---
title: "Card and tabletop game stores in New Zealand: Which brands are most popular in search?"
description: "Compare the trading card, board game and tabletop gaming stores New Zealanders shop. Share of Search among Hobby Lords, Card Merchant, Goblin Games, Shuffle and Cut, Cerberus Games, Gaming DNA, Nova Games and Calico Keep, the card and tabletop game stores Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/categories/nz-card-and-tabletop-game-stores"
publisher: "Brandwave"
---

# Card and tabletop game stores in New Zealand: Which brands are most popular in search?

Compare the trading card, board game and tabletop gaming stores New Zealanders shop. Share of Search among Hobby Lords, Card Merchant, Goblin Games, Shuffle and Cut, Cerberus Games, Gaming DNA, Nova Games and Calico Keep, the card and tabletop game stores Brandwave compares in New Zealand, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Card and tabletop game stores
- **Market**: New Zealand
- **Brands compared**: 8
- **Month measured**: Aug 2026
- **Highest Share of Search**: Hobby Lords, 30.6%

## Which brand is most popular in search among card and tabletop game stores in New Zealand?

- In August 2026, Hobby Lords was the most searched among card and tabletop game stores in New Zealand, with an estimated 13K branded searches and 30.6% estimated Share of Search within this set.
- Card Merchant is in 2nd place, 5.2 percentage points behind at 25.4% Share of Search.
- Across the 11 months ending August 2026, Hobby Lords’ estimated Share of Search among card and tabletop game stores in New Zealand increased from 18.1% to 30.6%.
- Across the 11 months ending August 2026, Card Merchant’s estimated Share of Search among card and tabletop game stores in New Zealand decreased from 28% to 25.4%.
- Across the 11 months ending August 2026, Goblin Games’ estimated Share of Search among card and tabletop game stores in New Zealand decreased from 16.8% to 12.3%.
- Across the 11 months ending August 2026, Shuffle and Cut’s estimated Share of Search among card and tabletop game stores in New Zealand decreased from 8.6% to 7.4%.
- Across the 11 months ending August 2026, Cerberus Games’ estimated Share of Search among card and tabletop game stores in New Zealand decreased from 7.8% to 6.9%.
- Across the 11 months ending August 2026, Gaming DNA’s estimated Share of Search among card and tabletop game stores in New Zealand increased from 6.2% to 6.9%.
- Across the 11 months ending August 2026, Nova Games’ estimated Share of Search among card and tabletop game stores in New Zealand decreased from 8.4% to 6.1%.
- Across the 11 months ending August 2026, Calico Keep’s estimated Share of Search among card and tabletop game stores in New Zealand decreased from 6.1% to 4.5%.
- Across the 11 months ending August 2026, Hobby Lords’ estimated Share of Search among card and tabletop game stores in New Zealand peaked at 31.2% in June 2026 and was lowest at 18.1% in October 2025.
- Across the 11 months ending August 2026, Card Merchant’s estimated Share of Search among card and tabletop game stores in New Zealand peaked at 29% in February 2026 and was lowest at 23.6% in March 2026.
- Across the 11 months ending August 2026, Goblin Games’ estimated Share of Search among card and tabletop game stores in New Zealand peaked at 16.8% in October 2025 and was lowest at 11.1% in November 2025.
- Across the 11 months ending August 2026, Shuffle and Cut’s estimated Share of Search among card and tabletop game stores in New Zealand peaked at 9.3% in January 2026 and was lowest at 6.1% in July 2026.
- Across the 11 months ending August 2026, Cerberus Games’ estimated Share of Search among card and tabletop game stores in New Zealand peaked at 9.9% in March 2026 and was lowest at 6.9% in August 2026.
- Across the 11 months ending August 2026, Gaming DNA’s estimated Share of Search among card and tabletop game stores in New Zealand peaked at 7.9% in March 2026 and was lowest at 5.3% in February 2026.
- Across the 11 months ending August 2026, Nova Games’ estimated Share of Search among card and tabletop game stores in New Zealand peaked at 8.4% in October 2025 and was lowest at 5.9% in July 2026.
- Across the 11 months ending August 2026, Calico Keep’s estimated Share of Search among card and tabletop game stores in New Zealand peaked at 6.5% in January 2026 and was lowest at 4.5% in August 2026.
- Across the 11 months ending August 2026, Hobby Lords rose from 2nd to 1st among card and tabletop game stores in New Zealand.
- Across the 11 months ending August 2026, Card Merchant fell from 1st to 2nd among card and tabletop game stores in New Zealand.
- Across the 11 months ending August 2026, Cerberus Games rose from 6th to 5th among card and tabletop game stores in New Zealand.
- Across the 11 months ending August 2026, Gaming DNA rose from 7th to 6th among card and tabletop game stores in New Zealand.
- Across the 11 months ending August 2026, Nova Games fell from 5th to 7th among card and tabletop game stores in New Zealand.

