---
title: "Cast iron skillet brands in New Zealand: Which are searched most?"
description: "Compare the cast iron skillet brands people buy. Share of Search among Le Creuset, Ooni, Staub, Lodge and Victoria, the cast iron skillet brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-cast-iron-skillet-brands"
publisher: "Brandwave"
---

# Cast iron skillet brands in New Zealand: Which are searched most?

Compare the cast iron skillet brands people buy. Share of Search among Le Creuset, Ooni, Staub, Lodge and Victoria, the cast iron skillet brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Cast iron skillet brands
- **Market**: New Zealand
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Le Creuset, 73.3%

## Which brand is most popular in search among cast iron skillet brands in New Zealand?

- In September 2026, Le Creuset was the most searched among cast iron skillet brands in New Zealand, with an estimated 8.1K branded searches, 73.3% of all searches for the five we track.
- Ooni is in 2nd place, 56.7 percentage points behind at 16.6%.
- Across the 12 months ending September 2026, Le Creuset’s share of searches among cast iron skillet brands in New Zealand increased from 71.6% to 73.3%.
- Across the 12 months ending September 2026, Ooni’s share of searches among cast iron skillet brands in New Zealand decreased from 19.6% to 16.6%.
- Across the 12 months ending September 2026, Staub’s share of searches among cast iron skillet brands in New Zealand increased from 4.4% to 5.7%.
- Across the 12 months ending September 2026, Le Creuset’s share of searches among cast iron skillet brands in New Zealand peaked at 79% in May 2026 and was lowest at 65.4% in November 2025.
- Across the 12 months ending September 2026, Ooni’s share of searches among cast iron skillet brands in New Zealand peaked at 26.4% in November 2025 and was lowest at 10.3% in July 2026.
- Across the 12 months ending September 2026, Staub’s share of searches among cast iron skillet brands in New Zealand peaked at 6.1% in March 2026 and was lowest at 3.9% in December 2025.
- Across the 12 months ending September 2026, Lodge’s share of searches among cast iron skillet brands in New Zealand peaked at 6.9% in June 2026 and was lowest at 3% in December 2025.
- Across the 12 months ending September 2026, Lodge and Victoria held steady: their share of searches among cast iron skillet brands in New Zealand each moved less than 0.5 percentage points.

## Top cast iron skillet brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Lodge was mentioned most often, in four of the five answers. Lodge was recommended most often, coming first in all three answers that gave a list. Victoria was second, and Le Creuset was third. Ooni, which ranked second in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Lodge | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Victoria | 2nd | 2 of 3 | 0 of 2 | 2 of 5 |
| Le Creuset | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| Staub | 4th | 1 of 3 | 0 of 2 | 1 of 5 |
| Ooni | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about cast iron skillet brands

- Asked ChatGPT "Which cast iron skillet brand should I buy in New Zealand?": 1. Lodge, 2. Victoria, 3. Le Creuset
- Asked ChatGPT "What are the best cast iron skillet brands in New Zealand?": 1. Lodge, 2. Victoria, 3. Le Creuset, 4. Staub
- Asked ChatGPT "What's the best cast iron skillet brand in New Zealand for everyday cooking?": 1. Lodge, 2. Le Creuset
- Searched Google, AI Overview "cast iron pan nz": 1. Lodge
- Searched Google, AI Overview "seasoned cast iron pan": named none of the brands we track

Not named in any answer: Ooni.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## Compare search popularity between leading brands

- [Le Creuset vs Ooni: compare search popularity](/demand/nz/compare/le-creuset-vs-ooni): 73.3% against 16.6% Share of Search.
- [Le Creuset vs Staub: compare search popularity](/demand/nz/compare/le-creuset-vs-staub): 73.3% against 5.7% Share of Search.
- [Le Creuset vs Lodge: compare search popularity](/demand/nz/compare/le-creuset-vs-lodge-cast-iron): 73.3% against 4.3% Share of Search.
- [Ooni vs Staub: compare search popularity](/demand/nz/compare/ooni-vs-staub): 16.6% against 5.7% Share of Search.
- [Ooni vs Lodge: compare search popularity](/demand/nz/compare/lodge-cast-iron-vs-ooni): 16.6% against 4.3% Share of Search.
- [Staub vs Lodge: compare search popularity](/demand/nz/compare/lodge-cast-iron-vs-staub): 5.7% against 4.3% Share of Search.

