---
title: "Carpet brands in New Zealand: Which brands are most popular in search?"
description: "Compare the carpet brands New Zealand homes lay. Share of Search among Bremworth, Godfrey Hirst, Belgotex and Feltex, the carpet brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-carpet-brands"
publisher: "Brandwave"
---

# Carpet brands in New Zealand: Which brands are most popular in search?

Compare the carpet brands New Zealand homes lay. Share of Search among Bremworth, Godfrey Hirst, Belgotex and Feltex, the carpet brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Carpet brands
- **Market**: New Zealand
- **Brands compared**: 4
- **Month measured**: Aug 2026
- **Highest Share of Search**: Bremworth, 43.8%

## Which brand is most popular in search among carpet brands in New Zealand?

- In August 2026, Bremworth was the most searched among carpet brands in New Zealand, with an estimated 3.4K branded searches and 43.8% estimated Share of Search within this set.
- Godfrey Hirst is in 2nd place, 13.1 percentage points behind at 30.8% Share of Search.
- Across the 11 months ending August 2026, Bremworth’s estimated Share of Search among carpet brands in New Zealand decreased from 47.7% to 43.8%.
- Across the 11 months ending August 2026, Godfrey Hirst’s estimated Share of Search among carpet brands in New Zealand increased from 28.6% to 30.8%.
- Across the 11 months ending August 2026, Belgotex’s estimated Share of Search among carpet brands in New Zealand increased from 19.5% to 20.4%.
- Across the 11 months ending August 2026, Feltex’s estimated Share of Search among carpet brands in New Zealand increased from 4.3% to 5%.
- Across the 11 months ending August 2026, Bremworth’s estimated Share of Search among carpet brands in New Zealand peaked at 51.3% in July 2026 and was lowest at 40.3% in May 2026.
- Across the 11 months ending August 2026, Godfrey Hirst’s estimated Share of Search among carpet brands in New Zealand peaked at 32.8% in May 2026 and was lowest at 26.4% in July 2026.
- Across the 11 months ending August 2026, Belgotex’s estimated Share of Search among carpet brands in New Zealand peaked at 23.5% in November 2025 and was lowest at 18.1% in July 2026.
- Across the 11 months ending August 2026, Feltex’s estimated Share of Search among carpet brands in New Zealand peaked at 6.2% in April 2026 and was lowest at 4.2% in July 2026.

## Compare search popularity between leading brands

- [Bremworth vs Godfrey Hirst: compare search popularity](/demand/nz/compare/bremworth-vs-godfrey-hirst): 43.8% against 30.8% Share of Search.
- [Bremworth vs Belgotex: compare search popularity](/demand/nz/compare/belgotex-vs-bremworth): 43.8% against 20.4% Share of Search.
- [Bremworth vs Feltex: compare search popularity](/demand/nz/compare/bremworth-vs-feltex): 43.8% against 5% Share of Search.
- [Godfrey Hirst vs Belgotex: compare search popularity](/demand/nz/compare/belgotex-vs-godfrey-hirst): 30.8% against 20.4% Share of Search.
- [Godfrey Hirst vs Feltex: compare search popularity](/demand/nz/compare/feltex-vs-godfrey-hirst): 30.8% against 5% Share of Search.
- [Belgotex vs Feltex: compare search popularity](/demand/nz/compare/belgotex-vs-feltex): 20.4% against 5% Share of Search.

