---
title: "Cargo shorts brands in New Zealand: Which are searched most?"
description: "Compare the cargo shorts brands people buy. Share of Search among Cotton On, Kathmandu, Mountain Warehouse, AS Colour, Stoney Creek, Hard Yakka, Helly Hansen, Lee, Wrangler and Dickies, the cargo shorts brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-cargo-shorts-brands"
publisher: "Brandwave"
---

# Cargo shorts brands in New Zealand: Which are searched most?

Compare the cargo shorts brands people buy. Share of Search among Cotton On, Kathmandu, Mountain Warehouse, AS Colour, Stoney Creek, Hard Yakka, Helly Hansen, Lee, Wrangler and Dickies, the cargo shorts brands Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Cargo shorts brands
- **Market**: New Zealand
- **Brands compared**: 10
- **Month measured**: Sep 2026
- **Highest Share of Search**: Cotton On, 55.7%

## Which brand is most popular in search among cargo shorts brands in New Zealand?

- In September 2026, Cotton On was the most searched among cargo shorts brands in New Zealand, with an estimated 193K branded searches, 55.7% of all searches for the ten we track.
- Kathmandu is in 2nd place, 39.1 percentage points behind at 16.6%.
- Across the 12 months ending September 2026, Cotton On’s share of searches among cargo shorts brands in New Zealand increased from 54.6% to 55.7%.
- Across the 12 months ending September 2026, AS Colour’s share of searches among cargo shorts brands in New Zealand decreased from 11.5% to 9.5%.
- Across the 12 months ending September 2026, Stoney Creek’s share of searches among cargo shorts brands in New Zealand increased from 2.3% to 2.9%.
- Across the 12 months ending September 2026, Cotton On’s share of searches among cargo shorts brands in New Zealand peaked at 56.1% in November 2025 and was lowest at 44.9% in July 2026.
- Across the 12 months ending September 2026, Kathmandu’s share of searches among cargo shorts brands in New Zealand peaked at 21.7% in June 2026 and was lowest at 16.4% in October 2025.
- Across the 12 months ending September 2026, Mountain Warehouse’s share of searches among cargo shorts brands in New Zealand peaked at 21.6% in July 2026 and was lowest at 12% in November 2025.
- Across the 12 months ending September 2026, AS Colour’s share of searches among cargo shorts brands in New Zealand peaked at 12% in November 2025 and was lowest at 7.9% in July 2026.
- Across the 12 months ending September 2026, Stoney Creek’s share of searches among cargo shorts brands in New Zealand peaked at 4.5% in June 2026 and was lowest at 2% in December 2025.
- Across the 12 months ending September 2026, Kathmandu, Mountain Warehouse, Hard Yakka, Helly Hansen, Lee, Wrangler and Dickies held steady: their share of searches among cargo shorts brands in New Zealand each moved less than 0.5 percentage points.

## Top cargo shorts brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Mountain Warehouse was mentioned most often, in four of the five answers. Mountain Warehouse was recommended most often, coming first in two out of five answers. Hard Yakka was second, and Kathmandu was third. Lee, which ranked eighth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Mountain Warehouse | 1st | 2 of 3 | 2 of 2 | 4 of 5 |
| Hard Yakka | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| Kathmandu | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| Stoney Creek | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Cotton On | 5th | 2 of 3 | 1 of 2 | 3 of 5 |
| AS Colour | 6th | 0 of 3 | 2 of 2 | 2 of 5 |
| Helly Hansen | 7th | 2 of 3 | 0 of 2 | 2 of 5 |
| Lee | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Wrangler | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Dickies | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about cargo shorts brands

- Asked ChatGPT "Which cargo shorts brand should I buy in New Zealand?": 1. Hard Yakka, 2. Mountain Warehouse, 3. Helly Hansen, 4. Cotton On
- Asked ChatGPT "What are the best cargo shorts brands in New Zealand?": 1. Hard Yakka, 2. Stoney Creek, 3. Kathmandu, 4. Cotton On, 5. Helly Hansen
- Asked ChatGPT "What's the best cargo shorts brand in New Zealand for hot weather wear?": 1. Kathmandu, 2. Stoney Creek, 3. Mountain Warehouse
- Searched Google, AI Overview "cargo shorts nz": 1. Mountain Warehouse, 2. Cotton On, 3. AS Colour, 4. Hard Yakka
- Searched Google, AI Overview "mens cargo shorts": 1. Mountain Warehouse, 2. AS Colour

Not named in any answer: Lee, Wrangler and Dickies.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026.

