--- title: "Le Creuset vs Ooni: Which is searched more in New Zealand?" description: "Is Le Creuset or Ooni more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cast iron skillet brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-cast-iron-skillet-brands/compare/le-creuset-vs-ooni" publisher: "Brandwave" --- # Le Creuset vs Ooni: Which is searched more in New Zealand? Is Le Creuset or Ooni more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cast iron skillet brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Le Creuset and Ooni - **Competitive set**: Cast iron skillet brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Le Creuset Share of Search**: 73.3% - **Ooni Share of Search**: 16.6% ## Is Le Creuset or Ooni more popular in search? - In September 2026, Le Creuset had more branded searches than Ooni among cast iron skillet brands in New Zealand. Le Creuset had about 8,090 branded searches, while Ooni had 1,830. Le Creuset made up 73.3% of all cast iron skillet brand searches we track, and Ooni accounted for 16.6%. - Le Creuset was ahead of Ooni in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Le Creuset’s share of searches among cast iron skillet brands in New Zealand moved from 71.6% to 73.3%, and its estimated monthly branded searches moved from 6.6K to 8.1K. - Across the 12 months ending September 2026, Ooni’s share of searches among cast iron skillet brands in New Zealand moved from 19.6% to 16.6%, and its estimated monthly branded searches held steady at 1.8K. ## Top cast iron skillet brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Le Creuset was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Ooni did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Lodge | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Victoria | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Le Creuset | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Staub | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Ooni | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about cast iron skillet brands - Asked ChatGPT "Which cast iron skillet brand should I buy in New Zealand?": 1. Lodge, 2. Victoria, 3. Le Creuset - Asked ChatGPT "What are the best cast iron skillet brands in New Zealand?": 1. Lodge, 2. Victoria, 3. Le Creuset, 4. Staub - Asked ChatGPT "What's the best cast iron skillet brand in New Zealand for everyday cooking?": 1. Lodge, 2. Le Creuset - Searched Google, AI Overview "cast iron pan nz": 1. Lodge - Searched Google, AI Overview "seasoned cast iron pan": named none of the brands we track Not named in any answer: Ooni. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand cast iron skillet brands in September 2026? - Estimated monthly branded searches for Le Creuset in New Zealand rose 22.6% over 12 measured months, from 6.6K to 8.1K in September 2026. ## Month by month | Month | Le Creuset estimated searches | Le Creuset Share of Search | Le Creuset rank | Ooni estimated searches | Ooni Share of Search | Ooni rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.6K | 71.6% | 1 | 1.8K | 19.6% | 2 | | Nov 2025 | 9.9K | 65.4% | 1 | 4K | 26.4% | 2 | | Dec 2025 | 12.1K | 75.7% | 1 | 2.8K | 17.3% | 2 | | Jan 2026 | 8K | 73.6% | 1 | 1.9K | 17.3% | 2 | | Feb 2026 | 6.5K | 77.3% | 1 | 1.2K | 13.8% | 2 | | Mar 2026 | 8K | 78.6% | 1 | 1.1K | 11.4% | 2 | | Apr 2026 | 6.8K | 75.4% | 1 | 1.1K | 12.3% | 2 | | May 2026 | 8K | 79% | 1 | 1.1K | 11.1% | 2 | | Jun 2026 | 8.1K | 77.5% | 1 | 1.1K | 10.8% | 2 | | Jul 2026 | 8.4K | 78.1% | 1 | 1.1K | 10.3% | 2 | | Aug 2026 | 8.3K | 73.8% | 1 | 1.8K | 16.2% | 2 | | Sep 2026 | 8.1K | 73.3% | 1 | 1.8K | 16.6% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Le Creuset’s and Ooni’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Le Creuset**: Measured on the search terms “le creuset”, “le creuset kettle”, “le creuset mugs”, “le creuset outlet”, “le creuset pot”, “le creuset sale” and “lecreuset”, summed into one figure. - **Ooni**: Measured on the search terms “ooni”, “ooni karu”, “ooni koda” and “ooni table”, summed into one figure. - [Le Creuset profile](/demand/nz/brands/le-creuset) - [Ooni profile](/demand/nz/brands/ooni) - [All cast iron skillet brands in New Zealand](/demand/nz/categories/nz-cast-iron-skillet-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Le Creuset or Ooni more popular in search? In September 2026, Le Creuset had more branded searches than Ooni among cast iron skillet brands in New Zealand. Le Creuset had about 8,090 branded searches, while Ooni had 1,830. Le Creuset made up 73.3% of all cast iron skillet brand searches we track, and Ooni accounted for 16.6%. ## Cite this page Brandwave. "Le Creuset vs Ooni: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/categories/nz-cast-iron-skillet-brands/compare/le-creuset-vs-ooni This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-cast-iron-skillet-brands/compare/le-creuset-vs-ooni. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.