--- title: "Le Creuset vs Staub: Which is searched more in New Zealand?" description: "Is Le Creuset or Staub more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cast iron skillet brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-cast-iron-skillet-brands/compare/le-creuset-vs-staub" publisher: "Brandwave" --- # Le Creuset vs Staub: Which is searched more in New Zealand? Is Le Creuset or Staub more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cast iron skillet brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Le Creuset and Staub - **Competitive set**: Cast iron skillet brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Le Creuset Share of Search**: 73.3% - **Staub Share of Search**: 5.7% ## Is Le Creuset or Staub more popular in search? - In September 2026, Le Creuset had more branded searches than Staub among cast iron skillet brands in New Zealand. Le Creuset had about 8,090 branded searches, while Staub had 630. Le Creuset made up 73.3% of all cast iron skillet brand searches we track, and Staub accounted for 5.7%. - Le Creuset was ahead of Staub in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Le Creuset’s share of searches among cast iron skillet brands in New Zealand moved from 71.6% to 73.3%, and its estimated monthly branded searches moved from 6.6K to 8.1K. - Across the 12 months ending September 2026, Staub’s share of searches among cast iron skillet brands in New Zealand moved from 4.4% to 5.7%, and its estimated monthly branded searches moved from 410 to 630. ## Top cast iron skillet brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Le Creuset was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Staub was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Le Creuset was listed before Staub in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Lodge | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Victoria | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Le Creuset | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Staub | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Ooni | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cast iron skillet brands - Asked ChatGPT "Which cast iron skillet brand should I buy in New Zealand?": 1. Lodge, 2. Victoria, 3. Le Creuset - Asked ChatGPT "What are the best cast iron skillet brands in New Zealand?": 1. Lodge, 2. Victoria, 3. Le Creuset, 4. Staub - Asked ChatGPT "What's the best cast iron skillet brand in New Zealand for everyday cooking?": 1. Lodge, 2. Le Creuset - Searched Google, AI Overview "cast iron pan nz": 1. Lodge - Searched Google, AI Overview "seasoned cast iron pan": named none of the brands we track Not named in any answer: Ooni. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand cast iron skillet brands in September 2026? - Estimated monthly branded searches for Staub in New Zealand rose 53.7% over 12 measured months, from 410 to 630 in September 2026. - Estimated monthly branded searches for Le Creuset in New Zealand rose 22.6% over 12 measured months, from 6.6K to 8.1K in September 2026. ## Month by month | Month | Le Creuset estimated searches | Le Creuset Share of Search | Le Creuset rank | Staub estimated searches | Staub Share of Search | Staub rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.6K | 71.6% | 1 | 410 | 4.4% | 3 | | Nov 2025 | 9.9K | 65.4% | 1 | 750 | 4.9% | 3 | | Dec 2025 | 12.1K | 75.7% | 1 | 630 | 3.9% | 3 | | Jan 2026 | 8K | 73.6% | 1 | 500 | 4.6% | 3 | | Feb 2026 | 6.5K | 77.3% | 1 | 420 | 5% | 3 | | Mar 2026 | 8K | 78.6% | 1 | 620 | 6.1% | 3 | | Apr 2026 | 6.8K | 75.4% | 1 | 510 | 5.6% | 4 | | May 2026 | 8K | 79% | 1 | 510 | 5% | 3 | | Jun 2026 | 8.1K | 77.5% | 1 | 510 | 4.9% | 4 | | Jul 2026 | 8.4K | 78.1% | 1 | 520 | 4.9% | 4 | | Aug 2026 | 8.3K | 73.8% | 1 | 640 | 5.7% | 3 | | Sep 2026 | 8.1K | 73.3% | 1 | 630 | 5.7% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Le Creuset’s and Staub’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Le Creuset**: Measured on the search terms “le creuset”, “le creuset kettle”, “le creuset mugs”, “le creuset outlet”, “le creuset pot”, “le creuset sale” and “lecreuset”, summed into one figure. - **Staub**: Measured on the search terms “staub” and “staub cocottes”, summed into one figure. - [Le Creuset profile](/demand/nz/brands/le-creuset) - [Staub profile](/demand/nz/brands/staub) - [All cast iron skillet brands in New Zealand](/demand/nz/categories/nz-cast-iron-skillet-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Le Creuset or Staub more popular in search? In September 2026, Le Creuset had more branded searches than Staub among cast iron skillet brands in New Zealand. Le Creuset had about 8,090 branded searches, while Staub had 630. Le Creuset made up 73.3% of all cast iron skillet brand searches we track, and Staub accounted for 5.7%. ## Cite this page Brandwave. "Le Creuset vs Staub: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-cast-iron-skillet-brands/compare/le-creuset-vs-staub This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-cast-iron-skillet-brands/compare/le-creuset-vs-staub. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.