## Compare search popularity between leading brands

- [Cotton On vs Kathmandu: compare search popularity](/demand/nz/compare/cotton-on-vs-kathmandu): 55.7% against 16.6% Share of Search.
- [Cotton On vs Mountain Warehouse: compare search popularity](/demand/nz/compare/cotton-on-vs-mountain-warehouse): 55.7% against 14.3% Share of Search.
- [Cotton On vs AS Colour: compare search popularity](/demand/nz/compare/as-colour-vs-cotton-on): 55.7% against 9.5% Share of Search.
- [Cotton On vs Stoney Creek: compare search popularity](/demand/nz/compare/cotton-on-vs-stoney-creek): 55.7% against 2.9% Share of Search.
- [Kathmandu vs Mountain Warehouse: compare search popularity](/demand/nz/compare/kathmandu-vs-mountain-warehouse): 16.6% against 14.3% Share of Search.
- [Kathmandu vs AS Colour: compare search popularity](/demand/nz/compare/as-colour-vs-kathmandu): 16.6% against 9.5% Share of Search.
- [Kathmandu vs Stoney Creek: compare search popularity](/demand/nz/compare/kathmandu-vs-stoney-creek): 16.6% against 2.9% Share of Search.
- [Mountain Warehouse vs AS Colour: compare search popularity](/demand/nz/compare/as-colour-vs-mountain-warehouse): 14.3% against 9.5% Share of Search.
- [Mountain Warehouse vs Stoney Creek: compare search popularity](/demand/nz/compare/mountain-warehouse-vs-stoney-creek): 14.3% against 2.9% Share of Search.
- [AS Colour vs Stoney Creek: compare search popularity](/demand/nz/compare/as-colour-vs-stoney-creek): 9.5% against 2.9% Share of Search.