## How did search popularity change for New Zealand carpet brands in August 2026?

- In August 2026, Godfrey Hirst gained estimated Share of Search among carpet brands in New Zealand, from 26.4% to 30.8%.
- In August 2026, Belgotex gained estimated Share of Search among carpet brands in New Zealand, from 18.1% to 20.4%.
- In August 2026, Feltex gained estimated Share of Search among carpet brands in New Zealand, from 4.2% to 5%.
- In August 2026, Bremworth lost estimated Share of Search among carpet brands in New Zealand, from 51.3% to 43.8%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Bremworth | 43.8% | 3.4K | -8.5% | Bremworth |
| 2 | Godfrey Hirst | 30.8% | 2.4K | +25.0% | Godfrey Hirst |
| 3 | Belgotex | 20.4% | 1.6K | +20.9% | Belgotex |
| 4 | Feltex | 5% | 380 | +26.7% | Feltex |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Bremworth | 4.1K | 47.7% | 1 |
| Oct 2025 | Godfrey Hirst | 2.5K | 28.6% | 2 |
| Oct 2025 | Belgotex | 1.7K | 19.5% | 3 |
| Oct 2025 | Feltex | 370 | 4.3% | 4 |
| Nov 2025 | Bremworth | 2.6K | 42.3% | 1 |
| Nov 2025 | Godfrey Hirst | 1.8K | 28.4% | 2 |
| Nov 2025 | Belgotex | 1.4K | 23.5% | 3 |
| Nov 2025 | Feltex | 360 | 5.8% | 4 |
| Dec 2025 | Bremworth | 1.9K | 44.4% | 1 |
| Dec 2025 | Godfrey Hirst | 1.2K | 27.3% | 2 |
| Dec 2025 | Belgotex | 970 | 22.5% | 3 |
| Dec 2025 | Feltex | 250 | 5.8% | 4 |
| Jan 2026 | Bremworth | 2.4K | 43.7% | 1 |
| Jan 2026 | Godfrey Hirst | 1.6K | 29% | 2 |
| Jan 2026 | Belgotex | 1.2K | 21.6% | 3 |
| Jan 2026 | Feltex | 310 | 5.8% | 4 |
| Feb 2026 | Bremworth | 2.9K | 45.5% | 1 |
| Feb 2026 | Godfrey Hirst | 1.8K | 27.6% | 2 |
| Feb 2026 | Belgotex | 1.4K | 21% | 3 |
| Feb 2026 | Feltex | 380 | 5.9% | 4 |
| Mar 2026 | Bremworth | 3.3K | 43.5% | 1 |
| Mar 2026 | Godfrey Hirst | 2.2K | 29% | 2 |
| Mar 2026 | Belgotex | 1.6K | 21.5% | 3 |
| Mar 2026 | Feltex | 450 | 6% | 4 |
| Apr 2026 | Bremworth | 2.7K | 43.6% | 1 |
| Apr 2026 | Godfrey Hirst | 1.7K | 27.2% | 2 |
| Apr 2026 | Belgotex | 1.4K | 23% | 3 |
| Apr 2026 | Feltex | 380 | 6.2% | 4 |
| May 2026 | Bremworth | 2.8K | 40.3% | 1 |
| May 2026 | Godfrey Hirst | 2.3K | 32.8% | 2 |
| May 2026 | Belgotex | 1.5K | 21.5% | 3 |
| May 2026 | Feltex | 380 | 5.4% | 4 |
| Jun 2026 | Bremworth | 3.2K | 43.6% | 1 |
| Jun 2026 | Godfrey Hirst | 2.3K | 31.1% | 2 |
| Jun 2026 | Belgotex | 1.5K | 20% | 3 |
| Jun 2026 | Feltex | 380 | 5.2% | 4 |
| Jul 2026 | Bremworth | 3.7K | 51.3% | 1 |
| Jul 2026 | Godfrey Hirst | 1.9K | 26.4% | 2 |
| Jul 2026 | Belgotex | 1.3K | 18.1% | 3 |
| Jul 2026 | Feltex | 300 | 4.2% | 4 |
| Aug 2026 | Bremworth | 3.4K | 43.8% | 1 |
| Aug 2026 | Godfrey Hirst | 2.4K | 30.8% | 2 |
| Aug 2026 | Belgotex | 1.6K | 20.4% | 3 |
| Aug 2026 | Feltex | 380 | 5% | 4 |
| Sep 2026 | Belgotex | — | — | — |
| Sep 2026 | Bremworth | — | — | — |
| Sep 2026 | Feltex | — | — | — |
| Sep 2026 | Godfrey Hirst | — | — | — |

## What is being compared

- **Belgotex**: Measured on the search terms “belgotex”, “belgotex b2b”, “belgotex carpet tiles”, “belgotex flooring”, “belgotex garage carpet”, “belgotex near me”, “belgotex nz”, “belgotex rugs” and “belgotex vinyl”, summed into one figure.
- **Bremworth**: Measured on the search terms “bremworth”, “bremworth b2b”, “bremworth carpet”, “bremworth carpet cleaner”, “bremworth co nz”, “bremworth near me”, “bremworth new zealand”, “bremworth news”, “bremworth nz”, “bremworth rugs”, “bremworth wool carpet”, “cav bremworth”, “cavalier bremworth carpet”, “cavalier bremworth carpet cleaner” and “cavalier bremworth carpet stain remover”, summed into one figure.
- **Feltex**: Measured on the search terms “feltex carpet”, “feltex carpet tiles” and “feltex wool carpet”, summed into one figure.
- **Godfrey Hirst**: Measured on the search terms “b2b godfrey hirst”, “godfrey hirst”, “godfrey hirst carpet”, “godfrey hirst carpet tiles”, “godfrey hirst flooring”, “godfrey hirst near me”, “godfrey hirst nz”, “godfrey hirst wool carpet”, “godfreyhirst”, “godfreyhirst carpet”, “godfreyhirst com” and “godfreyhirst nz”, summed into one figure.

- [Belgotex](/demand/nz/brands/belgotex)
- [Bremworth](/demand/nz/brands/bremworth)
- [Feltex](/demand/nz/brands/feltex)
- [Godfrey Hirst](/demand/nz/brands/godfrey-hirst)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among carpet brands in New Zealand?

In August 2026, Bremworth was the most searched among carpet brands in New Zealand, with an estimated 3.4K branded searches and 43.8% estimated Share of Search within this set.

## Cite this page

Brandwave. "Carpet brands in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-carpet-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-carpet-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.