--- title: "Cashback sites in New Zealand: Which brands are most popular in search?" description: "Compare the cashback and rewards shopping sites New Zealanders earn money back with. Share of Search among ShopBack, TopCashback, Kiwiwallet and Rakuten, the cashback sites Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-cashback-sites" publisher: "Brandwave" --- # Cashback sites in New Zealand: Which brands are most popular in search? Compare the cashback and rewards shopping sites New Zealanders earn money back with. Share of Search among ShopBack, TopCashback, Kiwiwallet and Rakuten, the cashback sites Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Cashback sites - **Market**: New Zealand - **Brands compared**: 4 - **Month measured**: Aug 2026 - **Highest Share of Search**: ShopBack, 93.6% ## Which brand is most popular in search among cashback sites in New Zealand? - In August 2026, ShopBack was the most searched among cashback sites in New Zealand, with an estimated 7.2K branded searches and 93.6% estimated Share of Search within this set. - TopCashback is in 2nd place, 89.4 percentage points behind at 4.2% Share of Search. - Across the 11 months ending August 2026, TopCashback’s estimated Share of Search among cashback sites in New Zealand increased from 3.7% to 4.2%. - Across the 11 months ending August 2026, Kiwiwallet’s estimated Share of Search among cashback sites in New Zealand decreased from 2.5% to 1.7%. - Across the 11 months ending August 2026, ShopBack’s estimated Share of Search among cashback sites in New Zealand peaked at 94.7% in June 2026 and was lowest at 87.8% in February 2026. - Across the 11 months ending August 2026, TopCashback’s estimated Share of Search among cashback sites in New Zealand peaked at 7% in February 2026 and was lowest at 2.8% in July 2026. - Across the 11 months ending August 2026, Kiwiwallet’s estimated Share of Search among cashback sites in New Zealand peaked at 4.8% in February 2026 and was lowest at 1.6% in June 2026. - Across the 11 months ending August 2026, ShopBack and Rakuten held steady: their estimated Share of Search among cashback sites in New Zealand each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [ShopBack vs TopCashback: compare search popularity](/demand/nz/compare/shopback-vs-topcashback): 93.6% against 4.2% Share of Search. ## How did search popularity change for New Zealand cashback sites in August 2026? - In August 2026, TopCashback gained estimated Share of Search among cashback sites in New Zealand, from 2.8% to 4.2%. - In August 2026, ShopBack lost estimated Share of Search among cashback sites in New Zealand, from 94.6% to 93.6%. - In August 2026, Rakuten lost estimated Share of Search among cashback sites in New Zealand, from 1.1% to 0.52%. - Estimated monthly branded searches for Kiwiwallet in New Zealand fell 31.6% over 11 measured months, from 190 to 130 in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | ShopBack | 93.6% | 7.2K | +0.3% | ShopBack | | 2 | TopCashback | 4.2% | 320 | +52.4% | TopCashback | | 3 | Kiwiwallet | 1.7% | 130 | +8.3% | Kiwiwallet | | 4 | Rakuten | 0.52% | 40 | -50.0% | Rakuten | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | ShopBack | 7.2K | 93.5% | 1 | | Oct 2025 | TopCashback | 280 | 3.7% | 2 | | Oct 2025 | Kiwiwallet | 190 | 