## How did search popularity change for New Zealand cargo shorts brands in September 2026?

- In September 2026, Cotton On gained share of searches among cargo shorts brands in New Zealand, from 48.9% to 55.7%.
- In September 2026, Mountain Warehouse lost share of searches among cargo shorts brands in New Zealand, from 18.8% to 14.3%.
- In September 2026, Kathmandu lost share of searches among cargo shorts brands in New Zealand, from 17.7% to 16.6%.
- In September 2026, AS Colour lost share of searches among cargo shorts brands in New Zealand, from 10.3% to 9.5%.
- Stoney Creek’s share of searches among cargo shorts brands in New Zealand has lost ground for 3 months in a row, from 4.5% to 2.9% in September 2026.
- Estimated monthly branded searches for Lee in New Zealand fell 17.9% over 12 measured months, from 390 to 320 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Cotton On | 55.7% | 193K | +0.2% | Cotton On |
| 2 | Kathmandu | 16.6% | 57.6K | -17.6% | KATHMANDU LIMITED |
| 3 | Mountain Warehouse | 14.3% | 49.5K | -33.1% | Mountain Warehouse |
| 4 | AS Colour | 9.5% | 33.1K | -18.3% | AS Colour |
| 5 | Stoney Creek | 2.9% | 9.9K | -18.2% | Stoney Creek |
| 6 | Hard Yakka | 0.6% | 2.1K | -9.6% | Hard Yakka |
| 7 | Helly Hansen | 0.37% | 1.3K | -31.6% | Helly Hansen |
| 8 | Lee | 0.09% | 320 | -33.3% | Lee |
| 9 | Wrangler | 0.02% | 70 | 0.0% | Wrangler |
| 10 | Dickies | 0.01% | 40 | +33.3% | Dickies |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Cotton On | 192K | 54.6% | 1 |
| Oct 2025 | Kathmandu | 57.4K | 16.4% | 2 |
| Oct 2025 | Mountain Warehouse | 49.5K | 14.1% | 3 |
| Oct 2025 | AS Colour | 40.5K | 11.5% | 4 |
| Oct 2025 | Stoney Creek | 8.1K | 2.3% | 5 |
| Oct 2025 | Hard Yakka | 2.1K | 0.61% | 6 |
| Oct 2025 | Helly Hansen | 1.3K | 0.37% | 7 |
| Oct 2025 | Lee | 390 | 0.11% | 8 |
| Oct 2025 | Wrangler | 70 | 0.02% | 9 |
| Oct 2025 | Dickies | 40 | 0.01% | 10 |
| Nov 2025 | Cotton On | 284K | 56.1% | 1 |
| Nov 2025 | Kathmandu | 84.7K | 16.8% | 2 |
| Nov 2025 | AS Colour | 60.5K | 12% | 3 |
| Nov 2025 | Mountain Warehouse | 60.5K | 12% | 4 |
| Nov 2025 | Stoney Creek | 12.1K | 2.4% | 5 |
| Nov 2025 | Hard Yakka | 2K | 0.4% | 6 |
| Nov 2025 | Helly Hansen | 1.6K | 0.32% | 7 |
| Nov 2025 | Lee | 390 | 0.08% | 8 |
| Nov 2025 | Wrangler | 70 | 0.01% | 9 |
| Nov 2025 | Dickies | 30 | <0.01% | 10 |
| Dec 2025 | Cotton On | 280K | 55.2% | 1 |
| Dec 2025 | Kathmandu | 89.6K | 17.7% | 2 |
| Dec 2025 | Mountain Warehouse | 74K | 14.6% | 3 |
| Dec 2025 | AS Colour | 49.5K | 9.8% | 4 |
| Dec 2025 | Stoney Creek | 9.9K | 2% | 5 |
| Dec 2025 | Helly Hansen | 2.4K | 0.47% | 6 |
| Dec 2025 | Hard Yakka | 1.6K | 0.31% | 7 |
| Dec 2025 | Lee | 260 | 0.05% | 8 |
| Dec 2025 | Wrangler | 70 | 0.01% | 9 |
| Dec 2025 | Dickies | 10 | <0.01% | 10 |
| Jan 2026 | Cotton On | 192K | 51.6% | 1 |
| Jan 2026 | Kathmandu | 74.2K | 19.9% | 2 |
| Jan 2026 | Mountain Warehouse | 60.5K | 16.2% | 3 |
| Jan 2026 | AS Colour | 33.1K | 8.9% | 4 |
| Jan 2026 | Stoney Creek | 8.1K | 2.2% | 5 |
| Jan 2026 | Hard Yakka | 2.1K | 0.56% | 6 |
| Jan 2026 | Helly Hansen | 1.9K | 0.51% | 7 |
| Jan 2026 | Lee | 320 | 0.09% | 8 |
| Jan 2026 | Wrangler | 30 | <0.01% | 9 |
| Jan 2026 | Dickies | 20 | <0.01% | 10 |
| Feb 2026 | Cotton On | 190K | 55.3% | 1 |
| Feb 2026 | Kathmandu | 59K | 17.2% | 2 |
| Feb 2026 | Mountain Warehouse | 49.5K | 14.4% | 3 |