## Compare search popularity between leading brands

- [Hobby Lords vs Card Merchant: compare search popularity](/demand/nz/compare/card-merchant-vs-hobby-lords): 30.6% against 25.4% Share of Search.
- [Hobby Lords vs Goblin Games: compare search popularity](/demand/nz/compare/goblin-games-vs-hobby-lords): 30.6% against 12.3% Share of Search.
- [Hobby Lords vs Shuffle and Cut: compare search popularity](/demand/nz/compare/hobby-lords-vs-shuffle-and-cut): 30.6% against 7.4% Share of Search.
- [Hobby Lords vs Cerberus Games: compare search popularity](/demand/nz/compare/cerberus-games-vs-hobby-lords): 30.6% against 6.9% Share of Search.
- [Card Merchant vs Goblin Games: compare search popularity](/demand/nz/compare/card-merchant-vs-goblin-games): 25.4% against 12.3% Share of Search.
- [Card Merchant vs Shuffle and Cut: compare search popularity](/demand/nz/compare/card-merchant-vs-shuffle-and-cut): 25.4% against 7.4% Share of Search.
- [Card Merchant vs Cerberus Games: compare search popularity](/demand/nz/compare/card-merchant-vs-cerberus-games): 25.4% against 6.9% Share of Search.
- [Goblin Games vs Shuffle and Cut: compare search popularity](/demand/nz/compare/goblin-games-vs-shuffle-and-cut): 12.3% against 7.4% Share of Search.
- [Goblin Games vs Cerberus Games: compare search popularity](/demand/nz/compare/cerberus-games-vs-goblin-games): 12.3% against 6.9% Share of Search.
- [Shuffle and Cut vs Cerberus Games: compare search popularity](/demand/nz/compare/cerberus-games-vs-shuffle-and-cut): 7.4% against 6.9% Share of Search.