2.5% | 3 | | Oct 2025 | Rakuten | 30 | 0.39% | 4 | | Nov 2025 | ShopBack | 10.2K | 94.2% | 1 | | Nov 2025 | TopCashback | 390 | 3.6% | 2 | | Nov 2025 | Kiwiwallet | 210 | 1.9% | 3 | | Nov 2025 | Rakuten | 30 | 0.28% | 4 | | Dec 2025 | ShopBack | 5.9K | 91.6% | 1 | | Dec 2025 | TopCashback | 380 | 5.9% | 2 | | Dec 2025 | Kiwiwallet | 130 | 2% | 3 | | Dec 2025 | Rakuten | 30 | 0.47% | 4 | | Jan 2026 | ShopBack | 5.9K | 91% | 1 | | Jan 2026 | TopCashback | 390 | 6% | 2 | | Jan 2026 | Kiwiwallet | 160 | 2.5% | 3 | | Jan 2026 | Rakuten | 30 | 0.47% | 4 | | Feb 2026 | ShopBack | 4.6K | 87.8% | 1 | | Feb 2026 | TopCashback | 370 | 7% | 2 | | Feb 2026 | Kiwiwallet | 250 | 4.8% | 3 | | Feb 2026 | Rakuten | 20 | 0.38% | 4 | | Mar 2026 | ShopBack | 5.8K | 89% | 1 | | Mar 2026 | TopCashback | 390 | 5.9% | 2 | | Mar 2026 | Kiwiwallet | 300 | 4.6% | 3 | | Mar 2026 | Rakuten | 30 | 0.46% | 4 | | Apr 2026 | ShopBack | 5.1K | 91.8% | 1 | | Apr 2026 | TopCashback | 240 | 4.4% | 2 | | Apr 2026 | Kiwiwallet | 160 | 2.9% | 3 | | Apr 2026 | Rakuten | 50 | 0.91% | 4 | | May 2026 | ShopBack | 6.2K | 93.4% | 1 | | May 2026 | TopCashback | 260 | 3.9% | 2 | | May 2026 | Kiwiwallet | 150 | 2.3% | 3 | | May 2026 | Rakuten | 30 | 0.45% | 4 | | Jun 2026 | ShopBack | 7.2K | 94.7% | 1 | | Jun 2026 | TopCashback | 230 | 3% | 2 | | Jun 2026 | Kiwiwallet | 120 | 1.6% | 3 | | Jun 2026 | Rakuten | 50 | 0.66% | 4 | | Jul 2026 | ShopBack | 7.2K | 94.6% | 1 | | Jul 2026 | TopCashback | 210 | 2.8% | 2 | | Jul 2026 | Kiwiwallet | 120 | 1.6% | 3 | | Jul 2026 | Rakuten | 80 | 1.1% | 4 | | Aug 2026 | ShopBack | 7.2K | 93.6% | 1 | | Aug 2026 | TopCashback | 320 | 4.2% | 2 | | Aug 2026 | Kiwiwallet | 130 | 1.7% | 3 | | Aug 2026 | Rakuten | 40 | 0.52% | 4 | | Sep 2026 | Kiwiwallet | — | — | — | | Sep 2026 | Rakuten | — | — | — | | Sep 2026 | ShopBack | — | — | — | | Sep 2026 | TopCashback | — | — | — | ## What is being compared - **Kiwiwallet**: Measured on the search terms “kiwiwallet”, “kiwiwallet co nz” and “kiwiwallet nz”, summed into one figure. - **Rakuten**: Measured on the search terms “rakuten cash back”, “rakuten cashback” and “rakuten rewards”, summed into one figure. - **ShopBack**: Measured on the search terms “shopback”, “shopback australia”, “shopback cash back”, “shopback cashback”, “shopback near me”, “shopback new zealand”, “shopback nz”, “shopback online” and “shopback rewards”, summed into one figure. - **TopCashback**: Measured on the search terms “topcashback”, “topcashback cash back”, “topcashback cashback”, “topcashback com”, “topcashback nz”, “topcashback rewards” and “topcashback uk”, summed into one figure. - [Kiwiwallet](/demand/nz/brands/kiwiwallet) - [Rakuten](/demand/nz/brands/rakuten) - [ShopBack](/demand/nz/brands/shopback) - [TopCashback](/demand/nz/brands/topcashback) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among cashback sites in New Zealand? In August 2026, ShopBack was the most searched among cashback sites in New Zealand, with an estimated 7.2K branded searches and 93.6% estimated Share of Search within this set. ## Cite this page Brandwave. "Cashback sites in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-cashback-sites This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-cashback-sites. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.