## How did search popularity change for New Zealand cast iron skillet brands in September 2026?

- Estimated monthly branded searches for Staub in New Zealand rose 53.7% over 12 measured months, from 410 to 630 in September 2026.
- Estimated monthly branded searches for Lodge in New Zealand rose 23.1% over 12 measured months, from 390 to 480 in September 2026.
- Estimated monthly branded searches for Le Creuset in New Zealand rose 22.6% over 12 measured months, from 6.6K to 8.1K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Le Creuset | 73.3% | 8.1K | -2.1% | Le Creuset |
| 2 | Ooni | 16.6% | 1.8K | +1.1% | Ooni |
| 3 | Staub | 5.7% | 630 | -1.6% | Staub |
| 4 | Lodge | 4.3% | 480 | 0.0% | Lodge |
| 5 | Victoria | 0.09% | 10 | 0.0% | Victoria |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Le Creuset | 6.6K | 71.6% | 1 |
| Oct 2025 | Ooni | 1.8K | 19.6% | 2 |
| Oct 2025 | Staub | 410 | 4.4% | 3 |
| Oct 2025 | Lodge | 390 | 4.2% | 4 |
| Oct 2025 | Victoria | 10 | 0.11% | 5 |
| Nov 2025 | Le Creuset | 9.9K | 65.4% | 1 |
| Nov 2025 | Ooni | 4K | 26.4% | 2 |
| Nov 2025 | Staub | 750 | 4.9% | 3 |
| Nov 2025 | Lodge | 480 | 3.2% | 4 |
| Nov 2025 | Victoria | 10 | 0.07% | 5 |
| Dec 2025 | Le Creuset | 12.1K | 75.7% | 1 |
| Dec 2025 | Ooni | 2.8K | 17.3% | 2 |
| Dec 2025 | Staub | 630 | 3.9% | 3 |
| Dec 2025 | Lodge | 480 | 3% | 4 |
| Dec 2025 | Victoria | 10 | 0.06% | 5 |
| Jan 2026 | Le Creuset | 8K | 73.6% | 1 |
| Jan 2026 | Ooni | 1.9K | 17.3% | 2 |
| Jan 2026 | Staub | 500 | 4.6% | 3 |
| Jan 2026 | Lodge | 480 | 4.4% | 4 |
| Jan 2026 | Victoria | 10 | 0.09% | 5 |
| Feb 2026 | Le Creuset | 6.5K | 77.3% | 1 |
| Feb 2026 | Ooni | 1.2K | 13.8% | 2 |
| Feb 2026 | Staub | 420 | 5% | 3 |
| Feb 2026 | Lodge | 320 | 3.8% | 4 |
| Feb 2026 | Victoria | 10 | 0.12% | 5 |
| Mar 2026 | Le Creuset | 8K | 78.6% | 1 |
| Mar 2026 | Ooni | 1.1K | 11.4% | 2 |
| Mar 2026 | Staub | 620 | 6.1% | 3 |
| Mar 2026 | Lodge | 390 | 3.9% | 4 |
| Mar 2026 | Victoria | 10 | 0.1% | 5 |
| Apr 2026 | Le Creuset | 6.8K | 75.4% | 1 |
| Apr 2026 | Ooni | 1.1K | 12.3% | 2 |
| Apr 2026 | Lodge | 590 | 6.5% | 3 |
| Apr 2026 | Staub | 510 | 5.6% | 4 |
| Apr 2026 | Victoria | 20 | 0.22% | 5 |
| May 2026 | Le Creuset | 8K | 79% | 1 |
| May 2026 | Ooni | 1.1K | 11.1% | 2 |
| May 2026 | Staub | 510 | 5% | 3 |
| May 2026 | Lodge | 480 | 4.7% | 4 |
| May 2026 | Victoria | 10 | 0.1% | 5 |
| Jun 2026 | Le Creuset | 8.1K | 77.5% | 1 |
| Jun 2026 | Ooni | 1.1K | 10.8% | 2 |
| Jun 2026 | Lodge | 720 | 6.9% | 3 |
| Jun 2026 | Staub | 510 | 4.9% | 4 |
| Jun 2026 | Victoria | 10 | 0.1% | 5 |
| Jul 2026 | Le Creuset | 8.4K | 78.1% | 1 |
| Jul 2026 | Ooni | 1.1K | 10.3% | 2 |
| Jul 2026 | Lodge | 720 | 6.7% | 3 |
| Jul 2026 | Staub | 520 | 4.9% | 4 |
| Jul 2026 | Victoria | 10 | 0.09% | 5 |
| Aug 2026 | Le Creuset | 8.3K | 73.8% | 1 |
| Aug 2026 | Ooni | 1.8K | 16.2% | 2 |
| Aug 2026 | Staub | 640 | 5.7% | 3 |
| Aug 2026 | Lodge | 480 | 4.3% | 4 |
| Aug 2026 | Victoria | 10 | 0.09% | 5 |
| Sep 2026 | Le Creuset | 8.1K | 73.3% | 1 |
| Sep 2026 | Ooni | 1.8K | 16.6% | 2 |
| Sep 2026 | Staub | 630 | 5.7% | 3 |
| Sep 2026 | Lodge | 480 | 4.3% | 4 |
| Sep 2026 | Victoria | 10 | 0.09% | 5 |

## What is being compared

- **Le Creuset**: Measured on the search terms “le creuset”, “le creuset kettle”, “le creuset mugs”, “le creuset outlet”, “le creuset pot”, “le creuset sale” and “lecreuset”, summed into one figure.
- **Lodge**: Measured on the search term “lodge cast iron”.
- **Ooni**: Measured on the search terms “ooni”, “ooni karu”, “ooni koda” and “ooni table”, summed into one figure.
- **Staub**: Measured on the search terms “staub” and “staub cocottes”, summed into one figure.
- **Victoria**: Measured on the search term “victoria cast iron”.

- [Le Creuset](/demand/nz/brands/le-creuset)
- [Lodge](/demand/nz/brands/lodge-cast-iron)
- [Ooni](/demand/nz/brands/ooni)
- [Staub](/demand/nz/brands/staub)
- [Victoria](/demand/nz/brands/victoria-cast-iron)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among cast iron skillet brands in New Zealand?

In September 2026, Le Creuset was the most searched among cast iron skillet brands in New Zealand, with an estimated 8.1K branded searches, 73.3% of all searches for the five we track.

## Cite this page

Brandwave. "Cast iron skillet brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-cast-iron-skillet-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-cast-iron-skillet-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.