## How did search popularity change for New Zealand card and tabletop game stores in August 2026?

- In August 2026, Shuffle and Cut overtook Gaming DNA to rank 4th among card and tabletop game stores in New Zealand, at 7.4%.
- In August 2026, Cerberus Games lost estimated Share of Search among card and tabletop game stores in New Zealand, from 8.5% to 6.9%.
- Calico Keep’s estimated Share of Search among card and tabletop game stores in New Zealand has lost ground for 3 months in a row, from 5.6% to 4.5% in August 2026.
- Estimated monthly branded searches for Hobby Lords in New Zealand rose 130.6% over 11 measured months, from 5.6K to 13K in August 2026.
- Estimated monthly branded searches for Gaming DNA in New Zealand rose 52.9% over 11 measured months, from 1.9K to 2.9K in August 2026.
- Estimated monthly branded searches for Card Merchant in New Zealand rose 23.7% over 11 measured months, from 8.7K to 10.8K in August 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Hobby Lords | 30.6% | 13K | -0.6% | Hobby Lords |
| 2 | Card Merchant | 25.4% | 10.8K | +0.8% | Card Merchant |
| 3 | Goblin Games | 12.3% | 5.2K | -0.2% | Goblin Games |
| 4 | Shuffle and Cut | 7.4% | 3.1K | +20.7% | Shuffle and Cut |
| 5 | Cerberus Games | 6.9% | 2.9K | -19.5% | Cerberus Games |
| 6 | Gaming DNA | 6.9% | 2.9K | 0.0% | Gaming DNA |
| 7 | Nova Games | 6.1% | 2.6K | +2.0% | Nova Games |
| 8 | Calico Keep | 4.5% | 1.9K | -4.0% | Calico Keep |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Card Merchant | 8.7K | 28% | 1 |
| Oct 2025 | Hobby Lords | 5.6K | 18.1% | 2 |
| Oct 2025 | Goblin Games | 5.2K | 16.8% | 3 |
| Oct 2025 | Shuffle and Cut | 2.7K | 8.6% | 4 |
| Oct 2025 | Nova Games | 2.6K | 8.4% | 5 |
| Oct 2025 | Cerberus Games | 2.4K | 7.8% | 6 |
| Oct 2025 | Gaming DNA | 1.9K | 6.2% | 7 |
| Oct 2025 | Calico Keep | 1.9K | 6.1% | 8 |
| Nov 2025 | Card Merchant | 10.5K | 27.6% | 1 |
| Nov 2025 | Hobby Lords | 10K | 26.4% | 2 |
| Nov 2025 | Goblin Games | 4.2K | 11.1% | 3 |
| Nov 2025 | Shuffle and Cut | 3.1K | 8.2% | 4 |
| Nov 2025 | Cerberus Games | 2.9K | 7.7% | 5 |
| Nov 2025 | Nova Games | 2.6K | 6.9% | 6 |
| Nov 2025 | Gaming DNA | 2.4K | 6.3% | 7 |
| Nov 2025 | Calico Keep | 2.2K | 5.7% | 8 |
| Dec 2025 | Card Merchant | 10.4K | 27.7% | 1 |
| Dec 2025 | Hobby Lords | 8.2K | 21.8% | 2 |
| Dec 2025 | Goblin Games | 4.5K | 12% | 3 |
| Dec 2025 | Cerberus Games | 3.6K | 9.7% | 4 |
| Dec 2025 | Shuffle and Cut | 3.1K | 8.3% | 5 |
| Dec 2025 | Nova Games | 3.1K | 8.3% | 6 |
| Dec 2025 | Gaming DNA | 2.5K | 6.5% | 7 |
| Dec 2025 | Calico Keep | 2.2K | 5.8% | 8 |
| Jan 2026 | Card Merchant | 10.5K | 25.2% | 1 |
| Jan 2026 | Hobby Lords | 10.4K | 25% | 2 |
| Jan 2026 | Goblin Games | 5.5K | 13.2% | 3 |
| Jan 2026 | Shuffle and Cut | 3.9K | 9.3% | 4 |
| Jan 2026 | Cerberus Games | 3.7K | 8.8% | 5 |
| Jan 2026 | Calico Keep | 2.7K | 6.5% | 6 |
| Jan 2026 | Nova Games | 2.6K | 6.2% | 7 |
| Jan 2026 | Gaming DNA | 2.4K | 5.8% | 8 |
| Feb 2026 | Card Merchant | 10.4K | 29% | 1 |
| Feb 2026 | Hobby Lords | 8.6K | 23.9% | 2 |
| Feb 2026 | Goblin Games | 4.5K | 12.5% | 3 |
| Feb 2026 | Shuffle and Cut | 3.1K | 8.8% | 4 |
| Feb 2026 | Cerberus Games | 2.9K | 8.2% | 5 |
| Feb 2026 | Nova Games | 2.6K | 7.2% | 6 |
| Feb 2026 | Gaming DNA | 1.9K | 5.3% | 7 |
| Feb 2026 | Calico Keep | 1.9K | 5.2% | 8 |
| Mar 2026 | Hobby Lords | 8.8K | 23.7% | 1 |
| Mar 2026 | Card Merchant | 8.7K | 23.6% | 2 |
| Mar 2026 | Goblin Games | 5.2K | 14.1% | 3 |
| Mar 2026 | Cerberus Games | 3.6K | 9.9% | 4 |
| Mar 2026 | Shuffle and Cut | 3.2K | 8.6% | 5 |
| Mar 2026 | Gaming DNA | 2.9K | 7.9% | 6 |
| Mar 2026 | Nova Games | 2.6K | 7% | 7 |
| Mar 2026 | Calico Keep | 1.9K | 5.2% | 8 |
| Apr 2026 | Hobby Lords | 12.5K | 28.8% | 1 |
| Apr 2026 | Card Merchant | 10.8K | 24.7% | 2 |
| Apr 2026 | Goblin Games | 5.2K | 12% | 3 |
| Apr 2026 | Cerberus Games | 3.6K | 8.4% | 4 |
| Apr 2026 | Nova Games | 3.1K | 7.2% | 5 |
| Apr 2026 | Shuffle and Cut | 3.1K | 7.1% | 6 |
| Apr 2026 | Gaming DNA | 2.9K | 6.7% | 7 |
| Apr 2026 | Calico Keep | 2.3K | 5.2% | 8 |
| May 2026 | Hobby Lords | 10.6K | 26.7% | 1 |
| May 2026 | Card Merchant | 10.5K | 26.5% | 2 |
| May 2026 | Goblin Games | 5.2K | 13.1% | 3 |
| May 2026 | Shuffle and Cut | 3.1K | 7.8% | 4 |
| May 2026 | Cerberus Games | 2.9K | 7.4% | 5 |
| May 2026 | Nova Games | 2.6K | 6.7% | 6 |
| May 2026 | Gaming DNA | 2.4K | 6.1% | 7 |
| May 2026 | Calico Keep | 2.2K | 5.6% | 8 |
| Jun 2026 | Hobby Lords | 13.1K | 31.2% | 1 |
| Jun 2026 | Card Merchant | 10.6K | 25.3% | 2 |
| Jun 2026 | Goblin Games | 5.2K | 12.4% | 3 |
| Jun 2026 | Shuffle and Cut | 3.1K | 7.3% | 4 |
| Jun 2026 | Cerberus Games | 2.9K | 7% | 5 |
| Jun 2026 | Nova Games | 2.6K | 6.2% | 6 |
| Jun 2026 | Gaming DNA | 2.4K | 5.8% | 7 |
| Jun 2026 | Calico Keep | 2K | 4.8% | 8 |
| Jul 2026 | Hobby Lords | 13.1K | 30.6% | 1 |
| Jul 2026 | Card Merchant | 10.7K | 25% | 2 |
| Jul 2026 | Goblin Games | 5.2K | 12.2% | 3 |
| Jul 2026 | Cerberus Games | 3.6K | 8.5% | 4 |
| Jul 2026 | Gaming DNA | 2.9K | 6.8% | 5 |
| Jul 2026 | Shuffle and Cut | 2.6K | 6.1% | 6 |
| Jul 2026 | Nova Games | 2.5K | 5.9% | 7 |
| Jul 2026 | Calico Keep | 2K | 4.7% | 8 |
| Aug 2026 | Hobby Lords | 13K | 30.6% | 1 |
| Aug 2026 | Card Merchant | 10.8K | 25.4% | 2 |
| Aug 2026 | Goblin Games | 5.2K | 12.3% | 3 |
| Aug 2026 | Shuffle and Cut | 3.1K | 7.4% | 4 |
| Aug 2026 | Cerberus Games | 2.9K | 6.9% | 5 |
| Aug 2026 | Gaming DNA | 2.9K | 6.9% | 6 |
| Aug 2026 | Nova Games | 2.6K | 6.1% | 7 |
| Aug 2026 | Calico Keep | 1.9K | 4.5% | 8 |
| Sep 2026 | Calico Keep | — | — | — |
| Sep 2026 | Card Merchant | — | — | — |
| Sep 2026 | Cerberus Games | — | — | — |
| Sep 2026 | Gaming DNA | — | — | — |
| Sep 2026 | Goblin Games | — | — | — |
| Sep 2026 | Hobby Lords | — | — | — |
| Sep 2026 | Nova Games | — | — | — |
| Sep 2026 | Shuffle and Cut | — | — | — |

