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Skechers | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| New Balance | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| ASICS | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Ecco | 4th | 3 of 3 | 0 of 2 | 3 of 5 |
| Adidas | 5th | 1 of 3 | 1 of 2 | 2 of 5 |
| Nike | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Puma | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about casual shoes brands

- Asked ChatGPT "Which casual shoes brand should I buy in New Zealand?": 1. Skechers, 2. New Balance, 3. ASICS, 4. Ecco
- Asked ChatGPT "What are the best casual shoes brands in New Zealand?": 1. Ecco, 2. New Balance, 3. Skechers, 4. ASICS
- Asked ChatGPT "What's the best casual shoes brand in New Zealand for everyday wear?": 1. New Balance, 2. Skechers, 3. ASICS, 4. Ecco, 5. Adidas
- Searched Google, AI Overview "casual shoes nz": 1. Skechers, 2. Adidas, 3. New Balance
- Searched Google, AI Overview "walking shoes for women": 1. Skechers, 2. ASICS, 3. New Balance

Not named in any answer: Nike and Puma.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026.

## Compare search popularity between leading brands

- [Nike vs Adidas: compare search popularity](/demand/nz/compare/adidas-vs-nike): 23.8% against 21.9% Share of Search.
- [Nike vs New Balance: compare search popularity](/demand/nz/compare/new-balance-vs-nike): 23.8% against 21.5% Share of Search.
- [Nike vs ASICS: compare search popularity](/demand/nz/compare/asics-vs-nike): 23.8% against 14.5% Share of Search.
- [Nike vs Puma: compare search popularity](/demand/nz/compare/nike-vs-puma): 23.8% against 9.3% Share of Search.
- [Adidas vs New Balance: compare search popularity](/demand/nz/compare/adidas-vs-new-balance): 21.9% against 21.5% Share of Search.
- [Adidas vs ASICS: compare search popularity](/demand/nz/compare/adidas-vs-asics): 21.9% against 14.5% Share of Search.
- [Adidas vs Puma: compare search popularity](/demand/nz/compare/adidas-vs-puma): 21.9% against 9.3% Share of Search.
- [New Balance vs ASICS: compare search popularity](/demand/nz/compare/asics-vs-new-balance): 21.5% against 14.5% Share of Search.
- [New Balance vs Puma: compare search popularity](/demand/nz/compare/new-balance-vs-puma): 21.5% against 9.3% Share of Search.
- [ASICS vs Puma: compare search popularity](/demand/nz/compare/asics-vs-puma): 14.5% against 9.3% Share of Search.