| Feb 2026 | AS Colour | 33.1K | 9.6% | 4 |
| Feb 2026 | Stoney Creek | 8.1K | 2.4% | 5 |
| Feb 2026 | Hard Yakka | 2.1K | 0.6% | 6 |
| Feb 2026 | Helly Hansen | 1.3K | 0.38% | 7 |
| Feb 2026 | Lee | 390 | 0.11% | 8 |
| Feb 2026 | Wrangler | 50 | 0.01% | 9 |
| Feb 2026 | Dickies | 30 | <0.01% | 10 |
| Mar 2026 | Cotton On | 230K | 55.1% | 1 |
| Mar 2026 | Kathmandu | 70.3K | 16.9% | 2 |
| Mar 2026 | Mountain Warehouse | 60.5K | 14.5% | 3 |
| Mar 2026 | AS Colour | 40.5K | 9.7% | 4 |
| Mar 2026 | Stoney Creek | 12.1K | 2.9% | 5 |
| Mar 2026 | Hard Yakka | 2.2K | 0.52% | 6 |
| Mar 2026 | Helly Hansen | 1.3K | 0.31% | 7 |
| Mar 2026 | Lee | 390 | 0.09% | 8 |
| Mar 2026 | Wrangler | 50 | 0.01% | 9 |
| Mar 2026 | Dickies | 20 | <0.01% | 10 |
| Apr 2026 | Cotton On | 229K | 52.7% | 1 |
| Apr 2026 | Kathmandu | 84.9K | 19.6% | 2 |
| Apr 2026 | Mountain Warehouse | 60.5K | 13.9% | 3 |
| Apr 2026 | AS Colour | 40.5K | 9.3% | 4 |
| Apr 2026 | Stoney Creek | 14.8K | 3.4% | 5 |
| Apr 2026 | Hard Yakka | 2.4K | 0.54% | 6 |
| Apr 2026 | Helly Hansen | 1.6K | 0.37% | 7 |
| Apr 2026 | Lee | 390 | 0.09% | 8 |
| Apr 2026 | Wrangler | 70 | 0.02% | 9 |
| Apr 2026 | Dickies | 30 | <0.01% | 10 |
| May 2026 | Cotton On | 229K | 54.3% | 1 |
| May 2026 | Kathmandu | 72.2K | 17.1% | 2 |
| May 2026 | Mountain Warehouse | 60.5K | 14.3% | 3 |
| May 2026 | AS Colour | 40.5K | 9.6% | 4 |
| May 2026 | Stoney Creek | 14.8K | 3.5% | 5 |
| May 2026 | Hard Yakka | 2.6K | 0.61% | 6 |
| May 2026 | Helly Hansen | 1.6K | 0.38% | 7 |
| May 2026 | Lee | 480 | 0.11% | 8 |
| May 2026 | Wrangler | 70 | 0.02% | 9 |
| May 2026 | Dickies | 10 | <0.01% | 10 |
| Jun 2026 | Cotton On | 188K | 47.1% | 1 |
| Jun 2026 | Kathmandu | 86.5K | 21.7% | 2 |
| Jun 2026 | Mountain Warehouse | 60.5K | 15.2% | 3 |
| Jun 2026 | AS Colour | 40.5K | 10.2% | 4 |
| Jun 2026 | Stoney Creek | 18.1K | 4.5% | 5 |
| Jun 2026 | Hard Yakka | 2.9K | 0.72% | 6 |
| Jun 2026 | Helly Hansen | 1.6K | 0.4% | 7 |
| Jun 2026 | Lee | 480 | 0.12% | 8 |
| Jun 2026 | Wrangler | 70 | 0.02% | 9 |
| Jun 2026 | Dickies | 30 | <0.01% | 10 |
| Jul 2026 | Cotton On | 188K | 44.9% | 1 |
| Jul 2026 | Mountain Warehouse | 90.5K | 21.6% | 2 |
| Jul 2026 | Kathmandu | 87.7K | 21% | 3 |
| Jul 2026 | AS Colour | 33.1K | 7.9% | 4 |
| Jul 2026 | Stoney Creek | 14.8K | 3.5% | 5 |
| Jul 2026 | Hard Yakka | 2.6K | 0.62% | 6 |
| Jul 2026 | Helly Hansen | 1.6K | 0.38% | 7 |
| Jul 2026 | Lee | 480 | 0.11% | 8 |
| Jul 2026 | Wrangler | 70 | 0.02% | 9 |
| Jul 2026 | Dickies | 20 | <0.01% | 10 |
| Aug 2026 | Cotton On | 193K | 48.9% | 1 |
| Aug 2026 | Mountain Warehouse | 74K | 18.8% | 2 |
| Aug 2026 | Kathmandu | 69.9K | 17.7% | 3 |
| Aug 2026 | AS Colour | 40.5K | 10.3% | 4 |
| Aug 2026 | Stoney Creek | 12.1K | 3.1% | 5 |
| Aug 2026 | Hard Yakka | 2.3K | 0.58% | 6 |
| Aug 2026 | Helly Hansen | 1.9K | 0.48% | 7 |
| Aug 2026 | Lee | 480 | 0.12% | 8 |
| Aug 2026 | Wrangler | 70 | 0.02% | 9 |
| Aug 2026 | Dickies | 30 | <0.01% | 10 |
| Sep 2026 | Cotton On | 193K | 55.7% | 1 |
| Sep 2026 | Kathmandu | 57.6K | 16.6% | 2 |
| Sep 2026 | Mountain Warehouse | 49.5K | 14.3% | 3 |
| Sep 2026 | AS Colour | 33.1K | 9.5% | 4 |
| Sep 2026 | Stoney Creek | 9.9K | 2.9% | 5 |
| Sep 2026 | Hard Yakka | 2.1K | 0.6% | 6 |
| Sep 2026 | Helly Hansen | 1.3K | 0.37% | 7 |
| Sep 2026 | Lee | 320 | 0.09% | 8 |
| Sep 2026 | Wrangler | 70 | 0.02% | 9 |
| Sep 2026 | Dickies | 40 | 0.01% | 10 |

