--- title: "Carpet cleaning companies in New Zealand: Which brands are most popular in search?" description: "Compare the carpet and upholstery cleaning companies New Zealand homes book. Share of Search among Rug Doctor, Chem-Dry and Jim's Carpet Cleaning, the carpet cleaning companies Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/categories/nz-carpet-cleaning-companies" publisher: "Brandwave" --- # Carpet cleaning companies in New Zealand: Which brands are most popular in search? Compare the carpet and upholstery cleaning companies New Zealand homes book. Share of Search among Rug Doctor, Chem-Dry and Jim's Carpet Cleaning, the carpet cleaning companies Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Carpet cleaning companies - **Market**: New Zealand - **Brands compared**: 3 - **Month measured**: Aug 2026 - **Highest Share of Search**: Rug Doctor, 85.9% ## Which brand is most popular in search among carpet cleaning companies in New Zealand? - In August 2026, Rug Doctor was the most searched among carpet cleaning companies in New Zealand, with an estimated 7.5K branded searches and 85.9% estimated Share of Search within this set. - Chem-Dry is in 2nd place, 72.3 percentage points behind at 13.6% Share of Search. - Across the 11 months ending August 2026, Rug Doctor’s estimated Share of Search among carpet cleaning companies in New Zealand peaked at 89.8% in January 2026 and was lowest at 83.4% in November 2025. - Across the 11 months ending August 2026, Chem-Dry’s estimated Share of Search among carpet cleaning companies in New Zealand peaked at 16.5% in November 2025 and was lowest at 10.1% in January 2026. - Across the 11 months ending August 2026, Rug Doctor, Chem-Dry and Jim's Carpet Cleaning held steady: their estimated Share of Search among carpet cleaning companies in New Zealand each moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Rug Doctor vs Chem-Dry: compare search popularity](/demand/nz/compare/chem-dry-vs-rug-doctor): 85.9% against 13.6% Share of Search. ## How did search popularity change for New Zealand carpet cleaning companies in August 2026? - Estimated monthly branded searches for Jim's Carpet Cleaning in New Zealand rose 300% over 11 measured months, from 10 to 40 in August 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Rug Doctor | 85.9% | 7.5K | 0.0% | Rug Doctor | | 2 | Chem-Dry | 13.6% | 1.2K | +3.5% | Chem-Dry | | 3 | Jim's Carpet Cleaning | 0.46% | 40 | +33.3% | Jim's Carpet Cleaning | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Rug Doctor | 8.1K | 85.9% | 1 | | Oct 2025 | Chem-Dry | 1.3K | 14% | 2 | | Oct 2025 | Jim's Carpet Cleaning | 10 | 0.11% | 3 | | Nov 2025 | Rug Doctor | 8.1K | 83.4% | 1 | | Nov 2025 | Chem-Dry | 1.6K | 16.5% | 2 | | Nov 2025 | Jim's Carpet Cleaning | 10 | 0.1% | 3 | | Dec 2025 | Rug Doctor | 10.4K | 88.8% | 1 | | Dec 2025 | Chem-Dry | 1.3K | 11.1% | 2 | | Dec 2025 | Jim's Carpet Cleaning | 10 | 0.09% | 3 | | Jan 2026 | Rug Doctor | 12.6K | 89.8% | 1 | | Jan 2026 | Chem-Dry | 1.4K | 10.1% | 2 | | Jan 2026 | Jim's Carpet Cleaning | 10 | 0.07% | 3 | | Feb 2026 | Rug Doctor | 8.7K | 86.4% | 1 | | Feb 2026 | Chem-Dry | 1.4K | 13.4% | 2 | | Feb 2026 | Jim's Carpet Cleaning | 20 | 0.2% | 3 | | Mar 2026 | Rug Doctor | 8.4K | 84.9% | 1 | | Mar 2026 | Chem-Dry | 1.5K | 14.8% | 2 | | Mar 2026 | Jim's Carpet Cleaning | 30 | 0.3% | 3 | | Apr 2026 | Rug Doctor | 8.5K | 85.9% | 1 | | Apr 2026 | Chem-Dry | 1.4K | 13.8% | 2 | | Apr 2026 | Jim's Carpet Cleaning | 30 | 0.3% | 3 | | May 2026 | Rug Doctor | 7.6K | 86.8% | 1 | | May 2026 | Chem-Dry | 1.1K | 13% | 2 | | May 2026 | Jim's Carpet Cleaning | 20 | 0.23% | 3 | | Jun 2026 | Rug Doctor | 7.5K | 85.4% | 1 | | Jun 2026 | Chem-Dry | 1.3K | 14.4% | 2 | | Jun 2026 | Jim's Carpet Cleaning | 20 | 0.23% | 3 | | Jul 2026 | Rug Doctor | 7.5K | 86.4% | 1 | | Jul 2026 | Chem-Dry | 1.1K | 13.2% | 2 | | Jul 2026 | Jim's Carpet Cleaning | 30 | 0.34% | 3 | | Aug 2026 | Rug Doctor | 7.5K | 85.9% | 1 | | Aug 2026 | Chem-Dry | 1.2K | 13.6% | 2 | | Aug 2026 | Jim's Carpet Cleaning | 40 | 0.46% | 3 | | Sep 2026 | Chem-Dry | — | — | — | | Sep 2026 | Jim's Carpet Cleaning | — | — | — | | Sep 2026 | Rug Doctor | — | — | — | ## What is being compared - **Chem-Dry**: Measured on the search terms “capital chem dry”, “chem dry”, “chem dry near me”, “chem dry new zealand”, “chem dry northland”, “chem dry nz”, “chem dry rug cleaning”, “chemdry”, “chemdry co nz”, “chemdry nz”, “harbour city chem dry”, “supercity chem dry” and “waikato chem dry”, summed into one figure. - **Jim's Carpet Cleaning**: Measured on the search terms “jims carpet cleaning” and “jims carpet cleaning near me”, summed into one figure. - **Rug Doctor**: Measured on the search terms “clean rug doctor”, “rug doctor”, “rug doctor cost”, “rug doctor hire”, “rug doctor near me”, “rug doctor nz”, “rug doctor odour remover”, “rug doctor stain remover”, “rug doctor upholstery cleaner”, “rugdoctor”, “rugdoctor co nz” and “rugdoctor nz”, summed into one figure. - [Chem-Dry](/demand/nz/brands/chem-dry) - [Jim's Carpet Cleaning](/demand/nz/brands/jims-carpet-cleaning) - [Rug Doctor](/demand/nz/brands/rug-doctor) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among carpet cleaning companies in New Zealand? In August 2026, Rug Doctor was the most searched among carpet cleaning companies in New Zealand, with an estimated 7.5K branded searches and 85.9% estimated Share of Search within this set. ## Cite this page Brandwave. "Carpet cleaning companies in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-carpet-cleaning-companies This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-carpet-cleaning-companies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.