## How did search popularity change for New Zealand casual shoes brands in September 2026?

- In September 2026, New Balance gained share of searches among casual shoes brands in New Zealand, from 20.8% to 21.5%.
- In September 2026, Nike lost share of searches among casual shoes brands in New Zealand, from 25.3% to 23.8%.
- Estimated monthly branded searches for ASICS in New Zealand rose 28.3% over 12 measured months, from 34.6K to 44.4K in September 2026.
- Estimated monthly branded searches for Puma in New Zealand rose 26.6% over 12 measured months, from 22.6K to 28.6K in September 2026.
- Estimated monthly branded searches for Ecco in New Zealand rose 14.8% over 12 measured months, from 1.6K to 1.9K in September 2026.
- Estimated monthly branded searches for Adidas in New Zealand rose 10.8% over 12 measured months, from 60.5K to 67K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Nike | 23.8% | 72.7K | -9.9% | Nike |
| 2 | Adidas | 21.9% | 67K | -2.8% | Adidas |
| 3 | New Balance | 21.5% | 65.7K | -0.8% | New Balance |
| 4 | ASICS | 14.5% | 44.4K | -2.8% | ASICS |
| 5 | Puma | 9.3% | 28.6K | -2.2% | Puma |
| 6 | Skechers | 8.5% | 25.9K | -1.1% | Skechers |
| 7 | Ecco | 0.61% | 1.9K | +19.2% | Ecco |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Nike | 74.1K | 27.1% | 1 |
| Oct 2025 | Adidas | 60.5K | 22.1% | 2 |
| Oct 2025 | New Balance | 54.5K | 19.9% | 3 |
| Oct 2025 | ASICS | 34.6K | 12.6% | 4 |
| Oct 2025 | Skechers | 25.9K | 9.5% | 5 |
| Oct 2025 | Puma | 22.6K | 8.2% | 6 |
| Oct 2025 | Ecco | 1.6K | 0.59% | 7 |
| Nov 2025 | Nike | 101K | 28.3% | 1 |
| Nov 2025 | Adidas | 80.5K | 22.7% | 2 |
| Nov 2025 | New Balance | 66.7K | 18.8% | 3 |
| Nov 2025 | ASICS | 41.8K | 11.8% | 4 |
| Nov 2025 | Skechers | 37.4K | 10.5% | 5 |
| Nov 2025 | Puma | 26.1K | 7.4% | 6 |
| Nov 2025 | Ecco | 1.9K | 0.54% | 7 |
| Dec 2025 | Nike | 105K | 30.6% | 1 |
| Dec 2025 | Adidas | 70.7K | 20.7% | 2 |
| Dec 2025 | New Balance | 64.3K | 18.8% | 3 |
| Dec 2025 | ASICS | 36.6K | 10.7% | 4 |
| Dec 2025 | Puma | 32.1K | 9.4% | 5 |
| Dec 2025 | Skechers | 32K | 9.4% | 6 |
| Dec 2025 | Ecco | 1.6K | 0.46% | 7 |
| Jan 2026 | Nike | 82.1K | 28.9% | 1 |
| Jan 2026 | New Balance | 55.3K | 19.5% | 2 |
| Jan 2026 | Adidas | 54.2K | 19.1% | 3 |
| Jan 2026 | ASICS | 42.9K | 15.1% | 4 |
| Jan 2026 | Skechers | 25.9K | 9.1% | 5 |
| Jan 2026 | Puma | 22.2K | 7.8% | 6 |
| Jan 2026 | Ecco | 1.5K | 0.53% | 7 |
| Feb 2026 | Nike | 65.6K | 26.8% | 1 |
| Feb 2026 | Adidas | 50.6K | 20.7% | 2 |
| Feb 2026 | New Balance | 47.2K | 19.3% | 3 |
| Feb 2026 | ASICS | 40.6K | 16.6% | 4 |
| Feb 2026 | Skechers | 21.3K | 8.7% | 5 |
| Feb 2026 | Puma | 18.1K | 7.4% | 6 |
| Feb 2026 | Ecco | 1.2K | 0.49% | 7 |
| Mar 2026 | Nike | 76.9K | 26.6% | 1 |
| Mar 2026 | Adidas | 65.5K | 22.6% | 2 |
| Mar 2026 | New Balance | 54.7K | 18.9% | 3 |
| Mar 2026 | ASICS | 41.4K | 14.3% | 4 |
| Mar 2026 | Skechers | 25.7K | 8.9% | 5 |
| Mar 2026 | Puma | 23.6K | 8.2% | 6 |
| Mar 2026 | Ecco | 1.6K | 0.54% | 7 |
| Apr 2026 | Nike | 72.8K | 25.4% | 1 |
| Apr 2026 | Adidas | 62.8K | 21.9% | 2 |
| Apr 2026 | New Balance | 59K | 20.5% | 3 |
| Apr 2026 | ASICS | 41.4K | 14.4% | 4 |
| Apr 2026 | Skechers | 25.9K | 9% | 5 |
| Apr 2026 | Puma | 23.7K | 8.3% | 6 |
| Apr 2026 | Ecco | 1.6K | 0.54% | 7 |
| May 2026 | Nike | 76.5K | 24.2% | 1 |
| May 2026 | New Balance | 72.3K | 22.9% | 2 |
| May 2026 | Adidas | 72.1K | 22.8% | 3 |
| May 2026 | ASICS | 42.9K | 13.6% | 4 |
| May 2026 | Skechers | 26.3K | 8.3% | 5 |
| May 2026 | Puma | 23.7K | 7.5% | 6 |
| May 2026 | Ecco | 1.9K | 0.59% | 7 |
| Jun 2026 | Nike | 77.5K | 23.4% | 1 |
| Jun 2026 | New Balance | 75.8K | 22.9% | 2 |
| Jun 2026 | Adidas | 70.5K | 21.3% | 3 |
| Jun 2026 | ASICS | 42.4K | 12.8% | 4 |
| Jun 2026 | Puma | 36.9K | 11.2% | 5 |
| Jun 2026 | Skechers | 25.8K | 7.8% | 6 |
| Jun 2026 | Ecco | 1.9K | 0.56% | 7 |
| Jul 2026 | Nike | 76.5K | 24.5% | 1 |
| Jul 2026 | Adidas | 70.7K | 22.7% | 2 |
| Jul 2026 | New Balance | 63.2K | 20.2% | 3 |
| Jul 2026 | ASICS | 45.2K | 14.5% | 4 |
| Jul 2026 | Puma | 33K | 10.6% | 5 |
| Jul 2026 | Skechers | 22K | 7% | 6 |
| Jul 2026 | Ecco | 1.5K | 0.48% | 7 |
| Aug 2026 | Nike | 80.7K | 25.3% | 1 |
| Aug 2026 | Adidas | 68.9K | 21.6% | 2 |
| Aug 2026 | New Balance | 66.2K | 20.8% | 3 |
| Aug 2026 | ASICS | 45.7K | 14.4% | 4 |
| Aug 2026 | Puma | 29.2K | 9.2% | 5 |
| Aug 2026 | Skechers | 26.2K | 8.2% | 6 |
| Aug 2026 | Ecco | 1.6K | 0.49% | 7 |
| Sep 2026 | Nike | 72.7K | 23.8% | 1 |
| Sep 2026 | Adidas | 67K | 21.9% | 2 |
| Sep 2026 | New Balance | 65.7K | 21.5% | 3 |
| Sep 2026 | ASICS | 44.4K | 14.5% | 4 |
| Sep 2026 | Puma | 28.6K | 9.3% | 5 |
| Sep 2026 | Skechers | 25.9K | 8.5% | 6 |
| Sep 2026 | Ecco | 1.9K | 0.61% | 7 |