## What is being compared

- **AS Colour**: Measured on the search terms “as colour” and “ascolour”, summed into one figure.
- **Cotton On**: Measured on the search terms “cotton on”, “cotton on activewear”, “cotton on body”, “cotton on jeans”, “cotton on mega”, “cotton on outlets”, “cotton on shoes”, “cotton on shorts”, “cotton on tops” and “cottonon”, summed into one figure.
- **Dickies**: Measured on the search term “coveralls dickies”.
- **Hard Yakka**: Measured on the search terms “hard yakka boots”, “hard yakka clothing”, “hard yakka overalls”, “hard yakka pants”, “hard yakka shirts” and “hardyakka”, summed into one figure.
- **Helly Hansen**: Measured on the search term “helly hansen”.
- **Kathmandu**: Measured on the search terms “Kathmandu”, “kathmandu bayfair”, “kathmandu beach shelter”, “kathmandu beach trolley”, “kathmandu botany”, “kathmandu gloves”, “kathmandu lyall bay”, “kathmandu northland”, “kathmandu outlet”, “kathmandu retreat 280”, “kathmandu retreat 80”, “kathmandu socks”, “kathmandu st lukes”, “kathmandu sylvia park”, “kathmandu tower junction”, “kathmandu trolley”, “kathmandu vest”, “kathmandu waitakere” and “kathmandu westgate”, summed into one figure.
- **Lee**: Measured on the search term “lee jeans”.
- **Mountain Warehouse**: Measured on the search term “mountain warehouse”.
- **Stoney Creek**: Measured on the search terms “stoney creek” and “stoneycreek”, summed into one figure.
- **Wrangler**: Measured on the search term “wrangler 13mwz”.

- [AS Colour](/demand/nz/brands/as-colour)
- [Cotton On](/demand/nz/brands/cotton-on)
- [Dickies](/demand/nz/brands/dickies)
- [Hard Yakka](/demand/nz/brands/hard-yakka)
- [Helly Hansen](/demand/nz/brands/helly-hansen)
- [Kathmandu](/demand/nz/brands/kathmandu)
- [Lee](/demand/nz/brands/lee-jeans)
- [Mountain Warehouse](/demand/nz/brands/mountain-warehouse)
- [Stoney Creek](/demand/nz/brands/stoney-creek)
- [Wrangler](/demand/nz/brands/wrangler)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among cargo shorts brands in New Zealand?

In September 2026, Cotton On was the most searched among cargo shorts brands in New Zealand, with an estimated 193K branded searches, 55.7% of all searches for the ten we track.

## Cite this page

Brandwave. "Cargo shorts brands in New Zealand: Which are searched most?". https://gobrandwave.com/demand/nz/categories/nz-cargo-shorts-brands

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-cargo-shorts-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.