## What is being compared

- **Calico Keep**: Measured on the search terms “calico keep”, “calico keep nz” and “calicokeep”, summed into one figure.
- **Card Merchant**: Measured on the search terms “card merchant”, “card merchant near me”, “card merchant new zealand”, “card merchant nz”, “cardmerchant” and “cardmerchant nz”, summed into one figure.
- **Cerberus Games**: Measured on the search terms “cerberus games”, “cerberus games nz”, “cerberus games online” and “cerberusgames”, summed into one figure.
- **Gaming DNA**: Measured on the search terms “gaming dna nz” and “gamingdna”, summed into one figure.
- **Goblin Games**: Measured on the search terms “goblin games”, “goblin games near me”, “goblin games nz”, “goblin games online”, “goblin games warhammer”, “goblingames” and “goblingames nz”, summed into one figure.
- **Hobby Lords**: Measured on the search terms “hobby lords”, “hobby lords near me”, “hobby lords new zealand”, “hobby lords nz”, “hobby lords pokemon cards”, “hobbylords” and “hobbylords nz”, summed into one figure.
- **Nova Games**: Measured on the search terms “nova games”, “nova games near me”, “nova games nz”, “nova games online”, “nova games warhammer”, “novagames” and “novagames nz”, summed into one figure.
- **Shuffle and Cut**: Measured on the search terms “shuffle and cut games”, “shuffle and cut near me”, “shuffle and cut nz” and “shuffleandcut”, summed into one figure.

- [Calico Keep](/demand/nz/brands/calico-keep)
- [Card Merchant](/demand/nz/brands/card-merchant)
- [Cerberus Games](/demand/nz/brands/cerberus-games)
- [Gaming DNA](/demand/nz/brands/gaming-dna)
- [Goblin Games](/demand/nz/brands/goblin-games)
- [Hobby Lords](/demand/nz/brands/hobby-lords)
- [Nova Games](/demand/nz/brands/nova-games)
- [Shuffle and Cut](/demand/nz/brands/shuffle-and-cut)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among card and tabletop game stores in New Zealand?

In August 2026, Hobby Lords was the most searched among card and tabletop game stores in New Zealand, with an estimated 13K branded searches and 30.6% estimated Share of Search within this set.

## Cite this page

Brandwave. "Card and tabletop game stores in New Zealand: Which brands are most popular in search?". https://gobrandwave.com/demand/nz/categories/nz-card-and-tabletop-game-stores

This page is also available as HTML at https://gobrandwave.com/demand/nz/categories/nz-card-and-tabletop-game-stores. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.