## What is being compared

- **Adidas**: Measured on the search terms “adidas”, “adidas adizero”, “adidas campus”, “adidas gazelle”, “adidas jacket”, “adidas logos”, “adidas originals”, “adidas outlets”, “adidas predator”, “adidas samba”, “adidas samba og”, “adidas slides”, “adidas spezial”, “adidas superstar” and “adidas trackpants”, summed into one figure.
- **ASICS**: Measured on the search terms “asics”, “asics g”, “asics gel kayano”, “asics gel nimbus”, “asics kayano”, “asics novablast” and “asics superblast”, summed into one figure.
- **Ecco**: Measured on the search terms “ecco golf shoes” and “ecco shoes”, summed into one figure.
- **New Balance**: Measured on the search terms “new balance”, “new balance 1080”, “new balance 2002r”, “new balance 530”, “new balance 550”, “new balance 574”, “new balance 740”, “new balance 9060”, “new balance outlets”, “newbalance” and “newbalance 327”, summed into one figure.
- **Nike**: Measured on the search terms “nike”, “nike air max”, “nike airforce”, “nike backpacks”, “nike dunks”, “nike hoodie”, “nike metcons”, “nike pegasus”, “nike pro”, “nike shorts”, “nike shox”, “nike socks” and “nike tn”, summed into one figure.
- **Puma**: Measured on the search terms “puma”, “puma ballet flats”, “puma footy boots”, “puma logos”, “puma outlet”, “puma sale”, “puma speed cat”, “puma speedcat”, “puma wedge” and “speedcat puma”, summed into one figure.
- **Skechers**: Measured on the search terms “skechers”, “skechers arch fit”, “skechers go walk”, “skechers henderson”, “skechers sale”, “skechers slip ons”, “skechers slippers”, “skechers uno” and “skechers westgate”, summed into one figure.

- [Adidas](/demand/nz/brands/adidas)
- [ASICS](/demand/nz/brands/asics)
- [Ecco](/demand/nz/brands/ecco-shoes)
- [New Balance](/demand/nz/brands/new-balance)
- [Nike](/demand/nz/brands/nike)
- [Puma](/demand/nz/brands/puma)
- [Skechers](/demand/nz/brands/skechers)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among casual shoes brands in New Zealand?

In September 2026, Nike was the most searched among casual shoes brands in New Zealand, with an estimated 72.7K branded searches, 23.8% of all searches for the seven we track.

## Cite this page

Brandwave. "Casual shoes brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-casual-shoes-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-casual-shoes-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.